Accessibility
· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.FAlt Text QualityAction13 of 19 images have issuesFIX
| Issue | Count |
|---|---|
| missing | 13 image(s) |
Images without alt text are invisible to screen readers.
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Learn more ▾ ▴
WCAG 2.1 Level A requires text alternatives for non-decorative images. Empty alt='' is fine for decorative; meaningful images need descriptive text. Common fixes: CMS audit + bulk add, build-time linter (alt-text-required ESLint rule), CI gate on Lighthouse a11y score.
Source: WCAG 2.1 SC 1.1.1 / WebAIM Million Report
An image inside a link with no alt creates an empty link.
Image-only links with no alt create empty links — screen-reader users hear 'link' with no destination context.
Learn more ▾ ▴
An <a><img></a> with no img alt is the worst-case for accessibility: AT announces the link but can't describe where it goes. Either add alt to the image OR add aria-label to the link.
Source: WCAG 2.1 SC 2.4.4
FForm AccessibilityAction31 of 35 controls have issuesFIX
| Control | Type | Label | Method |
|---|---|---|---|
| #cookiescript_category_strict | checkbox | Strictly necessary | for/id |
| #cookiescript_category_performance | checkbox | Performance | for/id |
| #cookiescript_category_targeting | checkbox | Targeting | for/id |
| #cookiescript_category_functionality | checkbox | Functionality | for/id |
| input | search | (Search the site) | placeholder only |
| input | search | (Search the site) | placeholder only |
| input | search | (Search the site) | placeholder only |
| input | search | (Search the site) | placeholder only |
| input | search | (Search the site) | placeholder only |
| input | search | (Search the site) | placeholder only |
| input | search | (Search the site) | placeholder only |
| input | search | (Search the site) | placeholder only |
| input | search | (Search the site) | placeholder only |
| input | search | (Search the site) | placeholder only |
| input | search | (Search the site) | placeholder only |
| input | search | (Search the site) | placeholder only |
| input | search | (Search the site) | placeholder only |
| input | search | (Search the site) | placeholder only |
| input | search | (Search the site) | placeholder only |
| input | search | (Search the site) | placeholder only |
| input | search | (Search the site) | placeholder only |
| input | search | (Search the site) | placeholder only |
| input | search | (Search the site) | placeholder only |
| input | search | (Search the site) | placeholder only |
| #mobile-search-input | search | (Search the site) | placeholder only |
| #searchinput | text | (Type place name, postcode or region) | placeholder only |
| input | text | (Search the site) | placeholder only |
| input | search | (Search the site) | placeholder only |
| input | search | (Search the site) | placeholder only |
| input | search | (Search the site) | placeholder only |
| #goog-gt-votingInputVote | text | (none) | none |
| #goog-gt-votingInputSrcLang | text | (none) | none |
| #goog-gt-votingInputTrgLang | text | (none) | none |
| #goog-gt-votingInputSrcText | text | (none) | none |
| #goog-gt-votingInputTrgText | text | (none) | none |
Form controls need a <label>, aria-label, or aria-labelledby for screen readers.
<input type="text" name="sl" id="goog-gt-votingInputSrcLang">; <input type="text" name="tl" id="goog-gt-votingInputTrgLang">; <input type="text" name="query" id="goog-gt-votingInputSrcText">; <input type="text" name="gtrans" id="goog-gt-votingInputTrgText">; <input type="text" name="vote" id="goog-gt-votingInputVote">
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Source: WCAG 2.1 SC 3.3.2
Placeholder text disappears on focus and is not a reliable label.
<input type="text">; <input type="search">; <input type="search">; <input type="search">; <input type="search">; <input type="search">; <input type="search">; <input type="search">; <input type="search">; <input type="search"> (+16 more)
Placeholder-only labels disappear when the user starts typing — they must remember what the field was for.
Learn more ▾ ▴
Placeholders are NOT labels. They vanish on input, fail color contrast checks (most are gray), and don't satisfy WCAG SC 3.3.2. Always use a real <label> alongside (or aria-labelledby).
