Lighthouse Mobile

· 0 checks — Mobile Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
js.hsforms.net/forms/v2.js	300.0 s	193.8 KiB
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.4 KiB
/signals/config/1608923376085520?v=2.9.298&r=stable&domai...	1200.0 s	45.9 KiB
js-na2.hs-analytics.net/analytics/1776352500000/434414.js	300.0 s	42.3 KiB
cdn.transifex.com/live.js	0.0 ms	26.4 KiB
js-na2.hscollectedforms.net/collectedforms.js	300.0 s	26.1 KiB
js-na2.hs-banner.com/434414.js	300.0 s	19.5 KiB
www.google-analytics.com/analytics.js	7200.0 s	20.9 KiB
cdn.bizible.com/scripts/bizible.js	86400.0 s	25.2 KiB
cdn.metadata.io/site-script.js	0.0 ms	4.0 KiB
js-na2.hsadspixel.net/pixels.js	600.0 s	3.9 KiB
rum-static.pingdom.net/prum.min.js	43200.0 s	2.8 KiB
js-na2.hs-scripts.com/434414.js?integration=WordPress&ver=11.3.45	0.0 ms	1.0 KiB
js-na2.hs-scripts.com/434414.js	0.0 ms	885 B
cdn.transifex.com/61e61d27605d4bfb86b4a9fc44bc8547/latest/manifest.jsonp	0.0 ms	856 B
/tr/?id=1608923376085520&ev=PageView&dl=https%3A%2F%2Flif...	0.0 ms	274 B

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]

items: [map[node:map[type:text value:Total] score:0.296635] map[node:map[boundingRect:map[bottom:1535 height:543 left:0 right:412 top:992 width:412] lhId:page-1-SECTION nodeLabel:Discover next-gen performance with Cortex™ AI is in Liftoff’s DNA—it powers ou… path:1,HTML,1,BODY,4,MAIN,1,SECTION selector:body.home > main.lf-content-area > section.wp-block-liftoff-blocks-performance-stats snippet:<section class="wp-block-liftoff-blocks-performance-stats lf-block--performance-stats alig…"> type:node] score:0.296635 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:3899 height:219 left:16 right:396 top:3681 width:380] lhId:page-3-IMG nodeLabel:a > div.lf-block--whats-new-card--content > figure.wp-block-image > img.wp-image-35534 path:1,HTML,1,BODY,4,MAIN,4,SECTION,1,DIV,0,DIV,0,A,0,DIV,0,FIGURE,0,IMG selector:a > div.lf-block--whats-new-card--content > figure.wp-block-image > img.wp-image-35534 snippet:<img loading="lazy" decoding="async" width="1128" height="649" src="https://liftoff.ai/wp-content/uploads/2026/03/whats-new-igaming-900x518.jpg" alt="" class="wp-image-35534" srcset="https://liftoff.ai/wp-content/uploads/2026/03/whats-new-igaming.jpg 1128w,…" sizes="auto, (max-width: 1128px) 100vw, 1128px"> type:node]]] type:subitems]]]

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:56.367 source:map[column:57 line:49 type:source-location url:https://liftoff.ai/wp-content/themes/liftoff/js/refresh2022.js?ver=1770315167 urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:0.978 source:map[column:24083 line:0 type:source-location url:https://liftoff.ai/wp-content/plugins/complianz-gdpr/cookiebanner/js/complianz.min.js?ver=1773735274 urlProvider:network]] map[reflowTime:56.367 source:map[column:37 line:53 type:source-location url:https://liftoff.ai/wp-content/themes/liftoff/js/refresh2022.js?ver=1770315167 urlProvider:network]] map[reflowTime:0.896 source:map[column:3322 line:0 type:source-location url:https://liftoff.ai/wp-content/themes/liftoff/js/refresh2022.js?ver=1770315167 urlProvider:network]]]

