Content
· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FImage OptimizationAction5 issues found across 22 imagesFIX
BLinks195 links checked, 192 healthy, 3 brokenREVIEW
Broken Links (3)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://www.googletagmanager.com | <link> | Not Found |
| 404 | https://www.googleadservices.com | <link> | Not Found |
| 404 | https://media.hornbach.se | <link> | Not Found |
Redirects (1)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://www.hornbach.se/varuhusinfo/ | https://www.hornbach.se/varuhusinfo/ | <a> | 0 |
CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
C
68/100
Site name appears as
| Page title | Hitta | |
| og:site_name | HORNBACH | |
| twitter:site | — | |
| Organization.name | HORNBACH Byggmarknad AB |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
14/20og:image set; twitter:image missing
Meta completeness
14/20Organization schema
15/15has name, logo + url
Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- twitter:card missing
- Consider adding contactPoint — helps appear in "contact us" rich results
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
66 charsTitles over 60 characters may be truncated in social sharing previews.
25–60 charsog:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview
www.hornbach.se
HORNBACH - Byggvaruhuset för dina byggprojekt och trädgårdsprojekt
HORNBACH har en passion för alla som inte räds att anstränga sig när det behövs. Vi älskar de som med enbart kraften i sina händer skapar och förändrar.
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — falling back from og:image
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
WWW.HORNBACH.SE
HORNBACH - Byggvaruhuset för dina byggprojekt och trädgårdsprojekt
HORNBACH har en passion för alla som inte räds att anstränga sig när det behövs. Vi älskar de som med enbart kraften i sina händer skapar och förändrar.
Title will be truncated (69 chars / 60 max)
Description will be truncated (197 chars / 155 max)
- og:title — HORNBACH - Byggvaruhuset för dina byggprojekt och trädgårdsprojekt
- og:description — HORNBACH har en passion för alla som inte räds att anstränga sig när det behövs. Vi äls...
- og:image — https://media.hornbach.se/cms/global/chke2-cd/6f3e258800a995493e83b1ca234c31/og-image-1200x630px-hornbach.jpg
- og:type — website
- og:url — https://www.hornbach.se/
- og:site_name — HORNBACH
Title will be truncated on Facebook (69 chars, max 60)
→ Shorten og:title to ≤60 characters
Description will be truncated on Facebook (197 chars, max 155)
→ Tighten og:description to ≤155 characters
HORNBACH - Byggvaruhuset för dina byggprojekt och trädgårdsprojekt
www.hornbach.se
Description will be truncated (197 chars / 150 max)
- og:title — HORNBACH - Byggvaruhuset för dina byggprojekt och trädgårdsprojekt
- og:description — HORNBACH har en passion för alla som inte räds att anstränga sig när det behövs. Vi äls...
- og:image — https://media.hornbach.se/cms/global/chke2-cd/6f3e258800a995493e83b1ca234c31/og-image-1200x630px-hornbach.jpg
Description will be truncated on LinkedIn (197 chars, max 150)
→ Tighten og:description to ≤150 characters
www.hornbach.se
HORNBACH - Byggvaruhuset för dina byggprojekt och trädgårdsprojekt
HORNBACH har en passion för alla som inte räds att anstränga sig när det behövs. Vi älskar de som med enbart kraften i sina händer skapar och förändrar.
- og:title — HORNBACH - Byggvaruhuset för dina byggprojekt och trädgårdsprojekt
- og:description — HORNBACH har en passion för alla som inte räds att anstränga sig när det behövs. Vi äls...
- og:image — https://media.hornbach.se/cms/global/chke2-cd/6f3e258800a995493e83b1ca234c31/og-image-1200x630px-hornbach.jpg
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |
A+Open Graph / Twitter Card DepthOG image dimensions and Twitter card configuration look healthyPASS
A+Structured Data2 JSON-LD block(s) found — structured data is well configured.PASS
Adding "description" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "potentialAction" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "HORNBACH Baumarkt AG",
"url": "https://www.hornbach.se/"
}{
"@context": "http://schema.org",
"@type": "Organization",
"name": "HORNBACH Byggmarknad AB",
"url": "https://www.hornbach.se/",
"logo": "https://media.hornbach.se/cms/se/hb-logo-sv.svg",
"sameAs": [
"https://www.facebook.com/hornbachsverige/",
"https://www.youtube.com/user/HORNBACHsverige",
"https://twitter.com/hornbachsverige",
"https://www.instagram.com/hornbachsverige/"
]
}