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https://splcenter.org

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
88
GRADE
B
FIX
2
REVIEW
0
PASS
3
INFO
0
Checks
5
3 PASS 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

44/100

Site name appears as

Page titleApathy Is Not An Option
og:site_nameSouthern Poverty Law Center
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No favicon link tags detected — browsers fall back to the generic globe
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.

Preview

splcenter.org

SPLC | Apathy Is Not An Option

The Southern Poverty Law Center is dedicated to creating a world where Black and Brown communities are represented and respected by our democracy.

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

SPLCENTER.ORG

SPLC | Apathy Is Not An Option

The Southern Poverty Law Center is dedicated to creating a world where Black and Brown communities are represented and respected by our democracy.

Preview quality · Facebook A+ · 100/100
  • og:title — SPLC | Apathy Is Not An Option
  • og:description — The Southern Poverty Law Center is dedicated to creating a world where Black and Brown communities are represented an...
  • og:image — https://res.cloudinary.com/splc/images/f_auto,q_auto/v1736542788/splc-logo_twitter_instream/splc-logo_twitter_instrea...
  • og:type — website
  • og:url — https://www.splcenter.org/
  • og:site_name — Southern Poverty Law Center

  • og:image is below recommended size (880×440)

    → Upload an image ≥1200×630 for the large preview card

SPLC | Apathy Is Not An Option

splcenter.org

Preview quality · LinkedIn A+ · 100/100
  • og:title — SPLC | Apathy Is Not An Option
  • og:description — The Southern Poverty Law Center is dedicated to creating a world where Black and Brown communities are represented an...
  • og:image — https://res.cloudinary.com/splc/images/f_auto,q_auto/v1736542788/splc-logo_twitter_instream/splc-logo_twitter_instrea...

splcenter.org

SPLC | Apathy Is Not An Option

The Southern Poverty Law Center is dedicated to creating a world where Black and Brown communities are represented and respected by our democracy.

Preview quality · Slack A+ · 100/100
  • og:title — SPLC | Apathy Is Not An Option
  • og:description — The Southern Poverty Law Center is dedicated to creating a world where Black and Brown communities are represented an...
  • og:image — https://res.cloudinary.com/splc/images/f_auto,q_auto/v1736542788/splc-logo_twitter_instream/splc-logo_twitter_instrea...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://www.splcenter.org/",
      "url": "https://www.splcenter.org/",
      "name": "SPLC | Apathy Is Not An Option",
      "isPartOf": {
        "@id": "https://www.splcenter.org/#website"
      },
      "about": {
        "@id": "https://www.splcenter.org/#organization"
      },
      "primaryImageOfPage": {
        "@id": "https://www.splcenter.org/#primaryimage"
      },
      "image": {
        "@id": "https://www.splcenter.org/#primaryimage"
      },
      "thumbnailUrl": "https://res.cloudinary.com/splc/images/f_auto,q_auto/v1736542788/splc-logo_twitter_instream/splc-logo_twitter_instream.png?_i=AA",
      "datePublished": "2024-11-19T21:04:58+00:00",
      "dateModified": "2026-04-21T13:41:25+00:00",
      "description": "The Southern Poverty Law Center is dedicated to creating a world where Black and Brown communities are represented and respected by our democracy.",
      "breadcrumb": {
        "@id": "https://www.splcenter.org/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://www.splcenter.org/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https://www.splcenter.org/#primaryimage",
      "url": "https://res.cloudinary.com/splc/images/f_auto,q_auto/v1736542788/splc-logo_twitter_instream/splc-logo_twitter_instream.png?_i=AA",
      "contentUrl": "https://res.cloudinary.com/splc/images/f_auto,q_auto/v1736542788/splc-logo_twitter_instream/splc-logo_twitter_instream.png?_i=AA",
      "width": 880,
      "height": 440
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://www.splcenter.org/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://www.splcenter.org/#website",
      "url": "https://www.splcenter.org/",
      "name": "Southern Poverty Law Center",
      "description": "",
      "publisher": {
        "@id": "https://www.splcenter.org/#organization"
      },
      "alternateName": "SPLC",
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://www.splcenter.org/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https://www.splcenter.org/#organization",
      "name": "Southern Poverty Law Center",
      "url": "https://www.splcenter.org/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https://www.splcenter.org/#/schema/logo/image/",
        "url": "https://res.cloudinary.com/splc/images/f_auto,q_auto/v1736542788/splc-logo_twitter_instream/splc-logo_twitter_instream.png?_i=AA",
        "contentUrl": "https://res.cloudinary.com/splc/images/f_auto,q_auto/v1736542788/splc-logo_twitter_instream/splc-logo_twitter_instream.png?_i=AA",
        "width": 880,
        "height": 440,
        "caption": "Southern Poverty Law Center"
      },
      "image": {
        "@id": "https://www.splcenter.org/#/schema/logo/image/"
      },
      "sameAs": [
        "https://www.facebook.com/SPLCenter"
      ]
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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