Infrastructure
· 17 checks — DNS, redirects, IPv6, crawlability, URL variants, and domain intelligence rolled into one auditable list.BDNSSECUnsigned (DNSSEC not deployed)REVIEW
BCAA RecordsNo CAA records (any CA may issue certificates)REVIEW
BReverse DNS0/2 IPs match cert SANREVIEW
BHTTP Probe TimingTotal 1357 ms — DNS, TCP, TLS, TTFB, content transfer breakdownREVIEW
Connection waterfall
BTLS Certificate Expiry & Recommendations55 days until leaf cert expires — 5 issues to addressREVIEW
Certificate validity
Recommended actions
- Extend HSTS max-age to at least 31536000 (1 year) to meet the preload list criteria
- Add includeSubDomains to the HSTS directive
- Add the preload directive and submit to hstspreload.org once max-age + includeSubDomains are in place
- Enable DNSSEC on your domain for DNS spoofing protection
- Enable OCSP stapling on your TLS server to remove a CA roundtrip and protect user privacy
BOperational Status PageNo status page link detectedREVIEW
BHealth Check EndpointNo conventional health endpoint foundREVIEW
ADNS Records1 A records, 37 ms lookupPASS
| A | 23.227.38.74 |
| AAAA | 2620:127:f00f:e:: |
| CNAME | — |
| NS | — |
| MX | — |
| TXT | — |
| CAA | Lookup not available with standard resolver |
Multiple A records provide failover if one server goes down.
Single A record means a single point of failure — if that IP goes down, your site is unreachable until DNS TTL expires.
Learn more ▾ ▴
Add multiple A records for round-robin failover, or use a managed DNS provider with health-checked failover (Route 53, Cloudflare, NS1). Short TTL (60-300s) lets clients recover faster on outages.
Source: SRE practice / DNS architecture
SPF helps prevent email spoofing. Add a TXT record starting with 'v=spf1'.
Without SPF, receiving servers can't validate sending IPs — your domain is easier to spoof in phishing.
Learn more ▾ ▴
SPF complements DMARC. Both should be published. SPF records list authorized sending IPs (e.g., `v=spf1 include:_spf.google.com ~all` for Google Workspace). After publishing, verify in Google Postmaster Tools or mxtoolbox.
Source: RFC 7208 (SPF)
