https://jsonline.com
SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
93
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
76 PASS
A+Canonical URLProperly configuredPASS
Canonical URL
Properly configured
Properly configured
Info::
Canonical tag present
Got: https://www.jsonline.com/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target reachable (self-referencing)
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://jsonline.com Canonical https://www.jsonline.com/ Match Self-referencing (correct)
AMeta TagsTitle: 85 charsPASS
Meta Tags
Title: 85 chars
Title: 85 chars
Info::
Page title is set
Got: Milwaukee Journal Sentinel - Milwaukee and Wisconsin breaking news and investigations
Warning::
Title is 85 characters — will be truncated in search results
Title
"Milwaukee Journal Sentinel - Milwaukee and Wisconsin breaking news and investigations"
85 characters Will truncate
Robots: Indexable (no restrictions)
AContent Depth1035 words, DifficultPASS
Content Depth
1035 words, Difficult
1035 words, Difficult
Info::
Page has 1035 words — good depth for search engines
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 15)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 15
Text-to-HTML Ratio
1% text 99% HTML
6 KB / 562 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Why this matters
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
A+Internal Links37 internal, 138 externalPASS
Internal Links
37 internal, 138 external
37 internal, 138 external
Info::
37 internal links (21%)
Info::
89% of links use descriptive anchor text
Info::
37 internal / 138 external links
Link Distribution
21% internal (37) 79% external (138)
Anchor Text Quality
155 Descriptive 20 Empty
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | /news/ | 2 |
| 2 | /shopping/ | 2 |
| 3 | /sports/ | 2 |
| 4 | /business/ | 2 |
| 5 | 2 | |
| 6 | /real-estate | 2 |
| 7 | /story/sports/college/uw/2026/04/21/wisconsin-badgers-basketball-transfer-john-blackwell-commits-to-duke-blue-devils/89722226007/ | 1 |
| 8 | /story/news/local/milwaukee-journal-sentinel-about-us/86974569007/ | 1 |
| 9 | /story/news/politics/2026/04/21/republican-paul-wassgren-drops-out-of-7th-congressional-district-race/89721580007/ | 1 |
| 10 | /story/news/obituaries/2026/04/21/daniel-bice-veteran-wisconsin-political-reporter-columnist-dies-at-62/89713703007/ | 1 |
Top External Domains
| Domain | Links |
|---|---|
| www.jsonline.com | 48 |
| popup.taboola.com | 31 |
| cm.jsonline.com | 11 |
| subscribe.jsonline.com | 4 |
| www.usatoday.com | 3 |
| new.evvnt.com | 2 |
| profile.jsonline.com | 2 |
| xeviourl.cc | 2 |
| usatoday.gannettcontests.com | 2 |
| www.gannett.com | 2 |
A+Image SEO53 images, 37 descriptive filenamesPASS
Image SEO
53 images, 37 descriptive filenames
53 images, 37 descriptive filenames
Info::
16 image(s) have hash/generic filenames
Info::
36 image(s) missing alt text — see Accessibility tab
37 descriptive
3 hash-based
13 generic
53 total
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| 86978018007-getty-2244073747.jpg | descriptive | ✗ | 1 |
| 88656624007-usatsi-28223467.jpg | descriptive | ✗ | 1 |
| 89690619007-gan-20260417-snv-na-2-0082.jpg | descriptive | ✗ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| 89708702007-20260302-t-212304-z-643992303-rc-2-lwjaufs-8-c-rtrmadp-3-irancrisisusa.JPG | descriptive | ✗ | 1 |
| 89708352007-lock-1.jpeg | descriptive | ✗ | 1 |
| 72001264007-western-district-of-wisconsin.jpeg | descriptive | ✗ | 1 |
| 636130113107944496-MJS-police-web-photo---4889-De-Sisti.JPG | descriptive | ✗ | 1 |
| 89407571007-usatsi-28028827-168422459-lowres.jpg | descriptive | ✗ | 1 |
