Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 1 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

53/100

Site name appears as

Page title	The New York Public Library
og:site_name	The New York Public Library
twitter:site	@nypl
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

Brand name differs across channels — users see inconsistent identity
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
No Organization schema — Google can't render your logo in the knowledge panel
No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

A+

Links

149 links checked, 149 healthy, 0 broken

PASS

149 links checked, 149 healthy, 0 broken

149 of 149 links are healthy

149 total 149 healthy

200 https://nypl.org/favicon.ico <link>

200 https://www.googletagmanager.com/gtag/js?id=G-P03CNT7C31&cx=... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-RKWC <script>

200 https://nypl.org/scout/_next/static/css/324bf731318319c7.css <link>

200 https://nypl.org/scout/_next/static/chunks/polyfills-42372ed... <script>

200 https://nypl.org/scout/_next/static/chunks/webpack-ad39fe35b... <script>

200 https://nypl.org/scout/_next/static/chunks/framework-3bc9684... <script>

200 https://nypl.org/scout/_next/static/chunks/main-e0143e4eaaf0... <script>

200 https://nypl.org/scout/_next/static/chunks/pages/_app-87b548... <script>

200 https://nypl.org/scout/_next/static/chunks/1f383bf6-5eaad99a... <script>

200 https://nypl.org/scout/_next/static/chunks/c5968a44-09339db0... <script>

200 https://nypl.org/scout/_next/static/chunks/fec483df-fabc1ee4... <script>

200 https://nypl.org/scout/_next/static/chunks/8548-197d8009f521... <script>

200 https://nypl.org/scout/_next/static/chunks/5675-7fae0d4b6ca7... <script>

200 https://nypl.org/scout/_next/static/chunks/3445-8e6fa341edd9... <script>

200 https://nypl.org/scout/_next/static/chunks/6795-75b21ac99b31... <script>

200 https://nypl.org/scout/_next/static/chunks/pages/index-34428... <script>

200 https://nypl.org/scout/_next/static/scout/_buildManifest.js <script>

200 https://nypl.org/scout/_next/static/scout/_ssgManifest.js <script>

200 https://a.omappapi.com/app/js/api.min.css <link>

200 https://googleads.g.doubleclick.net/pagead/viewthroughconver... <script>

200 https://www.nypl.org/accessibility <a>

200 https://www.nypl.org <a>

200 https://www.nypl.org/locations <a>