Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FOpen GraphActionNo Open Graph tags found — social sharing previews will be generic.FIX
Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.
Without Open Graph tags, social shares show a broken or empty preview card.
Learn more ▾ ▴
When someone shares your URL on Facebook, LinkedIn, Slack, iMessage, or any modern chat app, the preview comes from <meta property="og:*"> tags. Without them you get either no card or whatever fragment the social platform guesses — usually unflattering. The four core og: tags (title, description, image, url) cover what every major platform actually reads.
Source: Open Graph Protocol
Preview
asha.org
American Speech-Language-Hearing Association | ASHA
The American Speech-Language-Hearing Association (ASHA) is the national professional, scientific, and credentialing association for 247,000 members, certificate holders, and affiliates who are audiologists; speech-language pathologists; speech, language, and hearing scientists; audiology and speech-language pathology assistants; and students.
Description will be truncated (344 chars / 200 max)
- twitter:card — summary
- twitter:title — American Speech-Language-Hearing Association | ASHA
- twitter:description — The American Speech-Language-Hearing Association (ASHA) is the national professional, scientific, and credentialing a...
- twitter:image — Add twitter:image — preview card without an image looks broken
Description will be truncated on Twitter/X (344 chars, max 200)
→ Tighten the description to ≤200 characters
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
ASHA.ORG
American Speech-Language-Hearing Association | ASHA
The American Speech-Language-Hearing Association (ASHA) is the national professional, scientific, and credentialing association for 247,000 members, certificate holders, and affiliates who are audiologists; speech-language pathologists; speech, language, and hearing scientists; audiology and speech-language pathology assistants; and students.
Description will be truncated (344 chars / 155 max)
- og:title — falling back from <title>
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
- og:type — Add og:type — Recommended — tells Facebook the content category
- og:url — Add og:url — Recommended — canonical URL for the share
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
Description will be truncated on Facebook (344 chars, max 155)
→ Tighten og:description to ≤155 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)
American Speech-Language-Hearing Association | ASHA
asha.org
Description will be truncated (344 chars / 150 max)
- og:title — falling back from <title>
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
Description will be truncated on LinkedIn (344 chars, max 150)
→ Tighten og:description to ≤150 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
asha.org
American Speech-Language-Hearing Association | ASHA
The American Speech-Language-Hearing Association (ASHA) is the national professional, scientific, and credentialing association for 247,000 members, certificate holders, and affiliates who are audiologists; speech-language pathologists; speech, language, and hearing scientists; audiology and speech-language pathology assistants; and students.
Description will be truncated (344 chars / 300 max)
- og:title — falling back from og:title
- og:description — falling back from og:description
- og:image — Add og:image — preview card without an image looks broken
Long description may be shortened by Slack (344 chars, guideline ~300)
→ Consider tightening to ~300 chars for the cleanest unfurl
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ⚠ | ⚠ | ⚠ | |
| og:description | ⚠ | ⚠ | ⚠ | |
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
F
31/100
Site name appears as
| Page title | ASHA | |
| og:site_name | — | |
| twitter:site | @ASHAWeb | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
8/15single size only
Social share image
0/20Meta completeness
8/20Organization schema
0/15Contact info discoverable
10/10contact page + mailto link
Findings
- Brand name differs across channels — users see inconsistent identity
- No social share image — shared links render as bare URLs
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- og:title missing
- og:image missing
- No Organization schema — Google can't render your logo in the knowledge panel
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
ALinks158 links checked, 156 healthy, 2 brokenPASS
Broken Links (2)
| Status | URL | Found in | Error |
|---|---|---|---|
| 521 | https://find.asha.org/ed | <a> | HTTP 521 |
| 521 | https://find.asha.org/CE/ | <a> | HTTP 521 |
Redirects (1)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://asha.org/link/33c379849e054875be... | https://asha.org/link/33c379849e054875be... | <img> | 0 |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AStructured Data1 JSON-LD block(s) found — structured data is well configured.PASS
The "name" property is required for the WebSite schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
Adding "description" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.asha.org/",
"potentialAction": {
"@type": "SearchAction",
"target": "http://find.asha.org/asha#q={search_term_string}",
"query-input": "required name=search_term_string"
}
}