https://www.daraz.pk/#?
SEO
· 14 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
91
GRADE
A
FIX
0
REVIEW
1
PASS
12
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
1412 PASS 1 REVIEW
BSitemap FreshnessSitemap updated within the last yearREVIEW
Sitemap Freshness
Sitemap updated within the last year
Sitemap updated within the last year
Info::
Newest sitemap lastmod is 10 months ago -- stale beyond 90 days
No URL in the sitemap has been updated in the last 90 days. The sitemap is technically valid but signals to crawlers that the site isn't actively changing.
ACanonical URLMinor issuesPASS
Canonical URL
Minor issues
Minor issues
Info::
Canonical tag present
Got: https://www.daraz.pk/
Warning::
Canonical does not match final URL (https://www.daraz.pk/#?)
Info::
Canonical target returns 200
Canonical URL Configured
Page URL https://www.daraz.pk/#? Canonical https://www.daraz.pk/ Match Points to a different page Target 200 ✓
AMeta TagsTitle: 72 charsPASS
Meta Tags
Title: 72 chars
Title: 72 chars
Info::
Page title is set
Got: Online Shopping in Pakistan: Fashion, Electronics & Groceries - Daraz.pk
Warning::
Title is 72 characters — will be truncated in search results
Info::
Meta description is 290 characters — truncated on mobile (~160 char limit)
Info::
Title and H1 are well-aligned
Title
"Online Shopping in Pakistan: Fashion, Electronics & Groceries - Daraz.pk"
72 characters Will truncate
Title: Online Shopping in Pakistan: Fashion, Electronics & Groceries - Daraz.pk
H1: How Daraz Transformed Online Shopping in Pakistan
Match: Similar ✓
Robots: Indexable (no restrictions)
ATitle Style Depth1 title-style issue(s) detectedPASS
Title Style Depth
1 title-style issue(s) detected
1 title-style issue(s) detected
Info::
Title uses 2 different separator characters: :, -
The page title `Online Shopping in Pakistan: Fashion, Electronics & Grocerie...` uses multiple separator characters (:, -). Consistent separator use is a soft signal of careful editorial control; mixed separators usually mean the title was assembled from multiple template fragments (CMS title + brand + section) without a normalization step. Pick one separator (commonly `|`, `-`, or `:`) and stick with it across the whole site.
Got: 2 separators: : -
AContent Depth2841 words, DifficultPASS
Content Depth
2841 words, Difficult
2841 words, Difficult
Info::
Page has 2841 words — good depth for search engines
Info::
Text-to-HTML ratio is 3%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 14)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 14
Text-to-HTML Ratio
3% text 97% HTML
16 KB / 513 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Why this matters
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
AInternal Links269 internal, 59 externalPASS
Internal Links
269 internal, 59 external
269 internal, 59 external
Info::
269 internal links (82%)
Info::
94% of links use descriptive anchor text
Info::
Page has 328 links — consider reducing
Info::
269 internal / 59 external links
Warning::
3 internal links have no anchor text
Got: 3 links
Link Distribution
82% internal (269) 18% external (59)
Anchor Text Quality
308 Descriptive 20 Empty
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | # | 2 |
| 2 | https://www.daraz.pk/refrigerators/?scm=1003.4.icms-zebra-5029545-2833178.OTHER_6500306189_2485553 | 1 |
| 3 | https://www.daraz.pk/tag/vivo-y51s/?scm=1003.4.icms-zebra-5029545-2833178.OTHER_6500306256_2485553 | 1 |
| 4 | https://www.daraz.pk/mens-shirts/?scm=1003.4.icms-zebra-5029545-2834220.OTHER_6049403959_2485556 | 1 |
| 5 | https://www.daraz.pk/dried-fruits/?scm=1003.4.icms-zebra-5029545-2834220.OTHER_6049403964_2485556 | 1 |
| 6 | //www.daraz.pk/products/-i924654476-s3981655917.html?pvid=bc76fd30-0c9c-4dcc-8d4b-8e318b7c2ead&search=jfy&scm=1007.51705.413671.0 | 1 |
