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https://Mainstreetestatesales.com

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
86
GRADE
B
FIX
1
REVIEW
2
PASS
6
INFO
0
Checks
9
6 PASS 2 REVIEW 1 FIX
F
Image Optimization
Action
7 issues found across 13 images
FIX
7 issues found across 13 images
Warning::
4 images significantly larger than display size
Resizing to display dimensions could save approximately 2304 KB.
Got: ~2304 KB wasted
Warning::
13 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
12 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 9 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
12 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Warning::
Total image weight: 2648 KB (2.6 MB)
Consider compressing images, using modern formats, and serving appropriately sized images.
Info::
4 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://cdn.shopify.com/s/files/1/0507/1506/6523/files/m1.jpg?v=1603906060, https://cdn.shopify.com/s/files/1/0507/1506/6523/files/m2.jpg?v=1603906061, https://cdn.shopify.com/s/files/1/0507/1506/6523/files/m4.jpg?v=1603906060 (+1 more).
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

67/100

Site name appears as

Page titleBoutique Consignment Store – Main Street Estate Sales
og:site_nameMain Street Estate Sales
twitter:site—
Organization.nameMain Street Estate Sales

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A
Mixed Content
1 HTTP resource(s) loaded on HTTPS page
PASS
1 HTTP resource(s) loaded on HTTPS page
Warning::
HTTP meta loaded on HTTPS page
Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.
Got: http://mainstreetestatesales.com/cdn/shop/files/White-logo-no-background_ed908334-1e9f-454a-a8ca-402634283ba6_1200x1200.png?v=1614376862 Expected: https://mainstreetestatesales.com/cdn/shop/files/White-logo-no-background_ed908334-1e9f-454a-a8ca-402634283ba6_1200x1200.png?v=1614376862
URL: http://mainstreetestatesales.com/cdn/shop/files/White-logo-no-background_ed908334-1e9f-454a-a8ca-402634283ba6_1200x1200.png?v=1614376862

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Expected: https://mainstreetestatesales.com/cdn/shop/files/White-logo-no-background_ed908334-1e9f-454a-a8ca-402634283ba6_1200x1200.png?v=1614376862
Why this matters

Mixed content — HTTP resource on HTTPS page. Browser may block silently or warn user.

Source: Google Chrome Security

A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is long (69 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 69 chars Expected: 25–60 chars
Info::
og:description is long (305 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 305 chars Expected: 55–200 chars
URL: 69 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

URL: 305 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

Mainstreetestatesales.com

Main Street Home | Vintage, Antique, New | Boutique Consignment Store

We are more than just a store. Our comprehensive boutique estate services will change your expectations about what an estate sale company can do for you. Whether you are shopping for your own home, or as a design professional, you will find a treasure trove of unique art, accessories, furniture and more.

Preview quality · Twitter/X A · 90/100

Description will be truncated (305 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — Main Street Home | Vintage, Antique, New | Boutique Consignment Store
  • twitter:description — We are more than just a store. Our comprehensive boutique estate services will change your expectations about what an...
  • twitter:image — falling back from og:image

  • Description will be truncated on Twitter/X (305 chars, max 200)

    → Tighten the description to ≤200 characters

MAINSTREETESTATESALES.COM

Main Street Home | Vintage, Antique, New | Boutique Consignment Store

We are more than just a store. Our comprehensive boutique estate services will change your expectations about what an estate sale company can do for you. Whether you are shopping for your own home, or as a design professional, you will find a treasure trove of unique art, accessories, furniture and more.

Preview quality · Facebook A · 90/100

Title will be truncated (69 chars / 60 max)

Description will be truncated (305 chars / 155 max)

  • og:title — Main Street Home | Vintage, Antique, New | Boutique Consignment Store
  • og:description — We are more than just a store. Our comprehensive boutique estate services will change your expectations about what an...
  • og:image — http://mainstreetestatesales.com/cdn/shop/files/White-logo-no-background_ed908334-1e9f-454a-a8ca-402634283ba6_1200x12...
  • og:type — website
  • og:url — https://mainstreetestatesales.com/
  • og:site_name — Main Street Estate Sales

  • Title will be truncated on Facebook (69 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (305 chars, max 155)

    → Tighten og:description to ≤155 characters

Main Street Home | Vintage, Antique, New | Boutique Consignment Store

Mainstreetestatesales.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (305 chars / 150 max)

  • og:title — Main Street Home | Vintage, Antique, New | Boutique Consignment Store
  • og:description — We are more than just a store. Our comprehensive boutique estate services will change your expectations about what an...
  • og:image — http://mainstreetestatesales.com/cdn/shop/files/White-logo-no-background_ed908334-1e9f-454a-a8ca-402634283ba6_1200x12...

  • Description will be truncated on LinkedIn (305 chars, max 150)

    → Tighten og:description to ≤150 characters

Mainstreetestatesales.com

Main Street Home | Vintage, Antique, New | Boutique Consignment Store

We are more than just a store. Our comprehensive boutique estate services will change your expectations about what an estate sale company can do for you. Whether you are shopping for your own home, or as a design professional, you will find a treasure trove of unique art, accessories, furniture and more.

Preview quality · Slack A+ · 100/100

Description will be truncated (305 chars / 300 max)

  • og:title — Main Street Home | Vintage, Antique, New | Boutique Consignment Store
  • og:description — We are more than just a store. Our comprehensive boutique estate services will change your expectations about what an...
  • og:image — http://mainstreetestatesales.com/cdn/shop/files/White-logo-no-background_ed908334-1e9f-454a-a8ca-402634283ba6_1200x12...

  • Long description may be shortened by Slack (305 chars, guideline ~300)

    → Consider tightening to ~300 chars for the cleanest unfurl

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
6 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "name": "Main Street Estate Sales",
  "logo": "https:\/\/mainstreetestatesales.com\/cdn\/shop\/files\/White-logo-no-background_ed908334-1e9f-454a-a8ca-402634283ba6_3117x.png?v=1614376862",
  "sameAs": [
    "",
    "https:\/\/www.facebook.com\/mainstreethomeottawail\/",
    "",
    "https:\/\/www.instagram.com\/shopmainstreethome\/",
    "",
    "",
    "",
    ""
  ],
  "url": "https:\/\/mainstreetestatesales.com"
}
Block 2 : WebSite
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "name": "Main Street Estate Sales",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https:\/\/mainstreetestatesales.com\/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  },
  "url": "https:\/\/mainstreetestatesales.com"
}
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 2 schema type(s)
PASS
2 JSON-LD block(s) declaring 2 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
2 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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