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https://heraldscotland.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
89
GRADE
B
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
B
Image SEO
88 images, 6 descriptive filenames
REVIEW
88 images, 6 descriptive filenames
Warning::
93% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Info::
3 image(s) missing alt text — see Accessibility tab
6 descriptive
67 hash-based
15 generic
88 total
FilenameQualityAltIssues
20823839.jpghash✓1
20811610.jpghash✓1
20811610.jpghash✓1
20156513.jpghash✓1
20156513.jpghash✓1
20823818.jpghash✓1
20823818.jpghash✓1
20823186.jpghash✓1
20823186.jpghash✓1
19099415.jpghash✓1
19099415.jpghash✓1
20810730.jpghash✓1
20810730.jpghash✓1
20777392.jpghash✓1
20777392.jpghash✓1
20258672.jpghash✓1
20258672.jpghash✓1
20823647.jpghash✓1
20823647.jpghash✓1
20748115.jpghash✓1
20748115.jpghash✓1
17799519.jpghash✓1
17799519.jpghash✓1
19975393.jpghash✓1
19975393.jpghash✓1
20822310.jpghash✓1
20822310.jpghash✓1
20822474.jpghash✓1
20822474.jpghash✓1
19893587.jpghash✓1
19893587.jpghash✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
16086061hash✓1
Current: 16086061
Suggested: images.jpg
16085840hash✓1
Current: 16085840
Suggested: images.jpg
16533273hash✓1
Current: 16533273
Suggested: images.jpg
20251527hash✓1
Current: 20251527
Suggested: images.jpg
16085907hash✓1
Current: 16085907
Suggested: images.jpg
18182459hash✓1
Current: 18182459
Suggested: images.jpg
16221550hash✓1
Current: 16221550
Suggested: images.jpg
20824390.jpghash✓1
20824296.jpghash✓1
20824296.jpghash✓1
20824188.jpghash✓1
20824188.jpghash✓1
20824120.jpghash✓1
20824120.jpghash✓1
20687707.jpghash✓1
20687707.jpghash✓1
20823186.jpghash✓1
20823186.jpghash✓1
20811610.jpghash✓1
20811610.jpghash✓1
17584636.jpghash✓1
17584636.jpghash✓1
20823839.jpghash✓1
20823839.jpghash✓1
20822310.jpghash✓1
20822310.jpghash✓1
20821125.jpghash✓1
20821125.jpghash✓1
20820339.jpghash✓1
20820339.jpghash✓1
16120055.jpghash✓1
16120055.jpghash✓1
20819418.jpghash✓1
20819418.jpghash✓1
20817467.jpghash✓1
20817467.jpghash✓1
love-local.pngdescriptive✗1
pixeldescriptive✗1
Invisodescriptive✗1

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.heraldscotland.com/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target reachable (self-referencing)
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://heraldscotland.com Canonical https://www.heraldscotland.com/ Match Self-referencing (correct)
A+
Meta Tags
Title: 63 chars
PASS
Title: 63 chars
Info::
Page title is set
Got: Scotland News, Politics, Sport, Events and Comment - The Herald
Info::
Title is 63 characters — may be truncated in search results
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Scotland News, Politics, Sport, Events and Comment - The Herald"

63 characters Will truncate
Title: Scotland News, Politics, Sport, Events and Comment - The Herald
H1: News
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A
Content Depth
1915 words, Very Difficult
PASS
1915 words, Very Difficult
Info::
Page has 1915 words — good depth for search engines
Info::
Text-to-HTML ratio is 3%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 40)
1915 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 40

Text-to-HTML Ratio

3% text 97% HTML

12 KB / 470 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Schema Markup Audit
1 schema types detected
PASS

Detected schema types

WebPage json-ld
0/0 required
Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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