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https://hikvision.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
93
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

58/100

Site name appears as

Page titleLeading the future of AIoT
og:site_nameHikvision
twitter:site@Hikvision
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.

Preview

hikvision.com

Hikvision Global English Site

Hikvision is a world leading provider of security products and solutions.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — Hikvision Global - Leading the future of AIoT
  • twitter:description — Hikvision provides top-of-the-line AIoT solutions and reliable security camera systems to empower advanced monitoring...
  • twitter:image — https://www.hikvision.com/etc/clientlibs/it/resources/icons/icon-logo-hik@2x.png

HIKVISION.COM

Hikvision Global English Site

Hikvision is a world leading provider of security products and solutions.

Preview quality · Facebook A+ · 100/100
  • og:title — Hikvision Global English Site
  • og:description — Hikvision is a world leading provider of security products and solutions.
  • og:image — https://www.hikvision.com/etc/clientlibs/it/resources/icons/icon-logo-hik@2x.png
  • og:type — website
  • og:url — http://172.30.0.111/en/
  • og:site_name — Hikvision

Hikvision Global English Site

hikvision.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Hikvision Global English Site
  • og:description — Hikvision is a world leading provider of security products and solutions.
  • og:image — https://www.hikvision.com/etc/clientlibs/it/resources/icons/icon-logo-hik@2x.png

hikvision.com

Hikvision Global English Site

Hikvision is a world leading provider of security products and solutions.

Preview quality · Slack A+ · 100/100
  • og:title — Hikvision Global English Site
  • og:description — Hikvision is a world leading provider of security products and solutions.
  • og:image — https://www.hikvision.com/etc/clientlibs/it/resources/icons/icon-logo-hik@2x.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 100/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
Custom type "ContactPoint" — unable to validate specific properties
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
6 properties Valid
{
  "logo": "/content/dam/hikvision/en/marketing/icons/hikvision-favicon.ico",
  "alternateName": [
    "HIK",
    "hikvision.com"
  ],
  "@context": "https://schema.org",
  "url": "https://www.hikvision.com/",
  "@type": "WebSite",
  "name": "Hikvision"
}
Block 2 : ContactPoint
14 properties Valid
{
  "logo": "/content/dam/hikvision/en/marketing/icons/hikvision-favicon.ico",
  "contactPoint": [
    {
      "email": "support@hikvision.com",
      "contactType": "technical support",
      "areaServed": "Global",
      "availableLanguage": [
        "en"
      ],
      "@type": "ContactPoint"
    }
  ],
  "sameAs": [
    "https://www.facebook.com/HikvisionHQ/",
    "https://twitter.com/HikvisionHQ",
    "https://www.linkedin.com/company/hikvision",
    "https://www.instagram.com/hikvision/",
    "https://www.youtube.com/channel/UCAt5uHvm5r71kxgm3SYyoPw",
    "https://iservice.hikvision.com/guest/HIKVISION/2033743441001517058/2036414774151004161"
  ],
  "brand": {
    "@type": "Brand",
    "name": "Hikvision"
  },
  "address": {
    "streetAddress": "No.555 Qianmo Road, Binjiang District",
    "addressLocality": "Hangzhou",
    "addressRegion": "Zhejiang Province",
    "postalCode": "310052",
    "addressCountry": "CN",
    "@type": "PostalAddress"
  },
  "foundingDate": "2001",
  "knowsAbout": [
    "Artificial Intelligence of Things (AIoT)",
    "Internet of Things (IoT)",
    "Video Security",
    "Network Cameras",
    "AI security camera",
    "PTZ Cameras",
    "Panoramic Cameras",
    "Thermal Imaging Cameras",
    "Video Recorders (NVR, DVR)",
    "AI Video Analytics",
    "Access Control Systems",
    "Video Intercom Systems",
    "Alarm Systems",
    "Radar Detection",
    "Perimeter Protection",
    "Deep Learning Algorithms",
    "Traffic Management Systems",
    "License Plate Recognition (LPR)",
    "Security Technology",
    "Industrial Automation Security",
    "Smart Building Solutions",
    "Smart City Solutions",
    "Enterprise Security Systems",
    "Edge Computing"
  ],
  "areaServed": {
    "@type": "Place",
    "name": "Global"
  },
  "@context": "https://schema.org",
  "url": "https://www.hikvision.com",
  "@type": "Organization",
  "@id": "https://www.hikvision.com#organization",
  "name": "Hikvision",
  "description": "Hikvision provides top-of-the-line AIoT solutions and reliable security camera systems to empower advanced monitoring and automation and improve security."
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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