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https://bfi.org.uk

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
99
GRADE
A+
FIX
1
REVIEW
0
PASS
4
INFO
0
Checks
5
4 PASS 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

53/100

Site name appears as

Page titleFilter Button
og:site_nameBFI
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (12 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 12 chars Expected: 25–60 chars
Info::
og:description is short (42 characters)
Ideal length is 55–200 characters for social sharing previews.
Got: 42 chars Expected: 55–200 chars
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: 12 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 42 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars
Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

bfi.org.uk

BFI homepage

Discover the world of cinema with the BFI.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

BFI.ORG.UK

BFI homepage

Discover the world of cinema with the BFI.

Preview quality · Facebook A+ · 100/100
  • og:title — BFI homepage
  • og:description — Discover the world of cinema with the BFI.
  • og:image — https://core-cms.bfi.org.uk/sites/default/files/styles/responsive/public/core/bfi-share-1200x630.png/1200x630-cropped...
  • og:type — WebPage
  • og:url — /watch-discover
  • og:site_name — BFI

BFI homepage

bfi.org.uk

Preview quality · LinkedIn A+ · 100/100
  • og:title — BFI homepage
  • og:description — Discover the world of cinema with the BFI.
  • og:image — https://core-cms.bfi.org.uk/sites/default/files/styles/responsive/public/core/bfi-share-1200x630.png/1200x630-cropped...

bfi.org.uk

BFI homepage

Discover the world of cinema with the BFI.

Preview quality · Slack A+ · 100/100
  • og:title — BFI homepage
  • og:description — Discover the world of cinema with the BFI.
  • og:image — https://core-cms.bfi.org.uk/sites/default/files/styles/responsive/public/core/bfi-share-1200x630.png/1200x630-cropped...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 87/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
10 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "/watch-discover"
  },
  "headline": "BFI homepage",
  "description": "Discover the world of cinema with the BFI.",
  "image": "https://core-cms.bfi.org.uk/sites/default/files/styles/responsive/public/core/bfi-share-1200x630.png/1200x630-cropped/bfi-share-1200x630.png",
  "author": {
    "@type": "Organization",
    "name": "BFI"
  },
  "publisher": {
    "@type": "Organization",
    "name": "BFI",
    "logo": {
      "@type": "ImageObject",
      "url": "/dist/client/c4cbe7e9c131ddd1d014.png",
      "width": 57,
      "height": 57
    }
  },
  "datePublished": "2021-01-20T11:32:37+00:00",
  "dateUpdated": "2026-04-17T10:28:54+00:00"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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