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
/css2?family=Poppins%3Aital%2Cwght%400%2C400%3B0%2C500%3B...	751 B	180 ms
/css2?family=Poppins:ital,wght@0,400;0,500;0,600;1,400;1,...	1.1 KiB	867 ms
liftoff.ai/wp-content/plugins/liftoff-blocks/includes/lottie-player.js	98.2 KiB	452 ms
liftoff.ai/wp-content/themes/liftoff/js/refresh2022.js?ver=1770315167	9.7 KiB
liftoff.ai/wp-content/themes/liftoff/js/jquery.waypoints.min.js?ver=lbff5ge0	3.0 KiB
liftoff.ai/wp-content/themes/liftoff/mobile-heroes/mh.js?ver=lbff5ge0	1.9 KiB
liftoff.ai/wp-content/themes/liftoff/js/splitGroupBlock.js?ver=a05dcc51	45.9 KiB	301 ms
liftoff.ai/wp-content/themes/liftoff/js/pageSectionsBlock.js?ver=a05dcc51	30.7 KiB	301 ms
liftoff.ai/wp-content/themes/liftoff/js/wideCardGroupBlock.js?ver=a05dcc51	594 B
liftoff.ai/wp-content/themes/liftoff/js/timelineBlock.js?ver=a05dcc51	382 B
liftoff.ai/wp-content/themes/liftoff/js/openPositionsBlock.js?ver=a05dcc51	728 B
liftoff.ai/wp-content/themes/liftoff/js/largelCarouselBlock.js?ver=a05dcc51	1.0 KiB
liftoff.ai/wp-content/themes/liftoff/js/cardCarouselBlock.js?ver=a05dcc51	1.9 KiB
maxcdn.bootstrapcdn.com/font-awesome/4.6.1/css/font-awesome.min.css	7.0 KiB	830 ms
liftoff.ai/wp-content/themes/liftoff/js/recentResourcesBlock.js?ver=a05dcc51	1.9 KiB
cdn.transifex.com/live.js	26.4 KiB	1.4 s
liftoff.ai/wp-content/themes/liftoff/js/cardLeadershipBlock.js?ver=a05dcc51	793 B
liftoff.ai/wp-content/themes/liftoff/js/accordionBlock.js?ver=a05dcc51	596 B
liftoff.ai/wp-content/themes/liftoff/js/imageSceneBlock.js?ver=a05dcc51	4.0 KiB
liftoff.ai/wp-includes/js/jquery/jquery.min.js?ver=3.7.1	31.0 KiB	301 ms
liftoff.ai/wp-includes/js/dist/vendor/lodash.min.js?ver=4.17.21	25.3 KiB	151 ms
/wp-content/plugins/advanced-custom-fields-pro/assets/bui...	19.0 KiB
liftoff.ai/wp-content/themes/liftoff/js/calloutCarouselBlock.js?ver=a05dcc51	1.4 KiB
liftoff.ai/wp-content/themes/liftoff/css/refresh2022.css?ver=1772499910	35.9 KiB	452 ms
liftoff.ai/wp-content/themes/liftoff/mobile-heroes/styles.css?ver=1.0	15.9 KiB	452 ms
/wp-content/themes/liftoff/style.css?ver=61bb66c11964f308...	1.2 KiB
/wp-content/plugins/complianz-gdpr/assets/css/cookieblock...	918 B
/wp-content/plugins/liftoff-blocks/build/blocks/testimoni...	779 B
/wp-content/plugins/liftoff-blocks/build/blocks/product-c...	1.6 KiB	151 ms
/wp-content/plugins/liftoff-blocks/build/blocks/performan...	826 B
/wp-includes/css/dist/block-library/style.min.css?ver=61b...	15.9 KiB	603 ms
/wp-content/plugins/liftoff-blocks/build/blocks/hero-prod...	783 B
/wp-includes/blocks/search/style.min.css?ver=61bb66c11964...	689 B
/wp-includes/blocks/cover/style.min.css?ver=61bb66c11964f...	1.6 KiB
/wp-includes/blocks/post-comments-form/style.min.css?ver=...	551 B
/wp-includes/blocks/post-featured-image/style.min.css?ver...	399 B	151 ms
/wp-content/plugins/jetpack-layout-grid-FORKED/style.css?...	2.7 KiB	151 ms
/wp-includes/blocks/table/style.min.css?ver=61bb66c11964f...	684 B
/wp-includes/blocks/comments/style.min.css?ver=61bb66c119...	695 B
/wp-includes/blocks/navigation/style.min.css?ver=61bb66c1...	2.3 KiB
/wp-includes/blocks/latest-posts/style.min.css?ver=61bb66...	579 B
/wp-includes/blocks/image/style.min.css?ver=61bb66c11964f...	1.6 KiB	151 ms
/wp-includes/blocks/gallery/style.min.css?ver=61bb66c1196...	1.9 KiB
/wp-includes/blocks/media-text/style.min.css?ver=61bb66c1...	668 B
/wp-includes/blocks/button/style.min.css?ver=61bb66c11964...	649 B
/wp-includes/blocks/social-links/style.min.css?ver=61bb66...	1.6 KiB

