Skip to content
https://www.gov.cn

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
81
GRADE
B
FIX
1
REVIEW
1
PASS
4
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
4 PASS 1 REVIEW 1 FIX
D
Content Depth
Action
248 words, Very Easy
FIX
248 words, Very Easy
Warning::
Page has 248 words — thin content
Most well-ranking pages have 300+ words of substantive content.
Info::
Reading level: Very Easy (grade 8)
Warning::
Thin content — only 248 words
Got: 248 words
248 words

Thin content

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 8

Text-to-HTML Ratio

10% text 90% HTML

7 KB / 69 KB

Most well-ranking pages have 300+ words of substantive content.

Why this matters

Thin content (<300 words) rarely ranks — Google quality guidelines explicitly call out thin pages.

Source: Google Search Quality Guidelines

B
Canonical URL
Minor issues
REVIEW
Minor issues
Warning::
No canonical tag found
Search engines will determine the canonical URL themselves, which may cause duplicate content issues.
No Canonical URL Set
Page URL https://www.gov.cn Canonical (not set)

Search engines will determine the canonical URL themselves, which may cause duplicate content issues.

Why this matters

Without a canonical, Google may treat each URL variant (with/without slash, with tracking params, http/https) as duplicate content and split ranking.

Learn more

A canonical link tells Google which URL is the 'real' one when multiple URLs serve identical content. Without it, link equity gets split across variants and none of them rank as well as a single canonical version would. One <link rel="canonical"> tag in <head> covers it.

Source: Google Search Central

A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: 中国政府网_中央人民政府门户网站
Info::
Title length (46 chars) is optimal
Title

"中国政府网_中央人民政府门户网站"

46 characters Optimal ✓
Robots: Indexable (no restrictions)
A+
Image SEO
50 images, 44 descriptive filenames
PASS
50 images, 44 descriptive filenames
Info::
6 image(s) have hash/generic filenames
Info::
34 image(s) missing alt text — see Accessibility tab
44 descriptive
0 hash-based
6 generic
50 total
FilenameQualityAltIssues
.generic2
newlogo19ysp_lt.pngdescriptive1
newlogo19ysp_rt.pngdescriptive1
W020260421756863986233_ORIGIN.jpgdescriptive1
W020260421718694585679_ORIGIN.jpgdescriptive1
W020260421327559695913_ORIGIN.jpgdescriptive1
W020260416659764201850_ORIGIN.jpgdescriptive1
gtrs_index_gywzxd.gifdescriptive1
gtrs_index_dxdcyj.jpgdescriptive1
W020260411475149377004_ORIGIN.pngdescriptive1
gwyhlwdc20250623.pngdescriptive1
gtrs_index_gwywls.pngdescriptive1
t1_2.pnggeneric1
Current: t1_2.png
Suggested: images.png
t1_3.pnggeneric1
Current: t1_3.png
Suggested: images.png
20240913jiuyi.pngdescriptive1
20240913tuixiu.pngdescriptive1
t2_1.pnggeneric1
Current: t2_1.png
Suggested: images.png
t2_2.pnggeneric1
Current: t2_2.png
Suggested: images.png
wmfw20250623.pngdescriptive1
wqfw20250623.pngdescriptive1
gtrs_zsjMore.jpgdescriptive1
gtrs_zsjMore.jpgdescriptive1
gtrs_gwyzxd.jpgdescriptive1
gtrs_zsjMore.jpgdescriptive1
W020260416659764201850_ORIGIN.jpgdescriptive1
gtrs_zsjMore.jpgdescriptive1
gtrs_indexSearch.jpgdescriptive1
gtrs_index_gwywls.pngdescriptive1
W020260312625511063313_ORIGIN.pngdescriptive1
gtrs_zsjMore.jpgdescriptive1
gtrs_gwydc.jpgdescriptive1
red.pngdescriptive1
20230928shilaohuaicon.jpgdescriptive1
2018guohui03.pngdescriptive1
icon_1434.pngdescriptive1
icon_1534.pngdescriptive1
gtrs_red.pngdescriptive1
150.jpggeneric2
Current: 150.jpg
Suggested: images.jpg

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback