Skip to content
https://www.rsea.com.au

SEO

· 14 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
94
GRADE
A
FIX
0
REVIEW
1
PASS
12
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
14
12 PASS 1 REVIEW
C
Sitemap Freshness
Action
Sitemap exists but no <lastmod> entries
REVIEW
Sitemap exists but no <lastmod> entries
Info::
Sitemap has no <lastmod> entries
Without lastmod, Google can't tell which URLs have changed since the last crawl -- it falls back to crawling everything periodically. Adding lastmod (date or ISO 8601 timestamp) on each <url> entry signals freshness so the crawler prioritizes recently-modified pages.
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.rsea.com.au/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Canonical URL Configured
Page URL https://www.rsea.com.au Canonical https://www.rsea.com.au/ Match Self-referencing (correct) Target 200 ✓
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: RSEA Safety – Australia's Workwear and Equipment Safety
Info::
Title length (57 chars) is optimal
Info::
Meta description length (151 chars) is optimal
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"RSEA Safety – Australia's Workwear and Equipment Safety"

57 characters Optimal ✓
Title: RSEA Safety – Australia's Workwear and Equipment Safety
H1: TRUSTED SAFETY BRANDS
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A+
Title Style Depth
Title style is clean -- consistent separator, no stale year, no keyword stuffing
PASS
Title style is clean -- consistent separator, no stale year, no keyword stuffing
Info::
Title style is clean
A
Content Depth
3132 words, Very Difficult
PASS
3132 words, Very Difficult
Info::
Page has 3132 words — good depth for search engines
Info::
Text-to-HTML ratio is 3%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 19)
3132 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 19

Text-to-HTML Ratio

3% text 97% HTML

19 KB / 661 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
99 images, 91 descriptive filenames
PASS
99 images, 91 descriptive filenames
Info::
8 image(s) have hash/generic filenames
Info::
3 image(s) missing alt text — see Accessibility tab
91 descriptive
0 hash-based
8 generic
99 total
FilenameQualityAltIssues
312658___1.jpggeneric✓1
Current: 312658___1.jpg
Suggested: small.jpg
E1425____7.jpggeneric✓1
Current: E1425____7.jpg
Suggested: small.jpg
332152___1.jpggeneric✓1
Current: 332152___1.jpg
Suggested: small.jpg
E1220___~15.jpggeneric✓1
Current: E1220___~15.jpg
Suggested: small.jpg
312652___1.jpggeneric✓1
Current: 312652___1.jpg
Suggested: small.jpg
512758___2.jpggeneric✓1
Current: 512758___2.jpg
Suggested: small.jpg
E1361____6.jpggeneric✓1
Current: E1361____6.jpg
Suggested: small.jpg
E1437__10.jpggeneric✓1
Current: E1437__10.jpg
Suggested: small.jpg
facebook222.jpgdescriptive✗1
instagram222.jpgdescriptive✗1
linkedin222.jpgdescriptive✗1

See Accessibility tab for detailed alt text quality analysis.

A+
Hreflang URL Quality
No hreflang tags on the page
PASS
No hreflang tags on the page
Info::
No hreflang tags on the page
A+
Hreflang Completeness
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
PASS
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
Info::
No hreflang tags found -- completeness check is N/A
A+
Sitemap × Robots Consistency
No sitemap-vs-robots conflicts in the URL sample
PASS
No sitemap-vs-robots conflicts in the URL sample
Info::
All 5 sampled sitemap URLs are crawlable per robots.txt
A+
Sitemap Hygiene
Sitemap structure / size look healthy (8664 URLs, 1.3 MB)
PASS
Sitemap structure / size look healthy (8664 URLs, 1.3 MB)
Info::
Sitemap structure / size look healthy (8664 URLs)
A
Markup Quality
1 markup-quality issue(s) detected
PASS
1 markup-quality issue(s) detected
Warning::
No `<meta charset>` declaration in HTML
The page has no `<meta charset="...">` tag. Browsers fall back to a default encoding (typically UTF-8 in modern browsers, but not guaranteed). Add `<meta charset="utf-8">` as the first child of `<head>` to make the encoding explicit.
A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback