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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
88
GRADE
B
FIX
1
REVIEW
3
PASS
5
INFO
0
Checks
9
5 PASS 3 REVIEW 1 FIX
F
Image Optimization
Action
4 issues found across 17 images
FIX
4 issues found across 17 images
Warning::
1 images significantly larger than display size
Resizing to display dimensions could save approximately 10 KB.
Got: ~10 KB wasted
Warning::
17 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
16 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 1 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
B
Structured Data
4 JSON-LD block(s) found — some improvements recommended.
REVIEW
4 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "name" for LocalBusiness
The "name" property is required for the LocalBusiness schema type.
Warning::
Missing required property "address" for LocalBusiness
The "address" property is required for the LocalBusiness schema type.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
Missing recommended property "telephone" for LocalBusiness
Adding "telephone" can improve how search engines display your content.
Info::
Missing recommended property "openingHours" for LocalBusiness
Adding "openingHours" can improve how search engines display your content.
Info::
Custom type "HomeAndConstructionBusiness" — unable to validate specific properties
Info::
4 JSON-LD blocks found

The "name" property is required for the LocalBusiness schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "address" property is required for the LocalBusiness schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "telephone" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "openingHours" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
6 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "WebSite",
  "name": "Engel Coatings Inc",
  "alternateName": "Engel Coatings Inc",
  "description": "Site Description",
  "url": "https:\/\/engelcoatings.com"
}
Block 2 : Organization
8 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "Organization",
  "name": "Engel Coatings Inc.",
  "url": "https:\/\/engelcoatings.com",
  "alternateName": "Engel Coatings Inc",
  "description": "Engel Coatings Inc. is a licensed and insured contractor based in Las Cruces, NM, specializing in elastomeric stucco, roof coatings, and professional exterior painting for homes and businesses across Southern New Mexico and El Paso.",
  "logo": "https:\/\/engelcoatings.com\/wp-content\/uploads\/2022\/08\/logo.png",
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "telephone": "+1 575-642-5481",
      "email": "admin@engelcoatingsinc.com",
      "contactType": "sales"
    }
  ]
}
Block 3 : HomeAndConstructionBusiness
9 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "HomeAndConstructionBusiness",
  "image": "https:\/\/engelcoatings.com\/wp-content\/uploads\/2022\/08\/logo.png",
  "@id": "https:\/\/engelcoatings.com",
  "name": "Engel Coatings Inc.",
  "telephone": "(575) 642-5481",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "2050 W Hadley Ave,",
    "addressLocality": "Las Cruces",
    "addressRegion": "NM",
    "postalCode": "88007",
    "addressCountry": "United States"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "32.307759",
    "longitude": "-106.807955"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "opens": "07:00",
      "closes": "00:00",
      "dayOfWeek": "https:\/\/schema.org\/Monday"
    },
    {
      "@type": "OpeningHoursSpecification",
      "opens": "00:00",
      "closes": "07:00",
      "dayOfWeek": "https:\/\/schema.org\/Monday"
    },
    {
      "@type": "OpeningHoursSpecification",
      "opens": "07:00",
      "closes": "00:00",
      "dayOfWeek": "https:\/\/schema.org\/Tuesday"
    },
    {
      "@type": "OpeningHoursSpecification",
      "opens": "00:00",
      "closes": "07:00",
      "dayOfWeek": "https:\/\/schema.org\/Tuesday"
    },
    {
      "@type": "OpeningHoursSpecification",
      "opens": "07:00",
      "closes": "00:00",
      "dayOfWeek": "https:\/\/schema.org\/Wednesday"
    },
    {
      "@type": "OpeningHoursSpecification",
      "opens": "00:00",
