C — https://adage.com | BeaverCheck Audit

Site Health

Score: 75 / 100

Based on 8 categories, 0 sections

Room to improve — your 34.3s load time is above Google's 2.5s 'Good' threshold.

Several missing protections leave your users and data exposed.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Solid infrastructure — fast server responses across the board.

Mostly compliant — a few items need attention.

Rich content metadata — your pages look great everywhere.

High page weight means excess energy use and carbon emissions per visit.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

Arc XP · 21 peers

You 75

Avg 70

At average

0 50 100

Better than 90% of Arc XP sites See full Arc XP benchmark →

Admiral · 63 peers

You 75

Avg 72

At average

0 50 100

Better than 76% of Admiral sites See full Admiral benchmark →

Top Priorities (5)

HSTS header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

Page weighs 31.4 MB (10.6 MB transferred)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget

1 control(s) without accessible label

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Form Accessibility

4 image(s) missing alt attribute

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Alt Text Quality

No H1 heading found

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Heading Hierarchy

View fix priority matrix

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Embed this badge

Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fadage.com)](https://beavercheck.com/results/ed568750-d723-4e92-9844-45becbfde6ab)

HTML

<a href="https://beavercheck.com/results/ed568750-d723-4e92-9844-45becbfde6ab"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fadage.com" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Fadage.com

This badge auto-updates with your latest scan result.

What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 34.3s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Addressing the critical issues below would have the most immediate impact on your user trust.

1 security gap detected — browsers may warn visitors about your site.

Your LCP is 34.3s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.

3 accessibility issues exclude users who rely on assistive technology.

Could reach Estimate based on resolving critical issues

Conversion Barriers

3 critical 5 warning

8 barrier(s) likely increasing bounce by ~33%.

Speed (2)

Page takes 34.3s to load

+12% bounce

Users abandon at ~3s — you're 31.8s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 8.4s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Usability (2)

Severe layout shift during page load

+6% bounce

Users mis-click when content jumps — converting intent into frustration

Fix: Reserve space for images, ads, and embeds with explicit width/height

1 form field(s) without a label

+2% bounce

Screen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes

Fix: Associate every input with a visible <label for="…">; add autocomplete attributes

Content (1)

Content is hard to read

+2% bounce

Graduate-level reading difficulty — limits the addressable audience for product or blog pages

Fix: Shorten sentences; replace jargon with plain language; target Flesch ease ≥60

Navigation (1)

2 broken link(s) on the page

+3% bounce

Clicks land on 404s — trust drops and the session often ends

Fix: Fix or remove the broken destinations surfaced on the Content tab

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

€595 investment → €2.47/month returns + EUR 120,500,000 risk avoided

Payback period: > 2 years First-year ROI: -95%

Investment

€595

7h · 5 findings

Monthly returns

€2.47 /mo

~€30 / year

Bandwidth savings €2.47

Regulatory risk avoided

EUR 120,500,000

if kept compliant

ePrivacy Directive EUR 100,000,000
GDPR EUR 20,000,000
EAA EUR 500,000

€43 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

€595

7.0 developer hours at €85/hr

Based on European Union rates (€85/hr)

Quick wins

€43 1 fixes in ~30 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Custom rate

€ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

€10,041,669 / month at risk

~€120,500,030 / year if left unfixed

Compliance Risk

€120,500,000

ePrivacy DirectiveGDPREAA

No privacy policy link detected
GDPR: EUR 10,000 – EUR 20,000,000
5 advertising/retargeting trackers detected
GDPR: EUR 10,000 – EUR 20,000,000
Trackers detected but no cookie policy found
GDPR: EUR 5,000 – EUR 10,000,000

+6 more

Bandwidth Waste

€2.47 /mo

33401.6 MB/mo × 0.074 EUR/GB

Optimize transfer: save ~3.3 MB per page load
Saves €2.47/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Was this report useful?

Thanks for your feedback!

We'll use a cached audit if available, or offer to scan.

Checking for existing audit...

Press ? for shortcuts

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

11.76 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

34.27 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

8.43 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.273

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

19.80 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

61.97 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
js.stripe.com/v3	120.0 s	220.2 KiB
publish.responsiveads.com/libs/radical.r8.min.js	0.0 ms	96.9 KiB
cdn.adage.com/api/tinypass.min.js	14400.0 s	132.6 KiB
assets.adobedtm.com/05852ba8023b/ed9fd9dbe099/launch-64bfee4f4fc5.min.js	3600.0 s	107.9 KiB
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.6 KiB
us-assets.i.posthog.com/static/array.js	300.0 s	67.1 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	73.1 KiB
/signals/config/444187019640480?v=2.9.303&r=stable&domain...	1200.0 s	46.2 KiB
cdn.sophi.io/assets/demeter/1/stable/2412118541.js?d=236	900.0 s	40.4 KiB
us-assets.i.posthog.com/static/surveys.js?v=1.369.5	300.0 s	32.0 KiB
cdn.cxense.com/cx.js	3600.0 s	38.1 KiB
cdn.cxense.com/cx.js	3600.0 s	38.1 KiB
publish.responsiveads.com/libs/external/gsap/3.12.2/minified/gsap.min.js	0.0 ms	27.6 KiB
d15kdpgjg3unno.cloudfront.net/oPS.js?cid=108	84600.0 s	60.3 KiB
applepay.cdn-apple.com/jsapi/v1/apple-pay-sdk.js	86400.0 s	48.4 KiB
www.redditstatic.com/ads/pixel.js	60.0 s	19.0 KiB
m.stripe.network/out-4.5.45.js	300.0 s	16.5 KiB
d1mkq4fbm7j30i.cloudfront.net/108/37fa87d2f87b43fb881d228282445a5a/oHS.js	0.0 ms	14.9 KiB
tags.clickagy.com/data.js?rnd=62fe5c0e6ad96	0.0 ms	14.0 KiB
/notice?domain=crain-adage.com&c=teconsent&js=nj&noticeTy...	3600.0 s	14.9 KiB
ws-assets.zoominfo.com/formcomplete.js	3600.0 s	14.5 KiB
scripts.clarity.ms/0.8.59/clarity.js	86400.0 s	26.2 KiB
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.es6.js?v=160603	259200.0 s	42.0 KiB
tags.srv.stackadapt.com/events.js	5.0 s	7.7 KiB
snap.licdn.com/li.lms-analytics/insight.min.js	86400.0 s	18.7 KiB
static.hotjar.com/c/hotjar-1906529.js?sv=6	60.0 s	7.0 KiB
static.hotjar.com/c/hotjar-1906520.js?sv=6	60.0 s	7.0 KiB
onesignal.com/sdks/web/v16/OneSignalSDK.page.styles.css?v=160603	3600.0 s	7.5 KiB
js.zi-scripts.com/zi-tag.js	0.0 ms	5.7 KiB
s.go-mpulse.net/boomerang/ANX5N-KRKNP-YC2Q2-WTKV5-85AV4	604800.0 s	56.8 KiB
cdn.cxense.com/cx.cce.js	3600.0 s	6.8 KiB
us-assets.i.posthog.com/static/dead-clicks-autocapture.js?v=1.369.5	14400.0 s	5.1 KiB
us-assets.i.posthog.com/static/web-vitals.js?v=1.369.5	300.0 s	2.6 KiB
js.sentry-cdn.com/c3bcce31053fd1cacfa684e09f5d07cc.min.js	3600.0 s	2.7 KiB
api.onesignal.com/sync/cb71dd26-39d3-4cd0-9693-9fa5527faf2e/web?callback=__jp0	3600.0 s	2.4 KiB
c2.adage.com/xbuilder/experience/load?aid=YGJo1BVkpu&d=236	1800.0 s	1.9 KiB
static.themebuilder.aws.arc.pub/crain-dev/1730759917773.svg	0.0 ms	1.2 KiB
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC1c86bc026be14c6...	3600.0 s	1.1 KiB
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC3646f41da8fb434...	3600.0 s	1.0 KiB
pagead2.googlesyndication.com/pagead/js/r20260420/r20110914/abg_lite_fy2021.js	1209600.0 s	8.4 KiB
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC67865592b9ca4bd...	3600.0 s	975 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RCe4281ee3686b46a...	3600.0 s	973 B
/array/phc_QX4NPsdY7YPw9O0Ys0N52fLttiv2HupxKBCVJyXWUii/co...	300.0 s	738 B
/collect?v=2&fmt=js&pid=2790241&time=1776805384539&url=ht...	0.0 ms	691 B
/rp.gif?ts=1776805385643&id=t2_k84o5ael&event=PageVisit&m...	0.0 ms	666 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RCb01fe9eadedd4f3...	3600.0 s	824 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC4d005f2114bf4d1...	3600.0 s	730 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC6837275b76e64f1...	3600.0 s	725 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC013f49976e424e5...	3600.0 s	701 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC420c7dd9125244b...	3600.0 s	675 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC5617ef44536e4db...	3600.0 s	661 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC83fbf9f669bc4ca...	3600.0 s	644 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC8cb96f4c9f72440...	3600.0 s	540 B
/Repo/rep.gif?ver=3.3.0&typ=pgv&rnd=mo941rjv8460ze4p&sid=...	0.0 ms	412 B
www.gstatic.com/recaptcha/api2/logo_48.png	604800.0 s	2.3 KiB
p1.zemanta.com/p/13116/9800/	0.0 ms	198 B
/___tp.gif?mrkt=&ac=0&conid=&aid=69cfcbadc51951e7314d8c7c...	0.0 ms	187 B
/___tp.gif?fls=412x620&mrkt=&ac=0&conid=&aid=69cfcbadc519...	0.0 ms	187 B
/___tp.gif?fls=412x620&mrkt=&ac=0&conid=&aid=69cfcbadc519...	0.0 ms	187 B
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.js	259200.0 s	902 B
/pagead/js/r20260420/r20110914/client/window_focus_fy2021.js	1209600.0 s	1.2 KiB
/tr/?id=444187019640480&ev=PageView&dl=https%3A%2F%2Fadag...	0.0 ms	19 B
/p.css?s=1&k=coe1lxr&ht=tk&f=49078.49079.49080.49081.4908...	604800.0 s	172 B
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	0 B
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	0 B
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	0 B
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	0 B
pagead2.googlesyndication.com/pagead/js/r20260420/r20110914/abg_lite_fy2021.js	1209600.0 s	0 B
pagead2.googlesyndication.com/pagead/js/r20260420/r20110914/abg_lite_fy2021.js	1209600.0 s	0 B
/pagead/js/r20260420/r20110914/client/window_focus_fy2021.js	1209600.0 s	0 B
/pagead/js/r20260420/r20110914/client/window_focus_fy2021.js	1209600.0 s	0 B

