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Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.
SCORE
54
GRADE
F
FIX
7
REVIEW
2
PASS
4
INFO
0
Checks
13
4 PASS 2 REVIEW 7 FIX
D
Alt Text Quality
Action
8 of 131 images have issues
FIX
8 of 131 images have issues
Critical::
8 image(s) missing alt attribute
Images without alt text are invisible to screen readers.
Info::
15 image(s) with alt text over 125 characters
Info::
9 decorative image(s) correctly marked
Info::
99 image(s) with good alt text
131 images 99 good alt text 9 decorative 8 missing
IssueCount
missing8 image(s)
too long15 image(s)

Images without alt text are invisible to screen readers.

Why this matters

Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.

Learn more ▾

WCAG 2.1 Level A requires text alternatives for non-decorative images. Empty alt='' is fine for decorative; meaningful images need descriptive text. Common fixes: CMS audit + bulk add, build-time linter (alt-text-required ESLint rule), CI gate on Lighthouse a11y score.

Source: WCAG 2.1 SC 1.1.1 / WebAIM Million Report

F
404 Error Page
Action
HTTP 400, bare page
FIX
HTTP 400, bare page
Warning::
Unexpected status code: HTTP 400
Expected HTTP 404 but received 400. This may confuse search engine crawlers.
Got: HTTP 400
Warning::
Bare server default 404 page
The 404 page has no custom styling. Users hitting a broken link see a generic error with no way to navigate back. Add a custom 404 page with your site navigation and a search bar.
404 Page Quality Default 404 Page
Status Code HTTP 400 ✗Custom Styling ✗Navigation ✗Homepage Link ✗Search Form ✗
D
Web Manifest
Action
Not found
FIX
Not found
Info::
No web manifest found
No manifest at standard paths (/manifest.json, /site.webmanifest). A manifest is optional but enables PWA features like home screen installation and standalone display.

No web manifest found.

D
Dark Mode Support
Action
No dark mode signals
FIX
No dark mode signals
Info::
No dark mode signals detected
Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.
Info::
Detection limited to meta tags and inline styles
External CSS files may contain prefers-color-scheme rules not visible to this scan.
Dark ModeNo Dark Mode Detected
color-scheme meta Not set ✗Dark theme-color Not set ✗CSS indicators Not detected ✗

Detection limited to meta tags and inline styles.

D
Print Stylesheet
Action
No print styles
FIX
No print styles
Info::
No print-specific styles detected
When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.
Print Stylesheet No Print Styles
Print stylesheet Not found ✗Inline @media print Not detected ✗
F
Navigation UX
Action
1 navigation pattern(s)
FIX
1 navigation pattern(s)
Info::
Skip navigation link detected
Info::
1 navigation landmark(s) detected
Info::
Hamburger menu detected (responsive design)
Breadcrumbs
Search
Skip Link Skip link detected
Labeled Navigation 1 <nav> element(s)
Back to Top
Hamburger Menu
Sticky Navigation Cannot reliably detect (CSS-based)
3 of 6 testable patterns navigation patterns detected. Strong navigation UX with multiple discovery paths.
B
Favicon & Branding
9 icon(s) detected
REVIEW
9 icon(s) detected
Info::
favicon.ico present at site root
Info::
HTML icon links detected
Info::
Apple touch icon present
Info::
Multiple icon sizes detected
✓ favicon.ico Present
✓ PNG Icons Present
✓ Apple Touch Present
✗ SVG Favicon Missing
✗ Manifest Icons Missing
✓ Multiple Sizes Present
C
Color Contrast (Screenshot)
Action
20 text elements analyzed, 20 fail WCAG AA
REVIEW

