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https://www.nytimes.com

SEO

· 12 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
96
GRADE
A
FIX
0
REVIEW
0
PASS
11
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
12
11 PASS
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.nytimes.com
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target reachable (self-referencing)
Canonical URL Problem
Page URL https://www.nytimes.com Canonical https://www.nytimes.com Match Self-referencing (correct)
A+
Meta Tags
Title: 66 chars
PASS
Title: 66 chars
Info::
Page title is set
Got: The New York Times - Breaking News, US News, World News and Videos
Info::
Title is 66 characters — may be truncated in search results
Info::
Meta description is 267 characters — truncated on mobile (~160 char limit)
Info::
Title and H1 are well-aligned
Title

"The New York Times - Breaking News, US News, World News and Videos"

66 characters Will truncate
Title: The New York Times - Breaking News, US News, World News and Videos
H1: New York Times - Top Stories
Match: Very different
Robots: Indexable (no restrictions)
A
Content Depth
5600 words, Very Difficult
PASS
5600 words, Very Difficult
Info::
Page has 5600 words — good depth for search engines
Info::
Text-to-HTML ratio is 3%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 16)
5600 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 16

Text-to-HTML Ratio

3% text 97% HTML

36 KB / 1142 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
15 images, 15 descriptive filenames
PASS
15 images, 15 descriptive filenames
Info::
All images have descriptive filenames
15 descriptive
0 hash-based
0 generic
15 total
All images have descriptive filenames and proper SEO attributes.

See Accessibility tab for detailed alt text quality analysis.

A+
Hreflang URL Quality
No hreflang tags on the page
PASS
No hreflang tags on the page
Info::
No hreflang tags on the page
A+
Sitemap Freshness
Sitemap updated within 90 days (699/699 URLs have lastmod)
PASS
Sitemap updated within 90 days (699/699 URLs have lastmod)
Info::
Sitemap actively maintained — newest lastmod: today
Got: 2026-05-09T10:01:49Z
A+
Sitemap × Robots Consistency
No sitemap-vs-robots conflicts detected
PASS
No sitemap-vs-robots conflicts detected
Info::
Sitemap URLs are not blocked by robots.txt
A+
Sitemap Hygiene
Sitemap structure / size look healthy (699 URLs, 610 KB)
PASS
Sitemap structure / size look healthy (699 URLs, 610 KB)
Info::
Sitemap structure / size look healthy (699 URLs)
A+
Markup Quality
No markup-quality issues detected
PASS
No markup-quality issues detected
Info::
No markup-quality issues detected
A+
Schema Markup Audit
2 schema types detected
PASS

Rich result eligibility

WebSite Eligible

Sitelinks search box

Detected schema types

WebSite json-ld → Sitelinks search box
2/2 required · 1/1 recommended
Required fields (Google)
  • name — Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Enables the in-SERP search box
Google's spec for this type
NewsMediaOrganization json-ld
0/0 required

Missing schema opportunities

  • easy

    Article

    Page reads as an article (long body + headline) — add Article schema

    Eligible for top-stories carousel and Discover

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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