Content
· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FImage OptimizationAction6 issues found across 15 imagesFIX
DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
D
40/100
Site name appears as
| Page title | Stoffe | | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
8/15single size only
Social share image
14/20og:image set; twitter:image missing
Meta completeness
8/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Missing brand name in: og:site_name, twitter:site, Organization.name
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
COpen GraphActionOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:description tag controls the description in social sharing previews.
No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.
Learn more ▾ ▴
Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview
www.party-schlaudt.de
Party Schlaudt GmbH | Kostüme | Deko | Stoffe |
No description
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — Add twitter:description to give the preview body text
- twitter:image — falling back from og:image
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
WWW.PARTY-SCHLAUDT.DE
Party Schlaudt GmbH | Kostüme | Deko | Stoffe |
No description
- og:title — Party Schlaudt GmbH | Kostüme | Deko | Stoffe |
- og:description — Add og:description to give the preview body text
- og:image — https://cdn02.plentymarkets.com/s8ix3rhxk064/frontend/logo-party-schlaudt-h.jpg
- og:type — article
- og:url — https://www.party-schlaudt.de/
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
Party Schlaudt GmbH | Kostüme | Deko | Stoffe |
www.party-schlaudt.de
- og:title — Party Schlaudt GmbH | Kostüme | Deko | Stoffe |
- og:description — Add og:description to give the preview body text
- og:image — https://cdn02.plentymarkets.com/s8ix3rhxk064/frontend/logo-party-schlaudt-h.jpg
www.party-schlaudt.de
Party Schlaudt GmbH | Kostüme | Deko | Stoffe |
No description
- og:title — Party Schlaudt GmbH | Kostüme | Deko | Stoffe |
- og:description — Add og:description to give the preview body text
- og:image — https://cdn02.plentymarkets.com/s8ix3rhxk064/frontend/logo-party-schlaudt-h.jpg
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | — | — | — | |
| twitter:image | ⚠ | — | — | — |
ALinks200 links checked, 198 healthy, 2 brokenPASS
Broken Links (2)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://www.googletagmanager.com/gtag/js?id=G-T128... | <script> | Not Found |
| 404 | https://www.party-schlaudt.de/tisch-dekoration/blu... | <a> | Not Found |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Open Graph / Twitter Card DepthOG image dimensions and Twitter card configuration look healthyPASS
AStructured Data1 JSON-LD block(s) found — structured data is well configured.PASS
The "name" property is required for the WebSite schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
Adding "description" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.party-schlaudt.de/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.party-schlaudt.de/search?query={search_term}",
"query-input": "required name=search_term"
}
}