      "closes": "07:00",
      "dayOfWeek": "https:\/\/schema.org\/Wednesday"
    },
    {
      "@type": "OpeningHoursSpecification",
      "opens": "07:00",
      "closes": "00:00",
      "dayOfWeek": "https:\/\/schema.org\/Thursday"
    },
    {
      "@type": "OpeningHoursSpecification",
      "opens": "00:00",
      "closes": "07:00",
      "dayOfWeek": "https:\/\/schema.org\/Thursday"
    },
    {
      "@type": "OpeningHoursSpecification",
      "opens": "07:00",
      "closes": "00:00",
      "dayOfWeek": "https:\/\/schema.org\/Friday"
    },
    {
      "@type": "OpeningHoursSpecification",
      "opens": "00:00",
      "closes": "07:00",
      "dayOfWeek": "https:\/\/schema.org\/Friday"
    },
    {
      "@type": "OpeningHoursSpecification",
      "opens": "07:00",
      "closes": "00:00",
      "dayOfWeek": "https:\/\/schema.org\/Saturday"
    },
    {
      "@type": "OpeningHoursSpecification",
      "opens": "00:00",
      "closes": "07:00",
      "dayOfWeek": "https:\/\/schema.org\/Saturday"
    },
    {
      "@type": "OpeningHoursSpecification",
      "opens": "07:00",
      "closes": "00:00",
      "dayOfWeek": "https:\/\/schema.org\/Sunday"
    },
    {
      "@type": "OpeningHoursSpecification",
      "opens": "00:00",
      "closes": "07:00",
      "dayOfWeek": "https:\/\/schema.org\/Sunday"
    }
  ]
}
Block 4 : LocalBusiness
2 properties Valid
Missing required property: name
Missing required property: address
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "LocalBusiness",
      "@id": "https://engelcoatings.com/#localbusiness",
      "name": "Engel Coatings Inc",
      "image": "https://engelcoatings.com/wp-content/uploads/2022/08/logo-300x120.png.webp",
      "url": "https://engelcoatings.com/",
      "telephone": "+1-575-642-5481",
      "email": "admin@engelcoatingsinc.com",
      "priceRange": "$$",
      "founder": "Jason Harshman",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "2050 W Hadley Ave",
        "addressLocality": "Las Cruces",
        "addressRegion": "NM",
        "postalCode": "88007",
        "addressCountry": "US"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": 32.308607,
        "longitude": -106.8057
      },
      "openingHoursSpecification": [
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": [
            "Monday",
            "Tuesday",
            "Wednesday",
            "Thursday",
            "Friday",
            "Saturday",
            "Sunday"
          ],
          "opens": "07:00",
          "closes": "19:00"
        }
      ],
      "paymentAccepted": [
        "Cash",
        "Credit Card"
      ],
      "areaServed": {
        "@type": "Place",
        "name": "Las Cruces, NM"
      },
      "sameAs": [
        "https://www.facebook.com/engelcoatings/",
        "https://www.angi.com/companylist/us/nm/las-cruces/engel-coatings-reviews-5201653.htm",
        "https://www.yelp.com/biz/engel-coatings-las-cruces",
        "https://www.mapquest.com/us/new-mexico/engel-coatings-284615656",
        "https://www.bbb.org/us/nm/las-cruces/profile/stucco/engel-coatings-inc-0806-5389",
        "https://nextdoor.com/pages/engel-coatings-las-cruces-nm/"
      ],
      "keywords": [
        "Stucco Contractor",
        "Stucco Repair",
        "Stucco Restoration",
        "Elastomeric Stucco",
        "Roof Coating",
        "Silicone Roof Coating",
        "Hybrid Roof Coating",
        "Elastomeric Roof Coating",
        "Painting Contractors",
        "Exterior Painter",
        "Interior Painter",
        "Commercial Painter",
        "Acrylic Painter",
        "Windows Replacement",
        "Door Replacement"
      ],
      "knowsAbout": [
        "Exterior Remodeling",
        "Stucco Contractor",
        "Stucco Repair & Restoration",
        "Elastomeric Stucco",
        "Roof Coating",
        "Silicone Roof Coating",
        "Hybrid Roof Coating",
        "Elastomeric Roof Coating",
        "Painting Contractors",
        "Exterior Painting",
        "Interior Painting",
        "Commercial Exterior Painting",
        "Acrylic Paints & Finishes",
        "Windows & Door Replacement"
      ]
    },
    {
      "@type": "WebPage",
      "@id": "https://engelcoatings.com/#webpage",
      "url": "https://engelcoatings.com/",
      "name": "Home",
      "description": "Engel Coatings Inc., a leading stucco contractor in Las Cruces, NM, offers expert stucco repair and restoration services to protect and enhance your property.",
      "inLanguage": "en"
    },
    {
      "@type": "Service",
      "name": "Exterior Remodeling",
      "provider": {
        "@type": "LocalBusiness",
        "name": "Engel Coatings Inc."
      },
      "areaServed": {
        "@type": "Place",
        "name": "Las Cruces, NM"
      }
    },
    {
      "@type": "Service",
      "name": "Stucco Contractor",
      "provider": {
        "@type": "LocalBusiness",
        "name": "Engel Coatings Inc."
      },
      "areaServed": {
        "@type": "Place",
        "name": "Las Cruces, NM"
      }
    },
    {
      "@type": "Service",
      "name": "Stucco Repair & Restoration",
      "provider": {
        "@type": "LocalBusiness",
        "name": "Engel Coatings Inc."
      },
      "areaServed": {
        "@type": "Place",
        "name": "Las Cruces, NM"
      }
    },
    {
      "@type": "Service",
      "name": "Elastomeric Stucco",
      "provider": {
        "@type": "LocalBusiness",
        "name": "Engel Coatings Inc."
      },
      "areaServed": {
        "@type": "Place",
        "name": "Las Cruces, NM"
      }
    },
    {
      "@type": "Service",
      "name": "Roof Coating",
      "provider": {
        "@type": "LocalBusiness",
        "name": "Engel Coatings Inc."
      },
      "areaServed": {
        "@type": "Place",
        "name": "Las Cruces, NM"
      }
    },
    {
      "@type": "Service",
      "name": "Silicone Roof Coating",
      "provider": {
        "@type": "LocalBusiness",
        "name": "Engel Coatings Inc."
      },
      "areaServed": {
        "@type": "Place",
        "name": "Las Cruces, NM"
      }
    },
    {
      "@type": "Service",
      "name": "Hybrid Roof Coating",
      "provider": {
        "@type": "LocalBusiness",
        "name": "Engel Coatings Inc."
      },
      "areaServed": {
        "@type": "Place",
        "name": "Las Cruces, NM"
      }
    },
    {
      "@type": "Service",
      "name": "Elastomeric Roof Coating",
      "provider": {
        "@type": "LocalBusiness",
        "name": "Engel Coatings Inc."
      },
      "areaServed": {
        "@type": "Place",
        "name": "Las Cruces, NM"
      }
    },
    {
      "@type": "Service",
      "name": "Painting Contractors",
      "provider": {
        "@type": "LocalBusiness",
        "name": "Engel Coatings Inc."
      },
      "areaServed": {
        "@type": "Place",
        "name": "Las Cruces, NM"
      }
    },
    {
      "@type": "Service",
      "name": "Exterior Painting",
      "provider": {
        "@type": "LocalBusiness",
        "name": "Engel Coatings Inc."
      },
      "areaServed": {
        "@type": "Place",
        "name": "Las Cruces, NM"
      }
    },
    {
      "@type": "Service",
      "name": "Interior Painting",
      "provider": {
        "@type": "LocalBusiness",
        "name": "Engel Coatings Inc."
      },
      "areaServed": {
        "@type": "Place",
        "name": "Las Cruces, NM"
      }
    },
    {
      "@type": "Service",
      "name": "Commercial Exterior Painting",
      "provider": {
        "@type": "LocalBusiness",
        "name": "Engel Coatings Inc."
      },
      "areaServed": {
        "@type": "Place",
        "name": "Las Cruces, NM"
      }
    },
    {
      "@type": "Service",
      "name": "Acrylic Paints & Finishes",
      "provider": {
        "@type": "LocalBusiness",
        "name": "Engel Coatings Inc."
      },
      "areaServed": {
        "@type": "Place",
        "name": "Las Cruces, NM"
      }
    },
    {
      "@type": "Service",
      "name": "Windows & Door Replacement",
      "provider": {
        "@type": "LocalBusiness",
        "name": "Engel Coatings Inc."
      },
      "areaServed": {
        "@type": "Place",
        "name": "Las Cruces, NM"
      }
    }
  ]
}
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

