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https://dur.ac.uk

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
94
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
6 PASS
A
Canonical URL
Minor issues
PASS
Minor issues
Info::
Canonical tag present
Got: https://www.durham.ac.uk/
Warning::
Canonical does not match final URL (https://dur.ac.uk)
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://dur.ac.uk Canonical https://www.durham.ac.uk/ Match Points to a different page Target 200 ✓
A
Meta Tags
Title: 17 chars
PASS
Title: 17 chars
Info::
Page title is set
Got: Durham University
Warning::
Title is only 17 characters — consider expanding
Title

"Durham University"

17 characters Too short
Robots: Indexable (no restrictions)
A+
Content Depth
2356 words, Very Difficult
PASS
2356 words, Very Difficult
Info::
Page has 2356 words — good depth for search engines
Info::
Reading level: Very Difficult (grade 22)
2356 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 22

Text-to-HTML Ratio

7% text 93% HTML

15 KB / 222 KB

A+
Image SEO
70 images, 66 descriptive filenames
PASS
70 images, 66 descriptive filenames
Info::
4 image(s) have hash/generic filenames
Info::
3 image(s) missing alt text — see Accessibility tab
66 descriptive
0 hash-based
4 generic
70 total
FilenameQualityAltIssues
92356.jpggeneric✓1
Current: 92356.jpg
Suggested: for-schools-and-colleges.jpg
87410.jpggeneric✓1
Current: 87410.jpg
Suggested: ustinov-college.jpg
88683.jpggeneric✓1
Current: 88683.jpg
Suggested: city-shots.jpg
88683.jpggeneric✓1
Current: 88683.jpg
Suggested: city-shots.jpg
spp.pldescriptive✗1
adsctdescriptive✗1
adsctdescriptive✗1

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Missing schema opportunities

  • easy

    Article

    Page reads as an article (long body + headline) — add Article schema

    Eligible for top-stories carousel and Discover

  • easy

    FAQPage

    Page has Q&A-style content (questions in headings) that could be marked up as FAQPage

    FAQ rich results take 2-3× more SERP real estate

  • moderate

    VideoObject

    Page embeds video content that could be marked up as VideoObject

    Videos appear in the video carousel and have a thumbnail badge

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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