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]

items: [map[node:map[type:text value:Total] score:0.27346] map[node:map[boundingRect:map[bottom:17921 height:17572 left:0 right:412 top:349 width:412] lhId:page-15-MAIN nodeLabel:2026 CREATIVITY AWARDS Creativity Awards Winners 2026 Ad Age’s 2026 Creativity… path:1,HTML,1,BODY,6,DIV,3,DIV,7,MAIN selector:body > div#fusion-app > div.u-w-full > main snippet:<main> type:node] score:0.219866 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:563 height:214 left:16 right:396 top:349 width:380] lhId:page-8-IMG nodeLabel:Creativity Awards Winners 2026 path:1,HTML,1,BODY,6,DIV,3,DIV,7,MAIN,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,1,DIV,0,A,1,IMG selector:div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image snippet:<img data-chromatic="ignore" alt="Creativity Awards Winners 2026" class="c-image" loading="lazy" src="https://adage.com/resizer/v2/W775T3YKCZEHVCSQVA7UTUS6SQ.jpg?smart=true&aut…" width="1600" height="900"> type:node]]] type:subitems]] map[node:map[boundingRect:map[bottom:17921 height:17572 left:0 right:412 top:349 width:412] lhId:page-15-MAIN nodeLabel:2026 CREATIVITY AWARDS Creativity Awards Winners 2026 Ad Age’s 2026 Creativity… path:1,HTML,1,BODY,6,DIV,3,DIV,7,MAIN selector:body > div#fusion-app > div.u-w-full > main snippet:<main> type:node] score:0.047681 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:563 height:214 left:16 right:396 top:349 width:380] lhId:page-8-IMG nodeLabel:Creativity Awards Winners 2026 path:1,HTML,1,BODY,6,DIV,3,DIV,7,MAIN,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,1,DIV,0,A,1,IMG selector:div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image snippet:<img data-chromatic="ignore" alt="Creativity Awards Winners 2026" class="c-image" loading="lazy" src="https://adage.com/resizer/v2/W775T3YKCZEHVCSQVA7UTUS6SQ.jpg?smart=true&aut…" width="1600" height="900"> type:node]]] type:subitems]] map[node:map[boundingRect:map[bottom:1610 height:504 left:16 right:396 top:1106 width:380] lhId:page-16-DIV nodeLabel:INFLUENCERS & CREATORS Creator and influencer trends brand marketers need to kn… path:1,HTML,1,BODY,6,DIV,3,DIV,7,MAIN,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,2,DIV selector:div.u-flex > div.u-flex > div.u-mb-0 > div.u-flex snippet:<div class="u-flex u-flex-col md:u-flex-row false"> type:node] score:0.005787 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:44 height:32 left:79 right:333 top:12 width:253] lhId:page-21-IMG nodeLabel:Ad Age path:1,HTML,1,BODY,6,DIV,3,DIV,2,HEADER,0,NAV,0,DIV,0,DIV,1,DIV,0,A,1,IMG selector:div.u-flex > div.u-flex > a.u-font-secondary > img.u-inline snippet:<img src="https://static.themebuilder.aws.arc.pub/crain-dev/1730759917773.svg" alt="Ad Age" class="u-inline u-max-h-[2rem] u-min-h-[2rem]"> type:node]]] type:subitems]] map[node:map[boundingRect:map[bottom:166 height:24 left:88 right:178 top:142 width:89] lhId:page-17-SPAN nodeLabel: Answers path:1,HTML,1,BODY,6,DIV,3,DIV,4,DIV,0,DIV,0,DIV,0,DIV,1,SPAN,1,SPAN selector:div.iq-module__body > div.iq-module__title-row > span.iq-module__logo > span.iq-module__logo-light snippet:<span class="iq-module__logo-light"> type:node] score:0.000126 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:563 height:214 left:16 right:396 top:349 width:380] lhId:page-8-IMG nodeLabel:Creativity Awards Winners 2026 path:1,HTML,1,BODY,6,DIV,3,DIV,7,MAIN,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,1,DIV,0,A,1,IMG selector:div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image snippet:<img data-chromatic="ignore" alt="Creativity Awards Winners 2026" class="c-image" loading="lazy" src="https://adage.com/resizer/v2/W775T3YKCZEHVCSQVA7UTUS6SQ.jpg?smart=true&aut…" width="1600" height="900"> type:node]] map[cause:Web font extra:map[type:url value:https://fonts.gstatic.com/s/notosans/v42/o-0bIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjc5a7du3mhPy0.woff2]] map[cause:Web font extra:map[type:url value:https://fonts.gstatic.com/s/montserrat/v31/JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2]]] type:subitems]]]

items: [map[node:map[type:text value:Total] score:0.020553] map[node:map[boundingRect:map[bottom:1610 height:504 left:16 right:396 top:1106 width:380] lhId:page-16-DIV nodeLabel:INFLUENCERS & CREATORS Creator and influencer trends brand marketers need to kn… path:1,HTML,1,BODY,6,DIV,3,DIV,7,MAIN,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,2,DIV selector:div.u-flex > div.u-flex > div.u-mb-0 > div.u-flex snippet:<div class="u-flex u-flex-col md:u-flex-row false"> type:node] score:0.012238] map[node:map[boundingRect:map[bottom:1610 height:504 left:16 right:396 top:1106 width:380] lhId:page-16-DIV nodeLabel:INFLUENCERS & CREATORS Creator and influencer trends brand marketers need to kn… path:1,HTML,1,BODY,6,DIV,3,DIV,7,MAIN,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,2,DIV selector:div.u-flex > div.u-flex > div.u-mb-0 > div.u-flex snippet:<div class="u-flex u-flex-col md:u-flex-row false"> type:node] score:0.006946] map[node:map[boundingRect:map[bottom:298 height:40 left:45 right:210 top:258 width:165] lhId:page-1-DIV nodeLabel:Musicbed is here to help. path:1,HTML,1,BODY,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,2,DIV selector:div.ay-ad__content-wrap > div.ay-ad__content--one > div.ay-ad__content--mobile > div.ay-adhession-ad__copy-two snippet:<div class="ay-adhession-ad__copy-two ay-adhession-ad__copy-two--mobile animate__anima…" style="width: 165px; height: 40px; top: calc(75px);"> type:node] score:0.001369] map[node:map[boundingRect:map[bottom:620 height:250 left:112 right:412 top:370 width:300] lhId:page-4-DIV nodeLabel:body.play-animations > div path:1,HTML,1,BODY,7,DIV selector:body.play-animations > div snippet:<div style="bottom: 0px; right: 0px; width: 300px; height: 250px; background: initial !important;"> type:node] score:0]]

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
/media/01c1b95227ff7f2ec4c1cb9a65e9572678106946/webfonts/...	215 ms
/media/01c1b95227ff7f2ec4c1cb9a65e9572678106946/webfonts/...	180 ms
/media/01c1b95227ff7f2ec4c1cb9a65e9572678106946/webfonts/...	55 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff2	35 ms
fonts.gstatic.com/s/lato/v25/S6u9w4BMUTPHh6UVSwiPGQ3q5d0.woff2	25 ms
/af/37dffa/00000000000000007735f907/30/l?primer=7cdcb44be...	20 ms
use.typekit.net/af/dc955e/00000000000000007735f910/30/l?subset_id=2&fvd=n4&v=3	15 ms

