Skip to content
https://adage.com

Lighthouse Desktop

· 0 checks — Desktop Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.
SCORE
0
GRADE
FIX
0
REVIEW
0
PASS
0
INFO
0

Detailed Report

Audit breakdown by category with detailed findings.

27

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
js.stripe.com/v3120.0 s220.2 KiB
publish.responsiveads.com/libs/radical.r8.min.js0.0 ms96.9 KiB
cdn.adage.com/api/tinypass.min.js14400.0 s132.6 KiB
assets.adobedtm.com/05852ba8023b/ed9fd9dbe099/launch-64bfee4f4fc5.min.js3600.0 s107.9 KiB
connect.facebook.net/en_US/fbevents.js1200.0 s96.6 KiB
us-assets.i.posthog.com/static/array.js300.0 s67.1 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s73.1 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s73.1 KiB
/signals/config/444187019640480?v=2.9.303&r=stable&domain...1200.0 s46.2 KiB
cdn.sophi.io/assets/demeter/1/stable/2412118541.js?d=236900.0 s40.4 KiB
us-assets.i.posthog.com/static/surveys.js?v=1.369.5300.0 s32.0 KiB
cdn.cxense.com/cx.js3600.0 s38.1 KiB
cdn.cxense.com/cx.js3600.0 s38.1 KiB
publish.responsiveads.com/libs/external/gsap/3.12.2/minified/gsap.min.js0.0 ms27.6 KiB
d15kdpgjg3unno.cloudfront.net/oPS.js?cid=10884600.0 s60.3 KiB
applepay.cdn-apple.com/jsapi/v1/apple-pay-sdk.js86400.0 s48.4 KiB
www.redditstatic.com/ads/pixel.js60.0 s19.0 KiB
m.stripe.network/out-4.5.45.js300.0 s16.5 KiB
d1mkq4fbm7j30i.cloudfront.net/108/37fa87d2f87b43fb881d228282445a5a/oHS.js0.0 ms14.9 KiB
tags.clickagy.com/data.js?rnd=62fe5c0e6ad960.0 ms14.0 KiB
/notice?domain=crain-adage.com&c=teconsent&js=nj&noticeTy...3600.0 s14.9 KiB
ws-assets.zoominfo.com/formcomplete.js3600.0 s14.5 KiB
scripts.clarity.ms/0.8.59/clarity.js86400.0 s26.2 KiB
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.es6.js?v=160603259200.0 s42.1 KiB
tags.srv.stackadapt.com/events.js5.0 s7.7 KiB
snap.licdn.com/li.lms-analytics/insight.min.js86400.0 s18.7 KiB
static.hotjar.com/c/hotjar-1906529.js?sv=660.0 s7.0 KiB
static.hotjar.com/c/hotjar-1906520.js?sv=660.0 s7.0 KiB
onesignal.com/sdks/web/v16/OneSignalSDK.page.styles.css?v=1606033600.0 s7.5 KiB
js.zi-scripts.com/zi-tag.js0.0 ms5.7 KiB
s.go-mpulse.net/boomerang/ANX5N-KRKNP-YC2Q2-WTKV5-85AV4604800.0 s56.4 KiB
cdn.cxense.com/cx.cce.js3600.0 s6.8 KiB
us-assets.i.posthog.com/static/dead-clicks-autocapture.js?v=1.369.514400.0 s5.1 KiB
us-assets.i.posthog.com/static/web-vitals.js?v=1.369.5300.0 s2.6 KiB
js.sentry-cdn.com/c3bcce31053fd1cacfa684e09f5d07cc.min.js3600.0 s2.7 KiB
api.onesignal.com/sync/cb71dd26-39d3-4cd0-9693-9fa5527faf2e/web?callback=__jp03600.0 s2.4 KiB
c2.adage.com/xbuilder/experience/load?aid=YGJo1BVkpu&d=2361800.0 s1.9 KiB
