Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
C
58/100
Site name appears as
| Page title | The Netherlands | |
| og:site_name | Universiteit Twente | |
| twitter:site | — | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes, apple-touch-icon + SVG
Social share image
14/20og:image set; twitter:image missing
Meta completeness
14/20Organization schema
0/15Contact info discoverable
10/10contact page + mailto link
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
ALinks144 links checked, 142 healthy, 2 brokenPASS
Broken Links (2)
| Status | URL | Found in | Error |
|---|---|---|---|
| 400 | https://tagging.utwente.nl/gtag/js?id=G-DHY20KGR51... | <script> | Bad Request |
| 999 | https://www.linkedin.com/edu/school?id=15449 | <a> | HTTP 999 |
Redirects (5)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://www.utwente.nl/en/education/cour... | https://www.utwente.nl/en/education/cour... | <a> | 0 |
| https://www.utwente.nl/en/sg | https://www.utwente.nl/en/sg | <a> | 0 |
| https://www.utwente.nl/en/alumni | https://www.utwente.nl/en/alumni | <a> | 0 |
| https://www.utwente.nl/en/contact | https://www.utwente.nl/en/contact | <a> | 0 |
| https://www.utwentecareers.nl | https://www.utwentecareers.nl | <a> | 0 |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
77 charsTitles over 60 characters may be truncated in social sharing previews.
25–60 charsog:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview

utwente.nl
University of Twente (UT) | Research University in Enschede | The Netherlands
Follow academic education (wo) at a technical research university with the only all-in campus in the Netherlands. Take a look at our bachelor's and master’s programmes.
Title will be truncated (77 chars / 70 max)
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — falling back from og:image
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
Title will be truncated on Twitter/X (77 chars, max 70)
→ Shorten the title to ≤70 characters

UTWENTE.NL
University of Twente (UT) | Research University in Enschede | The Netherlands
Follow academic education (wo) at a technical research university with the only all-in campus in the Netherlands. Take a look at our bachelor's and master’s programmes.
Title will be truncated (77 chars / 60 max)
Description will be truncated (170 chars / 155 max)
- og:title — University of Twente (UT) | Research University in Enschede | The Netherlands
- og:description — Follow academic education (wo) at a technical research university with the only all-in campus in the Netherlands. Tak...
- og:image — https://utwente.becdn.net/.wh/ea/uc/ida5c80990102aa424e00eef4f602589d81285f3fb5660701c3dc05000085/universiteit-twente...
- og:type — website
- og:url — https://www.utwente.nl/en/
- og:site_name — Universiteit Twente
Title will be truncated on Facebook (77 chars, max 60)
→ Shorten og:title to ≤60 characters
Description will be truncated on Facebook (170 chars, max 155)
→ Tighten og:description to ≤155 characters

University of Twente (UT) | Research University in Enschede | The Netherlands
utwente.nl
Description will be truncated (170 chars / 150 max)
- og:title — University of Twente (UT) | Research University in Enschede | The Netherlands
- og:description — Follow academic education (wo) at a technical research university with the only all-in campus in the Netherlands. Tak...
- og:image — https://utwente.becdn.net/.wh/ea/uc/ida5c80990102aa424e00eef4f602589d81285f3fb5660701c3dc05000085/universiteit-twente...
Description will be truncated on LinkedIn (170 chars, max 150)
→ Tighten og:description to ≤150 characters
utwente.nl
University of Twente (UT) | Research University in Enschede | The Netherlands
Follow academic education (wo) at a technical research university with the only all-in campus in the Netherlands. Take a look at our bachelor's and master’s programmes.

- og:title — University of Twente (UT) | Research University in Enschede | The Netherlands
- og:description — Follow academic education (wo) at a technical research university with the only all-in campus in the Netherlands. Tak...
- og:image — https://utwente.becdn.net/.wh/ea/uc/ida5c80990102aa424e00eef4f602589d81285f3fb5660701c3dc05000085/universiteit-twente...
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |
A+Structured Data1 JSON-LD block(s) found — structured data is well configured.PASS
JSON-LD Blocks
{
"@context": "https://schema.org",
"@type": "CollegeOrUniversity",
"name": "University of Twente",
"url": "https://www.utwente.nl/",
"logo": "https://www.utwente.nl/logo-stacked.png"
}