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:0.548 source:map[column:279701 line:30 type:source-location url:https://js.pelcro.com/ui/plugin/crain-consolidated/main.min.js urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:36.435 source:map[type:text value:[unattributed]]] map[reflowTime:7.095 source:map[column:10792 line:6 type:source-location url:https://assets.adobedtm.com/05852ba8023b/ed9fd9dbe099/launch-64bfee4f4fc5.min.js urlProvider:network]] map[reflowTime:0.126 source:map[column:45016 line:5 type:source-location url:https://cdn.cxense.com/cx.js urlProvider:network]] map[reflowTime:0.347 source:map[column:126863 line:13 type:source-location url:https://publish.responsiveads.com/libs/radical.r8.min.js urlProvider:network]] map[reflowTime:0.548 source:map[column:252836 line:29 type:source-location url:https://js.pelcro.com/ui/plugin/crain-consolidated/main.min.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
10 creative campaigns to know about today `div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image`	/resizer/v2/OPQJ6NIIORAX5MOSVAEYTALEIY.png?smart=true&aut...	480.3 KiB	472.6 KiB
Gen Z and Gen Alpha marketing playbook—what marketers need to know now `div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image`	/resizer/v2/34F7LX4W5NHZPO5Y3H52JDQ4LM.jpg?smart=true&aut...	391.1 KiB	377.9 KiB
Creator and influencer trends brand marketers need to know about right now `div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image`	/resizer/v2/GBICFVUUPNBO7L5HA2PA2KTGW4.png?smart=true&aut...	344.5 KiB	344.3 KiB
10 creative campaigns to know about today `div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image`	/resizer/v2/QSN3J5KIBRG53OHX3WPPRBALUA.jpg?smart=true&aut...	294.1 KiB	293.0 KiB
Grading 6 purpose marketing campaigns—what worked and what fell flat `div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image`	/resizer/v2/6GH4QDXLXVG4DFKPKEF6XTUC2E.png?smart=true&aut...	219.0 KiB	218.9 KiB
Publix enlists puppet dogs for latest heartwarming brand film from Fig `div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image`	/resizer/v2/https://d3qtc8km8dvw1x.cloudfront.net/04-19-2...	214.2 KiB	213.8 KiB
Tracking ad agency account reviews—the latest on brand creative, media and more `div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image`	/resizer/v2/74O2I5WF7BGKZDSYXGUA4XYEJQ.jpeg?smart=true&au...	133.5 KiB	132.7 KiB
Presenting the Ad Age Creativity Awards Best YouTube Creator Collaboration fina… `div.u-border-b > div.u-w-full > a.u-font-secondary > img.c-image`	/resizer/v2/JILG2ANLZRBMHHAW3XEKMQYNEU.jpg?smart=true&aut...	108.6 KiB	105.2 KiB
Creativity Awards Winners 2026 `div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image`	/resizer/v2/W775T3YKCZEHVCSQVA7UTUS6SQ.jpg?smart=true&aut...	103.1 KiB	97.3 KiB
Behind Silverside’s pivot from production company to AI consultancy `div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image`	/resizer/v2/6HKIJ5ROORAUDIACALXKSL26QQ.png?smart=true&aut...	61.4 KiB	61.3 KiB
Barrett Hofherr is rebranding as the agency seeks to move beyond its founders’ … `div.u-border-b > div.u-w-full > a.u-font-secondary > img.c-image`	/resizer/v2/AZJUYKABK5FSFDHNRBXOSWEKRM.png?smart=true&aut...	55.5 KiB	55.2 KiB
Advertising salary guide: How to land a search marketing job with an AEO or GEO… `div.u-border-b > div.u-w-full > a.u-font-secondary > img.c-image`	/resizer/v2/KKVZHNYE7ZEFRANF2TD6PMKYHY.jpg?smart=true&aut...	52.5 KiB	50.8 KiB
div#a3 > div > div#b7 > div#b8 `div#a3 > div > div#b7 > div#b8`	/ads/69cfcbadc51951e7314d8c7c/img/158480958379769cfcce0c5...	57.9 KiB	46.4 KiB
Ad Age Brand Report 2025—ranking the biggest marketing spenders `div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image`	/resizer/v2/CZWD6HVDKFHH3DLB35VE23Z6IQ.jpg?smart=true&aut...	40.1 KiB	39.2 KiB
div#a3 > div > div#b7 > div#b8 `div#a3 > div > div#b7 > div#b8`	/ads/69cfcbadc51951e7314d8c7c/img/161188410170269cfcce0c5...	40.1 KiB	32.2 KiB
div.ay-ad__content-wrap > div.ay-ad__content--two > div.ay-ad__video--mobile > video.ay-ad__video `div.ay-ad__content-wrap > div.ay-ad__content--two > div.ay-ad__video--mobile > video.ay-ad__video`	/ibv/61a3b16940ae002f4533e6a5bedf02cf_2601FM-Addicted-AdA...	17.6 KiB	12.7 KiB
div#a3 > div > div#a4 > div#a6 `div#a3 > div > div#a4 > div#a6`	/ads/69cfcbadc51951e7314d8c7c/img/94066861009669cfcc2cc51...	22.2 KiB	10.7 KiB
div.rad-creative-content > div#a8 > div#a2 > img#a7 `div.rad-creative-content > div#a8 > div#a2 > img#a7`	publish.responsiveads.com/ads/69cfcbadc51951e7314d8c7c/img/arrow2.png	9.5 KiB	9.4 KiB
div#a3 > div > div#a5 > div#a15 `div#a3 > div > div#a5 > div#a15`	/ads/69cfcbadc51951e7314d8c7c/img/150713703315169cfcc8cc5...	13.0 KiB	5.1 KiB
div#a3 > div > div#a5 > div#a15 `div#a3 > div > div#a5 > div#a15`	/ads/69cfcbadc51951e7314d8c7c/img/136397511275169cfcc8cc5...	16.4 KiB	4.9 KiB
notification icon `div#normal-slidedown > div#slidedown-body > div.slidedown-body-icon > img`	img.onesignal.com/permanent/7cdc87e8-c503-453b-8c66-9a46f209d7ac.png	4.9 KiB	4.1 KiB

Each subpart has specific improvement strategies. Ideally, most of the LCP time should be spent on loading the resources, not within delays.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:label label:Subpart valueType:text] map[key:duration label:Duration valueType:ms]]

items: [map[duration:214.8719990234375 label:Time to first byte subpart:timeToFirstByte] map[duration:2583.1940009765626 label:Element render delay subpart:elementRenderDelay]]

lhId: page-14-DIV

nodeLabel: NEW AdAge Answers BETA Your Shortcut to Smarter Insights A new research tool …

path: 1,HTML,1,BODY,6,DIV,3,DIV,4,DIV

selector: body > div#fusion-app > div.u-w-full > div.bcContentDialogue

snippet: <div aria-label="AdAge Answers promotional module" class="bcContentDialogue iq-module" role="region">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
adage.com/pf/resources/scripts/optiCommon-1.2.1.js?d=236	3.9 KiB
c2.adage.com/xbuilder/experience/load?aid=YGJo1BVkpu&d=236	1.9 KiB	922 ms
adage.com/pf/dist/components/combinations/default.css?d=236&mxId=00000000	1.6 KiB
adage.com/pf/resources/scripts/prebid9.15.0.js?d=236	73.8 KiB	876 ms
adage.com/pf/resources/scripts/trustarc.stub.js?d=236	5.4 KiB	175 ms
adage.com/pf/resources/scripts/posthog.js?d=236	1.8 KiB
adage.com/pf/resources/css/styles.css?d=236	18.2 KiB	526 ms
adage.com/pf/dist/css/adage.css?d=236&mxId=00000000	25.5 KiB	876 ms
adage.com/pf/resources/css/fonts-adage.css?d=236	746 B	175 ms
cdn.sophi.io/assets/demeter/1/stable/2412118541.js?d=236	40.4 KiB	1.7 s
use.typekit.net/coe1lxr.css	1.2 KiB	759 ms
d1mkq4fbm7j30i.cloudfront.net/108/37fa87d2f87b43fb881d228282445a5a/oHS.js	14.9 KiB	1.2 s
/p.css?s=1&k=coe1lxr&ht=tk&f=49078.49079.49080.49081.4908...	172 B	753 ms

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS

Why this matters

Performance issues directly impact user engagement and conversion rates.

Element	Layout shift score
2026 CREATIVITY AWARDS Creativity Awards Winners 2026 Ad Age’s 2026 Creativity… `body > div#fusion-app > div.u-w-full > main`	0.220
2026 CREATIVITY AWARDS Creativity Awards Winners 2026 Ad Age’s 2026 Creativity… `body > div#fusion-app > div.u-w-full > main`	0.048
INFLUENCERS & CREATORS Creator and influencer trends brand marketers need to kn… `div.u-flex > div.u-flex > div.u-mb-0 > div.u-flex`	0.012
INFLUENCERS & CREATORS Creator and influencer trends brand marketers need to kn… `div.u-flex > div.u-flex > div.u-mb-0 > div.u-flex`	0.007
INFLUENCERS & CREATORS Creator and influencer trends brand marketers need to kn… `div.u-flex > div.u-flex > div.u-mb-0 > div.u-flex`	0.006
	0.001
Answers `div.iq-module__body > div.iq-module__title-row > span.iq-module__logo > span.iq-module__logo-light`	0.000
	0.000

Diagnostics

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 54.7 KiB

URL	Transfer Size	Est Savings
adage.com/pf/resources/scripts/prebid9.15.0.js?d=236	73.4 KiB	40.5 KiB
cdn.airtory.com/8888d06032ce9b56140a054cd8e596dd.js?568269120	26.1 KiB	5.7 KiB
cdn.airtory.com/8888d06032ce9b56140a054cd8e596dd.js?568269120	26.1 KiB	5.7 KiB
adage.com/pf/resources/scripts/trustarc.stub.js?d=236	4.9 KiB	2.7 KiB

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 180 ms 59.3 KiB

URL	Transfer Size	Est Savings
adage.com/pf/dist/css/adage.css?d=236&mxId=00000000	25.1 KiB	16.2 KiB
adage.com/pf/resources/css/styles.css?d=236	17.8 KiB	15.2 KiB
/* globals / /! modern-normalize v1.0.0 \| MIT License \| https://github.com/sindresorhus/modern-n…	14.8 KiB	14.5 KiB
.an-badge { display: inline-flex; align-items: center; justify-content: center; transition-…	13.5 KiB	13.4 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 6.6 s 2.3 MiB