static.themebuilder.aws.arc.pub/crain-dev/1730759917773.svg0.0 ms1.2 KiB
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC1c86bc026be14c6...3600.0 s1.1 KiB
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC3646f41da8fb434...3600.0 s1.0 KiB
pagead2.googlesyndication.com/pagead/js/r20260420/r20110914/abg_lite_fy2021.js1209600.0 s8.4 KiB
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC67865592b9ca4bd...3600.0 s975 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RCe4281ee3686b46a...3600.0 s973 B
/array/phc_QX4NPsdY7YPw9O0Ys0N52fLttiv2HupxKBCVJyXWUii/co...300.0 s739 B
/collect?v=2&fmt=js&pid=2790241&time=1776805466353&url=ht...0.0 ms693 B
/rp.gif?ts=1776805467226&id=t2_k84o5ael&event=PageVisit&m...0.0 ms666 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RCb01fe9eadedd4f3...3600.0 s824 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC4d005f2114bf4d1...3600.0 s730 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC6837275b76e64f1...3600.0 s725 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC013f49976e424e5...3600.0 s701 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC420c7dd9125244b...3600.0 s675 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC5617ef44536e4db...3600.0 s661 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC83fbf9f669bc4ca...3600.0 s644 B
/05852ba8023b/ed9fd9dbe099/a8b9219bf1c5/RC8cb96f4c9f72440...3600.0 s540 B
/Repo/rep.gif?ver=3.3.0&typ=pgv&rnd=mo943ib8fdueidhv&sid=...0.0 ms412 B
www.gstatic.com/recaptcha/api2/logo_48.png604800.0 s2.3 KiB
p1.zemanta.com/p/13116/9800/0.0 ms197 B
/___tp.gif?mrkt=&ac=0&conid=&aid=69cfcbadc51951e7314d8c7c...0.0 ms187 B
/___tp.gif?fls=1350x620&mrkt=&ac=0&conid=&aid=69cfcbadc51...0.0 ms187 B
/___tp.gif?fls=1350x620&mrkt=&ac=0&conid=&aid=69cfcbadc51...0.0 ms187 B
/___tp.gif?fls=1350x620&mrkt=&ac=0&conid=&aid=69cfcbadc51...0.0 ms187 B
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.js259200.0 s903 B
/___tp.gif?fls=1350x620&mrkt=&ac=0&conid=&aid=69cfcbadc51...0.0 ms168 B
/pagead/js/r20260420/r20110914/client/window_focus_fy2021.js1209600.0 s1.2 KiB
/p.css?s=1&k=coe1lxr&ht=tk&f=49078.49079.49080.49081.4908...604800.0 s172 B
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s0 B
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s0 B
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s0 B
pagead2.googlesyndication.com/pagead/js/r20260420/r20110914/abg_lite_fy2021.js1209600.0 s0 B
pagead2.googlesyndication.com/pagead/js/r20260420/r20110914/abg_lite_fy2021.js1209600.0 s0 B
/pagead/js/r20260420/r20110914/client/window_focus_fy2021.js1209600.0 s0 B
/pagead/js/r20260420/r20110914/client/window_focus_fy2021.js1209600.0 s0 B

