Audit overview
4 categories need attention: Security, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
Cookie 'clientCountry' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 27.4 MB (19.0 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
3 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
£581 investment → £6,041/month returns + GBP 18,050,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~29%.
- Page takes 40.8s to loadUsers abandon at ~3s — you're 38.3s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 2.4sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- No Open Graph tagsLinks shared on LinkedIn / Slack / Facebook show bare URLs — referral clicks drop→ Add og:title, og:description, og:image, og:url to the page head
- No structured dataNo rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices→ Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
£18,050,000
- No privacy policy link detectedUK GDPR: GBP 10,000 – GBP 17,500,000
- 1 advertising/retargeting trackers detectedUK GDPR: GBP 10,000 – GBP 17,500,000
- Trackers detected but no cookie policy foundUK GDPR: GBP 10,000 – GBP 17,500,000
Bounce-Rate Cost
£6,037 /mo
+28.7pp bounce · ~2,875 lost visitors/mo
CPC: GBP 2.10
Bandwidth Waste
£3.77 /mo
59879.0 MB/mo × 0.063 GBP/GB
- Optimize transfer: save ~6.0 MB per page loadSaves £3.77/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
10.18 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
40.76 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.40 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
12.22 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
41.46 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
902 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.28 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
159 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.287
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.35 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
7.92 s
Categories
8Performance
Page weighs 27.4 MB (19.0 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
3 image(s) missing alt attribute
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Technology stack
Terminalfour, on Apache, hosted on Apache HTTP Server, with Bunny CDN
Stack Architecture
Facebook Login Facebook Pixel 2.9.303
Google Analytics 
Google Tag Manager 
Linkedin Insight Tag 
Microsoft Clarity 
Twitter Ads 
Uptrends 1.815.1
Terminalfour 
AOS 
Alpine.js 2.5.0
Bootstrap 
Bulma Facebook SDK HSTS Hotjar 
LazySizes 
Lodash 4.17.5Microsoft Microsoft 365 
Modernizr 3.8.0
NProgress 0.2.0
Open Graph 
Priority Hints 
Swiper 
Tailwind CSS 
Vimeo 
YouTube 
core-js 3.32.2
jQuery 3.5.1
Apache 
Bunny Apache HTTP Server All Detected Technologies (33)
Apache is a free and open-source cross-platform web server software.
Terminalfour is a digital engagement and web content management platform for higher education.
JavaScript library to animate elements on your page as you scroll.
Alpine.js is a minimal framework for composing behavior directly in your markup.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
LazySizes is a JavaScript library used to delay the loading of images (iframes, scripts, etc) until they come into view.
Lodash is a JavaScript library which provides utility functions for common programming tasks using the functional programming paradigm.
Modernizr is a JavaScript library that detects the features available in a user's browser.
NProgress is a JavaScript library that displays a nanoscopic progress bar at the top of websites or web applications. It includes trickle animations to indicate loading activity, enhancing user experience by showing that content is being loaded.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
Vimeo is a video hosting, sharing and services platform. Vimeo operation an ad-free basis by providing subscription plans.
YouTube is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Facebook Login is a way for people to create accounts and log into your app across multiple platforms.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Uptrends is a website and web performance monitoring solution.
Observations (2)
No build tool detected
A framework (AOS) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
33 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected B (82)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · Page weighs 27.4 MB (19.0 MB transferred)
- · Cookie 'clientCountry' is missing the Secure flag
Sprint 2: Core Fixes
+5Medium effort, high structural impact
- · 3 image(s) missing alt attribute
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found