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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
92
GRADE
A
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Info::
og:title is long (61 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 61 chars Expected: 25–60 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: 61 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

parallels.com

Parallels: Run Windows on Mac, Virtualization & VDI Solutions

Run Windows apps on your Mac with Parallels Desktop, or deliver remote apps and virtual desktops to any device with Parallels RAS. Free trial available.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Parallels: Run Windows on Mac, Virtualization & VDI Solutions
  • twitter:description — Run Windows apps on your Mac with Parallels Desktop, or deliver remote apps and virtual desktops to any device with P...
  • twitter:image — https://www.parallels.com/static/pl/fileadmin/res/img/general/default-og-logo.png

PARALLELS.COM

Parallels: Run Windows on Mac, Virtualization & VDI Solutions

Run Windows apps on your Mac with Parallels Desktop, or deliver remote apps and virtual desktops to any device with Parallels RAS. Free trial available.

Preview quality · Facebook D · 50/100

Title will be truncated (61 chars / 60 max)

  • og:title — Parallels: Run Windows on Mac, Virtualization & VDI Solutions
  • og:description — Run Windows apps on your Mac with Parallels Desktop, or deliver remote apps and virtual desktops to any device with P...
  • og:image — https://www.parallels.com/static/pl/fileadmin/res/img/general/default-og-logo.png
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Title will be truncated on Facebook (61 chars, max 60)

    → Shorten og:title to ≤60 characters

Parallels: Run Windows on Mac, Virtualization & VDI Solutions

parallels.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (152 chars / 150 max)

  • og:title — Parallels: Run Windows on Mac, Virtualization & VDI Solutions
  • og:description — Run Windows apps on your Mac with Parallels Desktop, or deliver remote apps and virtual desktops to any device with P...
  • og:image — https://www.parallels.com/static/pl/fileadmin/res/img/general/default-og-logo.png

  • Description will be truncated on LinkedIn (152 chars, max 150)

    → Tighten og:description to ≤150 characters

parallels.com

Parallels: Run Windows on Mac, Virtualization & VDI Solutions

Run Windows apps on your Mac with Parallels Desktop, or deliver remote apps and virtual desktops to any device with Parallels RAS. Free trial available.

Preview quality · Slack A+ · 100/100
  • og:title — Parallels: Run Windows on Mac, Virtualization & VDI Solutions
  • og:description — Run Windows apps on your Mac with Parallels Desktop, or deliver remote apps and virtual desktops to any device with P...
  • og:image — https://www.parallels.com/static/pl/fileadmin/res/img/general/default-og-logo.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 86/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

77/100

Site name appears as

Page titleParallels: Run Windows on Mac, Virtualization & VDI Solutions
og:site_name—
twitter:site—
Organization.nameParallels

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
4 JSON-LD block(s) found — structured data is well configured.
PASS
4 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "SoftwareApplication" — unable to validate specific properties
Info::
4 JSON-LD blocks found

JSON-LD Blocks

Block 1 : Organization
8 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://www.parallels.com/#organization",
  "name": "Parallels",
  "url": "https://www.parallels.com/",
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.parallels.com/static/pl/fileadmin/res/img/navigation/pl-logo-dk.png"
  },
  "sameAs": [
    "https://www.facebook.com/ParallelsInc",
    "https://x.com/parallels",
    "https://www.linkedin.com/company/parallels",
    "https://www.youtube.com/ParallelsTV"
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+1-425-282-6400",
    "contactType": "Customer Support",
    "areaServed": "Worldwide",
    "availableLanguage": [
      "English"
    ]
  }
}
Block 2 : SoftwareApplication
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "Parallels",
  "operatingSystem": "Windows, macOS",
  "applicationCategory": "DesktopEnhancementApplication",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.4",
    "ratingCount": "1483"
  },
  "offers": {
    "@type": "Offer",
    "price": "99.99",
    "priceCurrency": "USD"
  }
}
Block 3 : Product
11 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Product",
  "@id": "https://www.parallels.com/products/desktop/#product",
  "name": "Parallels Desktop for Mac",
  "image": "https://www.parallels.com/static/pl/fileadmin/res/img/pd/2025/std/pd26-hero.jpg",
  "description": "Parallels Desktop lets you run Windows and macOS simultaneously on your Mac without rebooting. It's fast, easy, and powerful for personal or business use.",
  "brand": {
    "@type": "Organization",
    "name": "Parallels"
  },
  "sku": "PDFM-SUB-ONL-1Y",
  "offers": {
    "@type": "Offer",
    "url": "https://www.parallels.com/products/desktop/",
    "priceCurrency": "USD",
    "price": "99.99",
    "availability": "https://schema.org/InStock",
    "itemCondition": "https://schema.org/NewCondition"
  },
  "review": {
    "@type": "Review",
    "author": {
      "@type": "Person",
      "name": "TechRadar"
    },
    "datePublished": "2024-05-01",
    "reviewBody": "Parallels Desktop continues to be the best virtualization solution for Mac users wanting seamless Windows integration.",
    "reviewRating": {
      "@type": "Rating",
      "ratingValue": "4.5",
      "bestRating": "5"
    }
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.6",
    "reviewCount": "2134"
  }
}
Block 4 : BreadcrumbList
4 properties Valid
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "@id": "https://www.parallels.com/#breadcrumb",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "https://www.parallels.com/"
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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