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]
items: [map[node:map[type:text value:Total] score:0.13389099999999998] map[score:0.128019 subItems:map[items:[map[cause:Unsized image element]] type:subitems]] map[score:0.005872 subItems:map[items:[map[cause:Unsized image element] map[cause:Web font extra:map[type:url value:https://adage.com/pf/resources/fonts/ExchangeStandardWOFF/Exchange-Book.woff?d=236&mxId=00000000]] map[cause:Web font extra:map[type:url value:https://adage.com/pf/resources/fonts/ExchangeStandardWOFF/Exchange-Bold.woff?d=236&mxId=00000000]]] type:subitems]]]
headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]
items: [map[node:map[type:text value:Total] score:0.264853] map[node:map[boundingRect:map[bottom:9951 height:9328 left:0 right:1350 top:623 width:1350] lhId:page-18-MAIN nodeLabel:2026 CREATIVITY AWARDS Creativity Awards Winners 2026 Ad Age’s 2026 Creativity… path:1,HTML,1,BODY,7,DIV,3,DIV,8,MAIN selector:body > div#fusion-app > div.u-w-full > main snippet:<main> type:node] score:0.139807 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:934 height:311 left:403 right:956 top:623 width:553] lhId:page-10-IMG nodeLabel:Creativity Awards Winners 2026 path:1,HTML,1,BODY,7,DIV,3,DIV,8,MAIN,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,1,DIV,0,A,1,IMG selector:div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image snippet:<img data-chromatic="ignore" alt="Creativity Awards Winners 2026" class="c-image" loading="lazy" src="https://adage.com/resizer/v2/W775T3YKCZEHVCSQVA7UTUS6SQ.jpg?smart=true&amp;aut…" width="1600" height="900"> type:node]] map[cause:Web font extra:map[type:url value:https://fonts.gstatic.com/s/notosans/v42/o-0bIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjc5a7du3mhPy0.woff2]] map[cause:Web font extra:map[type:url value:https://fonts.gstatic.com/s/montserrat/v31/JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2]]] type:subitems]] map[node:map[boundingRect:map[bottom:0 height:0 left:0 right:0 top:0 width:0] lhId:page-20-SCRIPT nodeLabel: console.log('[default.jsx CLIENT] Sophi Refactor ENABLED for… path:1,HTML,1,BODY,4,SCRIPT selector:body > script snippet:<script> type:node] score:0.065997 subItems:map[items:[map[cause:Unsized image element]] type:subitems]] map[node:map[boundingRect:map[bottom:9951 height:9328 left:0 right:1350 top:623 width:1350] lhId:page-18-MAIN nodeLabel:2026 CREATIVITY AWARDS Creativity Awards Winners 2026 Ad Age’s 2026 Creativity… path:1,HTML,1,BODY,7,DIV,3,DIV,8,MAIN selector:body > div#fusion-app > div.u-w-full > main snippet:<main> type:node] score:0.059049 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:934 height:311 left:403 right:956 top:623 width:553] lhId:page-10-IMG nodeLabel:Creativity Awards Winners 2026 path:1,HTML,1,BODY,7,DIV,3,DIV,8,MAIN,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,1,DIV,0,A,1,IMG selector:div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image snippet:<img data-chromatic="ignore" alt="Creativity Awards Winners 2026" class="c-image" loading="lazy" src="https://adage.com/resizer/v2/W775T3YKCZEHVCSQVA7UTUS6SQ.jpg?smart=true&amp;aut…" width="1600" height="900"> type:node]]] type:subitems]] map[node:map[boundingRect:map[bottom:620 height:250 left:150 right:1350 top:370 width:1200] lhId:page-4-DIV nodeLabel:body.play-animations > div path:1,HTML,1,BODY,7,DIV selector:body.play-animations > div snippet:<div style="bottom: 0px; right: 0px; width: 1200px; height: 250px; background: initial !important;"> type:node] score:0]]

