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https://vice.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
93
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

54/100

Site name appears as

Page titleVICE is the definitive guide to enlightening information
og:site_nameVICE
twitter:site@vice
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.vice.com/wp-content/uploads/sites/2/2024/08/VICE-logo.jpeg?w=1400
URL: https://www.vice.com/wp-content/uploads/sites/2/2024/08/VICE-logo.jpeg?w=1400

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

vice.com

VICE is the definitive guide to enlightening information

Coming to you from around the world, VICE captures the people at the heart of stories, and focuses on the ideas, issues, and context that others miss.

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary_large_image
  • twitter:title — VICE is the definitive guide to enlightening information
  • twitter:description — Coming to you from around the world, VICE captures the people at the heart of stories, and focuses on the ideas, issu...
  • twitter:image — falling back from og:image

VICE.COM

VICE is the definitive guide to enlightening information

Coming to you from around the world, VICE captures the people at the heart of stories, and focuses on the ideas, issues, and context that others miss.

Preview quality · Facebook A+ · 100/100
  • og:title — VICE is the definitive guide to enlightening information
  • og:description — Coming to you from around the world, VICE captures the people at the heart of stories, and focuses on the ideas, issu...
  • og:image — https://www.vice.com/wp-content/uploads/sites/2/2024/08/VICE-logo.jpeg?w=1400
  • og:type — article
  • og:url — https://www.vice.com/en/
  • og:site_name — VICE

VICE is the definitive guide to enlightening information

vice.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — VICE is the definitive guide to enlightening information
  • og:description — Coming to you from around the world, VICE captures the people at the heart of stories, and focuses on the ideas, issu...
  • og:image — https://www.vice.com/wp-content/uploads/sites/2/2024/08/VICE-logo.jpeg?w=1400

vice.com

VICE is the definitive guide to enlightening information

Coming to you from around the world, VICE captures the people at the heart of stories, and focuses on the ideas, issues, and context that others miss.

Preview quality · Slack A+ · 100/100
  • og:title — VICE is the definitive guide to enlightening information
  • og:description — Coming to you from around the world, VICE captures the people at the heart of stories, and focuses on the ideas, issu...
  • og:image — https://www.vice.com/wp-content/uploads/sites/2/2024/08/VICE-logo.jpeg?w=1400

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 98/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
2 blocks of custom type "WebPage" — unable to validate specific properties
Info::
2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://www.vice.com/en/",
      "url": "https://www.vice.com/en/",
      "name": "VICE is the definitive guide to enlightening information",
      "isPartOf": {
        "@id": "https://www.vice.com/#website"
      },
      "datePublished": "2024-08-05T20:17:36+00:00",
      "dateModified": "2026-04-21T12:40:19+00:00",
      "description": "Coming to you from around the world, VICE captures the people at the heart of stories, and focuses on the ideas, issues, and context that others miss.",
      "breadcrumb": {
        "@id": "https://www.vice.com/en/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://www.vice.com/en/"
          ]
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://www.vice.com/en/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.vice.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Homepage"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://www.vice.com/#website",
      "url": "https://www.vice.com/",
      "name": "VICE",
      "description": "",
      "publisher": {
        "@id": "https://www.vice.com/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://www.vice.com/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https://www.vice.com/#organization",
      "name": "VICE",
      "url": "https://www.vice.com/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https://www.vice.com/#/schema/logo/image/",
        "url": "https://www.vice.com/wp-content/uploads/sites/2/2024/08/VICE-logo.jpeg",
        "contentUrl": "https://www.vice.com/wp-content/uploads/sites/2/2024/08/VICE-logo.jpeg",
        "width": 1400,
        "height": 788,
        "caption": "VICE"
      },
      "image": {
        "@id": "https://www.vice.com/#/schema/logo/image/"
      },
      "sameAs": [
        "https://www.facebook.com/VICE",
        "https://x.com/vice",
        "https://www.instagram.com/vice/",
        "https://www.tiktok.com/@vice"
      ],
      "description": "Coming to you from around the world, VICE Digital’s team strives to capture the people at the heart of stories, and focus on the ideas, issues, and context that other outlets miss.",
      "legalName": "Vice Digital Publishing"
    }
  ]
}
Block 2 : WebPage
16 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "WebPage",
  "headline": "Homepage",
  "url": "http:\/\/www.vice.com\/en",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "http:\/\/www.vice.com\/en"
  },
  "thumbnailUrl": "",
  "image": {
    "@type": "ImageObject",
    "url": ""
  },
  "articleSection": "",
  "author": [],
  "creator": [],
  "publisher": {
    "@type": "Organization",
    "name": "VICE",
    "logo": ""
  },
  "keywords": [],
  "dateCreated": "2024-08-05T20:17:36Z",
  "datePublished": "2024-08-05T20:17:36Z",
  "dateModified": "2026-04-21T12:40:19Z",
  "metadata": {
    "ideator": [],
    "editor": [],
    "senior_editor": [],
    "photographer": [],
    "illustrator": [],
    "translator": [],
    "as-told-to": [],
    "reviewed-by": []
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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