A+Subdomain TakeoverNo subdomain takeover risk detectedPASS
A+Multi-Resolver DNS SpeedMean 31ms across 3 resolvers (spread 33ms)PASS
A+Redirect ChainNo redirects — direct accessPASS
https://www.thedressoutlet.com
1640 ms · HTTP/1.1 FINAL
| # | URL | Status | Time | Protocol | Server |
|---|---|---|---|---|---|
| 1 | https://www.thedressoutlet.com | 200 | 1640 ms | HTTP/1.1 | cloudflare |
A+IPv6 ReadinessIPv6 reachable (17 ms)PASS
A+Crawlabilityrobots.txt present, sitemap with 57 URLsPASS
###############################################################
# TheDressOutlet.com
# Enterprise Robots.txt
# Version: 1.0
#
# PURPOSE
# • Protect crawl budget
# • Reduce duplicate URL crawling
# • Prevent indexing of private/customer pages
# • Allow search engines to fully render pages
# • Improve crawling efficiency for large Shopify catalogs
#
# NOTE
# • Comments are ignored by search engines.
# • Only the rules below affect crawling.
###############################################################
###############################################################
# APPLY TO ALL SEARCH ENGINES
#
# Includes:
# Google
# Bing
# Yahoo
# DuckDuckGo
# GPTBot
# ClaudeBot
# PerplexityBot
# AppleBot
# Yandex
# Baidu
#
# Any crawler without its own section follows these rules.
###############################################################
User-agent: *
###############################################################
# ALLOW IMPORTANT STATIC ASSETS
#
# Google must be able to load CSS, JavaScript and Shopify CDN
# assets to correctly render pages and evaluate Core Web Vitals.
###############################################################
Allow: /*.css$
Allow: /*.js$
Allow: /cdn/shop/
###############################################################
# FACETED NAVIGATION & FILTER PARAMETERS
#
# These URLs generate millions of duplicate combinations.
# They rarely provide unique SEO value.
#
# Blocking them preserves crawl budget for:
# • Products
# • Collections
# • Blogs
# • Pages
###############################################################
# SOBooster filter parameter
Disallow: /*?uff_*
# Shopify sorting
Disallow: /*?*sort_by=
# Generic filtering
Disallow: /*?*filter=
# Color filtering
Disallow: /*?*color=
# Size filtering
Disallow: /*?*size=
# Price filtering
Disallow: /*?*price=
# SOBooster AJAX parameter
Disallow: /*?*usf_take=
# Alternative collection view
Disallow: /*?*view=
# url collection with atom
Disallow: /*.atom
# blog url with tag
Disallow: /blogs/*/tagged
###############################################################
# SHOPIFY VIDEO ASSETS
#
# Prevent crawlers from accessing video asset URLs under this
# path, including preview and playback parameter URLs.
###############################################################
Disallow: /assets/mp4/v/
###############################################################
# DUPLICATE COLLECTION URLS
#
# Prevent crawling of duplicate collection URLs created by
# "+" and encoded "%2B" characters.
###############################################################
Disallow: /collections/*+*
Disallow: /collections/*%2b*
Disallow: /collections/*%2B*
###############################################################
# BLOG TAG ARCHIVES
#
# Tag archive pages often duplicate existing blog content
# and usually provide little SEO value.
###############################################################
Disallow: /blogs/*/tagged
###############################################################
# CUSTOMER PAGES
#
# These pages are private and should never appear in search.
###############################################################
# Keeps the shopping cart page out of search indexes
Disallow: /cart
# Secures the checkout process from being crawled
Disallow: /checkout
# Prevents indexing of customer order history
Disallow: /orders
# Blocks the entire customer account directory (and all subfolders)
Disallow: /account
# Blocks Shopify Web Pixels Manager backend scripts
Disallow: /wpm
# Blocks Shopify Web Pixels tracking endpoints
Disallow: /wpm-pixels
# Blocks dynamically generated Web Pixel JavaScript files
Disallow: /wpm/*.js
###############################################################
# INTERNAL SEARCH
#
# Search result pages create thousands of thin URLs and should
# not consume crawl budget.
###############################################################
Disallow: /search
###############################################################
# AUTHORIZATION URLS
#
# Prevent login/payment authorization endpoints from being
# crawled.
###############################################################
Disallow: /*/authorize?
###############################################################
# FEEDS
#
# Atom feeds are intended for feed readers rather than search
# indexing.
###############################################################
Disallow: /*.atom
###############################################################
# XML SITEMAP
#
# Helps search engines discover indexable pages efficiently.
###############################################################
Sitemap: https://www.thedressoutlet.com/sitemap.xml
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A+URL Variantswww/non-www, trailing slash, HTTP→HTTPSPASS
www / non-www
HTTP → HTTPS
Consistent
A+Domain Intelligencethedressoutlet.com — via GoDaddy.com, LLC, 15 years, 2 months oldPASS
718 days
October 26, 2028
55 days
Issued by Let's Encrypt
15 years, 2 months
Registered October 26, 2011
Not enabled
Protects against DNS spoofing
Unknown
2606:4700:20::681a:e06
GoDaddy.com, LLC
Expiry timeline
Recommended actions
- Enable DNSSEC to protect visitors from DNS spoofing
- Enable registrar lock (clientTransferProhibited) to block unauthorized domain transfers
DNSSEC protects against DNS spoofing attacks. While not required, enabling DNSSEC adds an additional layer of security. Contact your DNS provider to enable it.
Without DNSSEC, an attacker who can poison your DNS can hijack your domain — and SSL certs alone don't stop them.
Learn more ▾ ▴
DNSSEC adds cryptographic signatures to DNS records, preventing forged responses from poisoning resolver caches. Without it, an attacker who controls the network path can redirect your domain to a malicious server before any HTTPS handshake happens. Most modern registrars (Cloudflare, Google Domains, Route 53) enable it with one toggle.
Source: ICANN / RFC 4033
The domain can be transferred without an unlock step. Enable registrar lock (clientTransferProhibited) in your registrar's control panel to protect against unauthorized or accidental transfers.
Without registrar lock, an attacker who phishes your registrar credentials can transfer the domain in minutes — total brand hijack.
Learn more ▾ ▴
Registrar lock (clientTransferProhibited, clientUpdateProhibited, clientDeleteProhibited) requires extra verification before any transfer/update/delete. Every major registrar offers it free. Combined with 2FA on your registrar account, it's the strongest defense against domain hijacking.
Source: ICANN / domain-security best practice
ACDN & DeliveryDocument on Cloudflare; assets also on CDN77, FastlyPASS
Asset hosts on a CDN
- cdn.shopify.com — Cloudflare · assets: 60 · Cache Status: HIT
- cdn.userway.org — CDN77 · assets: 11
- static.klaviyo.com — Fastly · assets: 7 · Cache Status: DYNAMIC
- shopify-extension.getredo.com — Cloudflare · assets: 5 · Cache Status: HIT
- static-tracking.klaviyo.com — Fastly · assets: 5 · Cache Status: HIT, HIT
- widget.reviews.io — Cloudflare · assets: 3 · Cache Status: HIT
Other asset hosts
- bat.bing.com — assets: 6 · Microsoft Azure
- assets.reviews.io — assets: 2 · below probe threshold
- dr4qe3ddw9y32.cloudfront.net — assets: 2 · below probe threshold
- www.googletagmanager.com — assets: 2 · below probe threshold
- images.dmca.com — assets: 1 · below probe threshold
- oyxgizot.thedressoutlet.com — assets: 1 · below probe threshold
- scripts.clarity.ms — assets: 1 · below probe threshold
- shop.app — assets: 1 · below probe threshold
- www.chat-data.com — assets: 1 · below probe threshold
- www.clarity.ms — assets: 1 · below probe threshold