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLEst Savings
/media/01c1b95227ff7f2ec4c1cb9a65e9572678106946/webfonts/...260 ms
/media/01c1b95227ff7f2ec4c1cb9a65e9572678106946/webfonts/...165 ms
/media/01c1b95227ff7f2ec4c1cb9a65e9572678106946/webfonts/...60 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff230 ms
fonts.gstatic.com/s/lato/v25/S6u9w4BMUTPHh6UVSwiPGQ3q5d0.woff225 ms
use.typekit.net/af/dc955e/00000000000000007735f910/30/l?subset_id=2&fvd=n4&v=310 ms
/af/37dffa/00000000000000007735f907/30/l?primer=7cdcb44be...10 ms

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:25.457 source:map[column:76125 line:1 type:source-location url:https://rockstarwriter.com/5a2865a7fe/e9ad98c3761e3e974c9d42305f56f83f0198.index.js urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:64.012 source:map[type:text value:[unattributed]]] map[reflowTime:11.535 source:map[column:121893 line:0 type:source-location url:https://a220.adage.com/plugin/plugin/6c8dd288710fded57859a0d016835259 urlProvider:network]] map[reflowTime:0.695 source:map[column:1564 line:9 type:source-location url:https://a220.adage.com/plugin/library/5786eac856e46744549e569a44e3e6ba urlProvider:network]] map[reflowTime:2.709 source:map[column:73033 line:0 type:source-location url:https://rockstarwriter.com/5a2865a7fe/e9ad98c3761e3e974c9d42305f56f83f0198.index.js urlProvider:network]] map[reflowTime:22.748 source:map[column:72703 line:0 type:source-location url:https://rockstarwriter.com/5a2865a7fe/e9ad98c3761e3e974c9d42305f56f83f0198.index.js urlProvider:network]] map[reflowTime:0.6 source:map[column:359 line:301 type:source-location url:https://d15kdpgjg3unno.cloudfront.net/oPS.js?cid=108 urlProvider:network]] map[reflowTime:0.298 source:map[column:327363 line:0 type:source-location url:https://cdn.adage.com/api/tinypass.min.js urlProvider:network]] map[reflowTime:0.682 source:map[column:237239 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31097963 urlProvider:network]] map[reflowTime:2.86 source:map[column:241846 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31097963 urlProvider:network]] map[reflowTime:9.796 source:map[column:400730 line:0 type:source-location url:https://cdn.adage.com/api/tinypass.min.js urlProvider:network]] map[reflowTime:0.196 source:map[column:10792 line:6 type:source-location url:https://assets.adobedtm.com/05852ba8023b/ed9fd9dbe099/launch-64bfee4f4fc5.min.js urlProvider:network]] map[reflowTime:0.237 source:map[column:127502 line:13 type:source-location url:https://publish.responsiveads.com/libs/radical.r8.min.js urlProvider:network]] map[reflowTime:0.167 source:map[column:126863 line:13 type:source-location url:https://publish.responsiveads.com/libs/radical.r8.min.js urlProvider:network]] map[reflowTime:0.093 source:map[column:254579 line:29 type:source-location url:https://js.pelcro.com/ui/plugin/crain-consolidated/main.min.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
10 creative campaigns to know about today div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image
/resizer/v2/OPQJ6NIIORAX5MOSVAEYTALEIY.png?smart=true&aut...327.0 KiB299.0 KiB
Gen Z and Gen Alpha marketing playbook—what marketers need to know now div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image
/resizer/v2/34F7LX4W5NHZPO5Y3H52JDQ4LM.jpg?smart=true&aut...312.7 KiB285.5 KiB
10 creative campaigns to know about today div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image
/resizer/v2/QSN3J5KIBRG53OHX3WPPRBALUA.jpg?smart=true&aut...160.1 KiB151.8 KiB
Creator and influencer trends brand marketers need to know about right now div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image
/resizer/v2/GBICFVUUPNBO7L5HA2PA2KTGW4.png?smart=true&aut...152.9 KiB151.8 KiB
Publix enlists puppet dogs for latest heartwarming brand film from Fig div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image
/resizer/v2/https://d3qtc8km8dvw1x.cloudfront.net/04-19-2...102.1 KiB99.6 KiB
4 ways brands can feed Gen Z’s insatiable hunger for snacks div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image
/resizer/v2/UYGHT64AMVBVLIYMZ3CDBPBH6E.jpg?smart=true&aut...99.6 KiB97.3 KiB
Grading 6 purpose marketing campaigns—what worked and what fell flat div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image
/resizer/v2/6GH4QDXLXVG4DFKPKEF6XTUC2E.png?smart=true&aut...95.2 KiB94.5 KiB
