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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
85
GRADE
B
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

47/100

Site name appears as

Page titleMongabay
og:site_nameConservation news
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://imgs.mongabay.com/wp-content/uploads/sites/20/2024/06/22183015/mongabay-white-logo-raja-ampat_230569_v2-1200x800.jpg
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://imgs.mongabay.com/wp-content/uploads/sites/20/2024/06/22183015/mongabay-white-logo-raja-ampat_230569_v2-1200x800.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

mongabay.com

Mongabay - Conservation News

No description

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from <meta name=description>
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

MONGABAY.COM

Mongabay - Conservation News

No description

Preview quality · Facebook A+ · 95/100
  • og:title — Mongabay - Conservation News
  • og:description — falling back from <meta name=description>
  • og:image — https://imgs.mongabay.com/wp-content/uploads/sites/20/2024/06/22183015/mongabay-white-logo-raja-ampat_230569_v2-1200x...
  • og:type — website
  • og:url — https://news.mongabay.com/
  • og:site_name — Conservation news

Mongabay - Conservation News

mongabay.com

Preview quality · LinkedIn A+ · 95/100
  • og:title — Mongabay - Conservation News
  • og:description — falling back from <meta name=description>
  • og:image — https://imgs.mongabay.com/wp-content/uploads/sites/20/2024/06/22183015/mongabay-white-logo-raja-ampat_230569_v2-1200x...

mongabay.com

Mongabay - Conservation News

No description

Preview quality · Slack A+ · 95/100
  • og:title — Mongabay - Conservation News
  • og:description — falling back from <meta name=description>
  • og:image — https://imgs.mongabay.com/wp-content/uploads/sites/20/2024/06/22183015/mongabay-white-logo-raja-ampat_230569_v2-1200x...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 83/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://news.mongabay.com/",
      "url": "https://news.mongabay.com/",
      "name": "Conservation and environmental science news - Mongabay",
      "isPartOf": {
        "@id": "https://news.mongabay.com/#website"
      },
      "about": {
        "@id": "https://news.mongabay.com/#organization"
      },
      "primaryImageOfPage": {
        "@id": "https://news.mongabay.com/#primaryimage"
      },
      "image": {
        "@id": "https://news.mongabay.com/#primaryimage"
      },
      "thumbnailUrl": "https://imgs.mongabay.com/wp-content/uploads/sites/20/2024/06/22183015/mongabay-white-logo-raja-ampat_230569_v2.jpg",
      "datePublished": "2024-07-19T17:08:29+00:00",
      "dateModified": "2024-12-31T23:56:31+00:00",
      "breadcrumb": {
        "@id": "https://news.mongabay.com/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://news.mongabay.com/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https://news.mongabay.com/#primaryimage",
      "url": "https://imgs.mongabay.com/wp-content/uploads/sites/20/2024/06/22183015/mongabay-white-logo-raja-ampat_230569_v2.jpg",
      "contentUrl": "https://imgs.mongabay.com/wp-content/uploads/sites/20/2024/06/22183015/mongabay-white-logo-raja-ampat_230569_v2.jpg",
      "width": 2560,
      "height": 1440,
      "caption": "Mongabay logo"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://news.mongabay.com/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://news.mongabay.com/#website",
      "url": "https://news.mongabay.com/",
      "name": "Conservation news",
      "description": "Environmental science and conservation news",
      "publisher": {
        "@id": "https://news.mongabay.com/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://news.mongabay.com/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https://news.mongabay.com/#organization",
      "name": "Mongabay",
      "url": "https://news.mongabay.com/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https://news.mongabay.com/#/schema/logo/image/",
        "url": "https://imgs.mongabay.com/wp-content/uploads/sites/20/2025/12/09122953/mongabay_logo_geco.jpg",
        "contentUrl": "https://imgs.mongabay.com/wp-content/uploads/sites/20/2025/12/09122953/mongabay_logo_geco.jpg",
        "width": 342,
        "height": 342,
        "caption": "Mongabay"
      },
      "image": {
        "@id": "https://news.mongabay.com/#/schema/logo/image/"
      },
      "sameAs": [
        "https://www.facebook.com/mongabay/",
        "https://x.com/mongabay",
        "https://www.instagram.com/mongabay/",
        "https://www.linkedin.com/company/1617875",
        "https://www.youtube.com/channel/UCnrubbmyCz8krGnpsbhJRYg"
      ]
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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