Global Performance
6/6 locations ✓Acceptable global latency — average 252ms across 6 locations, fastest from Amsterdam (81ms), slowest from Sao Paulo (451ms). No CDN detected. Cache-Control disables caching (no-store).
Audit overview
Compliance needs attention; the rest of the categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Cookie 'hbMarketSession' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
1 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
113 HTTP requests — consider bundling or reducing
High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.
2 publicly-accessible JavaScript source map(s)
Source maps reveal original source code (variable names, comments, file structure) and are shipped to production by mistake almost universally. The standard fix is a one-line build-tool config change.
3 render-blocking <script src> tag(s) without async/defer
Performance issues directly impact user engagement and conversion rates.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
SEK 6,163 investment → SEK 65,084/month returns + EUR 120,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~30%.
- Page takes 5.9s to loadUsers abandon at ~3s — you're 3.4s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 863msClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 3 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Cost of inaction
Compliance Risk
€120,500,000
- No privacy policy link detectedGDPR: EUR 10,000 – EUR 20,000,000
- 5 non-essential cookie(s) set without consent bannerGDPR: EUR 5,000 – EUR 10,000,000
- 5 non-essential cookie(s) set without consent bannerGDPR: EUR 10,000 – EUR 20,000,000
- 5 non-essential cookie(s) set without consent bannerePrivacy Directive: EUR 5,000 – EUR 100,000,000
- Trackers detected but no cookie policy foundGDPR: EUR 5,000 – EUR 10,000,000
- Trackers detected but no cookie policy foundGDPR: EUR 10,000 – EUR 20,000,000
- Trackers detected but no cookie policy foundePrivacy Directive: EUR 5,000 – EUR 100,000,000
- Trackers detected but no privacy policy foundGDPR: EUR 10,000 – EUR 20,000,000
- 1 tracking cookie(s) set before consent interactionGDPR: EUR 5,000 – EUR 10,000,000
- 1 tracking cookie(s) set before consent interactionGDPR: EUR 10,000 – EUR 20,000,000
- 1 tracking cookie(s) set before consent interactionePrivacy Directive: EUR 5,000 – EUR 100,000,000
- Privacy Policy not detectedGDPR: EUR 10,000 – EUR 20,000,000
- 2 of 2 <nav> elements are unlabeledEAA: EUR 1,000 – EUR 500,000
- Skip navigation link is missing (WCAG 2.4.1)EAA: EUR 1,000 – EUR 500,000
- No headings foundEAA: EUR 1,000 – EUR 500,000
Bounce-Rate Cost
SEK 36,230 /mo
+29.7pp bounce · ~2,967 lost visitors/mo
CPC: SEK 12.21
Bandwidth Waste
SEK 6.45 /mo
7665.0 MB/mo × 0.842 SEK/GB
- Optimize transfer: save ~766 KB per page loadSaves SEK 6.45/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 2 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.55 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
5.85 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
863 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.029
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
4.06 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
10.83 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
671 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.23 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
50 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.004
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.30 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
1.45 s
Categories
8Performance
113 HTTP requests — consider bundling or reducing
Security
Cookie 'hbMarketSession' is missing the Secure flag
Accessibility
1 link(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 86+ on Compliance; you're at 56 — closing this gap is the highest-leverage improvement.
Technology stack
Foundation, on JSS
Stack Architecture
ABLyft 
BugSnag 
Dynatrace 
Google Tag Manager 
PayPal 
Zipkin 
Cart Functionality 
Foundation Google Play app HSTS 
HTTP/3 Native app preferred 
Open Graph 
React 18.3.1
Stencil 
Usercentrics 
JSS All Detected Technologies (17)
JSS is an authoring tool for CSS which allows you to use JavaScript to describe styles in a declarative, conflict-free and reusable way.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Open Graph is a protocol that is used to integrate any web page into the social graph.
React is an open-source JavaScript library for building user interfaces or UI components.
Stenciljs is an open-source web component compiler that enables developers to create reusable, interoperable UI components that can work across different frameworks and platforms.
Usercentrics is a SaaS enterprise solution for Consent Management (CMP) that helps enterprise customers to obtain, manage and document the user consent.
ABlyft is an A/B-Testing Platform made for developers.
Bugsnag is a cross-platform error monitoring, reporting, and resolution software.
Dynatrace is a technology company that produces a software intelligence platform based on artificial intelligence to monitor and optimise application performance and development, IT infrastructure, and user experience for businesses and government agencies throughout the world.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.
Observations (2)
No build tool detected
A framework (Foundation) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
17 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (89)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · Cookie 'hbMarketSession' is missing the Secure flag
- · 1 link(s) with no accessible text
- · 2 publicly-accessible JavaScript source map(s)
Sprint 2: Core Fixes
+2Medium effort, high structural impact
- · 3 render-blocking <script src> tag(s) without async/defer
- · 113 HTTP requests — consider bundling or reducing