| 7 | //www.daraz.pk/products/foldable-socks-organizer-box-24-cells-oxford-cloth-underwear-drawer-storage-organizer-multicolor-i385978418-s1907709191.html?pvid=bc76fd30-0c9c-4dcc-8d4b-8e318b7c2ead&search=jfy&scm=1007.51705.413671.0 | 1 |
| 8 | https://www.daraz.pk/tag/glutathione-injection/?scm=1003.4.icms-zebra-5029545-2833178.OTHER_6500306216_2485553 | 1 |
| 9 | https://www.daraz.pk/tag/oppo-reno-5/?scm=1003.4.icms-zebra-5029545-2834220.OTHER_6049404037_2485556 | 1 |
| 10 | //www.daraz.pk/products/2-i562443666-s2603196439.html?pvid=bc76fd30-0c9c-4dcc-8d4b-8e318b7c2ead&search=jfy&scm=1007.51705.413671.0 | 1 |
Top External Domains
| Domain | Links |
|---|---|
| pages.daraz.pk | 20 |
| my.daraz.pk | 4 |
| helpcenter.daraz.pk | 4 |
| play.google.com | 3 |
| member.daraz.pk | 2 |
| apps.apple.com | 2 |
| buyer-helpcenter.daraz.pk | 2 |
| www.miravia.es | 2 |
| appgallery.huawei.com | 1 |
| www.instagram.com | 1 |
A+Image SEO120 images, 84 descriptive filenamesPASS
Image SEO
120 images, 84 descriptive filenames
120 images, 84 descriptive filenames
Info::
36 image(s) have hash/generic filenames
Info::
95 image(s) missing alt text — see Accessibility tab
84 descriptive
36 hash-based
0 generic
120 total
| Filename | Quality | Alt | Issues |
|---|---|---|---|
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Current: 3b870cb043c7f8a9741cbf66329e294e.png Suggested: domino.png | |||
| 02a793d6-be7f-4b38-8102-68d1741fc3fc_PK-1976-688.jpg_2200x2200q80.jpg | hash | ✗ | 2 |
Current: 02a793d6-be7f-4b38-8102-68d1741fc3fc_PK-1976-688.jpg_2200x2200q80.jpg Suggested: domino.jpg | |||
| b22cbda7-3dbd-4878-91ed-7f1fd86dedf7_PK-1976-688.jpg_2200x2200q80.jpg | hash | ✗ | 2 |
Current: b22cbda7-3dbd-4878-91ed-7f1fd86dedf7_PK-1976-688.jpg_2200x2200q80.jpg Suggested: domino.jpg | |||
| b837587e-d4be-424f-9829-29db474c7ab8_PK-1976-688.jpg_2200x2200q80.jpg | hash | ✗ | 2 |
Current: b837587e-d4be-424f-9829-29db474c7ab8_PK-1976-688.jpg_2200x2200q80.jpg Suggested: domino.jpg | |||
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Current: 76a2b167-6a03-45b7-9b1e-7437c4a1350b_PK-1976-688.jpg_2200x2200q80.jpg Suggested: domino.jpg | |||
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Current: a540db12-6d43-473d-99c2-b23e3c3d7e7e_PK-1976-688.jpg_2200x2200q80.jpg Suggested: domino.jpg | |||
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Current: f0e637cd-1348-450f-9265-8a872d5ae85a_PK-1976-688.jpg_2200x2200q80.jpg Suggested: domino.jpg | |||
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Current: 992f4c88-0d91-4992-b17a-17ced050be45_PK-1976-688.jpg_2200x2200q80.jpg Suggested: domino.jpg | |||
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Current: 7d5d36b7-0f50-4c9f-b93c-ff20f48be938_PK-1976-688.jpg_2200x2200q80.jpg Suggested: domino.jpg | |||
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Current: faa56084-f561-40ff-be8b-bea92777b471_PK-1976-688.jpg_2200x2200q80.jpg Suggested: domino.jpg | |||
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Current: 481031eb-3f9c-46a8-b289-20deab0e422f_PK-1188-140.gif_2200x2200q80.gif Suggested: domino.gif | |||
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Current: 2db6633b-c83c-48b7-9f7d-1262ee87cc80_PK-126-42.png Suggested: domino.png | |||
| 4812f06f-072d-45be-a930-640edf4caeee_PK-126-42.png | hash | ✓ | 1 |
Current: 4812f06f-072d-45be-a930-640edf4caeee_PK-126-42.png Suggested: domino.png | |||
| 7d216fe8-1bac-4ac9-81d3-072a9fbf32fc_PK-126-42.png | hash | ✓ | 1 |
Current: 7d216fe8-1bac-4ac9-81d3-072a9fbf32fc_PK-126-42.png Suggested: domino.png | |||
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Current: ee9913f8-8258-4382-b97e-e2047ce93012_PK-139-84.png Suggested: domino.png | |||