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

0 pass 20 fail WCAG AA
h1 Data-driven marketing without the comple…
1.25:1
#000000
on
#241C15
needs 3.0:1 (large text)
32px · bottom of viewport
h1 Effortless growth, powered by your data
1.25:1
#000000
on
#241C15
needs 3.0:1 (large text)
32px · bottom of viewport
h1 AI-powered marketing that brings custome…
1.25:1
#000000
on
#241C15
needs 3.0:1 (large text)
32px · bottom of viewport
h1 Keep your community engaged with tools t…
1.25:1
#000000
on
#241C15
needs 3.0:1 (large text)
32px · bottom of viewport
h1 Connect with clients, expand your list, …
1.25:1
#000000
on
#241C15
needs 3.0:1 (large text)
32px · bottom of viewport
h1 Grow your list, learn about your audienc…
1.25:1
#000000
on
#241C15
needs 3.0:1 (large text)
32px · bottom of viewport
h2 Most Popular
1.25:1
#000000
on
#241C15
needs 3.0:1 (large text)
24px · bottom of viewport
h2 Main Menu
1.25:1
#000000
on
#241C15
needs 3.0:1 (large text)
24px · bottom of viewport
h2 Recommended for your business
1.25:1
#000000
on
#241C15
needs 3.0:1 (large text)
24px · bottom of viewport
h2 Make Mailchimp
1.25:1
#000000
on
#241C15
needs 3.0:1 (large text)
24px · bottom of viewport
h2 Marketing that delivers results
1.25:1
#000000
on
#241C15
needs 3.0:1 (large text)
24px · bottom of viewport
h2 Get started easily with a personalized p…
1.25:1
#000000
on
#241C15
needs 3.0:1 (large text)
24px · bottom of viewport
h2 Try our Standard plan for
1.25:1
#000000
on
#241C15
needs 3.0:1 (large text)
24px · bottom of viewport
h2 Standard
1.25:1
#000000
on
#241C15
needs 3.0:1 (large text)
24px · bottom of viewport
h2 Phone & Priority Support
1.25:1
#000000
on
#241C15
needs 3.0:1 (large text)
24px · bottom of viewport
h2 Phone & Priority Support
1.25:1
#000000
on
#241C15
needs 3.0:1 (large text)
24px · bottom of viewport
h2 Popup Forms
1.25:1
#000000
on
#241C15
needs 3.0:1 (large text)
24px · bottom of viewport
h2 Popup Forms
1.25:1
#000000
on
#241C15
needs 3.0:1 (large text)
24px · bottom of viewport
h2 Multivariate & A/B Testing
1.25:1
#000000
on
#241C15
needs 3.0:1 (large text)
24px · bottom of viewport
h2 Multivariate & A/B Testing
1.25:1
#000000
on
#241C15
needs 3.0:1 (large text)
24px · bottom of viewport
Show all checked elements (20)
ElementRatioRequiredFGBGResult
h1 Data-driven marketin…1.25:13.0:1
#000000
#241C15
Fail
h1 Effortless growth, p…1.25:13.0:1
#000000
#241C15
Fail
h1 AI-powered marketing…1.25:13.0:1
#000000
#241C15
Fail
h1 Keep your community …1.25:13.0:1
#000000
#241C15
Fail
h1 Connect with clients…1.25:13.0:1
#000000
#241C15
Fail
h1 Grow your list, lear…1.25:13.0:1
#000000
#241C15
Fail
h2 Most Popular1.25:13.0:1
#000000
#241C15
Fail
h2 Main Menu1.25:13.0:1
#000000
#241C15
Fail
h2 Recommended for your…1.25:13.0:1
#000000
#241C15
Fail
h2 Make Mailchimp1.25:13.0:1
#000000
#241C15
Fail
h2 Marketing that deliv…1.25:13.0:1
#000000
#241C15
Fail
h2 Get started easily w…1.25:13.0:1
#000000
#241C15
Fail
h2 Try our Standard pla…1.25:13.0:1
#000000
#241C15
Fail
h2 Standard1.25:13.0:1
#000000
#241C15
Fail
h2 Phone & Priority Sup…1.25:13.0:1
#000000
#241C15
Fail
h2 Phone & Priority Sup…1.25:13.0:1
#000000
#241C15
Fail
h2 Popup Forms1.25:13.0:1
#000000
#241C15
Fail
h2 Popup Forms1.25:13.0:1
#000000
#241C15
Fail
h2 Multivariate & A/B T…1.25:13.0:1
#000000
#241C15
Fail
h2 Multivariate & A/B T…1.25:13.0:1
#000000
#241C15
Fail