URL	Transfer Size	Est Savings
adage.com/pf/dist/components/combinations/default.js?d=236&mxId=00000000	899.5 KiB	630.2 KiB
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js	490.4 KiB	284.4 KiB
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	361.8 KiB	176.9 KiB
js.stripe.com/v3	219.8 KiB	146.8 KiB
/pagead/managed/js/gpt/m202604160201/pubads_impl.js?cb=31...	187.7 KiB	97.7 KiB
cdn.adage.com/api/tinypass.min.js	132.1 KiB	82.1 KiB
www.googletagmanager.com/gtag/js?id=AW-1052425953&cx=c&gtm=4e64h1	144.6 KiB	65.0 KiB
publish.responsiveads.com/libs/radical.r8.min.js	96.5 KiB	63.4 KiB
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwOA.js	116.9 KiB	61.3 KiB
www.googletagmanager.com/gtag/js?id=G-94BVKS4T4Y&l=dataLayer	147.0 KiB	56.9 KiB
adage.com/pf/resources/scripts/prebid9.15.0.js?d=236	73.4 KiB	51.3 KiB
script.hotjar.com/modules.6a0f3932cb1341a35c18.js	56.1 KiB	36.0 KiB
us-assets.i.posthog.com/static/array.js	66.8 KiB	34.9 KiB
assets.adobedtm.com/05852ba8023b/ed9fd9dbe099/launch-64bfee4f4fc5.min.js	107.6 KiB	34.2 KiB
a220.adage.com/plugin/library/5786eac856e46744549e569a44e3e6ba	53.0 KiB	34.1 KiB
browser.sentry-cdn.com/10.49.0/bundle.tracing.min.js	44.2 KiB	33.1 KiB
connect.facebook.net/en_US/fbevents.js	96.5 KiB	32.0 KiB
s.go-mpulse.net/boomerang/ANX5N-KRKNP-YC2Q2-WTKV5-85AV4	56.6 KiB	31.8 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	73.1 KiB	31.8 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	73.1 KiB	31.8 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	73.1 KiB	31.8 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	73.1 KiB	31.8 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	73.1 KiB	31.8 KiB
consent.trustarc.com/asset/tcfapi2.2.js	81.5 KiB	31.6 KiB
js.pelcro.com/sdk/main.min.js	44.7 KiB	27.7 KiB
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.es6.js?v=160603	41.5 KiB	26.2 KiB
a220.adage.com/plugin/plugin/6c8dd288710fded57859a0d016835259	45.0 KiB	25.7 KiB
us-assets.i.posthog.com/static/surveys.js?v=1.369.5	31.9 KiB	25.4 KiB
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000	151.4 KiB	23.3 KiB
/gallery/listener_interest_ranker/1.6.2/frontend/src/lib/...	81.1 KiB	22.7 KiB
/gallery/listener_interest_ranker/1.6.2/frontend/src/lib/...	81.1 KiB	22.7 KiB
/gallery/listener_interest_ranker/1.6.2/frontend/src/lib/...	81.1 KiB	22.7 KiB
d15kdpgjg3unno.cloudfront.net/oPS.js?cid=108	59.8 KiB	22.4 KiB
plugins.blueconic.net/static/scripts/jquery/jquery-3.7.1-BC-v2.min.js	29.7 KiB	21.9 KiB
cdn.cxense.com/cx.js	37.5 KiB	21.8 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js	8.2 s	3.0 s	206 ms
Unattributable	3.6 s	324 ms	0.0 ms
adage.com/	2.0 s	87 ms	592 ms
/gallery/listener_interest_ranker/1.6.2/frontend/src/lib/...	2.0 s	1.9 s	78 ms
browser.sentry-cdn.com/10.49.0/bundle.tracing.min.js	1.8 s	1.5 s	15 ms
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000	1.4 s	1.2 s	54 ms
/pagead/managed/js/gpt/m202604160201/pubads_impl.js?cb=31...	1.3 s	999 ms	100 ms
publish.responsiveads.com/libs/radical.r8.min.js	1.2 s	577 ms	23 ms
/pagead/managed/js/activeview/current/ufs_web_display.js	1.2 s	1.1 s	102 ms
cdn.adage.com/api/tinypass.min.js	1.2 s	850 ms	39 ms
adage.com/pf/dist/components/combinations/default.js?d=236&mxId=00000000	1.2 s	742 ms	314 ms
d15kdpgjg3unno.cloudfront.net/oPS.js?cid=108	877 ms	785 ms	20 ms
a220.adage.com/script.js	851 ms	733 ms	11 ms
assets.adobedtm.com/05852ba8023b/ed9fd9dbe099/launch-64bfee4f4fc5.min.js	487 ms	371 ms	68 ms
adage.com/pf/resources/scripts/trustarc.stub.js?d=236	437 ms	332 ms	1.4 ms
js.stripe.com/v3	348 ms	263 ms	81 ms
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	335 ms	213 ms	110 ms
www.googletagmanager.com/gtag/js?id=G-94BVKS4T4Y&l=dataLayer	313 ms	265 ms	47 ms
cdn.cxense.com/cx.js	311 ms	236 ms	9.4 ms
script.hotjar.com/modules.6a0f3932cb1341a35c18.js	307 ms	252 ms	30 ms
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwOA.js	253 ms	207 ms	44 ms
consent.trustarc.com/asset/tcfapi2.2.js	235 ms	202 ms	27 ms
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.es6.js?v=160603	229 ms	169 ms	11 ms
www.googletagmanager.com/gtag/js?id=AW-1052425953&cx=c&gtm=4e64h1	227 ms	189 ms	36 ms
scripts.clarity.ms/0.8.59/clarity.js	197 ms	188 ms	7.5 ms
cdn.airtory.com/8888d06032ce9b56140a054cd8e596dd.js?568269120	194 ms	128 ms	33 ms
js.pelcro.com/sdk/main.min.js	188 ms	127 ms	26 ms
/signals/config/444187019640480?v=2.9.303&r=stable&domain...	186 ms	164 ms	20 ms
adage.com/pf/resources/scripts/prebid9.15.0.js?d=236	186 ms	134 ms	28 ms
us-assets.i.posthog.com/static/array.js	170 ms	148 ms	16 ms
s.go-mpulse.net/boomerang/ANX5N-KRKNP-YC2Q2-WTKV5-85AV4	144 ms	117 ms	15 ms
cdn.sophi.io/assets/demeter/1/stable/2412118541.js?d=236	139 ms	126 ms	13 ms
connect.facebook.net/en_US/fbevents.js	135 ms	105 ms	30 ms
/notice?domain=crain-adage.com&c=teconsent&js=nj&noticeTy...	130 ms	38 ms	18 ms
/ads/69cfcbadc51951e7314d8c7c/d-69cfcbb2c51951e7314d8c7f.js	127 ms	73 ms	47 ms
tags.clickagy.com/data.js?rnd=62fe5c0e6ad96	107 ms	99 ms	4.0 ms
applepay.cdn-apple.com/jsapi/v1/apple-pay-sdk.js	106 ms	85 ms	19 ms
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RCb01fe9eadedd4f3...	102 ms	91 ms	0.4 ms
securepubads.g.doubleclick.net/tag/js/gpt.js	90 ms	79 ms	10 ms
static.ads-twitter.com/uwt.js	90 ms	80 ms	5.4 ms
tags.srv.stackadapt.com/events.js	80 ms	68 ms	1.9 ms
rockstarwriter.com/5a2865a7fe/e9ad98c3761e3e974c9d42305f56f83f0198.index.js	72 ms	58 ms	8.3 ms
consent.trustarc.com/asset/notice.js/v/v1.7-1729	68 ms	52 ms	9.8 ms
consent.trustarc.com/asset/uspapi.js	67 ms	65 ms	0.6 ms
ep2.adtrafficquality.google/sodar/sodar2.js	63 ms	56 ms	2.9 ms
blob:https://adage.com/d52bd898-a7cb-44db-8d29-7cdd635c8b53	56 ms	53 ms	0.7 ms
snap.licdn.com/li.lms-analytics/insight.min.js	53 ms	46 ms	5.4 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	19.8 s
Other	8.2 s
Script Parsing & Compilation	2.5 s
Style & Layout	2.1 s
Rendering	881 ms
Garbage Collection	827 ms
Parse HTML & CSS	414 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
The page has an unload handler in the main frame.	Actionable
The page has an unload handler in a sub frame.	Actionable

Minifying CSS files can reduce network payload sizes. Learn how to minify CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 3.2 KiB

URL	Transfer Size	Est Savings
/* globals / /! modern-normalize v1.0.0 \| MIT License \| https://github.com/sindresorhus/modern-n…	14.8 KiB	3.2 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
adage.com/pf/dist/components/combinations/default.js?d=236&mxId=00000000	903.3 KiB
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js	493.1 KiB
/resizer/v2/OPQJ6NIIORAX5MOSVAEYTALEIY.png?smart=true&aut...	481.0 KiB
adage.com/	466.5 KiB
/resizer/v2/34F7LX4W5NHZPO5Y3H52JDQ4LM.jpg?smart=true&aut...	391.8 KiB
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	362.4 KiB
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	361.9 KiB
/resizer/v2/GBICFVUUPNBO7L5HA2PA2KTGW4.png?smart=true&aut...	345.1 KiB
/v3/fingerprinted/js/controller-with-preconnect-8e51742cf...	308.9 KiB
/resizer/v2/QSN3J5KIBRG53OHX3WPPRBALUA.jpg?smart=true&aut...	294.7 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
Ad Age `div.u-flex > div.u-flex > a.u-font-secondary > img.u-inline`	static.themebuilder.aws.arc.pub/crain-dev/1730759917773.svg
Ad Age, a Crain Family brand `div.u-flex > div.u-min-w-[6rem] > a.u-font-secondary > img.u-inline`	adage.com/pf/resources/images/logos/adage/AA__Footer_192x40.svg?d=236
cookie notice provider logo `div.trustarc-banner-footer > div.trustarc-banner-right > a#truste-powered-by > img`	consent.trustarc.com/get?name=Powered-By-TrustArc.png

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Document request latency

●Optimize DOM size

●Modern HTTP

●Optimize viewport for mobile

●User Timing marks and measures 7 user timings

●Avoid long main-thread tasks 20 long tasks found

●Avoid non-composited animations 1 animated element found

●Network Requests

●Network Round Trip Times 180 ms

●Server Backend Latencies 230 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Avoid multiple page redirects

●Initial server response time was short Root document took 130 ms

○INP breakdown

○LCP request discovery

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
YOUR CHOICES REGARDING COOKIES ON THIS SITE Please choose whether this site may… `div.banner-details-container > div.description-group > div.trustarc-banner-details > div#truste-banner-header-text`
WE AND OUR PARTNERS (24) We and our partners: (24) process personal data such … `div.banner-details-container > div.description-group > div.trustarc-banner-details > div#truste-partner-header-text`

ARIA dialog elements without accessible names may prevent screen readers users from discerning the purpose of these elements. Learn how to make ARIA dialog elements more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
YOUR CHOICES REGARDING COOKIES ON THIS SITE Please choose whether this site may… `body > div#consent_blackbar > div#truste-consent-track`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Names and labels

Screen reader users rely on frame titles to describe the contents of frames. Learn more about frame titles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#lb_01_mobile > div#google_ads_iframe_/105554924/aao/home_1__container__ > div#air_init_holder > iframe.ay-ad-frame `div#lb_01_mobile > div#google_ads_iframe_/105554924/aao/home_1__container__ > div#air_init_holder > iframe.ay-ad-frame`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Background and foreground colors have a sufficient contrast ratio

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●`[lang]` attributes have a valid value

●Heading elements appear in a sequentially-descending order

●Skip links are focusable.

