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https://buzzfeed.com

Performance

· 15 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
71
GRADE
C
FIX
5
REVIEW
2
PASS
6
INFO
2

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
89
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
76
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

770 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.34 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

196 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.014

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

1.24 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

3.61 s

Page Load Progression

546 ms
1.1 s
1.6 s
2.2 s
2.7 s
3.3 s
3.8 s
4.4 s
Checks
15
6 PASS 2 REVIEW 5 FIX
D
Page Weight Budget
Action
2.3 MB transferred, 111 requests
FIX
2.3 MB transferred, 111 requests
Info::
Page weighs 7.7 MB (2.3 MB transferred)
Warning::
JavaScript is 1.6 MB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 1.6 MB
Warning::
111 HTTP requests — consider bundling or reducing
Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.
Info::
Estimated 0.48 g CO2 per page load
2.3 MB / 2.4 MB budget
2.3 MB transferred
111 requests
0.48 g CO2 per page load
JavaScript 1.6 MiB 69%
HTML 291.0 KiB 12%
Images 268.7 KiB 12%
Fonts 115.2 KiB 5%
Other 32.6 KiB 1%
Other 11.5 KiB 0%
Other 3.1 KiB 0%
CSS 642 B 0%
Other 461 B 0%
Other 345 B 0%
Other 0 B 0%
0 2.4 MB 4.9 MB
Approaching limit

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.

Why this matters

High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.

Source: web.dev

D
Third-Party Impact
Action
100% third-party, 0 ms blocking
FIX
100% third-party, 0 ms blocking
Warning::
Third-party code accounts for 100% of page weight (2.3 MiB of 2.3 MiB)
Info::
Third-party blocking time is low (0 ms)
100%
First-party Third-party
F
JS Bundles
Action
40 scripts, 749 KB unused
FIX
40 scripts, 749 KB unused
Warning::
https://securepubads.g.doubleclick.net/pagead/mana...: 134 KB unused (72%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://micro.rubiconproject.com/prebid/dynamic/13...: 101 KB unused (61%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://html-load.cc/script/d3d3LmJ1enpmZWVkLmNvbQ...: 89 KB unused (69%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.buzzfeed.com/static-assets/feed-ui/_ne...: 78 KB unused (64%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.buzzfeed.com/static-assets/bf-header-u...: 73 KB unused (48%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 749 KB
749 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js188 KB134 KB (72%)✓3rd
https://micro.rubiconproject.com/prebid/dynamic/13062.js166 KB101 KB (61%)✓3rd
https://html-load.cc/script/d3d3LmJ1enpmZWVkLmNvbQ.js130 KB89 KB (69%)✓3rd
https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/822-de3d6cc0b9e1ab91.js121 KB78 KB (64%)✓3rd
https://www.buzzfeed.com/static-assets/bf-header-ui/buzzfeed/app.f61e19c30d169cacd52a.js152 KB73 KB (48%)✓3rd
https://accounts.google.com/gsi/client96 KB71 KB (74%)✓3rd
https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/pages/_app-f0d512f6f6b23e56.js98 KB63 KB (65%)✓3rd
https://client.aps.amazon-adsystem.com/publisher.js82 KB50 KB (61%)✓3rd
https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js54 KB37 KB (68%)✓3rd
https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/794-338338bc25adb874.js56 KB28 KB (51%)✓3rd

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

F
Page Weight Inventory
Action
111 resources · 2.3 MB · 749 KB savings available
FIX
111 resources · 2.3 MB · 749 KB savings available
Warning::
Page weight 1.3 MB over 1MB target
Got: 2.3 MB Expected: ≤ 1 MB
Info::
~749 KB of savings available
Warning::
110 third-party resources (100% of weight)
Info::
1 resources over 200KB
111 resources · 2.3 MiB · 110 third-party 1.3 MiB over 1MB target
JavaScript 69% · 1.6 MiB
Document 12% · 291.0 KiB
Image 12% · 277.3 KiB
Font 5% · 115.2 KiB
Other 2% · 36.3 KiB
CSS 0% · 642 B

~748.7 KiB of savings available

Remove unused JavaScript: 748.7 KiB
F
HTTP Caching
Action
No cache headers
FIX
No cache headers
Warning::
No Cache-Control header found
Browsers will use heuristic caching, which can be unpredictable. Set explicit cache headers.

