Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.BLinks193 links checked, 189 healthy, 4 brokenREVIEW
Broken Links (5)
| Status | URL | Found in | Error |
|---|---|---|---|
| ERR | http: | <a> | Get "http:": http: no Host in request UR... |
| 404 | https://surrey.ac.uk/themes/custom/surrey_2024/src... | <img> | Not Found |
| 429 | http://instagram.com/uniofsurrey | <a> | Too Many Requests |
| 404 | https://surrey.ac.uk/sites/default/files/campus-sh... | <meta> | Not Found |
| 403 | https://cdn.unibuddy.co | <link> | Forbidden |
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
https://surrey.ac.uk/sites/default/files/campus-shot.jpgThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
20 charsIdeal length is 25–60 characters for social sharing previews.
25–60 charsog:title very short — may render with awkward whitespace in social cards.
Source: Open Graph Protocol
The og:type tag helps social platforms categorize the content.
Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.
Learn more ▾ ▴
og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.
Source: Open Graph Protocol
Preview
surrey.ac.uk
University of Surrey
The University of Surrey is a leading university located within the county town of Guildford, Surrey in the South East of England, UK.
- twitter:card — summary_large_image
- twitter:title — University of Surrey
- twitter:description — The University of Surrey is a leading university located within the county town of Guildford, Surrey in the South Eas...
- twitter:image — https://surrey.ac.uk/media/3552
SURREY.AC.UK
University of Surrey
The University of Surrey is a leading university located within the county town of Guildford, Surrey in the South East of England, UK.
- og:title — University of Surrey
- og:description — The University of Surrey is a leading university located within the county town of Guildford, Surrey in the South Eas...
- og:image — https://surrey.ac.uk/sites/default/files/campus-shot.jpg
- og:type — Add og:type — Recommended — tells Facebook the content category
- og:url — https://www.surrey.ac.uk/
- og:site_name — University of Surrey
University of Surrey
surrey.ac.uk
- og:title — University of Surrey
- og:description — The University of Surrey is a leading university located within the county town of Guildford, Surrey in the South Eas...
- og:image — https://surrey.ac.uk/sites/default/files/campus-shot.jpg
surrey.ac.uk
University of Surrey
The University of Surrey is a leading university located within the county town of Guildford, Surrey in the South East of England, UK.
- og:title — University of Surrey
- og:description — The University of Surrey is a leading university located within the county town of Guildford, Surrey in the South Eas...
- og:image — https://surrey.ac.uk/sites/default/files/campus-shot.jpg
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths
CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
C
65/100
Site name appears as
| Page title | University of Surrey | |
| og:site_name | University of Surrey | |
| twitter:site | @uniofsurrey | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes, apple-touch-icon + SVG
Social share image
20/20og:image + twitter:image set
Meta completeness
20/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.