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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
93
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

F

27/100

Site name appears as

Page titleUmeå universitet
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

0/15

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No favicon link tags detected — browsers fall back to the generic globe
  • og:title missing
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:title
The og:title tag controls the title shown in social sharing previews.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:title tag controls the title shown in social sharing previews.

Why this matters

Without og:title, social shares fall back to the <title> tag — usually awkwardly truncated or branded for SEO not social.

Learn more ▾

og:title controls what appears as the headline in social-share cards (Twitter, Facebook, LinkedIn, Slack, iMessage). When omitted, platforms fall back to <title>, which is usually optimized for SEO (longer, brand-suffixed) and reads badly in social context. A 50-60-character og:title gives a clean preview.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

umu.se

No title set

Information om utbildningar, hur man ansöker och hur det är att studera vid Umeå universitet.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from <title>
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

UMU.SE

No title set

Information om utbildningar, hur man ansöker och hur det är att studera vid Umeå universitet.

Preview quality · Facebook C · 65/100
  • og:title — falling back from <title>
  • og:description — Information om utbildningar, hur man ansöker och hur det är att studera vid Umeå universitet.
  • og:image — https://www.umu.se/globalassets/qbank/campus_host_mle_0397_131010_mln-7082crop028342562394resize1280720autoorientqual...
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://www.umu.se/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

No title set

umu.se

Preview quality · LinkedIn A+ · 95/100
  • og:title — falling back from <title>
  • og:description — Information om utbildningar, hur man ansöker och hur det är att studera vid Umeå universitet.
  • og:image — https://www.umu.se/globalassets/qbank/campus_host_mle_0397_131010_mln-7082crop028342562394resize1280720autoorientqual...

umu.se

No title set

Information om utbildningar, hur man ansöker och hur det är att studera vid Umeå universitet.

Preview quality · Slack A+ · 95/100
  • og:title — falling back from <title>
  • og:description — Information om utbildningar, hur man ansöker och hur det är att studera vid Umeå universitet.
  • og:image — https://www.umu.se/globalassets/qbank/campus_host_mle_0397_131010_mln-7082crop028342562394resize1280720autoorientqual...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 76/100
FieldTwitter/XFacebookLinkedInSlack
og:title⚠⚠⚠
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "CollegeOrUniversity" — unable to validate specific properties

JSON-LD Blocks

Block 1 : CollegeOrUniversity
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CollegeOrUniversity",
      "@id": "https://www.umu.se/#organization",
      "name": "Umeå Universitet",
      "url": "https://www.umu.se/",
      "logo": {
        "@type": "ImageObject",
        "url": "https://www.umu.se/ubnoy/globalassets/logotyper/umu-logo-left-se.svg"
      },
      "sameAs": [
        "https://sv.wikipedia.org/wiki/Umeå_universitet",
        "https://www.linkedin.com/school/umea-university/",
        "https://www.facebook.com/umeauniversitet"
      ],
      "contactPoint": [
        {
          "@type": "ContactPoint",
          "contactType": "general enquiries",
          "telephone": "+46907865000",
          "url": "https://www.umu.se/kontakta-oss/",
          "availableLanguage": [
            "sv"
          ]
        },
        {
          "@type": "ContactPoint",
          "contactType": "general enquiries",
          "telephone": "+46907865000",
          "url": "https://www.umu.se/en/contact-us/",
          "availableLanguage": [
            "en"
          ]
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://www.umu.se/#website",
      "url": "https://www.umu.se/",
      "name": "Umeå Universitet",
      "publisher": {
        "@id": "https://www.umu.se/#organization"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://www.umu.se/#webpage",
      "url": "https://www.umu.se/",
      "name": "Umeå Universitet",
      "inLanguage": "en",
      "isPartOf": {
        "@id": "https://www.umu.se/#website"
      },
      "about": {
        "@id": "https://www.umu.se/#organization"
      }
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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