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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
93
GRADE
A
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://ww2.kqed.org/app/uploads/2020/02/KQED-OG-Image@1x.png
Info::
og:title is long (71 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 71 chars Expected: 25–60 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://ww2.kqed.org/app/uploads/2020/02/KQED-OG-Image@1x.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 71 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

kqed.org

KQED | News, Radio, Podcasts, TV | Public Media for Northern California

KQED provides public radio, television, and independent reporting on issues that matter to the Bay Area. We’re the NPR and PBS member station for Northern California.

Preview quality · Twitter/X A+ · 95/100

Title will be truncated (71 chars / 70 max)

  • twitter:card — summary_large_image
  • twitter:title — KQED | News, Radio, Podcasts, TV | Public Media for Northern California
  • twitter:description — KQED provides public radio, television, and independent reporting on issues that matter to the Bay Area. We’re the NP...
  • twitter:image — https://ww2.kqed.org/app/uploads/2020/02/KQED-OG-Image@1x.png

  • Title will be truncated on Twitter/X (71 chars, max 70)

    → Shorten the title to ≤70 characters

KQED.ORG

KQED | News, Radio, Podcasts, TV | Public Media for Northern California

KQED provides public radio, television, and independent reporting on issues that matter to the Bay Area. We’re the NPR and PBS member station for Northern California.

Preview quality · Facebook B · 75/100

Title will be truncated (71 chars / 60 max)

Description will be truncated (168 chars / 155 max)

  • og:title — KQED | News, Radio, Podcasts, TV | Public Media for Northern California
  • og:description — KQED provides public radio, television, and independent reporting on issues that matter to the Bay Area. We’re the NP...
  • og:image — https://ww2.kqed.org/app/uploads/2020/02/KQED-OG-Image@1x.png
  • og:type — website
  • og:url — https://www.kqed.org
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Title will be truncated on Facebook (71 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (168 chars, max 155)

    → Tighten og:description to ≤155 characters

KQED | News, Radio, Podcasts, TV | Public Media for Northern California

kqed.org

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (168 chars / 150 max)

  • og:title — KQED | News, Radio, Podcasts, TV | Public Media for Northern California
  • og:description — KQED provides public radio, television, and independent reporting on issues that matter to the Bay Area. We’re the NP...
  • og:image — https://ww2.kqed.org/app/uploads/2020/02/KQED-OG-Image@1x.png

  • Description will be truncated on LinkedIn (168 chars, max 150)

    → Tighten og:description to ≤150 characters

kqed.org

KQED | News, Radio, Podcasts, TV | Public Media for Northern California

KQED provides public radio, television, and independent reporting on issues that matter to the Bay Area. We’re the NPR and PBS member station for Northern California.

Preview quality · Slack A+ · 100/100
  • og:title — KQED | News, Radio, Podcasts, TV | Public Media for Northern California
  • og:description — KQED provides public radio, television, and independent reporting on issues that matter to the Bay Area. We’re the NP...
  • og:image — https://ww2.kqed.org/app/uploads/2020/02/KQED-OG-Image@1x.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 91/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

58/100

Site name appears as

Page titleKQED
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "NewsMediaOrganization" — unable to validate specific properties

JSON-LD Blocks

Block 1 : NewsMediaOrganization
18 properties Valid
{
  "@context": "https://schema.org",
  "@type": "NewsMediaOrganization",
  "name": "KQED Inc.",
  "description": "KQED serves the people of Northern California with a community-supported alternative to commercial media. We provide people with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone; and engage audiences to share their stories. We help students and teachers thrive in 21st century classrooms, and take people of all ages on journeys of exploration—exposing them to new people, places and ideas.",
  "logo": "https://cdn.kqed.org/wp-content/uploads/2023/04/KQED-logo_Black-01.png",
  "url": "https://www.kqed.org",
  "areaServed": [
    {
      "@type": "AdministrativeArea",
      "name": "San Francisco Bay Area",
      "sameAs": "https://en.wikipedia.org/wiki/San_Francisco_Bay_Area"
    },
    {
      "@type": "AdministrativeArea",
      "name": "Sacramento Metropolitan Area",
      "sameAs": "https://en.wikipedia.org/wiki/Sacramento_metropolitan_area"
    },
    {
      "@type": "AdministrativeArea",
      "name": "Northern California MegaRegion",
      "sameAs": "https://en.wikipedia.org/wiki/Northern_California_megaregion"
    }
  ],
  "sameAs": [
    "https://www.facebook.com/KQED",
    "https://twitter.com/KQED",
    "https://www.instagram.com/kqed/",
    "https://www.tiktok.com/@kqedofficial",
    "https://www.linkedin.com/company/kqed",
    "https://www.youtube.com/channel/UCeC0IOo7i1P_61zVUWbJ4nw"
  ],
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "contactType": "Member Services",
      "telephone": "+1-415-553-2150"
    },
    {
      "@type": "ContactPoint",
      "contactType": "KQED News Tips",
      "telephone": "+1-415-553-2361",
      "email": "assignmentdesk@kqed.org"
    },
    {
      "@type": "ContactPoint",
      "contactType": "Gift Planning",
      "telephone": "+1-415-553-2230",
      "email": "legacy@kqed.org"
    },
    {
      "@type": "ContactPoint",
      "contactType": "Perspectives",
      "telephone": "+1-415-553-2108",
      "email": "myperspective@kqed.org"
    },
    {
      "@type": "ContactPoint",
      "contactType": "Forum",
      "telephone": "+1-866-733-6786",
      "email": "forum@kqed.org"
    }
  ],
  "diversityPolicy": "https://www.kqed.org/about/dei",
  "ethicsPolicy": "https://www.kqed.org/about/code-ethics",
  "missionCoveragePrioritiesPolicy": "https://www.kqed.org/about/who-is-kqed-and-what-do-we-do",
  "masthead": "https://www.kqed.org/about/editorial-and-programming-leadership",
  "publishingPrinciples": "https://www.kqed.org/about/what-are-our-editorial-policies-and-practices",
  "telephone": "+1-415-864-2000",
  "duns": "004770921",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "2601 Mariposa Street",
    "addressLocality": "San Francisco",
    "addressRegion": "CA",
    "postalCode": "94110",
    "addressCountry": "US"
  },
  "subOrganization": [
    {
      "@type": "RadioStation",
      "name": "KQED-FM",
      "url": "https://www.kqed.org/radio",
      "description": "KQED Public Radio is a leading public radio station providing informative and engaging news, culture, and entertainment programming to listeners in the San Francisco Bay Area.",
      "areaServed": {
        "@type": "AdministrativeArea",
        "name": "San Francisco Bay Area",
        "sameAs": "https://en.wikipedia.org/wiki/San_Francisco_Bay_Area"
      },
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "2601 Mariposa Street",
        "addressLocality": "San Francisco",
        "addressRegion": "CA",
        "postalCode": "94110",
        "addressCountry": "US"
      }
    },
    {
      "@type": "TelevisionStation",
      "name": "KQED",
      "url": "https://www.kqed.org/tv",
      "description": "KQED broadcasts the best available programs from PBS, APT, and other distributors, and also produces its own unique national and local programs.",
      "areaServed": {
        "@type": "AdministrativeArea",
        "name": "San Francisco Bay Area",
        "sameAs": "https://en.wikipedia.org/wiki/San_Francisco_Bay_Area"
      },
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "2601 Mariposa Street",
        "addressLocality": "San Francisco",
        "addressRegion": "CA",
        "postalCode": "94110",
        "addressCountry": "US"
      }
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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