Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 17.2 MB (6.3 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
4 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$675 investment → $10,744/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
6 barrier(s) likely increasing bounce by ~28%.
- Page takes 25.1s to loadUsers abandon at ~3s — you're 22.6s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 13.4sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 79 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 5 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$10,743 /mo
+28.3pp bounce · ~2,827 lost visitors/mo
CPC: USD 3.80
Bandwidth Waste
$1.58 /mo
19735.7 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~2.0 MB per page loadSaves $1.58/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
4.90 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
25.10 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
13.36 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.022
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
12.16 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
57.30 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.18 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.31 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.07 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.005
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.77 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
13.94 s
Categories
8Performance
Page weighs 17.2 MB (6.3 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
4 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Technology stack
Boomerang, with unpkg CDN
Stack Architecture
Akamai mPulse 
Amazon Advertising 
BugSnag 
DoubleClick Floodlight 
Eloqua 
Facebook Pixel 2.9.303
FullStory 
Google Analytics 
Google Sign-in 
Google Tag Manager 
Linkedin Insight Tag 
LivePerson 
Microsoft Advertising 
Nativo 
Optimizely 
Pinterest Conversion Tag 
Siteimprove 
TikTok Pixel 
Twitter Ads 
Amazon Webstore 
Webpack 
Boomerang Facebook SDK OneTrust 
Open Graph 
Priority Hints 
Qualtrics 
Segment 4.15.3
core-js 3.32.2
reCAPTCHA 
web-vitals 5.0.1All Detected Technologies (32)
Amazon Webstore is an all-in-one hosted ecommerce website solution.
boomerang is a JavaScript library that measures the page load time experienced by real users, commonly called RUM (Real User Measurement).
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Qualtrics is an cloud-based platform for creating and distributing web-based surveys.
Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
The web-vitals JavaScript is a tiny, modular library for measuring all the web vitals metrics on real users.
Akamai mPulse is a real user monitoring (RUM) solution that enables companies to monitor, find, and fix website and application performance issues.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
Bugsnag is a cross-platform error monitoring, reporting, and resolution software.
Eloqua is a Software-as-a-Service (SaaS) platform for marketing automation offered that aims to help B2B marketers and organisations manage marketing campaigns and sales lead generation.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
FullStory is a web-based digital intelligence system that helps optimize the client experience.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Sign-In is a secure authentication system that reduces the burden of login for users, by enabling them to sign in with their Google account.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
LivePerson is a tool for conversational chatbots and messaging.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Nativo is an advertising technology provider.
Optimizely is an experimentation platform that helps developers build and run A/B tests on websites.
Pinterest Conversion Tag allows you to track actions people take on your website after viewing your Promoted Pin.
Siteimprove is a digital analytics and content QA platform.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Observations (1)
Complex technology stack detected
32 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (80)
Sprint 1: Quick Wins
+7Highest ROI — low effort, high impact
- · Page weighs 17.2 MB (6.3 MB transferred)
- · HSTS header is missing
- · 4 button(s) with no accessible text
Sprint 2: Core Fixes
+3Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found