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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
76
GRADE
C
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

48/100

Site name appears as

Page titleBreaking News and Latest News Today
og:site_nameUSA TODAY
twitter:site@usatoday
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No favicon link tags detected — browsers fall back to the generic globe
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http://schema.org\"\n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http://schema.org\"\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : Organization
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http://schema.org\"\n\t^...............................\n"
[
  {
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "USA TODAY",
    "logo": "https://www.usatoday.com/sitelogos/m-oc.svg",
    "url": "https://www.usatoday.com"
  },
  {
    "@context": "http://schema.org",
    "@type": "WebSite",
    "name": "USA TODAY",
    "url": "https://www.usatoday.com/",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://www.usatoday.com/search/?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  },
  {
    "@context": "http://schema.org",
    "@type": "WebPage",
    "headline": "Home",
    "url": "https://www.usatoday.com/",
    "keywords": [
      "type:front",
      "ssts:home"
    ],
    "isAccessibleForFree": true,
    "isPartOf": {
      "@type": [
        "CreativeWork",
        "Product"
      ],
      "name": "USA TODAY - Unlimited Digital Access",
      "productID": "usatoday.com:standard"
    },
    "publisher": {
      "@type": "Organization",
      "name": "USA TODAY",
      "logo": "https://www.usatoday.com/sitelogos/m-oc.svg"
    }
  }
]
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.usatoday.com/tangstatic/sites/usat/og-image-q1a2z3fb72acfa.png
URL: https://www.usatoday.com/tangstatic/sites/usat/og-image-q1a2z3fb72acfa.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

www.usatoday.com

USA TODAY - Breaking News and Latest News Today

USA TODAY delivers current national and local news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, and videos.

WWW.USATODAY.COM

USA TODAY - Breaking News and Latest News Today

USA TODAY delivers current national and local news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, and videos.

USA TODAY - Breaking News and Latest News Today

www.usatoday.com

www.usatoday.com

USA TODAY - Breaking News and Latest News Today

USA TODAY delivers current national and local news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, and videos.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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