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
a > div.lf-block--whats-new-card--content > figure.wp-block-image > img.wp-image-35500 `a > div.lf-block--whats-new-card--content > figure.wp-block-image > img.wp-image-35500`	/wp-content/uploads/2026/03/f515516d171bf2dbb071a32b6663a...	63.8 KiB	25.5 KiB
a > div.lf-block--whats-new-card--content > figure.wp-block-image > img.wp-image-35534 `a > div.lf-block--whats-new-card--content > figure.wp-block-image > img.wp-image-35534`	liftoff.ai/wp-content/uploads/2026/03/whats-new-igaming-900x518.jpg	37.5 KiB	17.0 KiB
div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > img.lf-block--testimonial-card--hero `div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > img.lf-block--testimonial-card--hero`	liftoff.ai/wp-content/uploads/2026/03/king-interview.jpg	133.2 KiB	11.1 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 2.6 s

URL	Time Spent
vungle.com/	906 ms
liftoff.io/	1.7 s
liftoff.ai/	0.0 ms

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS

Why this matters

Performance issues directly impact user engagement and conversion rates.

Element	Layout shift score
Discover next-gen performance with Cortex™ AI is in Liftoff’s DNA—it powers ou… `body.home > main.lf-content-area > section.wp-block-liftoff-blocks-performance-stats`	0.297

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Minifying CSS files can reduce network payload sizes. Learn how to minify CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 60 ms 5.7 KiB

URL	Transfer Size	Est Savings
liftoff.ai/wp-content/themes/liftoff/css/refresh2022.css?ver=1772499910	35.9 KiB	5.7 KiB

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 590 ms 64.5 KiB

URL	Transfer Size	Est Savings
liftoff.ai/wp-content/themes/liftoff/css/refresh2022.css?ver=1772499910	35.6 KiB	33.4 KiB
/wp-includes/css/dist/block-library/style.min.css?ver=61b...	15.9 KiB	15.6 KiB
liftoff.ai/wp-content/themes/liftoff/mobile-heroes/styles.css?ver=1.0	15.6 KiB	15.5 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.6 s 647.8 KiB

