Global Performance
6/6 locations ✓High global latency — average 1218ms across 6 locations, fastest from Singapore (740ms), slowest from Madrid (1560ms). No CDN detected. 6 locations above the 500ms target.
Audit overview
Compliance and Sustainability need attention; the other categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Your mail setup has problems.
rsea.com.au fails 2 mail checks: No DMARC record found, No SPF record found. This is the kind of misconfiguration that sends your mail to spam.
Top Priorities (5)
Page weighs 13.5 MB (5.4 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
27 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
3 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
No <main> landmark found
Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
AUD 348 investment → AUD 4,711/month returns + AUD 50,200,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
10 barrier(s) likely increasing bounce by ~36%.
- Page takes 17.1s to loadUsers abandon at ~3s — you're 14.6s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 2.6sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Severe layout shift during page loadUsers mis-click when content jumps — converting intent into frustration→ Reserve space for images, ads, and embeds with explicit width/height
- 27 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
AUD 50,200,000
- 3 non-essential cookie(s) set without consent bannerPrivacy Act 1988: AUD 66,000 – AUD 50,000,000
- No <main> landmark foundDDA: AUD 5,000 – AUD 200,000
- 11 of 11 <nav> elements are unlabeledDDA: AUD 5,000 – AUD 200,000
Bounce-Rate Cost
AUD 4,709 /mo
+36.2pp bounce · ~3,622 lost visitors/mo
CPC: AUD 1.30
Bandwidth Waste
AUD 2.10 /mo
17069.0 MB/mo × 0.123 AUD/GB
- Optimize transfer: save ~1.7 MB per page loadSaves AUD 2.10/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
8.74 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
17.14 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.63 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.810
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
14.19 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
34.80 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
6.54 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
6.88 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
172 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.345
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
8.76 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
10.57 s
Categories
8Performance
Page weighs 13.5 MB (5.4 MB transferred)
Security
All checks pass
Accessibility
1 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 86+ on Compliance; you're at 63 — closing this gap is the highest-leverage improvement.
Technology stack
Facebook SDK, hosted on Snowplow Analytics
Stack Architecture
Braintree 
Emarsys 
Facebook Pixel 2.9.390
Google Analytics 
Google Tag Manager 
Inspectlet 
Linkedin Insight Tag 
PayPal 
TikTok Pixel 
Wisepops 
Zip 
Cart Functionality 
Commerce Vision 
FancyBox 2.1.5
Google Maps HSTS 
Kendo UI 2020.2.513
Microsoft ASP.NET 
Open Graph 
Underscore.js 1.13.2
core-js 3.32.2
jQuery 3.6.0 jQuery Migrate 3.3.2
lit-element 4.2.2 lit-html 3.3.3
Snowplow Analytics All Detected Technologies (27)
Snowplow is an open-source behavioral data management platform for businesses.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Commerce Vision is a provider of enterprise-level B2B and B2C ecommerce solutions integrated with ERP applications.
FancyBox is a tool for displaying images, html content and multi-media in a Mac-style 'lightbox' that floats overtop of web page.
Google Maps is a web mapping service. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets, real-time traffic conditions, and route planning for traveling by foot, car, bicycle and air, or public transportation.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Kendo UI is a HTML5 user interface framework for building interactive and high-performance websites and applications.
ASP.NET is an open-source, server-side web-application framework designed for web development to produce dynamic web pages.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Underscore.js is a JavaScript library which provides utility functions for common programming tasks. It is comparable to features provided by Prototype.js and the Ruby language, but opts for a functional programming design instead of extending object prototypes.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.
lit-element is a simple base class for creating web components that work in any web page with any framework. lit-element uses lit-html to render into shadow DOM, and adds API to manage properties and attributes.
lit-html is a simple, modern, safe, small and fast HTML templating library for JavaScript.
Braintree, a division of PayPal, specializes in mobile and web payment systems for ecommerce companies. Braintree provides clients with a merchant account and a payment gateway.
Emarsys is a cloud-based B2C marketing platform.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.
Wisepops is an intelligent popup and marketing automation system that offers marketers a single platform from which to create and manage website popups.
Zip is a payment service that lets you receive your purchase now and spread the total cost over a interest-free payment schedule.
Observations (2)
No build tool detected
A framework (Facebook SDK) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
27 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 3h total → projected B (84)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · Page weighs 13.5 MB (5.4 MB transferred)
- · No <main> landmark found
- · 1 button(s) with no accessible text
Sprint 2: Core Fixes
+1Medium effort, high structural impact
- · 27 control(s) without accessible label
- · 3 image(s) missing alt attribute