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Content

· 8 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
88
GRADE
B
FIX
2
REVIEW
1
PASS
5
INFO
0
Checks
8
5 PASS 1 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

53/100

Site name appears as

Page titleThe New York Times - Breaking News, US News, World News and Videos
og:site_name—
twitter:site@nytimes
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://static01.nyt.com/newsgraphics/images/icons/defaultPromoCrop.png
Info::
og:title is long (66 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 66 chars Expected: 25–60 chars
Info::
og:description is long (267 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 267 chars Expected: 55–200 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://static01.nyt.com/newsgraphics/images/icons/defaultPromoCrop.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 66 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

URL: 267 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

www.nytimes.com

The New York Times - Breaking News, US News, World News and Videos

Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world. Subscribe for coverage of U.S. and international news, politics, business, technology, science, health, arts, sports and more.

Preview quality · Twitter/X F · 45/100

Description will be truncated (267 chars / 200 max)

  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • Description will be truncated on Twitter/X (267 chars, max 200)

    → Tighten the description to ≤200 characters

WWW.NYTIMES.COM

The New York Times - Breaking News, US News, World News and Videos

Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world. Subscribe for coverage of U.S. and international news, politics, business, technology, science, health, arts, sports and more.

Preview quality · Facebook B · 75/100

Title will be truncated (66 chars / 60 max)

Description will be truncated (267 chars / 155 max)

  • og:title — The New York Times - Breaking News, US News, World News and Videos
  • og:description — Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 coun...
  • og:image — https://static01.nyt.com/newsgraphics/images/icons/defaultPromoCrop.png
  • og:type — website
  • og:url — https://www.nytimes.com
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Title will be truncated on Facebook (66 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (267 chars, max 155)

    → Tighten og:description to ≤155 characters

The New York Times - Breaking News, US News, World News and Videos

www.nytimes.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (267 chars / 150 max)

  • og:title — The New York Times - Breaking News, US News, World News and Videos
  • og:description — Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 coun...
  • og:image — https://static01.nyt.com/newsgraphics/images/icons/defaultPromoCrop.png

  • Description will be truncated on LinkedIn (267 chars, max 150)

    → Tighten og:description to ≤150 characters

www.nytimes.com

The New York Times - Breaking News, US News, World News and Videos

Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world. Subscribe for coverage of U.S. and international news, politics, business, technology, science, health, arts, sports and more.