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

A+
Landmark Structure
6 landmarks
PASS
6 landmarks
Info::
<main> landmark present
Info::
1 <nav> landmark(s) found
Info::
Skip navigation link present
Page Structure — as a screen reader sees it
BANNER header NAV MAIN ASIDE CONTENTINFO footer
A
Heading Hierarchy
98 headings
PASS
98 headings
Warning::
Multiple H1 headings (6 found)
A page should have only one H1. Multiple H1s dilute the document outline.
  • H3 Industries and Solutions
  • H4 Industry
  • H4 Solutions
  • H4 Professional Services
  • H3 Integrations
  • H2 Most Popular
  • H3 Most Popular
  • H4 Shopify
  • H4 WooCommerce
  • H4 Canva
  • H4 Zapier
  • H4 Square
  • H4 Wix
  • H4 Squarespace
  • H4 Stripe
  • H4 Salesforce
  • H4 LinkedIn
  • H4 Wordpress
  • H4 Facebook
  • H4 Your Tech Stack
  • H4 For Developers
  • H3 Resources
  • H4 Learn with Mailchimp
  • H4 Mailchimp Presents
  • H4 For Developers
  • H4 Professional Services
  • H3 Account
  • H2 Main Menu
  • H3 Industries and Solutions
  • H4 Industry
  • H4 Solutions
  • H4 Professional Services
  • H3 Integrations
  • H3 Most Popular
  • H4 Your Tech Stack
  • H4 For Developers
  • H3 Resources
  • H4 Learn with Mailchimp
  • H4 Mailchimp Presents
  • H4 For Developers
  • H4 Professional Services
  • H3 Account
  • H1 Data-driven marketing without the complexity
  • H1 Effortless growth, powered by your data duplicate H1
  • H1 AI-powered marketing that brings customers to your front door duplicate H1
  • H1 Keep your community engaged with tools that make email easy duplicate H1
  • H1 Connect with clients, expand your list, and grow your business duplicate H1
  • H1 Grow your list, learn about your audience, and drive more ROI duplicate H1
  • H2 Recommended for your business
  • H3 See what’s working at a glance
  • H3 Personalize every interaction
  • H3 Grow your contact list
  • H3 Switching is as easy as 1, 2, 3
  • H3 Reach more customers with SMS
  • H3 Discover new ways to drive sales
  • H3 Send high-quality content with ease
  • H3 Save time on repetitive tasks
  • H3 Discover 300+ integrations
  • H3 Count on award-winning support
  • H2 Make Mailchimp work for you
  • H2 Marketing that delivers results
  • H3 97% more clicks
  • H3 See up to 30x ROI
  • H3 99% delivery rate
  • H3 Use powerful AI tools
  • H2 Get started easily with a personalized product tour
  • H2 Try our Standard plan for free!
  • H2 Get 15% off our Standard plan
  • H2 Standard
  • H2 Save 15% on the ultimate expert-assisted platform for growth
  • H2 Phone & Priority Support
  • H2 Phone & Priority Support
  • H2 Popup Forms
  • H2 Popup Forms
  • H2 Multivariate & A/B Testing
  • H2 Multivariate & A/B Testing
  • H2 Enhanced marketing automation flows
  • H2 Enhanced marketing automation flows
  • H2 Dedicated Personalized Onboarding
  • H2 Dedicated Personalized Onboarding
  • H2 Predictive Segmentation
  • H2 Predictive Segmentation
  • H2 Premium
  • H2 Plus support for 300+ Integrations
  • H2 Millions of users trust us with their email marketing. You can too.
  • H3 Related Links:
  • H3 Products
  • H3 Resources
  • H3 Community
  • H3 Company
  • H3 Help
  • H2 Why do we use cookies and other tracking technologies?
  • H3 Manage Consent Preferences
  • H4 Essential Website Cookies
  • H4 Performance and Functionality Cookies
  • H4 Advertising (Targeting) Cookies
  • H4 Analytics and Customization Cookies
  • H3 Vendors List

A page should have only one H1. Multiple H1s dilute the document outline.