Source: WCAG 2.1 SC 3.3.2 / Nielsen Norman
F404 Error PageActionSoft 404 detectedFIX
The server returned HTTP 200 for a non-existent path. Search engines will index this page as real content. Configure your server to return HTTP 404 for missing pages.
FFavicon & BrandingAction1 icon(s) detectedFIX
FWeb ManifestActionInvalid JSONFIX
Manifest contains invalid JSON.
DDark Mode SupportActionTheme color onlyFIX
Detection limited to meta tags and inline styles.
DPrint StylesheetActionNo print stylesFIX
BLandmark Structure8 landmarksREVIEW
Multiple navigations need aria-label to distinguish them for screen readers.
Some <nav> elements lack aria-label — screen-reader users hear 'navigation' multiple times with no way to distinguish them.
Learn more ▾ ▴
When a page has multiple <nav> regions (primary, footer, breadcrumb), each needs aria-label or aria-labelledby. AT users navigate by landmark; identical 'navigation' announcements force them to enter each one to discover purpose.
Source: WAI-ARIA Authoring Practices
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.
Learn more ▾ ▴
WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.
Source: WCAG 2.1 SC 2.4.1
BHeading Hierarchy18 headings, 1 skip(s)REVIEW
- H1 English Heritage
- H1 Spring adventures await duplicate H1
- H2 Membership
- H2 May half-term
- H2 History never looked so good
- H1 Find a day out near you duplicate H1
- H2 Learning and schools
- H1 Give your heritage a future duplicate H1
- H1 Keep in touch duplicate H1
- H1 Latest news duplicate H1
- H3 Ditch the green juice and shakes, have a ‘healthy’ cup of chocolate as Easter approaches skipped
- H3 Roman rivers and rituals: Treasures in the mud
- H3 Power and corruption: New display charts the rise and fall of the dynasty behind Audley End, England’s finest Jacobean home
- H3 Visit
- H3 Stay
- H3 Support us
- H3 Learn
- H3 About us
A page should have only one H1. Multiple H1s dilute the document outline.
Multiple H1s blur the page's primary topic — screen-reader users and Google both prefer one H1.
Learn more ▾ ▴
HTML5's outline algorithm technically allows multiple H1s within sectioning content, but no browser implements it. In practice: one H1 per page. Use H2-H6 for subsections.
Source: WCAG 2.4.6 / Google Search Central
Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.
Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.
Learn more ▾ ▴
Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.
Source: WCAG 2.1 SC 1.3.1 / W3C WAI
CLink & Button QualityAction7 issue(s) across 383 links and 5 buttonsREVIEW
| Element | Text | Issue | Suggested Fix |
|---|---|---|---|
| (empty) | empty | Add link text or aria-label | |
| # | (empty) | empty | Add link text or aria-label |
| # | Seleccionar idioma▼ | img no alt | Add alt attribute to the image |
| /siteassets/home/0-about-us-new/01-polic… | Modern slavery statement | new tab | Add '(opens in new tab)' to text |
| # | (empty) | empty | Add link text or aria-label |
| /siteassets/home/0-about-us-new/01-polic… | Modern slavery statement | new tab | Add '(opens in new tab)' to text |
| (empty) | empty | Add link text or aria-label | |
| (empty) | empty | Add link text or aria-label | |
| (empty) | empty | Add link text or aria-label | |
| #FindPlaces | Find a day out | img no alt | Add alt attribute to the image |
| (empty) | empty | Add link text or aria-label | |
| /link/0844848820c14c21b20ee8f7cf96a769.a… | 2 Apr 2026 … | img no alt | Add alt attribute to the image |
| /link/c292ada8a0214a69b35470525123be9c.a… | 28 Mar 2026 … | img no alt | Add alt attribute to the image |
| /link/45e49b6a663847dd9263382238e26b79.a… | 28 Mar 2026 … | img no alt | Add alt attribute to the image |
| /siteassets/home/0-about-us-new/01-polic… | Modern Slavery Statement | new tab | Add '(opens in new tab)' to text |
| https://cookie-script.com/privacy-policy… | CookieScript | new tab | Add '(opens in new tab)' to text |
| https://privacy.microsoft.com/privacysta… | Microsoft Corporation | new tab | Add '(opens in new tab)' to text |
| https://www.adobe.com/privacy/policy.htm… | Adobe Inc. | new tab | Add '(opens in new tab)' to text |
| https://www.adobe.com/privacy/policy.htm… | Adobe Inc. | new tab | Add '(opens in new tab)' to text |
| https://www.adobe.com/privacy/policy.htm… | Adobe Inc. | new tab | Add '(opens in new tab)' to text |
| https://www.cloudflare.com/privacypolicy | Cloudflare Inc. | new tab | Add '(opens in new tab)' to text |
| https://www.adobe.com/privacy/policy.htm… | Adobe Inc. | new tab | Add '(opens in new tab)' to text |
| https://www.adobe.com/privacy/policy.htm… | Adobe Inc. | new tab | Add '(opens in new tab)' to text |
| https://policies.google.com/privacy | YouTube | new tab | Add '(opens in new tab)' to text |
| https://privacy.microsoft.com/privacysta… | Microsoft Corporation | new tab | Add '(opens in new tab)' to text |
| https://privacy.microsoft.com/privacysta… | Microsoft Corporation | new tab | Add '(opens in new tab)' to text |
| https://www.adobe.com/privacy/policy.htm… | Adobe Inc. | new tab | Add '(opens in new tab)' to text |
| https://cookie-script.com/privacy-policy… | CookieScript | new tab | Add '(opens in new tab)' to text |
| https://www.oracle.com/legal/privacy/add… | Oracle Corporation | new tab | Add '(opens in new tab)' to text |
| https://www.cloudflare.com/privacypolicy | Cloudflare Inc. | new tab | Add '(opens in new tab)' to text |
| https://www.adobe.com/privacy/policy.htm… | Adobe Inc. | new tab | Add '(opens in new tab)' to text |
| https://www.episerver.com/legal/privacy-… | Episerver | new tab | Add '(opens in new tab)' to text |
| https://privacy.microsoft.com/privacysta… | Microsoft Corporation | new tab | Add '(opens in new tab)' to text |
| https://privacy.microsoft.com/en-us/priv… | Microsoft | new tab | Add '(opens in new tab)' to text |
| https://matomo.org/privacy-policy/ | Matomo (formerly Piwik) | new tab | Add '(opens in new tab)' to text |
| https://privacy.microsoft.com/privacysta… | Microsoft Corporation | new tab | Add '(opens in new tab)' to text |
| https://policies.google.com/privacy | Google LLC | new tab | Add '(opens in new tab)' to text |
| https://policies.google.com/privacy | Google LLC | new tab | Add '(opens in new tab)' to text |
| https://policies.google.com/privacy | Google Analytics | new tab | Add '(opens in new tab)' to text |
| https://privacy.microsoft.com/privacysta… | Microsoft Corporation | new tab | Add '(opens in new tab)' to text |
| https://www.xandr.com/privacy/ | Xandr Inc. | new tab | Add '(opens in new tab)' to text |
| https://policies.google.com/privacy | new tab | Add '(opens in new tab)' to text | |
| https://privacy.microsoft.com/privacysta… | Microsoft Corporation | new tab | Add '(opens in new tab)' to text |
| https://policies.google.com/privacy | Google LLC | new tab | Add '(opens in new tab)' to text |
| https://site.adform.com/privacy-center/p… | Adform A/S | new tab | Add '(opens in new tab)' to text |
| https://www.qualityunit.com/privacy-poli… | Quality Unit LLC | new tab | Add '(opens in new tab)' to text |
| https://privacy.microsoft.com/privacysta… | Microsoft Corporation | new tab | Add '(opens in new tab)' to text |
| https://policies.google.com/privacy | new tab | Add '(opens in new tab)' to text | |
| https://www.xandr.com/privacy/platform-p… | Xandr Inc. | new tab | Add '(opens in new tab)' to text |
| https://admin.typeform.com/to/dwk6gt | Typeform | new tab | Add '(opens in new tab)' to text |
| https://policies.google.com/privacy | new tab | Add '(opens in new tab)' to text | |
| https://www.xandr.com/privacy/ | Xandr Inc. | new tab | Add '(opens in new tab)' to text |
| https://policies.google.com/privacy | Google LLC | new tab | Add '(opens in new tab)' to text |
| https://issuu.com/legal/privacy | Issuu Inc. | new tab | Add '(opens in new tab)' to text |
| https://policies.google.com/privacy | Google LLC | new tab | Add '(opens in new tab)' to text |
| https://www.facebook.com/policy.php | Meta Platform Inc. | new tab | Add '(opens in new tab)' to text |
| https://privacy.microsoft.com/privacysta… | Microsoft Corporation | new tab | Add '(opens in new tab)' to text |
| https://legal.yahoo.com/ie/en/yahoo/priv… | Yahoo! Inc. | new tab | Add '(opens in new tab)' to text |
| https://policies.google.com/privacy | Google LLC | new tab | Add '(opens in new tab)' to text |
| https://privacy.microsoft.com/en-us/priv… | Microsoft | new tab | Add '(opens in new tab)' to text |
| https://aws.amazon.com/privacy/ | Amazon Web Services, Inc. | new tab | Add '(opens in new tab)' to text |
| https://vimeo.com/privacy | Vimeo.com Inc. | new tab | Add '(opens in new tab)' to text |
| https://admin.typeform.com/to/dwk6gt | Typeform | new tab | Add '(opens in new tab)' to text |
| https://business.safety.google/privacy/ | Google Privacy Policy | new tab | Add '(opens in new tab)' to text |
| https://cookie-script.com/cookie-report?… | report, opens a new window | new tab | Add '(opens in new tab)' to text |
| https://cookie-script.com | CookieScript Consent Managemen… | new tab | Add '(opens in new tab)' to text |
Links without text are announced as raw URLs by screen readers.
a.mobile-mega-menu-toggle (#91 on page); #; #; a.exit-off-canvas (#754 on page); a.pause (#771 on page); a.play (#773 on page); a (#816 on page)
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
Source: WCAG 2.1 SC 2.4.4
Add '(opens in new tab)' to link text or aria-label.
/siteassets/home/0-about-us-new/01-policies-and-reports/01.16-modern-slavery-…; /siteassets/home/0-about-us-new/01-policies-and-reports/01.16-modern-slavery-…; /siteassets/home/0-about-us-new/01-policies-and-reports/01.16-modern-slavery-…; https://cookie-script.com/privacy-policy.html; https://privacy.microsoft.com/privacystatement; https://www.adobe.com/privacy/policy.html; https://www.adobe.com/privacy/policy.html; https://www.adobe.com/privacy/policy.html; https://www.cloudflare.com/privacypolicy; https://www.adobe.com/privacy/policy.html (+44 more)
Links with target="_blank" without rel="noopener" leak the originating page's window context — security and UX issue.
Learn more ▾ ▴
Without rel="noopener", the new tab can navigate the original tab via window.opener (tab-nabbing attack). Modern browsers default to noopener for target=_blank but only since recent versions. Always set rel="noopener noreferrer" explicitly.
Source: MDN target / OWASP
CColor Contrast (Screenshot)Action20 text elements analyzed, 17 fail WCAG AAREVIEW
Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.
2 contrast failures on background images/gradients
These failures are invisible to CSS-based accessibility tools like Lighthouse. The text may be fine on a solid background, but fails when rendered over an image or gradient.
Show all checked elements (20)
| Element | Ratio | Required | FG | BG | Result |
|---|---|---|---|---|---|
| h1 Spring adventures aw… | 2.02:1 | 3.0:1 | #000000 | #7C1B0C | Fail |
| h1 Find a day out near … | 2.02:1 | 3.0:1 | #000000 | #7C1B0C | Fail |
| h1 Give your heritage a… | 2.02:1 | 3.0:1 | #000000 | #7C1B0C | Fail |
| h1 Keep in touch | 2.02:1 | 3.0:1 | #000000 | #7C1B0C | Fail |
| h1 Latest news | 2.02:1 | 3.0:1 | #000000 | #7C1B0C | Fail |
| h2 Membership | 2.02:1 | 3.0:1 | #000000 | #7C1B0C | Fail |
| h2 May half-term | 2.02:1 | 3.0:1 | #000000 | #7C1B0C | Fail |
| h2 History never looked… | 2.02:1 | 3.0:1 | #000000 | #7C1B0C | Fail |
| h2 Learning and schools | 2.02:1 | 3.0:1 | #000000 | #7C1B0C | Fail |
| h3 Ditch the green juic… | 2.02:1 | 3.0:1 | #000000 | #7C1B0C | Fail |
| h3 Roman rivers and rit… | 2.02:1 | 3.0:1 | #000000 | #7C1B0C | Fail |
| h3 Power and corruption… | 2.02:1 | 3.0:1 | #000000 | #7C1B0C | Fail |
| title English Heritage | E… | 19.09:1 | 4.5:1 | #000000 | #F4F4F4 | Pass |
| div Your browser is out … | 9.63:1 | 4.5:1 | #000000 | #ACB0B5 | Pass |
| div You are using an old… | 5.77:1 | 4.5:1 | #000000 | #868686 | Pass |
| a update Internet Expl… | 1.20:1 | 4.5:1 | #000000 | #181A15 | Fail |
| a × | 1.21:1 | 4.5:1 | #000000 | #191B17 | Fail |
| a English Heritage | 1.21:1 | 4.5:1 | #000000 | #1A1B17 | Fail |
| a Basket | 2.19:1 | 4.5:1 | #000000 | #4E433D | Fail |
| span Seleccionar idioma | 3.31:1 | 4.5:1 | #000000 | #725A56 | Fail |
Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.
CLighthouse Accessibility AuditsActionScore 79/100 — 6 failing, 24 passedREVIEW
Accessibility
These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.
ARIA
When an element doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. Learn how to make command elements more accessible.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
div.row > ul.column > li.mobnav > a.mobile-mega-menu-toggle div.row > ul.column > li.mobnav > a.mobile-mega-menu-toggle |
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Navigation
Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Ditch the green juice and shakes, have a ‘healthy’ cup of chocolate as Easter a… a.news-link > div#news-card1 > div.card-content-container > h3.card-title |
These are opportunities to improve keyboard navigation in your application.
Internationalization and localization
If a page doesn't specify a `lang` attribute, a screen reader assumes that the page is in the default language that the user chose when setting up the screen reader. If the page isn't actually in the default language, then the screen reader might not announce the page's text correctly. Learn more about the `lang` attribute.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
html.js html.js |
These are opportunities to improve the interpretation of your content by users in different locales.
Names and labels
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
div.block-container > div.slideshow-container > div.slide > img div.block-container > div.slideshow-container > div.slide > img |
div.block-container > div.slideshow-container > div.slide > img div.block-container > div.slideshow-container > div.slide > img |
div.slideshow-container > div.button-container > a.pause > img div.slideshow-container > div.button-container > a.pause > img |
div.slideshow-content > p.primary > a > img div.slideshow-content > p.primary > a > img |
div.three-story-cards > div.story-card-block > div.card-image-container > img.card-image div.three-story-cards > div.story-card-block > div.card-image-container > img.card-image |
div.three-story-cards > div.story-card-block > div.card-image-container > img.card-image div.three-story-cards > div.story-card-block > div.card-image-container > img.card-image |
div.three-story-cards > div.story-card-block > div.card-image-container > img.card-image div.three-story-cards > div.story-card-block > div.card-image-container > img.card-image |
a.news-link > div#news-card1 > div.card-image-container > img.card-image a.news-link > div#news-card1 > div.card-image-container > img.card-image |
a.news-link > div#news-card2 > div.card-image-container > img.card-image a.news-link > div#news-card2 > div.card-image-container > img.card-image |
a.news-link > div#news-card3 > div.card-image-container > img.card-image a.news-link > div#news-card3 > div.card-image-container > img.card-image |
Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
div.row > ul.column > li.lng > a div.row > ul.column > li.lng > a |
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Best practices
Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. Learn more about the viewport meta tag.
Informational: a Permissions-Policy directive showing feature -> allowed origins.
Source: MDN Permissions-Policy
| Failing Elements |
|---|
head > meta head > meta |
These items highlight common accessibility best practices.