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https://harpers.org

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
92
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

59/100

Site name appears as

Page titleHarper's Magazine
og:site_nameHarper's Magazine
twitter:site@Harpers
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (4 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 4 chars Expected: 25–60 chars
Info::
og:description is long (234 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 234 chars Expected: 55–200 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
URL: 4 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 234 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

Preview

harpers.org

Home

Harper’s Magazine, the oldest general-interest monthly in America, explores the issues that drive our national conversation, through long-form narrative journalism and essays, and such celebrated features as the iconic Harper’s Index.

Preview quality · Twitter/X B · 80/100

Description will be truncated (238 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • Description will be truncated on Twitter/X (238 chars, max 200)

    → Tighten the description to ≤200 characters

HARPERS.ORG

Home

Harper’s Magazine, the oldest general-interest monthly in America, explores the issues that drive our national conversation, through long-form narrative journalism and essays, and such celebrated features as the iconic Harper’s Index.

Preview quality · Facebook B · 80/100

Description will be truncated (238 chars / 155 max)

  • og:title — Home
  • og:description — Harper’s Magazine, the oldest general-interest monthly in America, explores the issues that drive our national conver...
  • og:image — https://wp.harpers.org/wp-content/uploads/2023/06/harpers-d-1500x500-1.jpeg
  • og:type — website
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Harper's Magazine

  • Description will be truncated on Facebook (238 chars, max 155)

    → Tighten og:description to ≤155 characters

  • og:image is below recommended size (1500×500)

    → Upload an image ≥1200×630 for the large preview card

Home

harpers.org

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (238 chars / 150 max)

  • og:title — Home
  • og:description — Harper’s Magazine, the oldest general-interest monthly in America, explores the issues that drive our national conver...
  • og:image — https://wp.harpers.org/wp-content/uploads/2023/06/harpers-d-1500x500-1.jpeg

  • Description will be truncated on LinkedIn (238 chars, max 150)

    → Tighten og:description to ≤150 characters

harpers.org

Home

Harper’s Magazine, the oldest general-interest monthly in America, explores the issues that drive our national conversation, through long-form narrative journalism and essays, and such celebrated features as the iconic Harper’s Index.

Preview quality · Slack A+ · 100/100
  • og:title — Home
  • og:description — Harper’s Magazine, the oldest general-interest monthly in America, explores the issues that drive our national conver...
  • og:image — https://wp.harpers.org/wp-content/uploads/2023/06/harpers-d-1500x500-1.jpeg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 88/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://wp.harpers.org/",
      "url": "https://wp.harpers.org/",
      "name": "Home | Harper's Magazine",
      "isPartOf": {
        "@id": "https://wp.harpers.org/#website"
      },
      "about": {
        "@id": "https://wp.harpers.org/#organization"
      },
      "datePublished": "2019-12-01T00:00:00+00:00",
      "dateModified": "2026-04-21T19:09:02+00:00",
      "description": "Harper’s Magazine, the oldest general-interest monthly in America, explores the issues that drive our national conversation, through long-form narrative journalism and essays, and such celebrated features as the iconic Harper’s Index.",
      "breadcrumb": {
        "@id": "https://wp.harpers.org/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://wp.harpers.org/"
          ]
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://wp.harpers.org/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://wp.harpers.org/#website",
      "url": "https://wp.harpers.org/",
      "name": "Harper's Magazine",
      "description": "",
      "publisher": {
        "@id": "https://wp.harpers.org/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://wp.harpers.org/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https://wp.harpers.org/#organization",
      "name": "Harper's Magazine",
      "url": "https://wp.harpers.org/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https://wp.harpers.org/#/schema/logo/image/",
        "url": "https://harpers.org/wp-content/uploads/2022/12/HarpersLogo-resin.png",
        "contentUrl": "https://harpers.org/wp-content/uploads/2022/12/HarpersLogo-resin.png",
        "width": 76,
        "height": 76,
        "caption": "Harper's Magazine"
      },
      "image": {
        "@id": "https://wp.harpers.org/#/schema/logo/image/"
      },
      "sameAs": [
        "https://www.facebook.com/HarpersMagazine/",
        "https://x.com/Harpers",
        "https://www.instagram.com/harpersmagazine/"
      ]
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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