Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

2 PASS 2 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

42/100

Site name appears as

Page title	Find any service
og:site_name	International Trade Administration \| Trade.gov
twitter:site	@TradeGov
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

10/20

twitter:image set; og:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Add og:image — LinkedIn, Slack, Facebook ignore twitter:image
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
og:image missing
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:image

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

Preview

trade.gov

International Trade Administration

ITA strengthens the competitiveness of U.S. industry, promotes trade and investment, and ensures fair trade through our trade laws and agreements.

Preview quality · Twitter/X A+ · 100/100

twitter:card — summary_large_image
twitter:title — International Trade Administration
twitter:description — ITA strengthens the competitiveness of U.S. industry, promotes trade and investment, and ensures fair trade through o...
twitter:image — https://www.trade.gov/sites/default/files/2019-12/flag-zoomed-unsplash.jpg

TRADE.GOV

International Trade Administration

ITA strengthens the competitiveness of U.S. industry, promotes trade and investment, and ensures fair trade through our trade laws and agreements.

Preview quality · Facebook C · 65/100

og:title — International Trade Administration
og:description — ITA strengthens the competitiveness of U.S. industry, promotes trade and investment, and ensures fair trade through o...
og:image — Add og:image — preview card without an image looks broken
og:type — article
og:url — https://www.trade.gov/
og:site_name — International Trade Administration | Trade.gov

No preview image for Facebook
→ Add og:image (recommended 1200×630)

International Trade Administration

trade.gov

Preview quality · LinkedIn C · 65/100

og:title — International Trade Administration
og:description — ITA strengthens the competitiveness of U.S. industry, promotes trade and investment, and ensures fair trade through o...
og:image — Add og:image — preview card without an image looks broken

No preview image for LinkedIn
→ Add og:image (recommended 1200×627)

trade.gov

International Trade Administration

ITA strengthens the competitiveness of U.S. industry, promotes trade and investment, and ensures fair trade through our trade laws and agreements.

Preview quality · Slack A+ · 95/100

og:title — International Trade Administration
og:description — ITA strengthens the competitiveness of U.S. industry, promotes trade and investment, and ensures fair trade through o...
og:image — falling back from og:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 81/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image			⚠
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

Links

178 links checked, 177 healthy, 1 broken

PASS

178 links checked, 177 healthy, 1 broken

177 of 178 links are healthy

Broken link: https://trade.gov/themes/custom/ita/node_modules/normaliz...

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

178 total 177 healthy 1 broken

Broken Links (1)

Status	URL	Found in	Error
404	https://trade.gov/themes/custom/ita/node_modules/n...	`<link>`	Not Found

200 https://www.trade.gov/ <link>

200 https://trade.gov/themes/custom/ita/favicon.ico <link>

200 https://www.googletagmanager.com/gtag/js?id=G-Q8YVD4PXL4&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-CSLL4ZEK4L&cx=... <script>

200 https://www.google-analytics.com/analytics.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-L884J52XQ5&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-59RWD3R7JT&cx=... <script>

200 https://sc.lfeeder.com/lftracker_v1_p1e024BvQ0X4GB6d.js <script>

200 https://siteimproveanalytics.com/js/siteanalyze_51582.js <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-57T3V5H <script>

200 https://trade.gov/core/misc/components/progress.module.css?t... <link>

200 https://trade.gov/core/misc/components/ajax-progress.module.... <link>

200 https://trade.gov/core/modules/system/css/components/align.m... <link>

200 https://trade.gov/core/modules/system/css/components/contain... <link>

200 https://trade.gov/core/modules/system/css/components/clearfi... <link>

200 https://trade.gov/core/modules/system/css/components/hidden.... <link>

200 https://trade.gov/core/modules/system/css/components/js.modu... <link>

200 https://trade.gov/modules/contrib/addtoany/css/addtoany.css?... <link>

200 https://trade.gov/modules/contrib/ckeditor_indentblock/css/p... <link>

200 https://trade.gov/modules/contrib/extlink/css/extlink.css?td... <link>

200 https://trade.gov/modules/custom/ita_download_pdf/css/ita_do... <link>

200 https://trade.gov/modules/custom/ita_pva_chatbot/css/chatbot... <link>

200 https://trade.gov/core/modules/layout_discovery/layouts/onec... <link>

200 https://trade.gov/modules/contrib/paragraphs/css/paragraphs.... <link>

200 https://trade.gov/modules/contrib/typogrify/assets/typogrify... <link>

200 https://trade.gov/themes/custom/ita/css/cms-style.css?tdutxq <link>

200 https://trade.gov/themes/custom/ita/css/style.css?tdutxq <link>

200 https://trade.gov/libraries/slick/slick/slick.css?tdutxq <link>

200 https://trade.gov/themes/custom/ita/templates/layouts/onecol... <link>

200 https://trade.gov/core/assets/vendor/jquery/jquery.min.js?v=... <script>

200 https://trade.gov/core/misc/drupalSettingsLoader.js?v=11.3.4 <script>

200 https://trade.gov/core/misc/drupal.js?v=11.3.4 <script>

200 https://trade.gov/core/misc/drupal.init.js?v=11.3.4 <script>

200 https://script.crazyegg.com/pages/scripts/0088/2128.js <script>

200 https://trade.gov/modules/contrib/google_tag/js/gtag.js?tdut... <script>

200 https://trade.gov/modules/contrib/google_tag/js/gtm.js?tdutx... <script>

200 https://trade.gov/modules/custom/trade_analytics/js/trade_an... <script>

200 https://static.addtoany.com/menu/modules/core.ydpp7jcu.js <script>

200 https://dap.digitalgov.gov/web-vitals/dist/web-vitals.attrib... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-CSLL4ZEK4L <script>

200 https://trade.gov/themes/custom/ita/images/USFlag-Icon-2x.pn... <img>

200 https://trade.gov/themes/custom/ita/images/icon-dot-gov@2x.p... <img>

200 https://trade.gov/themes/custom/ita/images/icon-https@2x.png <img>

200 https://trade.gov/ <a>

200 https://trade.gov/themes/custom/ita/logo.svg <img>

200 https://trade.gov/export-solutions <a>

200 https://trade.gov/learn-how-export <a>

200 https://trade.gov/exporter-resources <a>

200 https://trade.gov/success-story-search <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.