Why this matters

Multiple H1s blur the page's primary topic — screen-reader users and Google both prefer one H1.

Learn more ▾

HTML5's outline algorithm technically allows multiple H1s within sectioning content, but no browser implements it. In practice: one H1 per page. Use H2-H6 for subsections.

Source: WCAG 2.4.6 / Google Search Central

A+
Form Accessibility
All 25 controls labeled
PASS
All 25 controls labeled
Info::
25 control(s) properly labeled
25 controls
25 labeled
0 placeholder only
0 unlabeled
ControlTypeLabelMethod
goals[sales]checkboxnone
goals[automation]checkboxnone
goals[customers]checkboxnone
goals[analytics]checkboxnone
goals[sms]checkboxnone
goals[relationships]checkboxnone
goals[email]checkboxnone
goals[switch.tool]checkboxnone
#trial--coo-69e7c60b3e86aradioTry for free Try risk-freefor/id
#discount--coo-69e7c60b3e86aradioSave 15% on 10,000+ contactsfor/id
selectselectCurrencyaria-label
#all_plans_contacts_select_1431413755selectContacts Contactsfor/id
#trialInput-standard-104191radioTry for free Try free for 14 daysfor/id
#discountInput-standard-104191radioSave 15% on 10,000+ contacts Save 15% on 10,000+ contactsfor/id
selectselectCurrencyaria-label
#all_plans_contacts_select_2144183159selectContacts Contactsfor/id
#languagePicker-340758463selectThis page is now available in other languages.for/id
#ot-group-id-2checkboxPerformance and Functionality Cookiesfor/id
#ot-group-id-4checkboxAdvertising (Targeting) Cookiesfor/id
#ot-group-id-3checkboxAnalytics and Customization Cookiesfor/id
#vendor-search-handlertextVendor list searcharia-label
#chkbox-idcheckboxcheckbox labelfor/id
#select-all-hosts-groups-handlercheckboxcheckbox labelfor/id
#select-all-vendor-groups-handlercheckboxcheckbox labelfor/id
#select-all-vendor-leg-handlercheckboxcheckbox labelfor/id
A+
Lighthouse Accessibility Audits
Score 97/100 — 2 failing, 29 passed
PASS
97

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. Learn more about prohibited ARIA roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Loading assistant div.mailchimpAssistantV25__container > div.mcaV25Container > div.mcaV25Container__panel > div.mcaV25Container__spinner

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Start Free Trial div.singlePlanCard__column > div.ctaBuyNowWrapper > div.margin--bottom-c3 > a.ctaBuyNow
Cookie Statement div#onetrust-group-container > div#onetrust-policy > div#onetrust-policy-text > a.ot-cookie-policy-link
○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-*]` attributes match their roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Buttons have an accessible name
●Image elements have `[alt]` attributes
●Form elements have associated labels
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●Select elements have associated label elements.
●ARIA attributes are used as specified for the element's role
●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Elements with the `role=text` attribute do not have focusable descendents.
●Background and foreground colors have a sufficient contrast ratio
●Document has a `<title>` element
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Links are distinguishable without relying on color.
●Links have a discernible name
●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
●No element has a `[tabindex]` value greater than 0
●Touch targets have sufficient size and spacing.
●Heading elements appear in a sequentially-descending order
●Document has a main landmark.
●Deprecated ARIA roles were not used
●Identical links have the same purpose.
○`[accesskey]` values are unique
○`button`, `link`, and `menuitem` elements have accessible names
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
○`[role]`s are contained by their required parent element
○ARIA toggle fields have accessible names
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○ARIA IDs are unique
○No form fields have multiple labels
○`<frame>` or `<iframe>` elements have a title
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Skip links are focusable.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○`[lang]` attributes have a valid value
○`<video>` elements contain a `<track>` element with `[kind="captions"]`
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Uses ARIA roles only on compatible elements
○Image elements do not have `[alt]` attributes that are redundant text.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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