| 85806503007-packers-23-72.jpg | descriptive | ✗ | 1 |
| b64aa91f-7cdb-447c-9865-b0428c95946f-AIMSproposal.png | hash | ✗ | 2 |
Current: b64aa91f-7cdb-447c-9865-b0428c95946f-AIMSproposal.png Suggested: pmjs.png | |||
| 89702611007-bobcats-are-captured-by-trail-cam-snapshot-wisconsin-photo.jpg | descriptive | ✗ | 1 |
| 89704365007-wayne-hsiung-arrested-at-ridglan-farms.jpeg | descriptive | ✗ | 1 |
| 89669692007-mjs-cwcflood-ae-002.JPG | descriptive | ✗ | 1 |
| 89671295007-ou-arkansas-softball-13.JPG | descriptive | ✗ | 1 |
| 89479026007-gan-20260405-dam-sm-8-011.jpg | descriptive | ✗ | 1 |
| 3eec2e26-7fbb-43ce-ac62-bc1913be9758-CNI_WNT_MOSQUITO_0619_13571645.JPG | hash | ✗ | 2 |
Current: 3eec2e26-7fbb-43ce-ac62-bc1913be9758-CNI_WNT_MOSQUITO_0619_13571645.JPG Suggested: pmjs.JPG | |||
| 89701864007-beagle-1.jpg | descriptive | ✗ | 1 |
| 89493322007-mjs-260406-pfa-sbills-012.jpg | descriptive | ✗ | 1 |
| 83521329007-gridlifera-24.jpg | descriptive | ✗ | 1 |
| 89708298007-mjs-masl-wave-blast-51.jpg | descriptive | ✗ | 1 |
| 86776649007-gan-20251018-lbm-usa-037.JPG | descriptive | ✗ | 1 |
| 636286494690067373-Home-offer-accepted-April-2017.jpg | descriptive | ✗ | 1 |
| 83523699007-mjs-230810-childrens-er-doc-p-7.JPG | descriptive | ✗ | 1 |
| 636090149932680227-Brady-Corp..jpg | descriptive | ✗ | 1 |
| 89672331007-img-1546.jpeg | descriptive | ✗ | 1 |
| f9697d04-9a4e-45b1-a33b-e16c4a0b33b7-nwn_FP_Germantown-High_1798.JPG | hash | ✗ | 2 |
Current: f9697d04-9a4e-45b1-a33b-e16c4a0b33b7-nwn_FP_Germantown-High_1798.JPG Suggested: pmjs.JPG | |||
| 89704135007-5207605-dd-58-e-4-ef-894371443-aabb-4-a-0-e.png | descriptive | ✗ | 1 |
| . | generic | ✓ | 1 |
| 89694373007-img-0761.JPG | descriptive | ✗ | 1 |
| 89591799007-sar-alpine-tripled-04.jpg | descriptive | ✗ | 1 |
| 89643742007-img-6574.JPEG | descriptive | ✗ | 1 |
| 87686330007-new-zoo-rhino-hippo-2422.jpg | descriptive | ✗ | 1 |
| 88799840007-usatsi-27445498.jpg | descriptive | ✗ | 1 |
| 88783807007-feature-feature-purple-nws-1-of-1-mjw.jpg | descriptive | ✗ | 1 |
| 89336227007-mjs-mj-sbadlandlord-ae-035.JPG | descriptive | ✗ | 1 |
| 88629530007-251223-feature-turnover-uncertainty-under-new-kenosha-county-da-xavier-solis-p-1.jpg | descriptive | ✗ | 1 |
| 84518128007-tornado-siren-004.jpg | descriptive | ✗ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
See Accessibility tab for detailed alt text quality analysis.
A+Schema Markup Audit3 schema types detectedPASS
Schema Markup Audit
3 schema types detected
Rich result eligibility
Organization Eligible
Organization knowledge panel
WebSite Eligible
Sitelinks search box
Detected schema types
Organization json-ld → Organization knowledge panel2/2 required · 1/4 recommended
Required fields (Google)
- name — Required for the knowledge panel
- url — Required for entity matching
Recommended fields
- logo — Strongly recommended — appears in the knowledge panel header
- sameAs — Add sameAs URLs for social profiles Connects the entity across the web
- contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
- description — Add an organization description Used as the panel summary
WebSite json-ld → Sitelinks search box2/2 required · 1/1 recommended
Required fields (Google)
- name — Required for the sitelinks search box
- url — Required to anchor the search box to your domain
Recommended fields
- potentialAction — Enables the in-SERP search box
WebPage json-ld 0/0 required
Adding these recommended fields improves chances of getting Organization knowledge panel in search results.
Why this matters
Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).
Source: Google Search Central
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.