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https://www.kingkerosin.com

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
94
GRADE
A
FIX
1
REVIEW
2
PASS
6
INFO
0
Checks
9
6 PASS 2 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

46/100

Site name appears as

Page titlePickyStory logo
og:site_nameKING KEROSIN
twitter:site—
Organization.nameKing Kerosin

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

0/20

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • og:image missing
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

Preview

No image set

www.kingkerosin.com

King Kerosin | Vintage Mode, Rockabilly & Biker Style

King Kerosin – Vintage Fashion mit Rockabilly-, Biker- & Workwear-Style. Entdecke Shirts, Jacken, Caps & Accessoires im offiziellen Onlineshop.

Preview quality · Twitter/X C · 65/100
  • twitter:card — summary_large_image
  • twitter:title — King Kerosin | Vintage Mode, Rockabilly & Biker Style
  • twitter:description — King Kerosin – Vintage Fashion mit Rockabilly-, Biker- & Workwear-Style. Entdecke Shirts, Jacken, Caps & Accessoires ...
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

WWW.KINGKEROSIN.COM

King Kerosin | Vintage Mode, Rockabilly & Biker Style

King Kerosin – Vintage Fashion mit Rockabilly-, Biker- & Workwear-Style. Entdecke Shirts, Jacken, Caps & Accessoires im offiziellen Onlineshop.

Preview quality · Facebook C · 65/100
  • og:title — King Kerosin | Vintage Mode, Rockabilly & Biker Style
  • og:description — King Kerosin – Vintage Fashion mit Rockabilly-, Biker- & Workwear-Style. Entdecke Shirts, Jacken, Caps & Accessoires ...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://www.kingkerosin.com/
  • og:site_name — KING KEROSIN

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

King Kerosin | Vintage Mode, Rockabilly & Biker Style

www.kingkerosin.com

Preview quality · LinkedIn C · 65/100
  • og:title — King Kerosin | Vintage Mode, Rockabilly & Biker Style
  • og:description — King Kerosin – Vintage Fashion mit Rockabilly-, Biker- & Workwear-Style. Entdecke Shirts, Jacken, Caps & Accessoires ...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

www.kingkerosin.com

King Kerosin | Vintage Mode, Rockabilly & Biker Style

King Kerosin – Vintage Fashion mit Rockabilly-, Biker- & Workwear-Style. Entdecke Shirts, Jacken, Caps & Accessoires im offiziellen Onlineshop.