Preview quality · Slack A+ · 100/100
  • og:title — The New York Times - Breaking News, US News, World News and Videos
  • og:description — Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 coun...
  • og:image — https://static01.nyt.com/newsgraphics/images/icons/defaultPromoCrop.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 78/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "NewsMediaOrganization" — unable to validate specific properties
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
9 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "image": [
    {
      "@context": "https://schema.org",
      "@type": "ImageObject",
      "url": "https://static01.nyt.com/vi-assets/images/share/1200x675_nameplate.png",
      "height": 675,
      "width": 1200,
      "contentUrl": "https://static01.nyt.com/vi-assets/images/share/1200x675_nameplate.png",
      "creditText": "The New York Times"
    },
    {
      "@context": "https://schema.org",
      "@type": "ImageObject",
      "url": "https://static01.nyt.com/vi-assets/images/share/1200x900_t.png",
      "height": 900,
      "width": 1200,
      "contentUrl": "https://static01.nyt.com/vi-assets/images/share/1200x900_t.png",
      "creditText": "The New York Times"
    },
    {
      "@context": "https://schema.org",
      "@type": "ImageObject",
      "url": "https://static01.nyt.com/vi-assets/images/share/1200x1200_t.png",
      "height": 1200,
      "width": 1200,
      "contentUrl": "https://static01.nyt.com/vi-assets/images/share/1200x1200_t.png",
      "creditText": "The New York Times"
    }
  ],
  "url": "https://www.nytimes.com",
  "name": "The New York Times",
  "alternateName": [
    "NYT",
    "new york times",
    "nytimes",
    "ny times"
  ],
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://www.nytimes.com/search?query={search_term_string}"
    },
    "query-input": "required name=search_term_string"
  },
  "mainEntity": {
    "@context": "https://schema.org",
    "@type": "ItemList",
    "itemListElement": [
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/us/politics/markwayne-mullin-immigration-dhs.html",
        "position": 1
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/nyregion/mahmoud-khalil-deportation-case.html",
        "position": 2
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/us/politics/trump-immigrants-citizenship.html",
        "position": 3
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/us/politics/lawmakers-democrats-ice-detention.html",
        "position": 4
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/us/trump-fda-commissioner-makary.html",
        "position": 5
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/us/politics/ufo-sightings-us-government.html",
        "position": 6
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/us/politics/trump-pentagon-boat-strike.html",
        "position": 7
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/us/politics/reflecting-pool-trump-contract.html",
        "position": 8
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/upshot/redistricting-midterms-republicans-house.html",
        "position": 9
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/us/politics/virginia-redistricting-supreme-court.html",
        "position": 10
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/us/politics/virginia-redistricting-gerrymandering-takeaways.html",
        "position": 11
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/us/politics/alabama-supreme-court-voting-map.html",
        "position": 12
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/arts/television/david-attenborough-100-birthday.html",
        "position": 13
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/09/world/asia/china-military-generals.html",
        "position": 14
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/09/world/asia/trump-xi-china-us-summit.html",
        "position": 15
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/09/business/china-april-trade-exports-imports.html",
        "position": 16
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/09/world/europe/russia-victory-day-parade.html",
        "position": 17
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/live/2026/05/08/world/iran-strikes-trump-ceasefire-hormuz",
        "position": 18
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/business/trump-sanctions-iran-china.html",
        "position": 19
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/climate/iran-kharg-oil-spill-hormuz.html",
        "position": 20
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/world/hantavirus-mv-hondius-cruise.html",
        "position": 21
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/world/americas/norovirus-outbreak-cruise-ship.html",
        "position": 22
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/nyregion/epstein-suicide-note-phrases.html",
        "position": 23
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/us/kristin-smart-investigation-san-luis-obispo.html",
        "position": 24
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/athletic/7261263/2026/05/08/wnba-preseason-questions-aces-fever/",
        "position": 25
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/athletic/7264788/2026/05/08/knicks-76ers-nba-playoffs-game-3-score-result-takeaways/",
        "position": 26
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://cooking.nytimes.com/article/20-minute-family-dinner-ideas",
        "position": 27
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/opinion/hegseth-war-cost.html",
        "position": 28