No Cache-Control header

Adding a Cache-Control header can significantly improve repeat-visit performance.

C
JS Execution Cost
Action
1979ms total JS execution
REVIEW
1979ms total JS execution
Warning::
https://www.buzzfeed.com/: 337ms CPU time
Warning::
Unattributable: 303ms CPU time
Warning::
https://www.buzzfeed.com/static-assets/feed-ui/_ne...: 280ms CPU time
Warning::
https://www.buzzfeed.com/static-assets/feed-ui/_ne...: 272ms CPU time
Info::
https://www.buzzfeed.com/static-assets/feed-ui/_ne...: 181ms CPU time
Warning::
Third-party scripts: 1979ms (100% of total)

Main Thread Breakdown

Script Evaluation 53% Other 18% Style & Layout 14% Script Parsing & Compilation 7% Rendering 4%
ScriptTotalScriptingParse/CompileParty
https://www.buzzfeed.com/337ms3ms1ms3rd
Unattributable303ms90ms0ms3rd
https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/281-97afea134b70477e.js280ms47ms1ms3rd
https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/framework-348f86d225132ea3.js272ms184ms4ms3rd
https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/pages/index-8ca0940eadb29372.js181ms175ms2ms3rd
https://micro.rubiconproject.com/prebid/dynamic/13062.js141ms108ms12ms3rd
https://www.buzzfeed.com/static-assets/bf-header-ui/buzzfeed/app.f61e19c30d169cacd52a.js116ms90ms16ms3rd
https://tagan.adlightning.com/buzzfeed/op.js88ms86ms1ms3rd
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js69ms47ms18ms3rd
https://html-load.cc/script/d3d3LmJ1enpmZWVkLmNvbQ.js68ms51ms17ms3rd

Showing top 10 of 12 scripts

C
Green Hosting
Action
Whether the site is served from green-energy infrastructure
REVIEW

Green Hosting

No green hosting detected

A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A
Image Optimization
31 images, 0 KB saveable
PASS
31 images, 0 KB saveable
Warning::
https://img.buzzfeed.com/store-an-image-prod-us-ea... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
31 images 269 KB
0 oversized -0 KB
2 legacy format
1 missing dimensions CLS risk

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

A+
Font Loading
7 fonts (115 KB)
PASS
7 fonts (115 KB)
Info::
7 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