body.jar > div#google_image_div > a#aw0 > img.img_ad body.jar > div#google_image_div > a#aw0 > img.img_ad
tpc.googlesyndication.com/simgad/6988444048114530707114.1 KiB84.8 KiB
Advertising and marketing words explained div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image
/resizer/v2/JDXQQ367KBFEVKWM2ACXO2OYPM.jpg?smart=true&aut...67.9 KiB62.8 KiB
Gen Z media strategy—how brands determine spend across social, AI and commerce div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image
/resizer/v2/EJDZFJIRTFGZFBXHVVNACOKQG4.jpg?smart=true&aut...59.7 KiB58.4 KiB
Presenting the Ad Age Creativity Awards Best YouTube Creator Collaboration fina… div.u-border-b > div.u-w-full > a.u-font-secondary > img.c-image
/resizer/v2/JILG2ANLZRBMHHAW3XEKMQYNEU.jpg?smart=true&aut...57.8 KiB56.6 KiB
/resizer/v2/74O2I5WF7BGKZDSYXGUA4XYEJQ.jpeg?smart=true&au...56.3 KiB55.6 KiB
Creativity Awards Winners 2026 div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image
/resizer/v2/W775T3YKCZEHVCSQVA7UTUS6SQ.jpg?smart=true&aut...54.1 KiB47.6 KiB
Behind Silverside’s pivot from production company to AI consultancy div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image
/resizer/v2/6HKIJ5ROORAUDIACALXKSL26QQ.png?smart=true&aut...36.3 KiB35.4 KiB
The rise of the creator CMO—how more marketers are building influencer-level fo… div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image
/resizer/v2/3HSZVLR4EZGT7ARNI6ZXAWZ3T4.jpg?smart=true&aut...33.0 KiB32.2 KiB
div#a3 > div > div#b7 > div#b8 div#a3 > div > div#b7 > div#b8
/ads/69cfcbadc51951e7314d8c7c/img/161188410170269cfcce0c5...40.1 KiB32.2 KiB
Advertising salary guide: How to land a search marketing job with an AEO or GEO… div.u-border-b > div.u-w-full > a.u-font-secondary > img.c-image
/resizer/v2/KKVZHNYE7ZEFRANF2TD6PMKYHY.jpg?smart=true&aut...25.2 KiB24.7 KiB
Barrett Hofherr is rebranding as the agency seeks to move beyond its founders’ … div.u-border-b > div.u-w-full > a.u-font-secondary > img.c-image
/resizer/v2/AZJUYKABK5FSFDHNRBXOSWEKRM.png?smart=true&aut...20.7 KiB20.6 KiB
div#a3 > div > div#c7 > div#c8 div#a3 > div > div#c7 > div#c8
/ads/69cfcbadc51951e7314d8c7c/img/172843813294569cfcd27c5...22.2 KiB14.3 KiB
Ad Age Brand Report 2025—ranking the biggest marketing spenders div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image
/resizer/v2/CZWD6HVDKFHH3DLB35VE23Z6IQ.jpg?smart=true&aut...14.9 KiB14.2 KiB
div#a3 > div > div#a4 > div#a6 div#a3 > div > div#a4 > div#a6
/ads/69cfcbadc51951e7314d8c7c/img/78003546545769cfcc2cc51...16.2 KiB8.3 KiB
body > iframe body > iframe
/ibv/61a3b16940ae002f4533e6a5bedf02cf_2601FM-Addicted-AdA...17.6 KiB8.1 KiB
div#a3 > div > div#a5 > div#a15 div#a3 > div > div#a5 > div#a15
/ads/69cfcbadc51951e7314d8c7c/img/150713703315169cfcc8cc5...13.0 KiB5.1 KiB
notification icon div#normal-slidedown > div#slidedown-body > div.slidedown-body-icon > img
img.onesignal.com/permanent/7cdc87e8-c503-453b-8c66-9a46f209d7ac.png4.9 KiB4.1 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-10-IMG
nodeLabel: Creativity Awards Winners 2026
path: 1,HTML,1,BODY,7,DIV,3,DIV,8,MAIN,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,1,DIV,0,A,1,IMG
selector: div.u-flex > div.md:u-pt-0 > a.u-font-secondary > img.c-image
snippet: <img data-chromatic="ignore" alt="Creativity Awards Winners 2026" class="c-image" loading="lazy" src="https://adage.com/resizer/v2/W775T3YKCZEHVCSQVA7UTUS6SQ.jpg?smart=true&amp;aut…" width="1600" height="900">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer SizeDuration
adage.com/pf/resources/scripts/prebid9.15.0.js?d=23673.8 KiB328 ms
adage.com/pf/dist/css/adage.css?d=236&mxId=0000000025.5 KiB
adage.com/pf/resources/scripts/optiCommon-1.2.1.js?d=2363.9 KiB
adage.com/pf/resources/css/styles.css?d=23618.2 KiB
adage.com/pf/resources/css/fonts-adage.css?d=236745 B
adage.com/pf/dist/components/combinations/default.css?d=236&mxId=000000001.6 KiB
c2.adage.com/xbuilder/experience/load?aid=YGJo1BVkpu&d=2361.9 KiB372 ms
d1mkq4fbm7j30i.cloudfront.net/108/37fa87d2f87b43fb881d228282445a5a/oHS.js14.9 KiB259 ms
cdn.sophi.io/assets/demeter/1/stable/2412118541.js?d=23640.4 KiB367 ms
adage.com/pf/resources/scripts/trustarc.stub.js?d=2365.4 KiB
use.typekit.net/coe1lxr.css1.2 KiB205 ms
/p.css?s=1&k=coe1lxr&ht=tk&f=49078.49079.49080.49081.4908...172 B202 ms
adage.com/pf/resources/scripts/posthog.js?d=2361.8 KiB66 ms