Preview quality · Slack B · 80/100
  • og:title — King Kerosin | Vintage Mode, Rockabilly & Biker Style
  • og:description — King Kerosin – Vintage Fashion mit Rockabilly-, Biker- & Workwear-Style. Entdecke Shirts, Jacken, Caps & Accessoires ...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 68/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Structured Data
3 JSON-LD block(s) found — structured data is well configured.
PASS
3 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "OnlineStore" — unable to validate specific properties
Info::
3 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : OnlineStore
15 properties Valid
{
  "@context": "https://schema.org",
  "@type": "OnlineStore",
  "@id": "https:\/\/www.kingkerosin.com",
  "name": "King Kerosin",
  "url": "https:\/\/www.kingkerosin.com",
  "logo": "https:\/\/cdn.shopify.com\/s\/files\/1\/0783\/4003\/0801\/files\/LOGO_KING_KEROSIN_Kopie.jpg?v=1696839005",
  "description": "King Kerosin ist eine deutsche Fashion- und Lifestyle-Marke für authentische Vintage-, Rockabilly- und Biker-Mode. Das Sortiment umfasst unter anderem T-Shirts, Hemden, Jacken, Jeans, Caps und Accessoires mit Einflüssen aus Rock ’n’ Roll, Workwear und amerikanischer Vintage-Kultur.",
  "legalName": "Btex Fashion GmbH",
  "alternateName": "KING KEROSIN",
  "email": "service@kingkerosin.com",
  "vatID": "DE303802069",
  "sameAs": [
    "https:\/\/www.instagram.com\/kingkerosin69\/",
    "https:\/\/www.facebook.com\/King.Kerosin.Apparel",
    "https:\/\/www.youtube.com\/@kingkerosin",
    "https:\/\/www.tiktok.com\/@kingkerosin_official",
    "https:\/\/www.pinterest.de\/kingkerosin69\/"
  ],
  "hasMerchantReturnPolicy": {
    "@type": "MerchantReturnPolicy",
    "applicableCountry": [
      "DE"
    ],
    "returnPolicyCategory": "https:\/\/schema.org\/MerchantReturnFiniteReturnWindow",
    "returnFees": "https:\/\/schema.org\/FreeReturn",
    "merchantReturnDays": 30,
    "refundType": "https:\/\/schema.org\/FullRefund",
    "returnMethod": [
      "https:\/\/schema.org\/ReturnByMail"
    ]
  },
  "hasShippingService": {
    "@type": "ShippingService",
    "shippingConditions": [
      {
        "@type": "ShippingConditions",
        "shippingDestination": [
          {
            "@type": "DefinedRegion",
            "addressCountry": "DE"
          }
        ],
        "shippingRate": {
          "@type": "MonetaryAmount",
          "value": 5.95,
          "currency": "EUR"
        }
      },
      {
        "@type": "ShippingConditions",
        "shippingDestination": [
          {
            "@type": "DefinedRegion",
            "addressCountry": "AT"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "BE"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "HR"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "CZ"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "DK"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "FI"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "FR"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "LU"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "NL"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "PL"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "SI"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "SE"
          }
        ],
        "shippingRate": {
          "@type": "MonetaryAmount",
          "value": 15,
          "currency": "EUR"
        }
      },
      {
        "@type": "ShippingConditions",
        "shippingDestination": [
          {
            "@type": "DefinedRegion",
            "addressCountry": "BG"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "EE"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "GR"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "HU"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "IE"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "IT"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "LV"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "LT"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "PT"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "RO"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "ES"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "MT"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "SK"
          }
        ],
        "shippingRate": {
          "@type": "MonetaryAmount",
          "value": 25,
          "currency": "EUR"
        }
      },
      {
        "@type": "ShippingConditions",
        "shippingDestination": [
          {
            "@type": "DefinedRegion",
            "addressCountry": "NO"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "CH"
          },
          {
            "@type": "DefinedRegion",
            "addressCountry": "CY"
          }
        ],
        "shippingRate": {
          "@type": "MonetaryAmount",
          "value": 30,
          "currency": "EUR"
        }
      }
    ]
  },
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Sachsenstraße 22",
    "addressLocality": "Ketsch",
    "addressRegion": "Baden-Württemberg",
    "postalCode": "68775",
    "addressCountry": "DE"
  }
}
Block 2 : Organization
6 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "name": "KING KEROSIN",
  "logo": "https:\/\/www.kingkerosin.com\/cdn\/shop\/files\/King_Kerosin_Logo_1000x1000px_white.png?v=1781084797\u0026width=1000",
  "sameAs": [
    "https:\/\/www.facebook.com\/King.Kerosin.Apparel",
    "https:\/\/www.youtube.com\/@kingkerosin",
    "https:\/\/www.instagram.com\/kingkerosin69\/",
    "https:\/\/www.tiktok.com\/@kingkerosin_official",
    "https:\/\/www.pinterest.de\/kingkerosin69_official"
  ],
  "url": "https:\/\/www.kingkerosin.com"
}
Block 3 : WebSite
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "name": "KING KEROSIN",
  "url": "https:\/\/www.kingkerosin.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https:\/\/www.kingkerosin.com\/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
A+
Rich Results Eligibility
3 JSON-LD block(s) declaring 3 schema type(s)
PASS
3 JSON-LD block(s) declaring 3 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
3 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): OnlineStore, Organization, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A
Image Optimization
2 issues found across 200 images
PASS
2 issues found across 200 images
Info::
198 of 200 images use legacy formats
Info::
1 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://www.kingkerosin.com/cdn/shop/files/king-kerosin-motorradmatte-never-fuck-a-fucker-in-schwarz-5435047.jpg?v=1792241130&width=340.
A+
Autoplay Media
5 media element(s) found, none autoplay
PASS
5 media element(s) found, none autoplay
Info::
5 media element(s) found, none autoplay
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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