●Document has a main landmark.

●Deprecated ARIA roles were not used

●Identical links have the same purpose.

●Elements with visible text labels have matching accessible names.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Links are distinguishable without relying on color.

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
Unload event listeners are deprecated and will be removed.	d15kdpgjg3unno.cloudfront.net/oPS.js?cid=108 line 231, col 303
AttributionReporting	connect.facebook.net/en_US/fbevents.js line 279, col 769
SharedStorage	a220.adage.com/script.js line 62, col 205
Specifying overflow: visible on img, video and canvas tags may cause them to produce visual content outside of the element bounds. See https://github.com/WICG/shared-element-transitions/blob/main/debugging_overflow_on_images.md.	js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 29, col 254579

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
/pagead/managed/js/gpt/m202604160201/pubads_impl.js?cb=31... line 18, col 412994	`[GPT] Error in googletag.defineSlot: Cannot create slot /105554924/aao/home. Div element "lb_01_mobile" is already associated with another slot: /105554924/aao/home. https://goo.gle/gpt-message#28`
/pagead/managed/js/gpt/m202604160201/pubads_impl.js?cb=31... line 18, col 412994	`[GPT] Error in googletag.defineSlot: Cannot create slot /105554924/aao/home. Div element "lb_01_mobile" is already associated with another slot: /105554924/aao/home. https://goo.gle/gpt-message#28`
/pagead/managed/js/gpt/m202604160201/pubads_impl.js?cb=31... line 18, col 412994	`[GPT] Error in googletag.defineSlot: Cannot create slot /105554924/aao/home. Div element "lb_01_mobile" is already associated with another slot: /105554924/aao/home. https://goo.gle/gpt-message#28`
/pagead/managed/js/gpt/m202604160201/pubads_impl.js?cb=31... line 18, col 412994	`[GPT] Error in googletag.defineSlot: Cannot create slot /105554924/aao/home. Div element "lb_01_mobile" is already associated with another slot: /105554924/aao/home. https://goo.gle/gpt-message#28`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error occurs when executing javascript: Cannot read properties of undefined (reading 'datePublished')`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error occurs when executing javascript: Cannot read properties of undefined (reading 'datePublished')`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
jwt-api.adage.com/api/auth/user/5135/adage	`Failed to load resource: the server responded with a status of 401 ()`
cdn.airtory.com/custom/405a1df539df2056b2f1c4fc55f9fece/adage.com.json	`Failed to load resource: the server responded with a status of 404 ()`
www.pelcro.com/api/v1/sdk/members/ip/authorization?site_id=5135&language=en	`Failed to load resource: the server responded with a status of 404 ()`
cdn.airtory.com/8888d06032ce9b56140a054cd8e596dd.js?568269120 line 2432, col 4418	`Uncaught (in promise) Loading to TopFrame! (controlledError)`

Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more about source maps.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Map URL
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000
adage.com/pf/dist/components/combinations/default.js?d=236&mxId=00000000
adage.com/
cdn.cxense.com/cx.cce.js	cdn.cxense.com/cx.cce.js.map
cdn.cxense.com/cx.cce.js	cdn.cxense.com/cx.cce.js.map
us-assets.i.posthog.com/static/web-vitals.js?v=1.369.5	us-assets.i.posthog.com/static/web-vitals.js.map
us-assets.i.posthog.com/static/surveys.js?v=1.369.5	us-assets.i.posthog.com/static/surveys.js.map
us-assets.i.posthog.com/static/dead-clicks-autocapture.js?v=1.369.5	us-assets.i.posthog.com/static/dead-clicks-autocapture.js.map
us-assets.i.posthog.com/static/array.js	us-assets.i.posthog.com/static/array.js.map
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.js	cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.js.map
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.es6.js?v=160603	cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.es6.js.map
browser.sentry-cdn.com/10.49.0/bundle.tracing.min.js	browser.sentry-cdn.com/10.49.0/bundle.tracing.min.js.map

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate clickjacking with XFO or CSP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

○Redirects HTTP traffic to HTTPS

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Meta descriptions may be included in search results to concisely summarize page content. Learn more about the meta description.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
a220.adage.com/s/1da?profileid=9ab73f3e-784e-4268-88b8-2f39d0fe0848	Learn More
adage.com/answers/about	Learn More

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.25 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

5.86 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

886 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.199

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

4.72 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

11.41 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
js.stripe.com/v3	120.0 s	220.2 KiB
publish.responsiveads.com/libs/radical.r8.min.js	0.0 ms	96.9 KiB
cdn.adage.com/api/tinypass.min.js	14400.0 s	132.6 KiB
assets.adobedtm.com/05852ba8023b/ed9fd9dbe099/launch-64bfee4f4fc5.min.js	3600.0 s	107.9 KiB
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.6 KiB
us-assets.i.posthog.com/static/array.js	300.0 s	67.1 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	73.1 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	73.1 KiB
/signals/config/444187019640480?v=2.9.303&r=stable&domain...	1200.0 s	46.2 KiB
cdn.sophi.io/assets/demeter/1/stable/2412118541.js?d=236	900.0 s	40.4 KiB
us-assets.i.posthog.com/static/surveys.js?v=1.369.5	300.0 s	32.0 KiB
cdn.cxense.com/cx.js	3600.0 s	38.1 KiB
cdn.cxense.com/cx.js	3600.0 s	38.1 KiB
publish.responsiveads.com/libs/external/gsap/3.12.2/minified/gsap.min.js	0.0 ms	27.6 KiB
d15kdpgjg3unno.cloudfront.net/oPS.js?cid=108	84600.0 s	60.3 KiB
applepay.cdn-apple.com/jsapi/v1/apple-pay-sdk.js	86400.0 s	48.4 KiB
www.redditstatic.com/ads/pixel.js	60.0 s	19.0 KiB
m.stripe.network/out-4.5.45.js	300.0 s	16.5 KiB
d1mkq4fbm7j30i.cloudfront.net/108/37fa87d2f87b43fb881d228282445a5a/oHS.js	0.0 ms	14.9 KiB
tags.clickagy.com/data.js?rnd=62fe5c0e6ad96	0.0 ms	14.0 KiB
/notice?domain=crain-adage.com&c=teconsent&js=nj&noticeTy...	3600.0 s	14.9 KiB
ws-assets.zoominfo.com/formcomplete.js	3600.0 s	14.5 KiB
scripts.clarity.ms/0.8.59/clarity.js	86400.0 s	26.2 KiB
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.es6.js?v=160603	259200.0 s	42.1 KiB
tags.srv.stackadapt.com/events.js	5.0 s	7.7 KiB
snap.licdn.com/li.lms-analytics/insight.min.js	86400.0 s	18.7 KiB
static.hotjar.com/c/hotjar-1906529.js?sv=6	60.0 s	7.0 KiB
static.hotjar.com/c/hotjar-1906520.js?sv=6	60.0 s	7.0 KiB
onesignal.com/sdks/web/v16/OneSignalSDK.page.styles.css?v=160603	3600.0 s	7.5 KiB
js.zi-scripts.com/zi-tag.js	0.0 ms	5.7 KiB
s.go-mpulse.net/boomerang/ANX5N-KRKNP-YC2Q2-WTKV5-85AV4	604800.0 s	56.4 KiB
cdn.cxense.com/cx.cce.js	3600.0 s	6.8 KiB
us-assets.i.posthog.com/static/dead-clicks-autocapture.js?v=1.369.5	14400.0 s	5.1 KiB
us-assets.i.posthog.com/static/web-vitals.js?v=1.369.5	300.0 s	2.6 KiB
js.sentry-cdn.com/c3bcce31053fd1cacfa684e09f5d07cc.min.js	3600.0 s	2.7 KiB
api.onesignal.com/sync/cb71dd26-39d3-4cd0-9693-9fa5527faf2e/web?callback=__jp0	3600.0 s	2.4 KiB
c2.adage.com/xbuilder/experience/load?aid=YGJo1BVkpu&d=236	1800.0 s	1.9 KiB
static.themebuilder.aws.arc.pub/crain-dev/1730759917773.svg	0.0 ms	1.2 KiB
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC1c86bc026be14c6...	3600.0 s	1.1 KiB
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC3646f41da8fb434...	3600.0 s	1.0 KiB
pagead2.googlesyndication.com/pagead/js/r20260420/r20110914/abg_lite_fy2021.js	1209600.0 s	8.4 KiB
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC67865592b9ca4bd...	3600.0 s	975 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RCe4281ee3686b46a...	3600.0 s	973 B
/array/phc_QX4NPsdY7YPw9O0Ys0N52fLttiv2HupxKBCVJyXWUii/co...	300.0 s	739 B
/collect?v=2&fmt=js&pid=2790241&time=1776805466353&url=ht...	0.0 ms	693 B
/rp.gif?ts=1776805467226&id=t2_k84o5ael&event=PageVisit&m...	0.0 ms	666 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RCb01fe9eadedd4f3...	3600.0 s	824 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC4d005f2114bf4d1...	3600.0 s	730 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC6837275b76e64f1...	3600.0 s	725 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC013f49976e424e5...	3600.0 s	701 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC420c7dd9125244b...	3600.0 s	675 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC5617ef44536e4db...	3600.0 s	661 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC83fbf9f669bc4ca...	3600.0 s	644 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC8cb96f4c9f72440...	3600.0 s	540 B
/Repo/rep.gif?ver=3.3.0&typ=pgv&rnd=mo943ib8fdueidhv&sid=...	0.0 ms	412 B
www.gstatic.com/recaptcha/api2/logo_48.png	604800.0 s	2.3 KiB
p1.zemanta.com/p/13116/9800/	0.0 ms	197 B
/___tp.gif?mrkt=&ac=0&conid=&aid=69cfcbadc51951e7314d8c7c...	0.0 ms	187 B
/___tp.gif?fls=1350x620&mrkt=&ac=0&conid=&aid=69cfcbadc51...	0.0 ms	187 B
/___tp.gif?fls=1350x620&mrkt=&ac=0&conid=&aid=69cfcbadc51...	0.0 ms	187 B
/___tp.gif?fls=1350x620&mrkt=&ac=0&conid=&aid=69cfcbadc51...	0.0 ms	187 B
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.js	259200.0 s	903 B
/___tp.gif?fls=1350x620&mrkt=&ac=0&conid=&aid=69cfcbadc51...	0.0 ms	168 B
/pagead/js/r20260420/r20110914/client/window_focus_fy2021.js	1209600.0 s	1.2 KiB
/p.css?s=1&k=coe1lxr&ht=tk&f=49078.49079.49080.49081.4908...	604800.0 s	172 B
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	0 B
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	0 B
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	0 B
pagead2.googlesyndication.com/pagead/js/r20260420/r20110914/abg_lite_fy2021.js	1209600.0 s	0 B
pagead2.googlesyndication.com/pagead/js/r20260420/r20110914/abg_lite_fy2021.js	1209600.0 s	0 B
/pagead/js/r20260420/r20110914/client/window_focus_fy2021.js	1209600.0 s	0 B
/pagead/js/r20260420/r20110914/client/window_focus_fy2021.js	1209600.0 s	0 B