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/opinion/social-media-teens-phones-australia-solutions.html",
        "position": 29
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/opinion/ezra-klein-podcast-julia-belluz.html",
        "position": 30
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/opinion/hegseth-kelly-military-free-speech.html",
        "position": 31
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/nyregion/mamdani-bellevue-subway-attack-investigation.html",
        "position": 32
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/world/europe/uk-elections-local-takeaways.html",
        "position": 33
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/movies/blake-lively-justin-baldoni-settlement.html",
        "position": 34
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/2026/05/08/us/postal-service-handguns-mail.html",
        "position": 35
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/athletic/connections-sports-edition",
        "position": 36
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/games/wordle/index.html",
        "position": 37
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/games/connections?GAMES_connectionsRollout_1130=1_ConnectionsV2",
        "position": 38
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/puzzles/spelling-bee",
        "position": 39
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/crosswords/game/mini",
        "position": 40
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/crosswords/game/midi",
        "position": 41
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "url": "https://www.nytimes.com/crosswords/game/daily",
        "position": 42
      }
    ],
    "numberOfItems": 42
  },
  "publisher": {
    "@id": "https://www.nytimes.com/#publisher",
    "name": "The New York Times"
  }
}
Block 2 : NewsMediaOrganization
14 properties Valid
{
  "@context": "https://schema.org",
  "@type": "NewsMediaOrganization",
  "name": "The New York Times",
  "logo": {
    "@context": "https://schema.org",
    "@type": "ImageObject",
    "url": "https://static01.nyt.com/images/icons/t_logo_291_black.png",
    "height": 291,
    "width": 291,
    "contentUrl": "https://static01.nyt.com/images/icons/t_logo_291_black.png",
    "creditText": "The New York Times"
  },
  "url": "https://www.nytimes.com/",
  "@id": "https://www.nytimes.com/#publisher",
  "publishingPrinciples": "https://www.nytimes.com/editorial-standards/ethical-journalism.html",
  "diversityPolicy": "https://www.nytco.com/company/diversity-and-inclusion/",
  "ethicsPolicy": "https://www.nytco.com/company/standards-ethics/",
  "masthead": "https://www.nytimes.com/interactive/2023/01/28/admin/the-new-york-times-masthead.html",
  "foundingDate": "1851-09-18",
  "sameAs": [
    "https://www.facebook.com/nytimes/",
    "https://x.com/nytimes",
    "https://www.instagram.com/nytimes/",
    "https://www.youtube.com/user/TheNewYorkTimes",
    "https://www.linkedin.com/company/the-new-york-times",
    "https://www.wikidata.org/wiki/Q9684",
    "https://en.wikipedia.org/wiki/The_New_York_Times"
  ],
  "alternateName": [
    "NYT",
    "new york times",
    "nytimes",
    "ny times"
  ],
  "subOrganization": [
    {
      "@type": "Organization",
      "name": "NYT Cooking",
      "url": "https://cooking.nytimes.com/",
      "sameAs": [
        "https://www.facebook.com/nytcooking/",
        "https://www.facebook.com/groups/nytcooks/",
        "https://www.instagram.com/nytcooking/",
        "https://www.youtube.com/channel/UC1rIOwTqDuWkFj87HZYRFOg",
        "https://x.com/nytfood"
      ],
      "logo": [
        {
          "url": "https://static01.nyt.com/applications/cooking/37f1abc/assets/SiteLogoRed.svg",
          "height": 31,
          "width": 168,
          "@type": "ImageObject"
        },
        {
          "url": "https://static01.nyt.com/applications/cooking/37f1abc/assets/SiteLogoBlack.svg",
          "height": 24,
          "width": 131,
          "@type": "ImageObject"
        }
      ]
    },
    {
      "@type": "Organization",
      "name": "Wirecutter",
      "url": "https://www.nytimes.com/wirecutter/",
      "sameAs": [
        "https://www.facebook.com/thewirecutter/",
        "https://www.instagram.com/wirecutter/",
        "https://x.com/wirecutter/",
        "https://www.linkedin.com/company/the-wirecutter/",
        "https://www.youtube.com/wirecutter"
      ],
      "logo": {
        "@type": "ImageObject",
        "url": "https://cdn.thewirecutter.com/wp-content/uploads/2020/05/nytimes-wirecutter-logo.png",
        "width": 266,
        "height": 34
      }
    },
    {
      "@type": "Organization",
      "name": "The Athletic",
      "url": "https://www.nytimes.com/athletic/",
      "sameAs": [
        "https://www.facebook.com/TheAthletic",
        "https://instagram.com/TheAthleticHQ",
        "https://x.com/TheAthletic",
        "https://www.linkedin.com/company/the-athletic-media-company/",
        "https://www.youtube.com/TheAthletic"
      ],
      "logo": {
        "@type": "ImageObject",
        "url": "https://www.nytimes.com/athletic/app/themes/athletic/assets/img/open-graph-asset.png",
        "width": 266,
        "height": 150
      }
    }
  ]
}
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 2 schema type(s)
PASS
2 JSON-LD block(s) declaring 2 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
2 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): NewsMediaOrganization, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Image Optimization
No images to analyze
PASS
No images to analyze
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
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