79/100

Site name appears as

Page titlecheckmark-circle
og:site_nameEngel Coatings Inc
twitter:site—
Organization.nameEngel Coatings Inc.

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

10/10

contact page + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is long (65 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 65 chars Expected: 25–60 chars
URL: 65 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

engelcoatings.com

Stucco Repair Las Cruces, NM | Stucco Contractor | Engel Coatings

​Engel Coatings Inc., a leading stucco contractor in Las Cruces, NM, offers expert stucco repair and restoration services to protect and enhance your property.

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary
  • twitter:title — Stucco Repair Las Cruces, NM | Stucco Contractor | Engel Coatings
  • twitter:description — ​Engel Coatings Inc., a leading stucco contractor in Las Cruces, NM, offers expert stucco repair and restoration serv...
  • twitter:image — falling back from og:image

ENGELCOATINGS.COM

Stucco Repair Las Cruces, NM | Stucco Contractor | Engel Coatings

​Engel Coatings Inc., a leading stucco contractor in Las Cruces, NM, offers expert stucco repair and restoration services to protect and enhance your property.

Preview quality · Facebook A · 90/100

Title will be truncated (65 chars / 60 max)

Description will be truncated (161 chars / 155 max)

  • og:title — Stucco Repair Las Cruces, NM | Stucco Contractor | Engel Coatings
  • og:description — ​Engel Coatings Inc., a leading stucco contractor in Las Cruces, NM, offers expert stucco repair and restoration serv...
  • og:image — https://engelcoatings.com/wp-content/uploads/2022/08/cropped-index.png
  • og:type — website
  • og:url — https://engelcoatings.com/
  • og:site_name — Engel Coatings Inc

  • Title will be truncated on Facebook (65 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (161 chars, max 155)

    → Tighten og:description to ≤155 characters

  • og:image is below recommended size (512×512)

    → Upload an image ≥1200×630 for the large preview card

Stucco Repair Las Cruces, NM | Stucco Contractor | Engel Coatings

engelcoatings.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (161 chars / 150 max)

  • og:title — Stucco Repair Las Cruces, NM | Stucco Contractor | Engel Coatings
  • og:description — ​Engel Coatings Inc., a leading stucco contractor in Las Cruces, NM, offers expert stucco repair and restoration serv...
  • og:image — https://engelcoatings.com/wp-content/uploads/2022/08/cropped-index.png

  • Description will be truncated on LinkedIn (161 chars, max 150)

    → Tighten og:description to ≤150 characters

engelcoatings.com

Stucco Repair Las Cruces, NM | Stucco Contractor | Engel Coatings

​Engel Coatings Inc., a leading stucco contractor in Las Cruces, NM, offers expert stucco repair and restoration services to protect and enhance your property.

Preview quality · Slack A+ · 100/100
  • og:title — Stucco Repair Las Cruces, NM | Stucco Contractor | Engel Coatings
  • og:description — ​Engel Coatings Inc., a leading stucco contractor in Las Cruces, NM, offers expert stucco repair and restoration serv...
  • og:image — https://engelcoatings.com/wp-content/uploads/2022/08/cropped-index.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
A
Open Graph / Twitter Card Depth
1 OG/Twitter depth issue(s) detected
PASS
1 OG/Twitter depth issue(s) detected
Info::
og:image aspect ratio 1.00:1 (512×512) is outside Facebook's recommended ~1.91:1
Facebook's recommended OG image is 1200×630 (1.91:1 aspect ratio). The declared dimensions 512×512 give a ratio of 1.00:1, which Facebook will crop center-to-fit; the result often clips important content from the top/bottom or sides. Use a wider/taller image close to 1.91:1, or accept the cropping consequences.
Got: 1.00:1 (512×512)
A+
Rich Results Eligibility
4 JSON-LD block(s) declaring 6 schema type(s)
PASS
4 JSON-LD block(s) declaring 6 schema type(s)
Info::
6 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Service (×14), HomeAndConstructionBusiness, LocalBusiness, Organization, WebPage, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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