URL	Transfer Size	Est Savings
js.hsforms.net/forms/v2.js	186.4 KiB	74.7 KiB
www.googletagmanager.com/gtm.js?id=GTM-NN74CN	156.8 KiB	69.1 KiB
www.googletagmanager.com/gtag/js?id=G-SZLKL9VPCE&cx=c&gtm=4e64f0	153.9 KiB	63.1 KiB
www.googletagmanager.com/gtag/js?id=UA-50843274-3	115.6 KiB	61.9 KiB
www.googletagmanager.com/gtag/js?id=AW-952766775&cx=c&gtm=4e64f0	136.3 KiB	60.6 KiB
liftoff.ai/wp-content/plugins/liftoff-blocks/includes/lottie-player.js	97.9 KiB	55.7 KiB
fast.wistia.com/player.js	54.7 KiB	41.5 KiB
fast.wistia.com/player.js	54.7 KiB	41.1 KiB
liftoff.ai/wp-content/themes/liftoff/js/splitGroupBlock.js?ver=a05dcc51	45.7 KiB	34.1 KiB
connect.facebook.net/en_US/fbevents.js	96.3 KiB	32.1 KiB
liftoff.ai/wp-content/themes/liftoff/js/pageSectionsBlock.js?ver=a05dcc51	30.4 KiB	30.3 KiB
browser.sentry-cdn.com/9.6.1/bundle.min.js	24.6 KiB	21.2 KiB
browser.sentry-cdn.com/9.6.1/bundle.min.js	24.6 KiB	21.1 KiB
liftoff.ai/wp-includes/js/jquery/jquery.min.js?ver=3.7.1	30.8 KiB	20.8 KiB
cdn.bizible.com/scripts/bizible.js	24.8 KiB	20.4 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
liftoff.ai/wp-content/plugins/liftoff-blocks/includes/lottie-player.js	2.1 s	1.4 s	40 ms
liftoff.ai/	1.1 s	64 ms	9.9 ms
Unattributable	974 ms	35 ms	0.0 ms
js-na2.hs-analytics.net/analytics/1776352500000/434414.js	523 ms	377 ms	12 ms
js.hsforms.net/forms/v2.js	320 ms	239 ms	69 ms
fast.wistia.com/player.js	292 ms	228 ms	62 ms
liftoff.ai/wp-content/themes/liftoff/js/refresh2022.js?ver=1770315167	284 ms	47 ms	3.7 ms
www.googletagmanager.com/gtm.js?id=GTM-NN74CN	266 ms	220 ms	40 ms
cdn.transifex.com/live.js	235 ms	180 ms	11 ms
www.googletagmanager.com/gtag/js?id=G-SZLKL9VPCE&cx=c&gtm=4e64f0	232 ms	198 ms	33 ms
www.googletagmanager.com/gtag/js?id=AW-952766775&cx=c&gtm=4e64f0	210 ms	178 ms	31 ms
liftoff.ai/wp-content/themes/liftoff/js/splitGroupBlock.js?ver=a05dcc51	156 ms	34 ms	13 ms
www.googletagmanager.com/gtag/js?id=UA-50843274-3	148 ms	109 ms	37 ms
/signals/config/1608923376085520?v=2.9.298&r=stable&domai...	147 ms	130 ms	15 ms
cdn.bizible.com/scripts/bizible.js	126 ms	102 ms	19 ms
connect.facebook.net/en_US/fbevents.js	114 ms	84 ms	29 ms
www.google-analytics.com/analytics.js	93 ms	63 ms	19 ms
js-na2.hscollectedforms.net/collectedforms.js	92 ms	79 ms	6.7 ms
liftoff.ai/wp-includes/js/jquery/jquery.min.js?ver=3.7.1	56 ms	43 ms	9.5 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	4.0 s
Other	1.6 s
Style & Layout	895 ms
Script Parsing & Compilation	534 ms
Rendering	492 ms
Parse HTML & CSS	160 ms
Garbage Collection	86 ms

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
Intelligence `div.lf-block--product-carousel--items > div.wp-block-liftoff-blocks-product-carousel-item > div.lf-block--product-carousel-item--header > img.lf-block--product-carousel-item--header-icon`	liftoff.ai/wp-content/uploads/2026/03/intelligence-icon.svg
Accelerate `div.lf-block--product-carousel--items > div.wp-block-liftoff-blocks-product-carousel-item > div.lf-block--product-carousel-item--header > img.lf-block--product-carousel-item--header-icon`	liftoff.ai/wp-content/uploads/2026/03/accelerate-icon.svg
Monetize `div.lf-block--product-carousel--items > div.wp-block-liftoff-blocks-product-carousel-item > div.lf-block--product-carousel-item--header > img.lf-block--product-carousel-item--header-icon`	liftoff.ai/wp-content/uploads/2026/03/monetize-icon.svg
Vungle Exchange `div.lf-block--product-carousel--items > div.wp-block-liftoff-blocks-product-carousel-item > div.lf-block--product-carousel-item--header > img.lf-block--product-carousel-item--header-icon`	liftoff.ai/wp-content/uploads/2026/03/vungleexchange-icon.svg
Creative `div.lf-block--product-carousel--items > div.wp-block-liftoff-blocks-product-carousel-item > div.lf-block--product-carousel-item--header > img.lf-block--product-carousel-item--header-icon`	liftoff.ai/wp-content/uploads/2026/03/creative-icon.svg

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Optimize DOM size

●Font display

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify JavaScript

●Avoids enormous network payloads Total size was 2,415 KiB

●User Timing marks and measures 5 user timings

●Avoid long main-thread tasks 20 long tasks found

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 40 ms

●Server Backend Latencies 980 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 190 ms

○INP breakdown

○LCP request discovery

○Avoid non-composited animations

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. Learn more about prohibited ARIA roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
VEGAS `div#animation > svg > g > g#1362`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Names and labels

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > button.lf-block--testimonial-card--playbtn `div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > button.lf-block--testimonial-card--playbtn`
div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > button.lf-block--testimonial-card--playbtn `div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > button.lf-block--testimonial-card--playbtn`