7

115 KB total

Render-blocking

0

of 7

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 500 ms 1.0 s FCP 770 ms LCP 1.3 shttps://www.buzzfeed.com/static-assets/feed-ui/_next/static/media/Calistogo-Normal-latin.bc1bb77e.woff2Calistogo-Normal-latin.... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/media/Calistogo-Normal-latin.bc1bb77e.woff2 — 32.6 KiB — 15 ms — font-display: swaphttps://fonts.gstatic.com/s/calistoga/v16/6NUU8F2OJg6MeR7l4e0fs8wB49dJfg.woff26NUU8F2OJg6MeR7l4e0fs8w... https://fonts.gstatic.com/s/calistoga/v16/6NUU8F2OJg6MeR7l4e0fs8wB49dJfg.woff2 — 31.9 KiB — 66 ms — font-display: swaphttps://www.buzzfeed.com/static-assets/feed-ui/_next/static/media/ProximaNova-Reg-webfont.82218e6f.woff2ProximaNova-Reg-webfont... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/media/ProximaNova-Reg-webfont.82218e6f.woff2 — 18.2 KiB — 11 ms — font-display: swaphttps://www.buzzfeed.com/static-assets/feed-ui/_next/static/media/ProximaNova-Bold-webfont.1b721562.woff2ProximaNova-Bold-webfon... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/media/ProximaNova-Bold-webfont.1b721562.woff2 — 19.6 KiB — 7 ms — font-display: swaphttps://www.buzzfeed.com/static-assets/feed-ui/_next/static/media/ProximaNova-Sbold-webfont.aaae65d7.woff2ProximaNova-Sbold-webfo... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/media/ProximaNova-Sbold-webfont.aaae65d7.woff2 — 12.7 KiB — 16 ms — font-display: swaphttps://www.buzzfeed.com/fonts/ProximaNova-Reg-webfont.woff2ProximaNova-Reg-webfont... https://www.buzzfeed.com/fonts/ProximaNova-Reg-webfont.woff2 — 203 B — 164 ms — font-display: swaphttps://www.buzzfeed.com/fonts/ProximaNova-Reg-webfont.woffProximaNova-Reg-webfont... https://www.buzzfeed.com/fonts/ProximaNova-Reg-webfont.woff — 55 B — 10 ms — font-display: swap
Calistogo-Normal-latin.... woff2 swap
Size 33 KB
Load time 15 ms
Start 253 ms
Risk FOUT — text flashes from fallback to web font
6NUU8F2OJg6MeR7l4e0fs8w... woff2 swap
Size 32 KB
Load time 66 ms
Start 253 ms
Risk FOUT — text flashes from fallback to web font
ProximaNova-Reg-webfont... woff2 swap
Size 18 KB
Load time 11 ms
Start 254 ms
Risk FOUT — text flashes from fallback to web font
ProximaNova-Bold-webfon... woff2 swap
Size 20 KB
Load time 7 ms
Start 254 ms
Risk FOUT — text flashes from fallback to web font
ProximaNova-Sbold-webfo... woff2 swap
Size 13 KB
Load time 16 ms
Start 255 ms
Risk FOUT — text flashes from fallback to web font
ProximaNova-Reg-webfont... woff2 swap
Size 0 KB
Load time 164 ms
Start 372 ms
Risk FOUT — text flashes from fallback to web font
ProximaNova-Reg-webfont... woff swap
Size 0 KB
Load time 10 ms
Start 561 ms
Risk FOUT — text flashes from fallback to web font
  • Convert to woff2 for ~30% smaller file size
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)
A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
No optimization needed
PASS
No optimization needed
Info::
No resource hint issues
Network Waterfall
111 requests over 2210ms
INFO
