Global Performance
6/6 locations ✓Acceptable global latency — average 345ms across 6 locations, fastest from Amsterdam (191ms), slowest from New York (524ms). Cloudflare edge cache (DYNAMIC). Cache-Control header is missing. 1 location above the 500ms target.
Audit overview
Compliance needs attention; the rest of the categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
4High impact, low effort — start here.
Strategic
1High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Cookie '_shopify_s' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
Cookie '_shopify_y' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
Cookie 'cart_currency' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
Cookie 'localization' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
1 render-blocking <script src> tag(s) without async/defer
Performance issues directly impact user engagement and conversion rates.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€255 investment → €3,329/month returns + EUR 120,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
6 barrier(s) likely increasing bounce by ~31%.
- Page takes 20.3s to loadUsers abandon at ~3s — you're 17.8s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Mixed content on HTTPS pageBrowsers block insecure subresources — broken images, missing scripts, warning badge→ Change http:// URLs inside the page to https:// (or protocol-relative)
- 3 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- High main-thread blocking timePage is non-interactive for 552ms after first paint→ Defer third-party scripts and split large bundles
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Cost of inaction
Compliance Risk
€120,500,000
- 6 non-essential cookie(s) set without consent bannerGDPR: EUR 5,000 – EUR 10,000,000
- 6 non-essential cookie(s) set without consent bannerGDPR: EUR 10,000 – EUR 20,000,000
- 6 non-essential cookie(s) set without consent bannerePrivacy Directive: EUR 5,000 – EUR 100,000,000
- 2 tracking cookie(s) set before consent interactionGDPR: EUR 5,000 – EUR 10,000,000
- 2 tracking cookie(s) set before consent interactionGDPR: EUR 10,000 – EUR 20,000,000
- 2 tracking cookie(s) set before consent interactionePrivacy Directive: EUR 5,000 – EUR 100,000,000
- 2 of 2 <nav> elements are unlabeledEAA: EUR 1,000 – EUR 500,000
- 1 empty heading(s)EAA: EUR 1,000 – EUR 500,000
- 1 heading(s) are over 120 characters -- likely a misformatted paragraphEAA: EUR 1,000 – EUR 500,000
Bounce-Rate Cost
€3,328 /mo
+31.0pp bounce · ~3,098 lost visitors/mo
CPC: EUR 1.07
Bandwidth Waste
€0.85 /mo
11459.3 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~1.1 MB per page loadSaves €0.85/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 4 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.86 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
20.30 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
552 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
4.20 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
20.35 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
433 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.07 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
0 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
802 ms
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
3.08 s
Categories
8Performance
1 render-blocking <script src> tag(s) without async/defer
Security
Cookie '_shopify_s' is missing the Secure flag
Accessibility
All checks pass
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 86+ on Compliance; you're at 61 — closing this gap is the highest-leverage improvement.
Technology stack
Facebook SDK, hosted on GoDaddy, with Cloudflare CDN
Stack Architecture
Facebook Pixel 2.9.313
PayPal 
Shop Pay 
Cart Functionality 
Shopify 
HTTP/3 
LazySizes Microsoft 365 
Modernizr 2.6.2
Moment.js 2.27.0
Open Graph 
Priority Hints 
Tailwind CSS 
core-js 2.6.12
jQuery 3.4.1
Cloudflare 
GoDaddy All Detected Technologies (19)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
LazySizes is a JavaScript library used to delay the loading of images (iframes, scripts, etc) until they come into view.
Modernizr is a JavaScript library that detects the features available in a user's browser.
Moment.js is a free and open-source JavaScript library that removes the need to use the native JavaScript Date object directly.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.
Shop Pay is an accelerated checkout that lets customers save their email address, credit card, and shipping and billing information so they can complete their transaction faster the next time they are directed to the Shopify checkout.
Observations (3)
Shopify storefront detected
Shopify handles hosting, SSL, and CDN automatically. Performance optimizations focus on theme code, app scripts, and image optimization. Check the Performance tab for third-party script impact.
No build tool detected
A framework (Facebook SDK) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
19 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 3h total → projected B (87)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · Cookie '_shopify_s' is missing the Secure flag
- · Cookie '_shopify_y' is missing the Secure flag
- · Cookie 'cart_currency' is missing the Secure flag
- · Cookie 'localization' is missing the Secure flag
Sprint 2: Core Fixes
+1Medium effort, high structural impact
- · 1 render-blocking <script src> tag(s) without async/defer