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

items: [map[node:map[type:text value:Total] score:0.13389099999999998] map[score:0.128019 subItems:map[items:[map[cause:Unsized image element]] type:subitems]] map[score:0.005872 subItems:map[items:[map[cause:Unsized image element] map[cause:Web font extra:map[type:url value:https://adage.com/pf/resources/fonts/ExchangeStandardWOFF/Exchange-Book.woff?d=236&mxId=00000000]] map[cause:Web font extra:map[type:url value:https://adage.com/pf/resources/fonts/ExchangeStandardWOFF/Exchange-Bold.woff?d=236&mxId=00000000]]] type:subitems]]]

items: [map[node:map[type:text value:Total] score:0.264853] map[node:map[boundingRect:map[bottom:9951 height:9328 left:0 right:1350 top:623 width:1350] lhId:page-18-MAIN nodeLabel:2026 CREATIVITY AWARDS Creativity Awards Winners 2026 Ad Age’s 2026 Creativity… path:1,HTML,1,BODY,7,DIV,3,DIV,8,MAIN selector:body > div#fusion-app > div.u-w-full > main snippet:<main> type:node] score:0.139807 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:934 height:311 left:403 right:956 top:623 width:553] lhId:page-10-IMG nodeLabel:Creativity Awards Winners 2026 path:1,HTML,1,BODY,7,DIV,3,DIV,8,MAIN,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,1,DIV,0,A,1,IMG selector:div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image snippet:<img data-chromatic="ignore" alt="Creativity Awards Winners 2026" class="c-image" loading="lazy" src="https://adage.com/resizer/v2/W775T3YKCZEHVCSQVA7UTUS6SQ.jpg?smart=true&aut…" width="1600" height="900"> type:node]] map[cause:Web font extra:map[type:url value:https://fonts.gstatic.com/s/notosans/v42/o-0bIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjc5a7du3mhPy0.woff2]] map[cause:Web font extra:map[type:url value:https://fonts.gstatic.com/s/montserrat/v31/JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2]]] type:subitems]] map[node:map[boundingRect:map[bottom:0 height:0 left:0 right:0 top:0 width:0] lhId:page-20-SCRIPT nodeLabel: console.log('[default.jsx CLIENT] Sophi Refactor ENABLED for… path:1,HTML,1,BODY,4,SCRIPT selector:body > script snippet:<script> type:node] score:0.065997 subItems:map[items:[map[cause:Unsized image element]] type:subitems]] map[node:map[boundingRect:map[bottom:9951 height:9328 left:0 right:1350 top:623 width:1350] lhId:page-18-MAIN nodeLabel:2026 CREATIVITY AWARDS Creativity Awards Winners 2026 Ad Age’s 2026 Creativity… path:1,HTML,1,BODY,7,DIV,3,DIV,8,MAIN selector:body > div#fusion-app > div.u-w-full > main snippet:<main> type:node] score:0.059049 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:934 height:311 left:403 right:956 top:623 width:553] lhId:page-10-IMG nodeLabel:Creativity Awards Winners 2026 path:1,HTML,1,BODY,7,DIV,3,DIV,8,MAIN,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,1,DIV,0,A,1,IMG selector:div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image snippet:<img data-chromatic="ignore" alt="Creativity Awards Winners 2026" class="c-image" loading="lazy" src="https://adage.com/resizer/v2/W775T3YKCZEHVCSQVA7UTUS6SQ.jpg?smart=true&aut…" width="1600" height="900"> type:node]]] type:subitems]] map[node:map[boundingRect:map[bottom:620 height:250 left:150 right:1350 top:370 width:1200] lhId:page-4-DIV nodeLabel:body.play-animations > div path:1,HTML,1,BODY,7,DIV selector:body.play-animations > div snippet:<div style="bottom: 0px; right: 0px; width: 1200px; height: 250px; background: initial !important;"> type:node] score:0]]

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
/media/01c1b95227ff7f2ec4c1cb9a65e9572678106946/webfonts/...	260 ms
/media/01c1b95227ff7f2ec4c1cb9a65e9572678106946/webfonts/...	165 ms
/media/01c1b95227ff7f2ec4c1cb9a65e9572678106946/webfonts/...	60 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff2	30 ms
fonts.gstatic.com/s/lato/v25/S6u9w4BMUTPHh6UVSwiPGQ3q5d0.woff2	25 ms
use.typekit.net/af/dc955e/00000000000000007735f910/30/l?subset_id=2&fvd=n4&v=3	10 ms
/af/37dffa/00000000000000007735f907/30/l?primer=7cdcb44be...	10 ms