0 ms 500 ms 1.0 s 1.5 s 2.0 s FCP 770 ms LCP 1.3 shttps://buzzfeed.com// https://buzzfeed.com/ — 301 — 448 B — 7 ms — h2https://www.buzzfeed.com/www.buzzfeed.com/ https://www.buzzfeed.com/ — 200 — 291.0 KiB — 81 ms — h2https://tagan.adlightning.com/buzzfeed/op.jstagan.adlightning.com/buzzfeed/op.j... https://tagan.adlightning.com/buzzfeed/op.js — 200 — 11.4 KiB — 104 ms — h2https://securepubads.g.doubleclick.net/tag/js/gpt.jssecurepubads.g.doubleclick.net/tag/... https://securepubads.g.doubleclick.net/tag/js/gpt.js — 200 — 34.4 KiB — 134 ms — h3https://www.buzzfeed.com/static-assets/bf-header-ui/buzzfeed/app.f61e19c30d169cacd52a.jswww.buzzfeed.com/static-assets/bf-h... https://www.buzzfeed.com/static-assets/bf-header-ui/buzzfeed/app.f61e19c30d169cacd52a.js — 200 — 152.3 KiB — 18 ms — h2https://img.buzzfeed.com/buzzfeed-static/static/2026-04/21/15/thumb/xa11UbxfY.jpg?crop=2000%3A2000%3B0%2C0&downsize=307%3A*&fill=480%3A480%3Bcenter%2Ctop&output-format=auto&output-quality=auto&resize=625%3A625img.buzzfeed.com/buzzfeed-static/st... https://img.buzzfeed.com/buzzfeed-static/static/2026-04/21/15/thumb/xa11UbxfY.jpg?crop=2000%3A2000%3B0%2C0&downsize=307%3A*&fill=480%3A480%3Bcenter%2Ctop&output-format=auto&output-quality=auto&resize=625%3A625 — 200 — 11.6 KiB — 14 ms — h2https://img.buzzfeed.com/buzzfeed-static/static/2026-04/21/09/subbuzz/Wwlf2arcm.jpg?crop=1515%3A1515%3B1032%2C583&downsize=307%3A*&fill=480%3A480%3Bcenter%2Ctop&output-format=auto&output-quality=auto&resize=625%3A625img.buzzfeed.com/buzzfeed-static/st... https://img.buzzfeed.com/buzzfeed-static/static/2026-04/21/09/subbuzz/Wwlf2arcm.jpg?crop=1515%3A1515%3B1032%2C583&downsize=307%3A*&fill=480%3A480%3Bcenter%2Ctop&output-format=auto&output-quality=auto&resize=625%3A625 — 200 — 9.7 KiB — 15 ms — h2https://img.buzzfeed.com/buzzfeed-static/static/2026-04/20/19/thumb/ln2SseoRr.jpg?crop=1999%3A1999%3B0%2C0&downsize=307%3A*&fill=480%3A480%3Bcenter%2Ctop&output-format=auto&output-quality=auto&resize=625%3A625img.buzzfeed.com/buzzfeed-static/st... https://img.buzzfeed.com/buzzfeed-static/static/2026-04/20/19/thumb/ln2SseoRr.jpg?crop=1999%3A1999%3B0%2C0&downsize=307%3A*&fill=480%3A480%3Bcenter%2Ctop&output-format=auto&output-quality=auto&resize=625%3A625 — 200 — 8.3 KiB — 23 ms — h2https://img.buzzfeed.com/buzzfeed-static/static/2026-04/17/20/thumb/rBVocBRI1.jpg?crop=1999%3A1999%3B0%2C1&downsize=307%3A*&fill=480%3A480%3Bcenter%2Ctop&output-format=auto&output-quality=auto&resize=625%3A625img.buzzfeed.com/buzzfeed-static/st... https://img.buzzfeed.com/buzzfeed-static/static/2026-04/17/20/thumb/rBVocBRI1.jpg?crop=1999%3A1999%3B0%2C1&downsize=307%3A*&fill=480%3A480%3Bcenter%2Ctop&output-format=auto&output-quality=auto&resize=625%3A625 — 200 — 6.7 KiB — 37 ms — h2https://img.buzzfeed.com/buzzfeed-static/static/2026-04/21/17/thumb/ZuXCY6Aq_.jpg?crop=1999%3A1999%3B0%2C1&downsize=307%3A*&fill=480%3A480%3Bcenter%2Ctop&output-format=auto&output-quality=autoimg.buzzfeed.com/buzzfeed-static/st... https://img.buzzfeed.com/buzzfeed-static/static/2026-04/21/17/thumb/ZuXCY6Aq_.jpg?crop=1999%3A1999%3B0%2C1&downsize=307%3A*&fill=480%3A480%3Bcenter%2Ctop&output-format=auto&output-quality=auto — 200 — 16.1 KiB — 42 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/webpack-6800805d042ce4cc.jswww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/webpack-6800805d042ce4cc.js — 200 — 2.9 KiB — 13 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/framework-348f86d225132ea3.jswww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/framework-348f86d225132ea3.js — 200 — 41.5 KiB — 40 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/main-3fce17fc07d7d96d.jswww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/main-3fce17fc07d7d96d.js — 200 — 28.9 KiB — 40 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/pages/_app-f0d512f6f6b23e56.jswww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/pages/_app-f0d512f6f6b23e56.js — 200 — 98.0 KiB — 48 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/2edb282b-2f30d192c65ed0af.jswww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/2edb282b-2f30d192c65ed0af.js — 200 — 24.8 KiB — 39 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/281-97afea134b70477e.jswww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/281-97afea134b70477e.js — 200 — 19.7 KiB — 45 ms — h2https://img.buzzfeed.com/buzzfeed-static/static/2026-04/21/16/thumb/qzS3bQrpd.jpg?crop=2000%3A2000%3B0%2C0&downsize=307%3A*&fill=480%3A480%3Bcenter%2Ctop&output-format=auto&output-quality=autoimg.buzzfeed.com/buzzfeed-static/st... https://img.buzzfeed.com/buzzfeed-static/static/2026-04/21/16/thumb/qzS3bQrpd.jpg?crop=2000%3A2000%3B0%2C0&downsize=307%3A*&fill=480%3A480%3Bcenter%2Ctop&output-format=auto&output-quality=auto — 200 — 7.4 KiB — 38 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/148-b0d79dd01748959a.jswww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/148-b0d79dd01748959a.js — 200 — 19.9 KiB — 27 ms — h2https://img.buzzfeed.com/store-an-image-prod-us-east-1/KTKAah7Ih.png?crop=720%3A479%3B0%2C132&downsize=307%3A*&output-format=auto&output-quality=autoimg.buzzfeed.com/store-an-image-pro... https://img.buzzfeed.com/store-an-image-prod-us-east-1/KTKAah7Ih.png?crop=720%3A479%3B0%2C132&downsize=307%3A*&output-format=auto&output-quality=auto — 200 — 4.9 KiB — 25 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/794-338338bc25adb874.jswww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/794-338338bc25adb874.js — 200 — 55.9 KiB — 30 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/195-ea3b21f79c39f9a7.jswww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/195-ea3b21f79c39f9a7.js — 200 — 4.7 KiB — 21 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/822-de3d6cc0b9e1ab91.jswww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/822-de3d6cc0b9e1ab91.js — 200 — 121.5 KiB — 40 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/98-7e63eaad1d228d3a.jswww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/98-7e63eaad1d228d3a.js — 200 — 8.3 KiB — 21 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/601-c166e04b36b1c5d7.jswww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/601-c166e04b36b1c5d7.js — 200 — 4.0 KiB — 26 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/86-be39885bd50fbcd9.jswww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/86-be39885bd50fbcd9.js — 200 — 7.8 KiB — 24 ms — h2https://www.buzzfeed.com/manifest.jsonwww.buzzfeed.com/manifest.json https://www.buzzfeed.com/manifest.json — 200 — 461 B — 8 ms — 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h2https://edge.atmtd.com/pub/mgnt/afihbs.jsedge.atmtd.com/pub/mgnt/afihbs.js https://edge.atmtd.com/pub/mgnt/afihbs.js — 200 — 8.9 KiB — 66 ms — h3https://floors.atmtd.com/floors.json?dist=mgnt&wrapper=Buzzfeed_ROW_Desktop&url=https%3A%2F%2Fwww.buzzfeed.com%2Ffloors.atmtd.com/floors.json?dist=m... https://floors.atmtd.com/floors.json?dist=mgnt&wrapper=Buzzfeed_ROW_Desktop&url=https%3A%2F%2Fwww.buzzfeed.com%2F — 200 — 4.8 KiB — 68 ms — h3https://lexicon.33across.com/v1/envelope?pid=0010b00001siXyDAAU&gdpr=0&src=pbjs&ver=10.23.0&coppa=0lexicon.33across.com/v1/envelope?pi... https://lexicon.33across.com/v1/envelope?pid=0010b00001siXyDAAU&gdpr=0&src=pbjs&ver=10.23.0&coppa=0 — 200 — 205 B — 290 ms — h2https://ups.analytics.yahoo.com/ups/58550/fed?v=1&1p=0&gdpr=0&gdpr_consent=&us_privacy=&url=https://www.buzzfeed.com/&pixelId=58550ups.analytics.yahoo.com/ups/58550/f... https://ups.analytics.yahoo.com/ups/58550/fed?v=1&1p=0&gdpr=0&gdpr_consent=&us_privacy=&url=https://www.buzzfeed.com/&pixelId=58550 — 200 — 254 B — 137 ms — h2https://gum.criteo.com/sid/json?origin=prebid&topUrl=https%3A%2F%2Fwww.buzzfeed.com%2F&domain=www.buzzfeed.com&cw=1&lsw=1gum.criteo.com/sid/json?origin=preb... https://gum.criteo.com/sid/json?origin=prebid&topUrl=https%3A%2F%2Fwww.buzzfeed.com%2F&domain=www.buzzfeed.com&cw=1&lsw=1 — 200 — 0 B — 102 ms — h2https://api.rlcdn.com/api/identity/envelope?pid=13572api.rlcdn.com/api/identity/envelope... https://api.rlcdn.com/api/identity/envelope?pid=13572 — 451 — 254 B — 74 ms — h2https://match.adsrvr.org/track/rid?ttd_pid=rubicon&fmt=jsonmatch.adsrvr.org/track/rid?ttd_pid=... https://match.adsrvr.org/track/rid?ttd_pid=rubicon&fmt=json — 200 — 427 B — 122 ms — h2https://lexicon.33across.com/v1/envelope?pid=0010b00001siXyDAAU&gdpr=0&src=pbjs&ver=10.23.0&coppa=0lexicon.33across.com/v1/envelope?pi... https://lexicon.33across.com/v1/envelope?pid=0010b00001siXyDAAU&gdpr=0&src=pbjs&ver=10.23.0&coppa=0 — 200 — 0 B — 266 ms — h2https://ups.analytics.yahoo.com/ups/58550/fed?v=1&1p=0&gdpr=0&gdpr_consent=&us_privacy=&url=https://www.buzzfeed.com/&pixelId=58550ups.analytics.yahoo.com/ups/58550/f... https://ups.analytics.yahoo.com/ups/58550/fed?v=1&1p=0&gdpr=0&gdpr_consent=&us_privacy=&url=https://www.buzzfeed.com/&pixelId=58550 — 200 — 32 B — 181 ms — h2https://gum.criteo.com/sid/json?origin=prebid&topUrl=https%3A%2F%2Fwww.buzzfeed.com%2F&domain=www.buzzfeed.com&cw=1&lsw=1gum.criteo.com/sid/json?origin=preb... https://gum.criteo.com/sid/json?origin=prebid&topUrl=https%3A%2F%2Fwww.buzzfeed.com%2F&domain=www.buzzfeed.com&cw=1&lsw=1 — 200 — 0 B — 82 ms — h2https://match.adsrvr.org/track/rid?ttd_pid=rubicon&fmt=jsonmatch.adsrvr.org/track/rid?ttd_pid=... https://match.adsrvr.org/track/rid?ttd_pid=rubicon&fmt=json — 200 — 0 B — 81 ms — h2https://gum.criteo.com/sid/json?origin=prebid&topUrl=https%3A%2F%2Fwww.buzzfeed.com%2F&domain=www.buzzfeed.com&cw=1&lsw=1gum.criteo.com/sid/json?origin=preb... https://gum.criteo.com/sid/json?origin=prebid&topUrl=https%3A%2F%2Fwww.buzzfeed.com%2F&domain=www.buzzfeed.com&cw=1&lsw=1 — 200 — 375 B — 97 ms — h2https://gum.criteo.com/sid/json?origin=prebid&topUrl=https%3A%2F%2Fwww.buzzfeed.com%2F&domain=www.buzzfeed.com&cw=1&lsw=1gum.criteo.com/sid/json?origin=preb... https://gum.criteo.com/sid/json?origin=prebid&topUrl=https%3A%2F%2Fwww.buzzfeed.com%2F&domain=www.buzzfeed.com&cw=1&lsw=1 — 200 — 374 B — 130 ms — h2https://scripts.atmtd.com/js/prebid_analytics/prebid_analytics.jsscripts.atmtd.com/js/prebid_analyti... https://scripts.atmtd.com/js/prebid_analytics/prebid_analytics.js — 200 — 25.8 KiB — 59 ms — h3https://securepubads.g.doubleclick.net/pagead/managed/dict/m202604210101/gptsecurepubads.g.doubleclick.net/page... https://securepubads.g.doubleclick.net/pagead/managed/dict/m202604210101/gpt — 200 — 23.0 KiB — 36 ms — h3https://e01.atmtd.com/bidanalytics-event/json?mode=beacone01.atmtd.com/bidanalytics-event/js... https://e01.atmtd.com/bidanalytics-event/json?mode=beacon — 204 — 135 B — 298 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/images/favicon-7283b1607609d4bbd1d2b7a688d2eca8.icowww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/images/favicon-7283b1607609d4bbd1d2b7a688d2eca8.ico — 200 — 8.7 KiB — 4 ms — h2https://pixiedust.buzzfeed.com/eventspixiedust.buzzfeed.com/events https://pixiedust.buzzfeed.com/events — 200 — 0 B — 101 ms — h2
HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
100% of JavaScript execution is third-party
First-party Third-party 1979ms · 1200KB · $26/mo
www.buzzfeed.com
Other
Costly
Execution 337ms
Transfer 291 KB
Monthly Cost $4/mo
Unattributable
Other
Costly
Execution 303ms
Transfer 0 KB
Monthly Cost $4/mo
www.buzzfeed.com
Other
Costly
Execution 280ms
Transfer 20 KB
Monthly Cost $4/mo
www.buzzfeed.com
Other
Costly
Execution 272ms
Transfer 41 KB
Monthly Cost $4/mo
www.buzzfeed.com
Other
Optional
Execution 181ms
Transfer 16 KB
Monthly Cost $2/mo
micro.rubiconproject.com
Other
Optional
Execution 141ms
Transfer 166 KB
Unused 61%
Monthly Cost $2/mo
www.buzzfeed.com
Other
Optional
Execution 116ms
Transfer 152 KB
Unused 48%
Monthly Cost $2/mo
tagan.adlightning.com
Other
Optional
Execution 88ms
Transfer 11 KB
Monthly Cost $1/mo
securepubads.g.doubleclick.net
Other
Optional
Execution 69ms
Transfer 188 KB
Unused 72%
Monthly Cost $1/mo
html-load.cc
Other
Optional
Execution 68ms
Transfer 130 KB
Unused 69%
Monthly Cost $1/mo
client.aps.amazon-adsystem.com
Other
Optional
Execution 65ms
Transfer 82 KB
Unused 61%
Monthly Cost $1/mo
tagan.adlightning.com
Other
Optional
Execution 59ms
Transfer 103 KB
Monthly Cost $1/mo

These scripts may cost more than they're worth

  • www.buzzfeed.com adds 337ms and costs ~$4/month
  • Unattributable adds 303ms and costs ~$4/month
  • www.buzzfeed.com adds 280ms and costs ~$4/month
  • www.buzzfeed.com adds 272ms and costs ~$4/month

100% of JavaScript execution time is spent on third-party scripts. Consider auditing which scripts are essential.

Why this matters

When third-party JS execution time exceeds your own, performance gains from frontend work are capped by code you don't own.

Learn more ▾

Every millisecond of third-party JS competes with your own for main-thread time. If their share is bigger than yours, optimization on your code base barely moves the needle. Audit, defer, or remove third-parties before further frontend optimization. Use Lighthouse's third-party audit to identify the worst offenders.

Source: web.dev

www.buzzfeed.com takes 337ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Unattributable takes 303ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

www.buzzfeed.com takes 280ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

www.buzzfeed.com takes 272ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

61% of micro.rubiconproject.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

72% of securepubads.g.doubleclick.net's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

69% of html-load.cc's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

61% of client.aps.amazon-adsystem.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

How third-party costs are calculated

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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