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS

Why this matters

Performance issues directly impact user engagement and conversion rates.

ElementLayout shift score
2026 CREATIVITY AWARDS Creativity Awards Winners 2026 Ad Age’s 2026 Creativity… body > div#fusion-app > div.u-w-full > main
0.140
0.128
0.066
2026 CREATIVITY AWARDS Creativity Awards Winners 2026 Ad Age’s 2026 Creativity… body > div#fusion-app > div.u-w-full > main
0.059
0.006
0.000

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 43.2 KiB
URLTransfer SizeEst Savings
adage.com/pf/resources/scripts/prebid9.15.0.js?d=23673.4 KiB40.5 KiB
adage.com/pf/resources/scripts/trustarc.stub.js?d=2364.9 KiB2.7 KiB

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 57.7 KiB
URLTransfer SizeEst Savings
adage.com/pf/dist/css/adage.css?d=236&mxId=0000000025.1 KiB15.3 KiB
adage.com/pf/resources/css/styles.css?d=23617.8 KiB14.6 KiB
/* globals */ /*! modern-normalize v1.0.0 | MIT License | https://github.com/sindresorhus/modern-n…14.8 KiB14.5 KiB
.an-badge { display: inline-flex; align-items: center; justify-content: center; transition-…13.5 KiB13.4 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 840 ms 2.3 MiB
URLTransfer SizeEst Savings
adage.com/pf/dist/components/combinations/default.js?d=236&mxId=00000000899.4 KiB633.5 KiB
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js490.4 KiB284.4 KiB
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js361.8 KiB176.9 KiB
js.stripe.com/v3219.8 KiB146.8 KiB
/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31...187.4 KiB92.2 KiB
cdn.adage.com/api/tinypass.min.js132.1 KiB82.0 KiB
www.googletagmanager.com/gtag/js?id=AW-1052425953&cx=c&gtm=4e64h1144.6 KiB65.0 KiB
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwOA.js116.9 KiB61.5 KiB
www.googletagmanager.com/gtag/js?id=G-94BVKS4T4Y&l=dataLayer147.0 KiB56.9 KiB
adage.com/pf/resources/scripts/prebid9.15.0.js?d=23673.4 KiB51.3 KiB
connect.facebook.net/en_US/fbevents.js96.5 KiB42.6 KiB
s.go-mpulse.net/boomerang/ANX5N-KRKNP-YC2Q2-WTKV5-85AV456.2 KiB36.7 KiB
script.hotjar.com/modules.6a0f3932cb1341a35c18.js56.1 KiB36.2 KiB
us-assets.i.posthog.com/static/array.js66.8 KiB34.9 KiB
assets.adobedtm.com/05852ba8023b/ed9fd9dbe099/launch-64bfee4f4fc5.min.js107.6 KiB34.2 KiB
a220.adage.com/plugin/library/5786eac856e46744549e569a44e3e6ba53.0 KiB34.1 KiB
browser.sentry-cdn.com/10.49.0/bundle.tracing.min.js44.2 KiB33.1 KiB
publish.responsiveads.com/libs/radical.r8.min.js48.5 KiB31.9 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js73.1 KiB31.7 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js73.1 KiB31.7 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js73.1 KiB31.7 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js73.1 KiB31.7 KiB
consent.trustarc.com/asset/tcfapi2.2.js81.5 KiB31.6 KiB
js.pelcro.com/sdk/main.min.js44.7 KiB27.7 KiB
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.es6.js?v=16060341.6 KiB26.2 KiB
a220.adage.com/plugin/plugin/6c8dd288710fded57859a0d01683525945.0 KiB25.7 KiB
us-assets.i.posthog.com/static/surveys.js?v=1.369.531.9 KiB25.4 KiB
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000151.4 KiB23.4 KiB
/gallery/listener_interest_ranker/1.6.2/frontend/src/lib/...81.1 KiB22.7 KiB
/gallery/listener_interest_ranker/1.6.2/frontend/src/lib/...81.1 KiB22.7 KiB
/gallery/listener_interest_ranker/1.6.2/frontend/src/lib/...81.1 KiB22.7 KiB
plugins.blueconic.net/static/scripts/jquery/jquery-3.7.1-BC-v2.min.js29.7 KiB21.9 KiB
cdn.cxense.com/cx.js37.5 KiB21.8 KiB
d15kdpgjg3unno.cloudfront.net/oPS.js?cid=10859.8 KiB21.8 KiB
/signals/config/444187019640480?v=2.9.303&r=stable&domain...46.0 KiB21.5 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTotal CPU TimeScript EvaluationScript Parse
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js2.0 s746 ms63 ms
Unattributable887 ms86 ms0.0 ms
adage.com/651 ms25 ms147 ms
/gallery/listener_interest_ranker/1.6.2/frontend/src/lib/...533 ms502 ms22 ms
browser.sentry-cdn.com/10.49.0/bundle.tracing.min.js473 ms399 ms3.7 ms
/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31...384 ms325 ms26 ms
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000305 ms261 ms15 ms
adage.com/pf/dist/components/combinations/default.js?d=236&mxId=00000000281 ms176 ms78 ms
/pagead/managed/js/activeview/current/ufs_web_display.js273 ms235 ms26 ms
a220.adage.com/script.js254 ms179 ms3.9 ms
cdn.adage.com/api/tinypass.min.js205 ms153 ms8.7 ms
d15kdpgjg3unno.cloudfront.net/oPS.js?cid=108164 ms150 ms3.9 ms
assets.adobedtm.com/05852ba8023b/ed9fd9dbe099/launch-64bfee4f4fc5.min.js118 ms95 ms13 ms
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwOA.js94 ms76 ms16 ms
www.googletagmanager.com/gtag/js?id=G-94BVKS4T4Y&l=dataLayer91 ms77 ms13 ms
adage.com/pf/resources/scripts/trustarc.stub.js?d=23688 ms70 ms0.6 ms
js.stripe.com/v386 ms64 ms21 ms
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js79 ms52 ms25 ms
www.googletagmanager.com/gtag/js?id=AW-1052425953&cx=c&gtm=4e64h176 ms66 ms9.6 ms
cdn.cxense.com/cx.js63 ms58 ms3.4 ms
script.hotjar.com/modules.6a0f3932cb1341a35c18.js63 ms53 ms4.1 ms
scripts.clarity.ms/0.8.59/clarity.js55 ms52 ms2.1 ms
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.es6.js?v=16060355 ms36 ms4.0 ms
consent.trustarc.com/asset/tcfapi2.2.js54 ms47 ms6.3 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation4.7 s
Other2.0 s
Script Parsing & Compilation637 ms
Style & Layout396 ms
Rendering277 ms
Garbage Collection192 ms
Parse HTML & CSS88 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reasonFailure type
The page has an unload handler in the main frame.Actionable
The page has an unload handler in a sub frame.Actionable

