Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 1 REVIEW 1 FIX

Structured Data

Action

3 JSON-LD block(s) found — issues found that may affect search visibility.

FIX

3 JSON-LD block(s) found — issues found that may affect search visibility.

Missing or invalid @context in block #1

The @context should be "https://schema.org" for search engines to recognize the data.

Got: https://schema.org/ Expected: https://schema.org

Missing or invalid @context in block #2

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org

Missing required property "name" for WebSite

The "name" property is required for the WebSite schema type.

Custom type "@id" — unable to validate specific properties

Custom type "CollectionPage" — unable to validate specific properties

3 JSON-LD blocks found

URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org

Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org

Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

Source: JSON-LD spec / schema.org

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : CollectionPage

7 properties Valid

Missing or invalid @context

{
  "@context": "https://schema.org/",
  "@type": "CollectionPage",
  "inLanguage": "en-US",
  "copyrightHolder": {
    "@id": "https://www.today.com/#publisher",
    "@type": "NewsMediaOrganization"
  },
  "copyrightYear": 2026,
  "publisher": {
    "@type": "NewsMediaOrganization",
    "name": "TODAY",
    "masthead": "https://www.today.com/about/today/today-digital-masthead-rcna155416",
    "url": "https://www.today.com",
    "logo": {
      "@type": "ImageObject",
      "url": "https://media-cldnry.s-nbcnews.com/image/upload/v1657223867/rockcms/2022-07/TODAY-Publisher-Logo-8226ca.svg"
    },
    "sameAs": [
      "https://x.com/TODAYshow",
      "https://pinterest.com/todayshow",
      "https://www.facebook.com/todayshow",
      [
        "https://www.instagram.com/todayshow",
        "https://www.instagram.com/jennaandfriends/"
      ],
      "https://www.youtube.com/today",
      "https://www.snapchat.com/add/todayshow",
      "https://www.tiktok.com/@jennaandfriends_",
      [
        "https://www.threads.com/@todayshow",
        "https://www.threads.com/@jennaandfriends"
      ]
    ],
    "subOrganization": {
      "@type": "NewsMediaOrganization",
      "name": "Shop TODAY",
      "masthead": "https://www.today.com/shop/shop-today-editorial-team-rcna187940",
      "url": "https://www.today.com/shop",
      "logo": {
        "@type": "ImageObject",
        "url": "https://media-cldnry.s-nbcnews.com/image/upload/rockcms/2024-02/shop-today-orange-black-433d00.png"
      },
      "sameAs": [
        "https://x.com/shoptoday",
        "https://www.facebook.com/shoptoday",
        "https://www.instagram.com/shoptoday/",
        "https://www.youtube.com/@ShopTODAY",
        "https://www.tiktok.com/@shoptoday",
        "https://www.threads.com/@shoptoday",
        "https://bsky.app/profile/shoptoday.today.com"
      ]
    }
  },
  "sourceOrganization": {
    "@id": "https://www.today.com/#publisher",
    "@type": "NewsMediaOrganization"
  }
}

Block 2 : @id

14 properties Valid

Missing or invalid @context

{
  "@context": {
    "@vocab": "http://schema.org",
    "pageType": {
      "@id": "Text",
      "@type": "@id"
    },
    "vertical": {
      "@id": "Text",
      "@type": "@id"
    },
    "subVertical": {
      "@id": "Text",
      "@type": "@id"
    },
    "section": {
      "@id": "Text",
      "@type": "@id"
    },
    "subSection": {
      "@id": "Text",
      "@type": "@id"
    },
    "packageId": {
      "@id": "Text",
      "@type": "@id"
    },
    "sponsor": {
      "@id": "Text",
      "@type": "@id"
    },
    "appVersion": {
      "@id": "Text",
      "@type": "@id"
    },
    "gatedContentEnabled": {
      "@id": "Text",
      "@type": "@id"
    }
  },
  "@type": "Dataset",
  "name": "additionalTaxonomy",
  "description": "This is additional taxonomy that helps us with analytics",
  "url": "https://www.today.com",
  "pageType": "Front",
  "vertical": "today",
  "subVertical": "",
  "section": "",
  "subSection": "",
  "packageId": "1053841",
  "sponsor": "",
  "appVersion": "5.780.0",
  "gatedContentEnabled": false
}

