Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
D
44/100
Site name appears as
| Page title | Yale University | |
| og:site_name | Yale University | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
0/20Meta completeness
14/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Missing brand name in: twitter:site, Organization.name
- No social share image — shared links render as bare URLs
- og:image missing
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
Learn more ▾ ▴
Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
15 charsIdeal length is 25–60 characters for social sharing previews.
25–60 charsog:title very short — may render with awkward whitespace in social cards.
Source: Open Graph Protocol
Preview
www.yale.edu
Yale University
Since its founding in 1701, Yale University has been dedicated to expanding and sharing knowledge, inspiring innovation, and preserving cultural and scientific information for future generations.
WWW.YALE.EDU
Yale University
Since its founding in 1701, Yale University has been dedicated to expanding and sharing knowledge, inspiring innovation, and preserving cultural and scientific information for future generations.
Yale University
www.yale.edu
www.yale.edu
Yale University
Since its founding in 1701, Yale University has been dedicated to expanding and sharing knowledge, inspiring innovation, and preserving cultural and scientific information for future generations.
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths
ALinks143 links checked, 141 healthy, 1 brokenPASS
Broken Links (1)
| Status | URL | Found in | Error |
|---|---|---|---|
| 403 | https://www.yale.edu/contact-us/contact-web-editor | <a> | Forbidden |
Redirects (1)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://your.yale.edu/work-yale/careers | https://your.yale.edu/work-yale/careers | <a> | 0 |