Minifying CSS files can reduce network payload sizes. Learn how to minify CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 3.2 KiB
URLTransfer SizeEst Savings
/* globals */ /*! modern-normalize v1.0.0 | MIT License | https://github.com/sindresorhus/modern-n…14.8 KiB3.2 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer Size
adage.com/pf/dist/components/combinations/default.js?d=236&mxId=00000000903.3 KiB
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js493.1 KiB
adage.com/466.4 KiB
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js362.4 KiB
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js361.9 KiB
/resizer/v2/OPQJ6NIIORAX5MOSVAEYTALEIY.png?smart=true&aut...327.6 KiB
/resizer/v2/34F7LX4W5NHZPO5Y3H52JDQ4LM.jpg?smart=true&aut...313.3 KiB
/v3/fingerprinted/js/controller-with-preconnect-8e51742cf...269.3 KiB
js.stripe.com/v3220.2 KiB
/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31...187.4 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
Ad Age div.u-hidden > nav.u-flex > a.u-font-secondary > img.u-inline
static.themebuilder.aws.arc.pub/crain-dev/1730759917773.svg
Ad Age, a Crain Family brand div.u-flex > div.u-min-w-[6rem] > a.u-font-secondary > img.u-inline
adage.com/pf/resources/images/logos/adage/AA__Footer_192x40.svg?d=236
cookie notice provider logo div.trustarc-banner-footer > div.trustarc-banner-right > a#truste-powered-by > img
consent.trustarc.com/get?name=Powered-By-TrustArc.png

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Document request latency
●Optimize DOM size
●LCP breakdown
●Modern HTTP
●Optimize viewport for mobile
●User Timing marks and measures 7 user timings
●Avoid long main-thread tasks 20 long tasks found
●Network Requests
●Network Round Trip Times 180 ms
●Server Backend Latencies 240 ms
●Tasks
●Diagnostics
●Metrics
●Screenshot Thumbnails
●Final Screenshot
●Script Treemap Data
●Resources Summary
●Avoid multiple page redirects
●Initial server response time was short Root document took 200 ms
○INP breakdown
○Avoid non-composited animations
92

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
YOUR CHOICES REGARDING COOKIES ON THIS SITE Please choose whether this site may… div.banner-details-container > div.description-group > div.trustarc-banner-details > div#truste-banner-header-text
WE AND OUR PARTNERS (24) We and our partners: (24) process personal data such … div.banner-details-container > div.description-group > div.trustarc-banner-details > div#truste-partner-header-text

ARIA dialog elements without accessible names may prevent screen readers users from discerning the purpose of these elements. Learn how to make ARIA dialog elements more accessible.

Why this matters

Informational: a Permissions-Policy directive showing feature -> allowed origins.

Source: MDN Permissions-Policy

Failing Elements
YOUR CHOICES REGARDING COOKIES ON THIS SITE Please choose whether this site may… body > div#consent_blackbar > div#truste-consent-track

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Buttons have an accessible name
●Image elements have `[alt]` attributes
●Form elements have associated labels
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●ARIA attributes are used as specified for the element's role
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Elements use only permitted ARIA attributes
●Background and foreground colors have a sufficient contrast ratio
●Document has a `<title>` element
●`<frame>` or `<iframe>` elements have a title
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Links have a discernible name
●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
●No element has a `[tabindex]` value greater than 0
●Touch targets have sufficient size and spacing.
●`[lang]` attributes have a valid value
●Heading elements appear in a sequentially-descending order
●Skip links are focusable.
●Document has a main landmark.
●Deprecated ARIA roles were not used
●Identical links have the same purpose.
●Elements with visible text labels have matching accessible names.
○`[accesskey]` values are unique
○`button`, `link`, and `menuitem` elements have accessible names
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
○`[role]`s are contained by their required parent element
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA toggle fields have accessible names
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○ARIA IDs are unique
○No form fields have multiple labels
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○Links are distinguishable without relying on color.
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○`<video>` elements contain a `<track>` element with `[kind="captions"]`
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Uses ARIA roles only on compatible elements
○Image elements do not have `[alt]` attributes that are redundant text.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
77