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > img.lf-block--testimonial-card--hero `div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > img.lf-block--testimonial-card--hero`
div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > img.lf-block--testimonial-card--hero `div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > img.lf-block--testimonial-card--hero`
div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > img.lf-block--testimonial-card--hero `div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > img.lf-block--testimonial-card--hero`
div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > img.lf-block--testimonial-card--hero `div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > img.lf-block--testimonial-card--hero`
div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > img.lf-block--testimonial-card--hero `div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > img.lf-block--testimonial-card--hero`

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#lf-footer > div.footer-container > div.brand-logo-container > a `div#lf-footer > div.footer-container > div.brand-logo-container > a`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
First name `form#hsForm_0bc5e290-a389-4e3b-9ae9-b3ab78d27e5d > div.hs_firstname > label#label-firstname-0bc5e290-a389-4e3b-9ae9-b3ab78d27e5d > span`
Last name `form#hsForm_0bc5e290-a389-4e3b-9ae9-b3ab78d27e5d > div.hs_lastname > label#label-lastname-0bc5e290-a389-4e3b-9ae9-b3ab78d27e5d > span`
Company name `form#hsForm_0bc5e290-a389-4e3b-9ae9-b3ab78d27e5d > div.hs_company > label#label-company-0bc5e290-a389-4e3b-9ae9-b3ab78d27e5d > span`
Email `form#hsForm_0bc5e290-a389-4e3b-9ae9-b3ab78d27e5d > div.hs_email > label#label-email-0bc5e290-a389-4e3b-9ae9-b3ab78d27e5d > span`
© 2025 LIFTOFF, INC. `div#lf-footer > div.footer-container > div.bottom-container > h6.company`

These are opportunities to improve the legibility of your content.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
“Over the past year, we migrated many of our campaigns to Liftoff’s next-genera… `div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > div.lf-block--testimonial-card--content > h4.wp-block-heading`
© 2025 LIFTOFF, INC. `div#lf-footer > div.footer-container > div.bottom-container > h6.company`

These are opportunities to improve keyboard navigation in your application.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
form#hsForm_0bc5e290-a389-4e3b-9ae9-b3ab78d27e5d > div.hs_submit > div.actions > input.hs-button `form#hsForm_0bc5e290-a389-4e3b-9ae9-b3ab78d27e5d > div.hs_submit > div.actions > input.hs-button`

These items highlight common accessibility best practices.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Input buttons have discernible text.

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●`[lang]` attributes have a valid value

●Document has a main landmark.

●Deprecated ARIA roles were not used

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○`<input type="image">` elements have `[alt]` text

○Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

○List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○No element has a `[tabindex]` value greater than 0

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Elements with visible text labels have matching accessible names.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
AttributionReporting	connect.facebook.net/en_US/fbevents.js line 279, col 769

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
liftoff.ai/%E2%80%9C/js.hs-scripts.com/434414.js	`Failed to load resource: the server responded with a status of 404 ()`

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate clickjacking with XFO or CSP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
liftoff.ai/blog/cortex-ml-patform-announcement/	Learn more
liftoff.ai/accelerate/	Learn more
liftoff.ai/monetize/	Learn more
liftoff.ai/exchange/	Learn more
liftoff.ai/creative/	Learn more
liftoff.ai/intelligence/	Learn more
liftoff.ai/resources/case-study/king/	Learn more
liftoff.ai/resources/case-study/prizepicks/	Learn more

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > img.lf-block--testimonial-card--hero `div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > img.lf-block--testimonial-card--hero`
div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > img.lf-block--testimonial-card--hero `div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > img.lf-block--testimonial-card--hero`
div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > img.lf-block--testimonial-card--hero `div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > img.lf-block--testimonial-card--hero`
div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > img.lf-block--testimonial-card--hero `div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > img.lf-block--testimonial-card--hero`
div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > img.lf-block--testimonial-card--hero `div.lf-block--testimonials--content > div.lf-block--testimonials--cards > div.wp-block-liftoff-blocks-testimonial-card > img.lf-block--testimonial-card--hero`

Canonical links suggest which URL to show in search results. Learn more about canonical links.

Why this matters

Informational: a Permissions-Policy directive showing feature -> allowed origins.

Source: MDN Permissions-Policy

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Document has a valid `hreflang`