Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

1 PASS 2 REVIEW 2 FIX

Links

Action

146 links checked, 135 healthy, 7 broken

FIX

146 links checked, 135 healthy, 7 broken

135 of 146 links are healthy

Broken link: https://fonts.googleapis.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://www.washington.edu/home/feed/

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://www.washington.edu/home/comments/feed/

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://www.washington.edu/home/xmlrpc.php?rsd

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Long redirect chain: http://uw.edu/studentlife (3 hops)

Long redirect chain: http://uw.edu/parents (3 hops)

Long redirect chain: http://uw.edu/facultystaff (3 hops)

Long redirect chain: http://uw.edu/alumni (3 hops)

Broken link: https://research.washington.edu/centers/

Found in <a href>. Get "https://research.washington.edu/centers/": context deadline exceeded

Got: unreachable

Broken link: https://www.instagram.com/uofwa/

Found in <a href>. Returns HTTP 429.

Got: HTTP 429

Broken link: https://di.rlcdn.com/406006.gif?pdata=partner%3Dtap373787...

Found in <img src>. Returns HTTP 451.

Got: HTTP 451

146 total 134 healthy 7 broken 5 redirects

Broken Links (8)

Status	URL	Found in	Error
404	https://fonts.googleapis.com	`<link>`	Not Found
404	https://www.washington.edu/home/feed/	`<link>`	Not Found
404	https://www.washington.edu/home/comments/feed/	`<link>`	Not Found
404	https://www.washington.edu/home/xmlrpc.php?rsd	`<link>`	Not Found
ERR	https://research.washington.edu/centers/	`<a>`	Get "https://research.washington.edu/cen...
429	https://www.instagram.com/uofwa/	`<a>`	Too Many Requests
451	https://di.rlcdn.com/406006.gif?pdata=partner%3Dta...	`<img>`	HTTP 451
403	https://www.uwmedicine.org/?utm_source=quicklinks&...	`<a>`	Forbidden

Redirects (5)

URL	Destination	Found in
https://my.uw.edu/?utm_source=quicklinks...	https://my.uw.edu/?utm_source=quicklinks...	`<a>`
https://hfs.uw.edu/Husky-Card-Services/?...	https://hfs.uw.edu/Husky-Card-Services/?...	`<a>`
http://www.washington.edu/uaa/advising/d...	http://www.washington.edu/uaa/advising/d...	`<a>`
https://myuwgiving.gifts.washington.edu/...	https://myuwgiving.gifts.washington.edu/...	`<a>`
https://my.uw.edu/	https://my.uw.edu/	`<a>`

200 https://nexus.ensighten.com/choozle/17098/code/1fc8553a68608... <script>

200 https://nexus.ensighten.com/choozle/17098/code/d3d14424fac71... <script>

200 https://info.discoveruw.org/mtc.js <script>

200 https://nexus.ensighten.com/choozle/17098/serverComponent.ph... <script>

200 https://connect.facebook.net/signals/config/399563999042319?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://www.clarity.ms/tag/9gkmyab2zh <script>

200 https://siteimproveanalytics.com/js/siteanalyze_47642.js <script>

200 https://script.crazyegg.com/pages/scripts/0128/7159.js <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-4532109&cx=c&... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-11078980387&c... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-16646132057&c... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-JLHM9WH4JV&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-3T65WK0BM8&cx=... <script>

200 https://scripts.clarity.ms/0.8.59/clarity.js <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-KQ6QQBT <script>

200 https://www.clarity.ms/tag/ops6ogokc6?ref=wordpress <script>

200 https://www.washington.edu <link>

200 https://www.washington.edu/static/home/wp-content/themes/uw-... <link>

200 https://fonts.googleapis.com/css?family=Open+Sans%3A400itali... <link>

200 https://www.washington.edu/static/home/wp-content/themes/bou... <link>

200 https://www.washington.edu/static/home/wp-includes/js/unders... <script>

200 https://www.washington.edu/static/home/wp-includes/js/jquery... <script>

200 https://www.washington.edu/static/home/wp-includes/js/backbo... <script>

200 https://www.washington.edu/static/home/wp-content/themes/uw-... <script>

200 https://www.washington.edu/static/home/wp-content/themes/bou... <script>

200 https://subscribe.gifts.washington.edu/Scripts/uwmunchkin/uw... <script>

200 https://googleads.g.doubleclick.net/pagead/viewthroughconver... <script>

200 https://munchkin.marketo.net/munchkin.js <script>

200 https://www.washington.edu/calendar/?utm_source=quicklinks&u... <a>

200 https://directory.uw.edu/?utm_source=quicklinks&utm_medium=c... <a>

200 https://lib.uw.edu/?utm_source=quicklinks&utm_medium=click&u... <a>

200 https://map.uw.edu/?utm_source=quicklinks&utm_medium=click&u... <a>

200 https://www.washington.edu/news/?utm_source=quicklinks&utm_m... <a>

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

38/100

Site name appears as

Page title	UW Homepage
og:site_name	UW Homepage
twitter:site	@uw
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
No favicon link tags detected — browsers fall back to the generic globe
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:description

The og:description tag controls the description in social sharing previews.

og:title is short (22 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 22 chars Expected: 25–60 chars

Missing og:type

The og:type tag helps social platforms categorize the content.

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 22 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

washington.edu

The UW, powered by you

No description

Preview quality · Twitter/X A · 85/100

twitter:card — summary_large_image
twitter:title — falling back from og:title
twitter:description — falling back from <meta name=description>
twitter:image — falling back from og:image

WASHINGTON.EDU

The UW, powered by you

No description

Preview quality · Facebook B · 80/100

og:title — The UW, powered by you
og:description — falling back from <meta name=description>
og:image — https://uw-s3-cdn.s3.us-west-2.amazonaws.com/wp-content/uploads/sites/81/2026/04/15134254/HGD-tile.png
og:type — Add og:type — Recommended — tells Facebook the content category
og:url — https://www.washington.edu/home/
og:site_name — UW Homepage

The UW, powered by you

washington.edu

Preview quality · LinkedIn A+ · 95/100

og:title — The UW, powered by you
og:description — falling back from <meta name=description>
og:image — https://uw-s3-cdn.s3.us-west-2.amazonaws.com/wp-content/uploads/sites/81/2026/04/15134254/HGD-tile.png

washington.edu

The UW, powered by you

No description

Preview quality · Slack A+ · 95/100

og:title — The UW, powered by you
og:description — falling back from <meta name=description>
og:image — https://uw-s3-cdn.s3.us-west-2.amazonaws.com/wp-content/uploads/sites/81/2026/04/15134254/HGD-tile.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 88/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description		⚠	⚠	⚠
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.