| 78355368-8518-4b88-9f8e-e5751ee0863a_PK-140-84.png | hash | ✓ | 1 |
Current: 78355368-8518-4b88-9f8e-e5751ee0863a_PK-140-84.png Suggested: domino.png | |||
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Current: 5ba8a652-1445-45cb-a2a5-ed6043004243_PK-63-48.png Suggested: domino.png | |||
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Current: dd8e0447-8052-44f3-8ab2-b24c56a2491f_PK-139-84.png Suggested: domino.png | |||
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Current: e5c3cd93-b796-410f-9bfd-fbfdaa055149_PK-144-84.png Suggested: domino.png | |||
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| 7237a412-04cc-4571-a200-44f6f847a9da_PK-144-84.png | hash | ✓ | 1 |
Current: 7237a412-04cc-4571-a200-44f6f847a9da_PK-144-84.png Suggested: domino.png | |||
| 1fe7d756-2469-4d8e-82b2-d5eb7cbad875_PK-84-84.png | hash | ✓ | 1 |
Current: 1fe7d756-2469-4d8e-82b2-d5eb7cbad875_PK-84-84.png Suggested: domino.png | |||
| 05a4ef2c-095c-407d-9295-aa45b5412de0_PK-84-84.png | hash | ✓ | 1 |
Current: 05a4ef2c-095c-407d-9295-aa45b5412de0_PK-84-84.png Suggested: domino.png | |||
| 5536488d-c32a-44eb-8307-ed6651d907da_PK-84-84.png | hash | ✓ | 1 |
Current: 5536488d-c32a-44eb-8307-ed6651d907da_PK-84-84.png Suggested: domino.png | |||
| 8896f696-b36f-4cb1-8576-2e86eed05046_PK-84-84.png | hash | ✓ | 1 |
Current: 8896f696-b36f-4cb1-8576-2e86eed05046_PK-84-84.png Suggested: domino.png | |||
| 39f7f111-619f-47cd-993c-a551aaed15fd_PK-86-86.png | hash | ✓ | 1 |
Current: 39f7f111-619f-47cd-993c-a551aaed15fd_PK-86-86.png Suggested: domino.png | |||
| 53d2eeea-55ed-4da7-99d6-31f9814b8e3e_PK-75-76.png | hash | ✓ | 1 |
Current: 53d2eeea-55ed-4da7-99d6-31f9814b8e3e_PK-75-76.png Suggested: domino.png | |||
| f03a43e7-3655-4049-8c12-b1614ac2a2d4_PK-75-76.png | hash | ✓ | 1 |
Current: f03a43e7-3655-4049-8c12-b1614ac2a2d4_PK-75-76.png Suggested: domino.png | |||
| 6bf9555a-40ae-466d-a756-907f70aa3461_PK-76-76.png | hash | ✓ | 1 |
Current: 6bf9555a-40ae-466d-a756-907f70aa3461_PK-76-76.png Suggested: domino.png | |||
See Accessibility tab for detailed alt text quality analysis.
A+Hreflang URL QualityNo hreflang tags on the pagePASS
Hreflang URL Quality
No hreflang tags on the page
No hreflang tags on the page
Info::
No hreflang tags on the page
A+Hreflang CompletenessNo hreflang tags on this page -- check is N/A (single-language site or unannotated)PASS
Hreflang Completeness
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
Info::
No hreflang tags found -- completeness check is N/A
A+Sitemap × Robots ConsistencyNo sitemap-vs-robots conflicts detectedPASS
Sitemap × Robots Consistency
No sitemap-vs-robots conflicts detected
No sitemap-vs-robots conflicts detected
Info::
Sitemap URLs are not blocked by robots.txt
A+Sitemap HygieneSitemap structure / size look healthy (6 URLs, 835 bytes)PASS
Sitemap Hygiene
Sitemap structure / size look healthy (6 URLs, 835 bytes)
Sitemap structure / size look healthy (6 URLs, 835 bytes)
Info::
Sitemap structure / size look healthy (6 URLs)
AMarkup Quality1 markup-quality issue(s) detectedPASS
Markup Quality
1 markup-quality issue(s) detected
1 markup-quality issue(s) detected
Info::
`<meta charset>` declared at byte 6832 -- past the 1024-byte spec window
The HTML5 spec requires the encoding declaration to appear in the first 1024 bytes. Browsers that started parsing in a default encoding and discover the real charset later DISCARD parsing state and re-parse from the top -- a measurable hit to First Contentful Paint. Move the `<meta charset>` tag to be the first child of `<head>`.
A+Schema Markup AuditPer-type completeness vs Schema.org requirements + rich-result eligibilityPASS
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
No structured data detected
Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.