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Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
88
GRADE
B
FIX
1
REVIEW
2
PASS
6
INFO
0
Checks
9
6 PASS 2 REVIEW 1 FIX
F
Image Optimization
Action
5 issues found across 15 images
FIX
5 issues found across 15 images
Warning::
1 images significantly larger than display size
Resizing to display dimensions could save approximately 90 KB.
Got: ~90 KB wasted
Warning::
8 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
1 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 15 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
Total image weight: 1416 KB (1.4 MB)
Consider compressing images, using modern formats, and serving appropriately sized images.
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titleNational English Institute
og:site_nameNational English Institute -
twitter:site
Organization.name

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:description is long (428 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 428 chars Expected: 55–200 chars
URL: 428 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

nationalenglishinstitute.com

National English Institute - National English Institute

¡Bienvenido!Enseñanza de Inglés comunicativo a través de la práctica del idioma desarrollando las habilidades de Speaking, Listening, Writing, Reading. nuestros cursos ¿Por qué elegirnos? En National English Institute, nos destacamos por ofrecer una experiencia educativa integral y personalizada. Contamos con profesores altamente calificados y certificados, metodologías innovadoras adaptadas a todos los niveles, y un enfoque

Preview quality · Twitter/X A+ · 95/100

Description will be truncated (436 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — National English Institute - National English Institute
  • twitter:description — ¡Bienvenido!Enseñanza de Inglés comunicativo a través de la práctica del idioma desarrollando las habilidades de Spea...
  • twitter:image — https://nationalenglishinstitute.com/wp-content/uploads/2025/03/cropped-logo-national-1.png
  • Description will be truncated on Twitter/X (436 chars, max 200)

    → Tighten the description to ≤200 characters

NATIONALENGLISHINSTITUTE.COM

National English Institute - National English Institute

¡Bienvenido!Enseñanza de Inglés comunicativo a través de la práctica del idioma desarrollando las habilidades de Speaking, Listening, Writing, Reading. nuestros cursos ¿Por qué elegirnos? En National English Institute, nos destacamos por ofrecer una experiencia educativa integral y personalizada. Contamos con profesores altamente calificados y certificados, metodologías innovadoras adaptadas a todos los niveles, y un enfoque

Preview quality · Facebook A+ · 95/100

Description will be truncated (436 chars / 155 max)

  • og:title — National English Institute - National English Institute
  • og:description — ¡Bienvenido!Enseñanza de Inglés comunicativo a través de la práctica del idioma desarrollando las habilidades de Spea...
  • og:image — https://nationalenglishinstitute.com/wp-content/uploads/2025/03/cropped-logo-national-1.png
  • og:type — article
  • og:url — https://nationalenglishinstitute.com/
  • og:site_name — National English Institute -
  • Description will be truncated on Facebook (436 chars, max 155)

    → Tighten og:description to ≤155 characters

National English Institute - National English Institute

nationalenglishinstitute.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (436 chars / 150 max)

  • og:title — National English Institute - National English Institute
  • og:description — ¡Bienvenido!Enseñanza de Inglés comunicativo a través de la práctica del idioma desarrollando las habilidades de Spea...
  • og:image — https://nationalenglishinstitute.com/wp-content/uploads/2025/03/cropped-logo-national-1.png
  • Description will be truncated on LinkedIn (436 chars, max 150)

    → Tighten og:description to ≤150 characters

nationalenglishinstitute.com

National English Institute - National English Institute

¡Bienvenido!Enseñanza de Inglés comunicativo a través de la práctica del idioma desarrollando las habilidades de Speaking, Listening, Writing, Reading. nuestros cursos ¿Por qué elegirnos? En National English Institute, nos destacamos por ofrecer una experiencia educativa integral y personalizada. Contamos con profesores altamente calificados y certificados, metodologías innovadoras adaptadas a todos los niveles, y un enfoque

Preview quality · Slack A+ · 100/100

Description will be truncated (436 chars / 300 max)

  • og:title — National English Institute - National English Institute
  • og:description — ¡Bienvenido!Enseñanza de Inglés comunicativo a través de la práctica del idioma desarrollando las habilidades de Spea...
  • og:image — https://nationalenglishinstitute.com/wp-content/uploads/2025/03/cropped-logo-national-1.png
  • Long description may be shortened by Slack (436 chars, guideline ~300)

    → Consider tightening to ~300 chars for the cleanest unfurl

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "itemListElement" for BreadcrumbList
The "itemListElement" property is required for the BreadcrumbList schema type.

The "itemListElement" property is required for the BreadcrumbList schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : BreadcrumbList
2 properties Valid
Missing required property: itemListElement
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/nationalenglishinstitute.com\/#breadcrumblist",
      "itemListElement": [
        {
          "@type": "ListItem",
          "@id": "https:\/\/nationalenglishinstitute.com#listItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "Organization",
      "@id": "https:\/\/nationalenglishinstitute.com\/#organization",
      "name": "National English  Institute",
      "url": "https:\/\/nationalenglishinstitute.com\/",
      "logo": {
        "@type": "ImageObject",
        "url": "https:\/\/nationalenglishinstitute.com\/wp-content\/uploads\/2025\/03\/cropped-logo-national-1.png",
        "@id": "https:\/\/nationalenglishinstitute.com\/#organizationLogo",
        "width": 320,
        "height": 331
      },
      "image": {
        "@id": "https:\/\/nationalenglishinstitute.com\/#organizationLogo"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https:\/\/nationalenglishinstitute.com\/#webpage",
      "url": "https:\/\/nationalenglishinstitute.com\/",
      "name": "National English Institute - National English Institute",
      "description": "\u00a1Bienvenido!Ense\u00f1anza de Ingl\u00e9s comunicativo a trav\u00e9s de la pr\u00e1ctica del idioma desarrollando las habilidades de Speaking, Listening, Writing, Reading. nuestros cursos \u00bfPor qu\u00e9 elegirnos? En National English Institute, nos destacamos por ofrecer una experiencia educativa integral y personalizada. Contamos con profesores altamente calificados y certificados, metodolog\u00edas innovadoras adaptadas a todos los niveles, y un enfoque",
      "inLanguage": "es-ES",
      "isPartOf": {
        "@id": "https:\/\/nationalenglishinstitute.com\/#website"
      },
      "breadcrumb": {
        "@id": "https:\/\/nationalenglishinstitute.com\/#breadcrumblist"
      },
      "image": {
        "@type": "ImageObject",
        "url": "https:\/\/nationalenglishinstitute.com\/wp-content\/uploads\/2025\/05\/480456333_946496894341847_3916039397968060672_n.jpg",
        "@id": "https:\/\/nationalenglishinstitute.com\/#mainImage",
        "width": 2048,
        "height": 1536
      },
      "primaryImageOfPage": {
        "@id": "https:\/\/nationalenglishinstitute.com\/#mainImage"
      },
      "datePublished": "2025-03-18T06:35:29+00:00",
      "dateModified": "2025-05-09T17:35:50+00:00"
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/nationalenglishinstitute.com\/#website",
      "url": "https:\/\/nationalenglishinstitute.com\/",
      "name": "National English  Institute",
      "inLanguage": "es-ES",
      "publisher": {
        "@id": "https:\/\/nationalenglishinstitute.com\/#organization"
      }
    }
  ]
}
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 4 schema type(s)
PASS
1 JSON-LD block(s) declaring 4 schema type(s)
Info::
4 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): BreadcrumbList, Organization, WebPage, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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