Block 3 : WebSite

10 properties Valid

Missing required property: name

{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "url": "https://www.today.com",
  "identifier": {
    "@type": "PropertyValue",
    "propertyID": "Document Id",
    "value": "1053841"
  },
  "alternativeHeadline": "Latest News, Videos & Guest Interviews from the Today Show on NBC",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.today.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  },
  "image": {
    "@type": "ImageObject",
    "url": "https://media3.s-nbcnews.com/i/newscms/2018_21/2442286/today-og-image_c986de7e1bb6ad2281723b692aa61990.png"
  },
  "publisher": {
    "@type": "NewsMediaOrganization",
    "name": "TODAY",
    "masthead": "https://www.today.com/about/today/today-digital-masthead-rcna155416",
    "url": "https://www.today.com",
    "logo": {
      "@type": "ImageObject",
      "url": "https://media-cldnry.s-nbcnews.com/image/upload/v1657223867/rockcms/2022-07/TODAY-Publisher-Logo-8226ca.svg"
    },
    "sameAs": [
      "https://x.com/TODAYshow",
      "https://pinterest.com/todayshow",
      "https://www.facebook.com/todayshow",
      [
        "https://www.instagram.com/todayshow",
        "https://www.instagram.com/jennaandfriends/"
      ],
      "https://www.youtube.com/today",
      "https://www.snapchat.com/add/todayshow",
      "https://www.tiktok.com/@jennaandfriends_",
      [
        "https://www.threads.com/@todayshow",
        "https://www.threads.com/@jennaandfriends"
      ]
    ],
    "subOrganization": {
      "@type": "NewsMediaOrganization",
      "name": "Shop TODAY",
      "masthead": "https://www.today.com/shop/shop-today-editorial-team-rcna187940",
      "url": "https://www.today.com/shop",
      "logo": {
        "@type": "ImageObject",
        "url": "https://media-cldnry.s-nbcnews.com/image/upload/rockcms/2024-02/shop-today-orange-black-433d00.png"
      },
      "sameAs": [
        "https://x.com/shoptoday",
        "https://www.facebook.com/shoptoday",
        "https://www.instagram.com/shoptoday/",
        "https://www.youtube.com/@ShopTODAY",
        "https://www.tiktok.com/@shoptoday",
        "https://www.threads.com/@shoptoday",
        "https://bsky.app/profile/shoptoday.today.com"
      ]
    }
  },
  "description": "Find the latest tips, advice, news stories and videos from the TODAY Show on NBC.",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "inLanguage": "English",
    "name": "today.com",
    "@id": "https://www.today.com"
  }
}

Brand Presence

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

70/100

Site name appears as

Page title	Today Logo
og:site_name	TODAY.com
twitter:site	TodayShow
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + mailto link

Findings

Brand name differs across channels — users see inconsistent identity
No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Links

200 links checked, 200 healthy, 0 broken

PASS

200 links checked, 200 healthy, 0 broken

200 of 200 links are healthy

200 total 199 healthy 1 redirects

Redirects (1)

URL	Destination	Found in	Hops
https://gum.criteo.com/sync?c=72&r=2&j=T...	https://gum.criteo.com/sync?c=72&r=2&j=T...	`<script>`	0

200 https://platform.iteratehq.com/loader.js <script>

200 https://securepubads.g.doubleclick.net/tag/js/gpt.js <script>

200 https://www.lightboxcdn.com/vendor/cfbf6814-ef53-427e-b99a-f... <script>

200 https://tru.am/scripts/ta-pagesocial-sdk.js <script>

200 https://vidstat.taboola.com/lite-unit/5.7.0/UnitFeedManagerD... <script>

200 https://ak.sail-horizon.com/spm/spm.v1.min.js <script>

200 https://cdn.cxense.com/cx.js <script>

200 https://pm-widget.taboola.com/nbc-today/load.js <script>

200 https://cdn-gl.imrworldwide.com/novms/js/2/nlsSDK600.bundle.... <script>

200 https://cdn.cxense.com/cx.cce.js <script>

200 https://sb.scorecardresearch.com/beacon.js <script>

200 https://s.skimresources.com/js/96128X1550925.skimlinks.js <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-8168974 <script>

200 https://cdn-gl.imrworldwide.com/conf/PD12C0467-484A-43B1-8AE... <script>

200 https://jssdkcdns.mparticle.com/js/v2/3f8eeba44cd1254a897586... <script>

200 https://cdn.cookielaw.org/opt-out/otCCPAiab.js <script>

200 https://cdn.cookielaw.org/consent/c83a0803-ea18-4832-820d-70... <script>

200 https://nodeassets.nbcnews.com/_next/static/css/759772681d1e... <link>

200 https://nodeassets.nbcnews.com/cdnassets/projects/ramen/favi... <link>

200 https://www.today.com <link>

200 https://cdn.tinypass.com/api/tinypass.min.js <script>

200 https://nodeassets.nbcnews.com/assets/header-footer/1.242.0/... <link>

200 https://nodeassets.nbcnews.com/ramen-overrides.js <script>

200 https://nodeassets.nbcnews.com/_next/static/css/3129402eed1e... <link>

200 https://nodeassets.nbcnews.com/_next/static/css/01e22d7b7973... <link>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://media3.s-nbcnews.com/j/newscms/2018_21/2442286/today-og-image_c986de7e1bb6ad2281723b692aa61990.social_share_1200x630_center.png

og:title is long (65 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 65 chars Expected: 25–60 chars

URL:

https://media3.s-nbcnews.com/j/newscms/2018_21/2442286/today-og-image_c986de7e1bb6ad2281723b692aa61990.social_share_1200x630_center.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 65 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

today.com

Latest News, Videos & Guest Interviews from the Today Show on NBC

Find the latest tips, advice, news stories and videos from the TODAY Show on NBC.

Preview quality · Twitter/X A+ · 100/100

twitter:card — summary_large_image
twitter:title — Latest News, Videos & Guest Interviews from the Today Show on NBC
twitter:description — Find the latest tips, advice, news stories and videos from the TODAY Show on NBC.
twitter:image — https://media3.s-nbcnews.com/j/newscms/2018_21/2442286/today-og-image_c986de7e1bb6ad2281723b692aa61990.social_share_1...

TODAY.COM

Latest News, Videos & Guest Interviews from the Today Show on NBC

Find the latest tips, advice, news stories and videos from the TODAY Show on NBC.

Preview quality · Facebook A+ · 95/100

Title will be truncated (65 chars / 60 max)

og:title — Latest News, Videos & Guest Interviews from the Today Show on NBC
og:description — Find the latest tips, advice, news stories and videos from the TODAY Show on NBC.
og:image — https://media3.s-nbcnews.com/j/newscms/2018_21/2442286/today-og-image_c986de7e1bb6ad2281723b692aa61990.social_share_1...
og:type — website
og:url — https://www.today.com
og:site_name — TODAY.com

Title will be truncated on Facebook (65 chars, max 60)
→ Shorten og:title to ≤60 characters

Latest News, Videos & Guest Interviews from the Today Show on NBC

today.com

Preview quality · LinkedIn A+ · 100/100

og:title — Latest News, Videos & Guest Interviews from the Today Show on NBC
og:description — Find the latest tips, advice, news stories and videos from the TODAY Show on NBC.
og:image — https://media3.s-nbcnews.com/j/newscms/2018_21/2442286/today-og-image_c986de7e1bb6ad2281723b692aa61990.social_share_1...

today.com

Latest News, Videos & Guest Interviews from the Today Show on NBC

Find the latest tips, advice, news stories and videos from the TODAY Show on NBC.

Preview quality · Slack A+ · 100/100

og:title — Latest News, Videos & Guest Interviews from the Today Show on NBC
og:description — Find the latest tips, advice, news stories and videos from the TODAY Show on NBC.
og:image — https://media3.s-nbcnews.com/j/newscms/2018_21/2442286/today-og-image_c986de7e1bb6ad2281723b692aa61990.social_share_1...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 98/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.