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:25.457 source:map[column:76125 line:1 type:source-location url:https://rockstarwriter.com/5a2865a7fe/e9ad98c3761e3e974c9d42305f56f83f0198.index.js urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:64.012 source:map[type:text value:[unattributed]]] map[reflowTime:11.535 source:map[column:121893 line:0 type:source-location url:https://a220.adage.com/plugin/plugin/6c8dd288710fded57859a0d016835259 urlProvider:network]] map[reflowTime:0.695 source:map[column:1564 line:9 type:source-location url:https://a220.adage.com/plugin/library/5786eac856e46744549e569a44e3e6ba urlProvider:network]] map[reflowTime:2.709 source:map[column:73033 line:0 type:source-location url:https://rockstarwriter.com/5a2865a7fe/e9ad98c3761e3e974c9d42305f56f83f0198.index.js urlProvider:network]] map[reflowTime:22.748 source:map[column:72703 line:0 type:source-location url:https://rockstarwriter.com/5a2865a7fe/e9ad98c3761e3e974c9d42305f56f83f0198.index.js urlProvider:network]] map[reflowTime:0.6 source:map[column:359 line:301 type:source-location url:https://d15kdpgjg3unno.cloudfront.net/oPS.js?cid=108 urlProvider:network]] map[reflowTime:0.298 source:map[column:327363 line:0 type:source-location url:https://cdn.adage.com/api/tinypass.min.js urlProvider:network]] map[reflowTime:0.682 source:map[column:237239 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31097963 urlProvider:network]] map[reflowTime:2.86 source:map[column:241846 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31097963 urlProvider:network]] map[reflowTime:9.796 source:map[column:400730 line:0 type:source-location url:https://cdn.adage.com/api/tinypass.min.js urlProvider:network]] map[reflowTime:0.196 source:map[column:10792 line:6 type:source-location url:https://assets.adobedtm.com/05852ba8023b/ed9fd9dbe099/launch-64bfee4f4fc5.min.js urlProvider:network]] map[reflowTime:0.237 source:map[column:127502 line:13 type:source-location url:https://publish.responsiveads.com/libs/radical.r8.min.js urlProvider:network]] map[reflowTime:0.167 source:map[column:126863 line:13 type:source-location url:https://publish.responsiveads.com/libs/radical.r8.min.js urlProvider:network]] map[reflowTime:0.093 source:map[column:254579 line:29 type:source-location url:https://js.pelcro.com/ui/plugin/crain-consolidated/main.min.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
10 creative campaigns to know about today `div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image`	/resizer/v2/OPQJ6NIIORAX5MOSVAEYTALEIY.png?smart=true&aut...	327.0 KiB	299.0 KiB
Gen Z and Gen Alpha marketing playbook—what marketers need to know now `div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image`	/resizer/v2/34F7LX4W5NHZPO5Y3H52JDQ4LM.jpg?smart=true&aut...	312.7 KiB	285.5 KiB
10 creative campaigns to know about today `div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image`	/resizer/v2/QSN3J5KIBRG53OHX3WPPRBALUA.jpg?smart=true&aut...	160.1 KiB	151.8 KiB
Creator and influencer trends brand marketers need to know about right now `div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image`	/resizer/v2/GBICFVUUPNBO7L5HA2PA2KTGW4.png?smart=true&aut...	152.9 KiB	151.8 KiB
Publix enlists puppet dogs for latest heartwarming brand film from Fig `div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image`	/resizer/v2/https://d3qtc8km8dvw1x.cloudfront.net/04-19-2...	102.1 KiB	99.6 KiB
4 ways brands can feed Gen Z’s insatiable hunger for snacks `div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image`	/resizer/v2/UYGHT64AMVBVLIYMZ3CDBPBH6E.jpg?smart=true&aut...	99.6 KiB	97.3 KiB
Grading 6 purpose marketing campaigns—what worked and what fell flat `div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image`	/resizer/v2/6GH4QDXLXVG4DFKPKEF6XTUC2E.png?smart=true&aut...	95.2 KiB	94.5 KiB
body.jar > div#google_image_div > a#aw0 > img.img_ad `body.jar > div#google_image_div > a#aw0 > img.img_ad`	tpc.googlesyndication.com/simgad/6988444048114530707	114.1 KiB	84.8 KiB
Advertising and marketing words explained `div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image`	/resizer/v2/JDXQQ367KBFEVKWM2ACXO2OYPM.jpg?smart=true&aut...	67.9 KiB	62.8 KiB
Gen Z media strategy—how brands determine spend across social, AI and commerce `div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image`	/resizer/v2/EJDZFJIRTFGZFBXHVVNACOKQG4.jpg?smart=true&aut...	59.7 KiB	58.4 KiB
Presenting the Ad Age Creativity Awards Best YouTube Creator Collaboration fina… `div.u-border-b > div.u-w-full > a.u-font-secondary > img.c-image`	/resizer/v2/JILG2ANLZRBMHHAW3XEKMQYNEU.jpg?smart=true&aut...	57.8 KiB	56.6 KiB
	/resizer/v2/74O2I5WF7BGKZDSYXGUA4XYEJQ.jpeg?smart=true&au...	56.3 KiB	55.6 KiB
Creativity Awards Winners 2026 `div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image`	/resizer/v2/W775T3YKCZEHVCSQVA7UTUS6SQ.jpg?smart=true&aut...	54.1 KiB	47.6 KiB
Behind Silverside’s pivot from production company to AI consultancy `div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image`	/resizer/v2/6HKIJ5ROORAUDIACALXKSL26QQ.png?smart=true&aut...	36.3 KiB	35.4 KiB
The rise of the creator CMO—how more marketers are building influencer-level fo… `div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image`	/resizer/v2/3HSZVLR4EZGT7ARNI6ZXAWZ3T4.jpg?smart=true&aut...	33.0 KiB	32.2 KiB
div#a3 > div > div#b7 > div#b8 `div#a3 > div > div#b7 > div#b8`	/ads/69cfcbadc51951e7314d8c7c/img/161188410170269cfcce0c5...	40.1 KiB	32.2 KiB
Advertising salary guide: How to land a search marketing job with an AEO or GEO… `div.u-border-b > div.u-w-full > a.u-font-secondary > img.c-image`	/resizer/v2/KKVZHNYE7ZEFRANF2TD6PMKYHY.jpg?smart=true&aut...	25.2 KiB	24.7 KiB
Barrett Hofherr is rebranding as the agency seeks to move beyond its founders’ … `div.u-border-b > div.u-w-full > a.u-font-secondary > img.c-image`	/resizer/v2/AZJUYKABK5FSFDHNRBXOSWEKRM.png?smart=true&aut...	20.7 KiB	20.6 KiB
div#a3 > div > div#c7 > div#c8 `div#a3 > div > div#c7 > div#c8`	/ads/69cfcbadc51951e7314d8c7c/img/172843813294569cfcd27c5...	22.2 KiB	14.3 KiB
Ad Age Brand Report 2025—ranking the biggest marketing spenders `div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image`	/resizer/v2/CZWD6HVDKFHH3DLB35VE23Z6IQ.jpg?smart=true&aut...	14.9 KiB	14.2 KiB
div#a3 > div > div#a4 > div#a6 `div#a3 > div > div#a4 > div#a6`	/ads/69cfcbadc51951e7314d8c7c/img/78003546545769cfcc2cc51...	16.2 KiB	8.3 KiB
body > iframe `body > iframe`	/ibv/61a3b16940ae002f4533e6a5bedf02cf_2601FM-Addicted-AdA...	17.6 KiB	8.1 KiB
div#a3 > div > div#a5 > div#a15 `div#a3 > div > div#a5 > div#a15`	/ads/69cfcbadc51951e7314d8c7c/img/150713703315169cfcc8cc5...	13.0 KiB	5.1 KiB
notification icon `div#normal-slidedown > div#slidedown-body > div.slidedown-body-icon > img`	img.onesignal.com/permanent/7cdc87e8-c503-453b-8c66-9a46f209d7ac.png	4.9 KiB	4.1 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-10-IMG

nodeLabel: Creativity Awards Winners 2026

path: 1,HTML,1,BODY,7,DIV,3,DIV,8,MAIN,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,1,DIV,0,A,1,IMG

selector: div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image

snippet: <img data-chromatic="ignore" alt="Creativity Awards Winners 2026" class="c-image" loading="lazy" src="https://adage.com/resizer/v2/W775T3YKCZEHVCSQVA7UTUS6SQ.jpg?smart=true&aut…" width="1600" height="900">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
adage.com/pf/resources/scripts/prebid9.15.0.js?d=236	73.8 KiB	328 ms
adage.com/pf/dist/css/adage.css?d=236&mxId=00000000	25.5 KiB
adage.com/pf/resources/scripts/optiCommon-1.2.1.js?d=236	3.9 KiB
adage.com/pf/resources/css/styles.css?d=236	18.2 KiB
adage.com/pf/resources/css/fonts-adage.css?d=236	745 B
adage.com/pf/dist/components/combinations/default.css?d=236&mxId=00000000	1.6 KiB
c2.adage.com/xbuilder/experience/load?aid=YGJo1BVkpu&d=236	1.9 KiB	372 ms
d1mkq4fbm7j30i.cloudfront.net/108/37fa87d2f87b43fb881d228282445a5a/oHS.js	14.9 KiB	259 ms
cdn.sophi.io/assets/demeter/1/stable/2412118541.js?d=236	40.4 KiB	367 ms
adage.com/pf/resources/scripts/trustarc.stub.js?d=236	5.4 KiB
use.typekit.net/coe1lxr.css	1.2 KiB	205 ms
/p.css?s=1&k=coe1lxr&ht=tk&f=49078.49079.49080.49081.4908...	172 B	202 ms
adage.com/pf/resources/scripts/posthog.js?d=236	1.8 KiB	66 ms

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Element	Layout shift score
2026 CREATIVITY AWARDS Creativity Awards Winners 2026 Ad Age’s 2026 Creativity… `body > div#fusion-app > div.u-w-full > main`	0.140
	0.128
	0.066
2026 CREATIVITY AWARDS Creativity Awards Winners 2026 Ad Age’s 2026 Creativity… `body > div#fusion-app > div.u-w-full > main`	0.059
	0.006
	0.000

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 43.2 KiB

URL	Transfer Size	Est Savings
adage.com/pf/resources/scripts/prebid9.15.0.js?d=236	73.4 KiB	40.5 KiB
adage.com/pf/resources/scripts/trustarc.stub.js?d=236	4.9 KiB	2.7 KiB

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 57.7 KiB

URL	Transfer Size	Est Savings
adage.com/pf/dist/css/adage.css?d=236&mxId=00000000	25.1 KiB	15.3 KiB
adage.com/pf/resources/css/styles.css?d=236	17.8 KiB	14.6 KiB
/* globals / /! modern-normalize v1.0.0 \| MIT License \| https://github.com/sindresorhus/modern-n…	14.8 KiB	14.5 KiB
.an-badge { display: inline-flex; align-items: center; justify-content: center; transition-…	13.5 KiB	13.4 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

