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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
84
GRADE
B
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://cms.nar.realtor/sites/default/files/NAR-logo-315.png
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://cms.nar.realtor/sites/default/files/NAR-logo-315.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

nar.realtor

National Association of REALTORS®

The National Association of REALTORS® is an American trade association involved in all aspects of residential and commercial real estate.

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

NAR.REALTOR

National Association of REALTORS®

The National Association of REALTORS® is an American trade association involved in all aspects of residential and commercial real estate.

Preview quality · Facebook A · 85/100
  • og:title — National Association of REALTORS®
  • og:description — The National Association of REALTORS® is an American trade association involved in all aspects of residential and com...
  • og:image — https://cms.nar.realtor/sites/default/files/NAR-logo-315.png
  • og:type — article
  • og:url — https://www.nar.realtor
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

National Association of REALTORS®

nar.realtor

Preview quality · LinkedIn A+ · 100/100
  • og:title — National Association of REALTORS®
  • og:description — The National Association of REALTORS® is an American trade association involved in all aspects of residential and com...
  • og:image — https://cms.nar.realtor/sites/default/files/NAR-logo-315.png

nar.realtor

National Association of REALTORS®

The National Association of REALTORS® is an American trade association involved in all aspects of residential and commercial real estate.

Preview quality · Slack A+ · 100/100
  • og:title — National Association of REALTORS®
  • og:description — The National Association of REALTORS® is an American trade association involved in all aspects of residential and com...
  • og:image — https://cms.nar.realtor/sites/default/files/NAR-logo-315.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

64/100

Site name appears as

Page titleNational Association of REALTORS®
og:site_name
twitter:site
Organization.name

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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