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
Unload event listeners are deprecated and will be removed.
d15kdpgjg3unno.cloudfront.net/oPS.js?cid=108 line 231, col 303
SharedStorage
a220.adage.com/script.js line 62, col 205
AttributionReporting
snap.licdn.com/li.lms-analytics/insight.min.js
Specifying overflow: visible on img, video and canvas tags may cause them to produce visual content outside of the element bounds. See https://github.com/WICG/shared-element-transitions/blob/main/debugging_overflow_on_images.md.
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 29, col 254579

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
a220.adage.com/plugin/library/5786eac856e46744549e569a44e3e6ba line 21, col 13288
Error occurs when executing javascript: Cannot read properties of undefined (reading 'datePublished')
a220.adage.com/plugin/library/5786eac856e46744549e569a44e3e6ba line 21, col 13288
Error occurs when executing javascript: Cannot read properties of undefined (reading 'datePublished')
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000 line 1, col 47133
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
js.pelcro.com/ui/plugin/crain-consolidated/main.min.js line 66, col 500085
Error: Bad Request at https://adage.com/pf/dist/engine/react.js?d=236&mxId=00000000:2:47095
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
/pf/api/v3/content/fetch/fetch-auth?query=%7B%22id%22%3A%...
Failed to load resource: the server responded with a status of 400 ()
jwt-api.adage.com/api/auth/user/5135/adage
Failed to load resource: the server responded with a status of 401 ()
www.pelcro.com/api/v1/sdk/members/ip/authorization?site_id=5135&language=en
Failed to load resource: the server responded with a status of 404 ()

Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more about source maps.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLMap URL
adage.com/pf/dist/engine/react.js?d=236&mxId=00000000
adage.com/pf/dist/components/combinations/default.js?d=236&mxId=00000000
adage.com/
cdn.cxense.com/cx.cce.jscdn.cxense.com/cx.cce.js.map
cdn.cxense.com/cx.cce.jscdn.cxense.com/cx.cce.js.map
us-assets.i.posthog.com/static/web-vitals.js?v=1.369.5us-assets.i.posthog.com/static/web-vitals.js.map
us-assets.i.posthog.com/static/surveys.js?v=1.369.5us-assets.i.posthog.com/static/surveys.js.map
us-assets.i.posthog.com/static/dead-clicks-autocapture.js?v=1.369.5us-assets.i.posthog.com/static/dead-clicks-autocapture.js.map
us-assets.i.posthog.com/static/array.jsus-assets.i.posthog.com/static/array.js.map
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.jscdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.js.map
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.es6.js?v=160603cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.es6.js.map
browser.sentry-cdn.com/10.49.0/bundle.tracing.min.jsbrowser.sentry-cdn.com/10.49.0/bundle.tracing.min.js.map
●Uses HTTPS
●Avoids third-party cookies
●Allows users to paste into input fields
●Avoids requesting the geolocation permission on page load
●Avoids requesting the notification permission on page load
●Displays images with correct aspect ratio
●Serves images with appropriate resolution
●Page has the HTML doctype
●Properly defines charset
●No issues in the `Issues` panel in Chrome Devtools
●Ensure CSP is effective against XSS attacks
●Use a strong HSTS policy
●Ensure proper origin isolation with COOP
●Mitigate clickjacking with XFO or CSP
●Mitigate DOM-based XSS with Trusted Types
●Detected JavaScript libraries
○Redirects HTTP traffic to HTTPS
85

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Meta descriptions may be included in search results to concisely summarize page content. Learn more about the meta description.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destinationLink Text
a220.adage.com/s/1cy?profileid=14e5f670-dee5-42a5-a9b1-1ab34a1cf265Learn More
adage.com/answers/aboutLearn More

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid
●Page isn’t blocked from indexing
●Document has a `<title>` element
●Page has successful HTTP status code
●Links are crawlable
●robots.txt is valid
●Image elements have `[alt]` attributes
●Document has a valid `hreflang`
●Document has a valid `rel=canonical`

Send Feedback