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https://unicamp.br

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
85
GRADE
B
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

53/100

Site name appears as

Page titlezoeken
og:site_namePortal Unicamp
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Info::
og:title is short (21 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 21 chars Expected: 25–60 chars

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 21 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

unicamp.br

Home - Portal Unicamp

No description

Preview quality · Twitter/X B · 75/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — Add twitter:description to give the preview body text
  • twitter:image — falling back from og:image

UNICAMP.BR

Home - Portal Unicamp

No description

Preview quality · Facebook A · 85/100
  • og:title — Home - Portal Unicamp
  • og:description — Add og:description to give the preview body text
  • og:image — https://www.unicamp.br/wp-content/uploads/sites/33/2023/12/atu_reitoria_20200804_capa.jpg
  • og:type — website
  • og:url — https://www.unicamp.br/
  • og:site_name — Portal Unicamp

Home - Portal Unicamp

unicamp.br

Preview quality · LinkedIn A · 85/100
  • og:title — Home - Portal Unicamp
  • og:description — Add og:description to give the preview body text
  • og:image — https://www.unicamp.br/wp-content/uploads/sites/33/2023/12/atu_reitoria_20200804_capa.jpg

unicamp.br

Home - Portal Unicamp

No description

Preview quality · Slack A · 85/100
  • og:title — Home - Portal Unicamp
  • og:description — Add og:description to give the preview body text
  • og:image — https://www.unicamp.br/wp-content/uploads/sites/33/2023/12/atu_reitoria_20200804_capa.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 82/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description———
twitter:image⚠———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https:\/\/www.unicamp.br\/",
      "url": "https:\/\/www.unicamp.br\/",
      "name": "Home - Portal Unicamp",
      "isPartOf": {
        "@id": "https:\/\/www.unicamp.br\/#website"
      },
      "primaryImageOfPage": {
        "@id": "https:\/\/www.unicamp.br\/#primaryimage"
      },
      "image": {
        "@id": "https:\/\/www.unicamp.br\/#primaryimage"
      },
      "thumbnailUrl": "https:\/\/www.unicamp.br\/wp-content\/uploads\/sites\/33\/2023\/12\/atu_reitoria_20200804_capa.jpg",
      "datePublished": "2022-06-24T13:51:09+00:00",
      "dateModified": "2026-04-22T14:22:05+00:00",
      "breadcrumb": {
        "@id": "https:\/\/www.unicamp.br\/#breadcrumb"
      },
      "inLanguage": "pt-BR",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https:\/\/www.unicamp.br\/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "pt-BR",
      "@id": "https:\/\/www.unicamp.br\/#primaryimage",
      "url": "https:\/\/www.unicamp.br\/wp-content\/uploads\/sites\/33\/2023\/12\/atu_reitoria_20200804_capa.jpg",
      "contentUrl": "https:\/\/www.unicamp.br\/wp-content\/uploads\/sites\/33\/2023\/12\/atu_reitoria_20200804_capa.jpg",
      "width": 677,
      "height": 540
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/www.unicamp.br\/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Início"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/www.unicamp.br\/#website",
      "url": "https:\/\/www.unicamp.br\/",
      "name": "Portal Unicamp",
      "description": "Conteúdo institucional",
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https:\/\/www.unicamp.br\/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "pt-BR"
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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