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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
85
GRADE
B
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

53/100

Site name appears as

Page titleFilter Icon
og:site_nameNew York Post
twitter:site@nypost
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://nypost.com/wp-content/themes/gtf/static/images/default/nypost.png
Info::
og:title is short (13 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 13 chars Expected: 25–60 chars
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://nypost.com/wp-content/themes/gtf/static/images/default/nypost.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 13 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

nypost.com

New York Post

Your source for breaking news, news about New York, sports, business, entertainment, opinion, real estate, culture, fashion, and more.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

NYPOST.COM

New York Post

Your source for breaking news, news about New York, sports, business, entertainment, opinion, real estate, culture, fashion, and more.

Preview quality · Facebook A+ · 100/100
  • og:title — New York Post
  • og:description — Your source for breaking news, news about New York, sports, business, entertainment, opinion, real estate, culture, f...
  • og:image — https://nypost.com/wp-content/themes/gtf/static/images/default/nypost.png
  • og:type — website
  • og:url — https://nypost.com/
  • og:site_name — New York Post

New York Post

nypost.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — New York Post
  • og:description — Your source for breaking news, news about New York, sports, business, entertainment, opinion, real estate, culture, f...
  • og:image — https://nypost.com/wp-content/themes/gtf/static/images/default/nypost.png

nypost.com

New York Post

Your source for breaking news, news about New York, sports, business, entertainment, opinion, real estate, culture, fashion, and more.

Preview quality · Slack A+ · 100/100
  • og:title — New York Post
  • og:description — Your source for breaking news, news about New York, sports, business, entertainment, opinion, real estate, culture, f...
  • og:image — https://nypost.com/wp-content/themes/gtf/static/images/default/nypost.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 87/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "NewsMediaOrganization" — unable to validate specific properties
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : NewsMediaOrganization
8 properties Valid
{
  "@context": "https:\/\/schema.org",
  "publisher": {
    "@type": "NewsMediaOrganization",
    "name": "New York Post",
    "sameAs": "https:\/\/nypost.com",
    "logo": {
      "@type": "ImageObject",
      "url": "https:\/\/nypost.com\/wp-content\/themes\/nypost\/static\/images\/logo-nypost.png",
      "height": 60,
      "width": 404
    },
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "1211 Avenue of the Americas",
      "addressLocality": "Manhattan",
      "addressRegion": "NY",
      "postalCode": "10036",
      "addressCountry": "US"
    },
    "contactPoint": {
      "@type": "ContactPoint",
      "contactType": "customer service",
      "telephone": "+1-800-552-7678",
      "email": "help@nypost.com"
    },
    "foundingDate": "1801-11-16",
    "publishingPrinciples": "https:\/\/nypost.com\/editorial-standards\/",
    "url": "https:\/\/nypost.com"
  },
  "headline": "New York Post",
  "url": "https:\/\/nypost.com",
  "@type": "WebPage",
  "keywords": [
    "home"
  ],
  "name": "New York Post \u2013 Breaking News, Top Headlines, Photos & Videos",
  "description": "Your source for breaking news, photos, and videos about New York, sports, business, entertainment, opinion, real estate, culture, fashion, and more."
}
Block 2 : WebSite
5 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "WebSite",
  "name": "New York Post",
  "url": "https:\/\/nypost.com",
  "potentialAction": [
    {
      "@type": "SearchAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https:\/\/nypost.com\/search\/{search_term}"
      },
      "query-input": "required name=search_term"
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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