Source: Google web.dev / Lighthouse

Estimated savings: 840 ms 2.3 MiB

URL	Transfer Size	Est Savings
adage.com/pf/dist/components/combinations/default.js?d=236&mxId=00000000	899.4 KiB	633.5 KiB
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js	490.4 KiB	284.4 KiB
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	361.8 KiB	176.9 KiB
js.stripe.com/v3	219.8 KiB	146.8 KiB
/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31...	187.4 KiB	92.2 KiB
cdn.adage.com/api/tinypass.min.js	132.1 KiB	82.0 KiB
www.googletagmanager.com/gtag/js?id=AW-1052425953&cx=c&gtm=4e64h1	144.6 KiB	65.0 KiB
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwOA.js	116.9 KiB	61.5 KiB
www.googletagmanager.com/gtag/js?id=G-94BVKS4T4Y&l=dataLayer	147.0 KiB	56.9 KiB
adage.com/pf/resources/scripts/prebid9.15.0.js?d=236	73.4 KiB	51.3 KiB
connect.facebook.net/en_US/fbevents.js	96.5 KiB	42.6 KiB
s.go-mpulse.net/boomerang/ANX5N-KRKNP-YC2Q2-WTKV5-85AV4	56.2 KiB	36.7 KiB
script.hotjar.com/modules.6a0f3932cb1341a35c18.js	56.1 KiB	36.2 KiB
us-assets.i.posthog.com/static/array.js	66.8 KiB	34.9 KiB
assets.adobedtm.com/05852ba8023b/ed9fd9dbe099/launch-64bfee4f4fc5.min.js	107.6 KiB	34.2 KiB
a220.adage.com/plugin/library/5786eac856e46744549e569a44e3e6ba	53.0 KiB	34.1 KiB
browser.sentry-cdn.com/10.49.0/bundle.tracing.min.js	44.2 KiB	33.1 KiB
publish.responsiveads.com/libs/radical.r8.min.js	48.5 KiB	31.9 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	73.1 KiB	31.7 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	73.1 KiB	31.7 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	73.1 KiB	31.7 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	73.1 KiB	31.7 KiB
consent.trustarc.com/asset/tcfapi2.2.js	81.5 KiB	31.6 KiB
js.pelcro.com/sdk/main.min.js	44.7 KiB	27.7 KiB
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.es6.js?v=160603	41.6 KiB	26.2 KiB
a220.adage.com/plugin/plugin/6c8dd288710fded57859a0d016835259	45.0 KiB	25.7 KiB
us-assets.i.posthog.com/static/surveys.js?v=1.369.5	31.9 KiB	25.4 KiB
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000	151.4 KiB	23.4 KiB
/gallery/listener_interest_ranker/1.6.2/frontend/src/lib/...	81.1 KiB	22.7 KiB
/gallery/listener_interest_ranker/1.6.2/frontend/src/lib/...	81.1 KiB	22.7 KiB
/gallery/listener_interest_ranker/1.6.2/frontend/src/lib/...	81.1 KiB	22.7 KiB
plugins.blueconic.net/static/scripts/jquery/jquery-3.7.1-BC-v2.min.js	29.7 KiB	21.9 KiB
cdn.cxense.com/cx.js	37.5 KiB	21.8 KiB
d15kdpgjg3unno.cloudfront.net/oPS.js?cid=108	59.8 KiB	21.8 KiB
/signals/config/444187019640480?v=2.9.303&r=stable&domain...	46.0 KiB	21.5 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js	2.0 s	746 ms	63 ms
Unattributable	887 ms	86 ms	0.0 ms
adage.com/	651 ms	25 ms	147 ms
/gallery/listener_interest_ranker/1.6.2/frontend/src/lib/...	533 ms	502 ms	22 ms
browser.sentry-cdn.com/10.49.0/bundle.tracing.min.js	473 ms	399 ms	3.7 ms
/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31...	384 ms	325 ms	26 ms
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000	305 ms	261 ms	15 ms
adage.com/pf/dist/components/combinations/default.js?d=236&mxId=00000000	281 ms	176 ms	78 ms
/pagead/managed/js/activeview/current/ufs_web_display.js	273 ms	235 ms	26 ms
a220.adage.com/script.js	254 ms	179 ms	3.9 ms
cdn.adage.com/api/tinypass.min.js	205 ms	153 ms	8.7 ms
d15kdpgjg3unno.cloudfront.net/oPS.js?cid=108	164 ms	150 ms	3.9 ms
assets.adobedtm.com/05852ba8023b/ed9fd9dbe099/launch-64bfee4f4fc5.min.js	118 ms	95 ms	13 ms
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwOA.js	94 ms	76 ms	16 ms
www.googletagmanager.com/gtag/js?id=G-94BVKS4T4Y&l=dataLayer	91 ms	77 ms	13 ms
adage.com/pf/resources/scripts/trustarc.stub.js?d=236	88 ms	70 ms	0.6 ms
js.stripe.com/v3	86 ms	64 ms	21 ms
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	79 ms	52 ms	25 ms
www.googletagmanager.com/gtag/js?id=AW-1052425953&cx=c&gtm=4e64h1	76 ms	66 ms	9.6 ms
cdn.cxense.com/cx.js	63 ms	58 ms	3.4 ms
script.hotjar.com/modules.6a0f3932cb1341a35c18.js	63 ms	53 ms	4.1 ms
scripts.clarity.ms/0.8.59/clarity.js	55 ms	52 ms	2.1 ms
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.es6.js?v=160603	55 ms	36 ms	4.0 ms
consent.trustarc.com/asset/tcfapi2.2.js	54 ms	47 ms	6.3 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	4.7 s
Other	2.0 s
Script Parsing & Compilation	637 ms
Style & Layout	396 ms
Rendering	277 ms
Garbage Collection	192 ms
Parse HTML & CSS	88 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
The page has an unload handler in the main frame.	Actionable
The page has an unload handler in a sub frame.	Actionable

Minifying CSS files can reduce network payload sizes. Learn how to minify CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 3.2 KiB

URL	Transfer Size	Est Savings
/* globals / /! modern-normalize v1.0.0 \| MIT License \| https://github.com/sindresorhus/modern-n…	14.8 KiB	3.2 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
adage.com/pf/dist/components/combinations/default.js?d=236&mxId=00000000	903.3 KiB
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js	493.1 KiB
adage.com/	466.4 KiB
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	362.4 KiB
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	361.9 KiB
/resizer/v2/OPQJ6NIIORAX5MOSVAEYTALEIY.png?smart=true&aut...	327.6 KiB
/resizer/v2/34F7LX4W5NHZPO5Y3H52JDQ4LM.jpg?smart=true&aut...	313.3 KiB
/v3/fingerprinted/js/controller-with-preconnect-8e51742cf...	269.3 KiB
js.stripe.com/v3	220.2 KiB
/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31...	187.4 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
Ad Age `div.u-hidden > nav.u-flex > a.u-font-secondary > img.u-inline`	static.themebuilder.aws.arc.pub/crain-dev/1730759917773.svg
Ad Age, a Crain Family brand `div.u-flex > div.u-min-w-[6rem] > a.u-font-secondary > img.u-inline`	adage.com/pf/resources/images/logos/adage/AA__Footer_192x40.svg?d=236
cookie notice provider logo `div.trustarc-banner-footer > div.trustarc-banner-right > a#truste-powered-by > img`	consent.trustarc.com/get?name=Powered-By-TrustArc.png

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Document request latency

●Optimize DOM size

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●User Timing marks and measures 7 user timings

●Avoid long main-thread tasks 20 long tasks found

●Network Requests

●Network Round Trip Times 180 ms

●Server Backend Latencies 240 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Avoid multiple page redirects

●Initial server response time was short Root document took 200 ms

○INP breakdown

○Avoid non-composited animations

Accessibility

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
YOUR CHOICES REGARDING COOKIES ON THIS SITE Please choose whether this site may… `div.banner-details-container > div.description-group > div.trustarc-banner-details > div#truste-banner-header-text`
WE AND OUR PARTNERS (24) We and our partners: (24) process personal data such … `div.banner-details-container > div.description-group > div.trustarc-banner-details > div#truste-partner-header-text`

ARIA dialog elements without accessible names may prevent screen readers users from discerning the purpose of these elements. Learn how to make ARIA dialog elements more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
YOUR CHOICES REGARDING COOKIES ON THIS SITE Please choose whether this site may… `body > div#consent_blackbar > div#truste-consent-track`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Background and foreground colors have a sufficient contrast ratio

●Document has a `<title>` element

●`<frame>` or `<iframe>` elements have a title

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●`[lang]` attributes have a valid value

●Heading elements appear in a sequentially-descending order

●Skip links are focusable.

●Document has a main landmark.

●Deprecated ARIA roles were not used

●Identical links have the same purpose.

●Elements with visible text labels have matching accessible names.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Links are distinguishable without relying on color.

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
Unload event listeners are deprecated and will be removed.	d15kdpgjg3unno.cloudfront.net/oPS.js?cid=108 line 231, col 303
SharedStorage	a220.adage.com/script.js line 62, col 205
AttributionReporting	snap.licdn.com/li.lms-analytics/insight.min.js
Specifying overflow: visible on img, video and canvas tags may cause them to produce visual content outside of the element bounds. See https://github.com/WICG/shared-element-transitions/blob/main/debugging_overflow_on_images.md.	js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 29, col 254579

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
a220.adage.com/plugin/library/5786eac856e46744549e569a44e3e6ba line 21, col 13288	`Error occurs when executing javascript: Cannot read properties of undefined (reading 'datePublished')`
a220.adage.com/plugin/library/5786eac856e46744549e569a44e3e6ba line 21, col 13288	`Error occurs when executing javascript: Cannot read properties of undefined (reading 'datePublished')`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085	`Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...	`Failed to load resource: the server responded with a status of 400 ()`
jwt-api.adage.com/api/auth/user/5135/adage	`Failed to load resource: the server responded with a status of 401 ()`
www.pelcro.com/api/v1/sdk/members/ip/authorization?site_id=5135&language=en	`Failed to load resource: the server responded with a status of 404 ()`

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Map URL
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000
adage.com/pf/dist/components/combinations/default.js?d=236&mxId=00000000
adage.com/
cdn.cxense.com/cx.cce.js	cdn.cxense.com/cx.cce.js.map
cdn.cxense.com/cx.cce.js	cdn.cxense.com/cx.cce.js.map
us-assets.i.posthog.com/static/web-vitals.js?v=1.369.5	us-assets.i.posthog.com/static/web-vitals.js.map
us-assets.i.posthog.com/static/surveys.js?v=1.369.5	us-assets.i.posthog.com/static/surveys.js.map
us-assets.i.posthog.com/static/dead-clicks-autocapture.js?v=1.369.5	us-assets.i.posthog.com/static/dead-clicks-autocapture.js.map
us-assets.i.posthog.com/static/array.js	us-assets.i.posthog.com/static/array.js.map
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.js	cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.js.map
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.es6.js?v=160603	cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.es6.js.map
browser.sentry-cdn.com/10.49.0/bundle.tracing.min.js	browser.sentry-cdn.com/10.49.0/bundle.tracing.min.js.map

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate clickjacking with XFO or CSP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

○Redirects HTTP traffic to HTTPS

SEO

Content Best Practices

Meta descriptions may be included in search results to concisely summarize page content. Learn more about the meta description.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
a220.adage.com/s/1cy?profileid=14e5f670-dee5-42a5-a9b1-1ab34a1cf265	Learn More
adage.com/answers/about	Learn More

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Results for https://adage.com

Site Health

How you compare

Top Priorities (5)

Fix Priority Matrix

Quick Wins

Strategic

Easy Improvements

Deprioritize

What fixing these means

Conversion Barriers

Speed (2)

Trust (2)

Usability (2)

Content (1)

Navigation (1)

Return on Investment

Investment

Monthly returns

Regulatory risk avoided

Estimated Remediation Cost

Cost by category

Cost by effort level

What Inaction Is Costing You

Compliance Risk

Bandwidth Waste

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Names and labels

Best Practices

General

SEO

Content Best Practices

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Best Practices

General

SEO

Content Best Practices

Keyboard Shortcuts