Skip to content
https://epicurious.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

54/100

Site name appears as

Page titleInstagram
og:site_nameEpicurious
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • twitter:card missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://assets.epicurious.com/photos/656f72061ce0aa7243171bbd/16:9/w_1280,c_limit/Champagne-Cocktail_RECIPE_V1.jpg
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://assets.epicurious.com/photos/656f72061ce0aa7243171bbd/16:9/w_1280,c_limit/Champagne-Cocktail_RECIPE_V1.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

epicurious.com

Epicurious – Recipes, Menu Ideas, Videos & Cooking Tips

Since 1995, Epicurious has been the ultimate food resource for the home cook, with daily kitchen tips, fun cooking videos, and, oh yeah, over 33,000 recipes.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

EPICURIOUS.COM

Epicurious – Recipes, Menu Ideas, Videos & Cooking Tips

Since 1995, Epicurious has been the ultimate food resource for the home cook, with daily kitchen tips, fun cooking videos, and, oh yeah, over 33,000 recipes.

Preview quality · Facebook A+ · 95/100

Description will be truncated (157 chars / 155 max)

  • og:title — Epicurious – Recipes, Menu Ideas, Videos & Cooking Tips
  • og:description — Since 1995, Epicurious has been the ultimate food resource for the home cook, with daily kitchen tips, fun cooking vi...
  • og:image — https://assets.epicurious.com/photos/656f72061ce0aa7243171bbd/16:9/w_1280,c_limit/Champagne-Cocktail_RECIPE_V1.jpg
  • og:type — website
  • og:url — https://www.epicurious.com/
  • og:site_name — Epicurious

  • Description will be truncated on Facebook (157 chars, max 155)

    → Tighten og:description to ≤155 characters

Epicurious – Recipes, Menu Ideas, Videos & Cooking Tips

epicurious.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (157 chars / 150 max)

  • og:title — Epicurious – Recipes, Menu Ideas, Videos & Cooking Tips
  • og:description — Since 1995, Epicurious has been the ultimate food resource for the home cook, with daily kitchen tips, fun cooking vi...
  • og:image — https://assets.epicurious.com/photos/656f72061ce0aa7243171bbd/16:9/w_1280,c_limit/Champagne-Cocktail_RECIPE_V1.jpg

  • Description will be truncated on LinkedIn (157 chars, max 150)

    → Tighten og:description to ≤150 characters

epicurious.com

Epicurious – Recipes, Menu Ideas, Videos & Cooking Tips

Since 1995, Epicurious has been the ultimate food resource for the home cook, with daily kitchen tips, fun cooking videos, and, oh yeah, over 33,000 recipes.

Preview quality · Slack A+ · 100/100
  • og:title — Epicurious – Recipes, Menu Ideas, Videos & Cooking Tips
  • og:description — Since 1995, Epicurious has been the ultimate food resource for the home cook, with daily kitchen tips, fun cooking vi...
  • og:image — https://assets.epicurious.com/photos/656f72061ce0aa7243171bbd/16:9/w_1280,c_limit/Champagne-Cocktail_RECIPE_V1.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 85/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : Organization
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
[
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Epicurious",
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.epicurious.com/verso/static/epicurious-us/assets/logo-seo.png",
      "width": "488px",
      "height": "100px"
    },
    "url": "https://www.epicurious.com"
  },
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "url": "https://www.epicurious.com",
    "name": "Epicurious",
    "headline": "Epicurious – Recipes, Menu Ideas, Videos & Cooking Tips",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://www.epicurious.com/search?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "ItemList",
    "itemListElement": [
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "30-Minute Shakshuka with Yogurt",
        "url": "https://www.epicurious.com/recipes/food/views/ba-syn-30-minute-shakshuka-with-yogurt",
        "position": 1
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "99 Pea Recipes for Every Table",
        "url": "https://www.epicurious.com/ingredients/3-kinds-of-peas-14-great-recipes-gallery",
        "position": 2
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "All the Recipes From *Bon Appétit*’s Travel Issue",
        "url": "https://www.epicurious.com/recipes-menus/bon-appetit-april-may-2026-issue",
        "position": 3
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Cottage Cheese Caramelized Onion Dip",
        "url": "https://www.epicurious.com/recipes/food/views/ba-syn-cottage-cheese-caramelized-onion-dip",
        "position": 4
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Pork Carnitas",
        "url": "https://www.epicurious.com/recipes/food/views/ba-syn-pork-carnitas-recipe",
        "position": 5
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Smashed Asparagus Salad",
        "url": "https://www.epicurious.com/recipes/food/views/ba-syn-smashed-asparagus-salad",
        "position": 6
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Kimchi Tuna Melts",
        "url": "https://www.epicurious.com/recipes/food/views/ba-syn-kimchi-tuna-melts",
        "position": 7
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "The Most-Saved Recipes in the Epicurious App This Week",
        "url": "https://www.epicurious.com/recipes-menus/most-saved-recipes-april-2026",
        "position": 8
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "29 Spring Pastas to Make the Most of Seasonal Produce",
        "url": "https://www.epicurious.com/gallery/spring-pasta-recipes-dinners-ideas",
        "position": 9
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "The Most-Saved Recipes in the Epicurious App in March",
        "url": "https://www.epicurious.com/recipes-menus/most-saved-recipes-march-2026",
        "position": 10
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "13 Types of Nuts and How to Cook With Them",
        "url": "https://www.epicurious.com/ingredients/varieties-and-types-of-nuts-article",
        "position": 11
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "This Is the Fastest Way to Ripen Bananas—But Not the Best",
        "url": "https://www.epicurious.com/expert-advice/tricks-for-how-to-ripen-bananas-article",
        "position": 12
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Baked Cheddar and Leek Pasta",
        "url": "https://www.epicurious.com/recipes/food/views/ba-syn-baked-cheddar-and-leek-pasta",
        "position": 13
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Chickpea Tachin With Herb Salad",
        "url": "https://www.epicurious.com/recipes/food/views/ba-syn-chickpea-tachin-with-herb-salad",
        "position": 14
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Asparagus and Marinated Artichoke Galette",
        "url": "https://www.epicurious.com/recipes/food/views/ba-syn-asparagus-and-marinated-artichoke-galette",
        "position": 15
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Broccoli Confetti Rice",
        "url": "https://www.epicurious.com/recipes/food/views/ba-syn-broccoli-confetti-rice",
        "position": 16
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Vegan Chili",
        "url": "https://www.epicurious.com/recipes/food/views/ba-syn-vegan-chili",
        "position": 17
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Apple-Walnut Charoset",
        "url": "https://www.epicurious.com/recipes/food/views/traditional-apple-walnut-charoset",
        "position": 18
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Spiced Lentil and Carrot Salad",
        "url": "https://www.epicurious.com/recipes/food/views/ba-syn-spiced-lentil-carrot-salad",
        "position": 19
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Easy Banana Bread Recipe",
        "url": "https://www.epicurious.com/recipes/food/views/easy-banana-bread-recipe",
        "position": 20
      }
    ],
    "numberOfItems": 20,
    "mainEntityOfPage": {
      "@context": "https://schema.org",
      "@type": "CollectionPage",
      "@id": "https://www.epicurious.com"
    }
  }
]
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback