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https://metro.co.uk

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
93
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
6 PASS
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://metro.co.uk/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Canonical URL Configured
Page URL https://metro.co.uk Canonical https://metro.co.uk/ Match Self-referencing (correct) Target 200 ✓
A
Meta Tags
Title: 15 chars
PASS
Title: 15 chars
Info::
Page title is set
Got: Metro on TikTok
Warning::
Title is only 15 characters — consider expanding
Title

"Metro on TikTok"

15 characters Too short
Robots: Indexable (no restrictions)
A
Content Depth
4138 words, Very Difficult
PASS
4138 words, Very Difficult
Info::
Page has 4138 words — good depth for search engines
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 35)
4138 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 35

Text-to-HTML Ratio

1% text 99% HTML

24 KB / 1790 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
242 images, 234 descriptive filenames
PASS
242 images, 234 descriptive filenames
Info::
8 image(s) have hash/generic filenames
Info::
60 image(s) missing alt text — see Accessibility tab
234 descriptive
2 hash-based
6 generic
242 total
FilenameQualityAltIssues
5a9e405e-da7e-465e-bdfc-b29f387b003a-774e.jpghash✓1
35D5F47F-003E-428A-82C0-84DA768DBFC9-29f9-e1773419255617.jpghash✓1
107168505-0-image-a-55_1773650038325.jpgdescriptive✗1
107145863-0-image-a-32_1773571387620.jpgdescriptive✗1
107145255-0-image-a-22_1773566923256.jpgdescriptive✗1
106338287-0-image-a-55_1770912265586.jpgdescriptive✗1
106338203-0-image-a-50_1770912078027.jpgdescriptive✗1
106337975-0-image-a-45_1770911860019.jpgdescriptive✗1
106337757-0-image-a-40_1770911609280.jpgdescriptive✗1
106337573-0-image-a-35_1770911298124.jpgdescriptive✗1
106300773-0-image-a-30_1770826096983.jpgdescriptive✗1
106300679-0-image-a-25_1770825904195.jpgdescriptive✗1
106300477-0-image-a-20_1770825655121.jpgdescriptive✗1
106300367-0-image-a-15_1770825448402.jpgdescriptive✗1
106300255-0-image-a-10_1770825141952.jpgdescriptive✗1
106300009-0-image-a-5_1770824893170.jpgdescriptive✗1
106245603-0-image-a-20_1770681007489.jpgdescriptive✗1
106245461-0-image-a-15_1770680806827.jpgdescriptive✗1
106245257-0-image-a-10_1770680534745.jpgdescriptive✗1
106245041-0-image-a-5_1770680271024.jpgdescriptive✗1
106076587-0-image-a-10_1770144627121.jpgdescriptive✗1
106076361-0-image-a-5_1770143491716.jpgdescriptive✗1
107168505-0-image-a-55_1773650038325.jpgdescriptive✗1
107145863-0-image-a-32_1773571387620.jpgdescriptive✗1
107145255-0-image-a-22_1773566923256.jpgdescriptive✗1
99523791-0-image-a-14_1750320022901.jpgdescriptive✗1
93267201-0-image-a-12_1734514708483.jpgdescriptive✗1
93002495-0-image-a-9_1733846768704.jpgdescriptive✗1
92581467-0-image-a-14_1732790548508.jpgdescriptive✗1
92581329-0-image-a-7_1732790336060.jpgdescriptive✗1
92499685-0-image-a-13_1732632252307.jpgdescriptive✗1
92499687-0-image-a-4_1732631950719.jpgdescriptive✗1
92121505-0-image-a-57_1731690972234.jpgdescriptive✗1
92119705-0-image-m-31_1731687907418.jpgdescriptive✗1
92119483-0-image-a-23_1731687664997.jpgdescriptive✗1
92081695-0-image-a-32_1731605704800.jpgdescriptive✗1
92081361-0-image-a-28_1731605278611.jpgdescriptive✗1
92080781-0-image-a-18_1731604714345.jpgdescriptive✗1
92080333-0-image-a-7_1731603944750.jpgdescriptive✗1
92078959-0-image-a-4_1731602719971.jpgdescriptive✗1
92075793-0-image-a-7_1731598988243.jpgdescriptive✗1
91812887-0-image-a-7_1731057063264.jpgdescriptive✗1
106338287-0-image-a-55_1770912265586.jpgdescriptive✗1
106338203-0-image-a-50_1770912078027.jpgdescriptive✗1
106337975-0-image-a-45_1770911860019.jpgdescriptive✗1
106337757-0-image-a-40_1770911609280.jpgdescriptive✗1
106337573-0-image-a-35_1770911298124.jpgdescriptive✗1
106300773-0-image-a-30_1770826096983.jpgdescriptive✗1
106300679-0-image-a-25_1770825904195.jpgdescriptive✗1
106300477-0-image-a-20_1770825655121.jpgdescriptive✗1
106300367-0-image-a-15_1770825448402.jpgdescriptive✗1
106300255-0-image-a-10_1770825141952.jpgdescriptive✗1
106300009-0-image-a-5_1770824893170.jpgdescriptive✗1
106245603-0-image-a-20_1770681007489.jpgdescriptive✗1
106245461-0-image-a-15_1770680806827.jpgdescriptive✗1
106245257-0-image-a-10_1770680534745.jpgdescriptive✗1
106245041-0-image-a-5_1770680271024.jpgdescriptive✗1
106076587-0-image-a-10_1770144627121.jpgdescriptive✗1
106076361-0-image-a-5_1770143491716.jpgdescriptive✗1
104939339-0-image-a-25_1766397879421.jpgdescriptive✗1
104939327-0-image-a-20_1766397719475.jpgdescriptive✗1
104939259-0-image-a-15_1766397520937.jpgdescriptive✗1
553615-f1f9.jpggeneric✓1
1554181-a110.jpggeneric✓1
2107843-7c8e.jpggeneric✓1
3401471-a7f6.jpggeneric✓1
1487290-2f3d.jpggeneric✓1
g.gifgeneric✓1

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
3 schema types detected
PASS

Rich result eligibility

WebSite Eligible

Sitelinks search box

Organization Eligible

Organization knowledge panel

VideoObject Eligible

Video rich results

Detected schema types

WebSite json-ld → Sitelinks search box
2/2 required · 0/1 recommended
Required fields (Google)
  • name — Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Add a SearchAction with target and query-input Enables the in-SERP search box
Google's spec for this type
Organization json-ld → Organization knowledge panel
2/2 required · 4/4 recommended
Required fields (Google)
  • name — Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Strongly recommended — appears in the knowledge panel header
  • sameAs — Connects the entity across the web
  • contactPoint — Enables direct contact from the knowledge panel
  • description — Used as the panel summary
Google's spec for this type
VideoObject json-ld → Video rich results
4/4 required · 2/3 recommended
Required fields (Google)
  • name — Required — used as the carousel title
  • description — Required for any video rich result
  • thumbnailUrl — Required for the video thumbnail
  • uploadDate — Required for date display
Recommended fields
  • contentUrl — Lets Google index the actual video bytes
  • duration — Shows duration in the carousel
  • embedUrl — Add embedUrl for the iframe-friendly URL Enables in-SERP playback
Google's spec for this type

Adding these recommended fields improves chances of getting Sitelinks search box in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Adding these recommended fields improves chances of getting Video rich results in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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