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SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
90
GRADE
A
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
B
Image SEO
90 images, 1 descriptive filenames
REVIEW
90 images, 1 descriptive filenames
Warning::
99% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Info::
3 image(s) missing alt text — see Accessibility tab
1 descriptive
85 hash-based
4 generic
90 total
FilenameQualityAltIssues
aac7c7d3363d4892b9f909aa59250d04hash1
Current: aac7c7d3363d4892b9f909aa59250d04
Suggested: content.jpg
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Current: a9f89393dd354213bfe52780aaa7fa96
Suggested: content.jpg
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Current: af758c9af71148feb715dfed28f12f26
Suggested: content.jpg
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Current: 795a8218fe364a5fb17b32b14be35a87
Suggested: content.jpg
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Current: 625c9eb35caf4ec5b5943e18bb23d142
Suggested: content.jpg
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Current: 94a9c3f709c44c17890807df50483413
Suggested: content.jpg
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Current: e8b4a094ce9b4a4b82bef72e9c72447e
Suggested: content.jpg
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Current: 51a3c17138a243c49e5a4395746bfbfe
Suggested: content.jpg
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Current: d65e43865e2a459482d0e2ee90a4948f
Suggested: content.jpg
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Current: 3bae7cc64ce24f9e9e2a2b6ed4e845c1
Suggested: content.jpg
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Current: c4e2b7b5535f44359682cea7bd628bae
Suggested: content.jpg
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Current: 9e647b9b2a094c25b859652e5300c303
Suggested: content.jpg
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Current: 4766441092f24c1d8d5cb65f084680c0
Suggested: content.jpg
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Current: 0bcd612253c44075b5db066940b5dbca
Suggested: content.jpg
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Current: c32093c096814143b94d0d822803d06d
Suggested: content.jpg
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Current: 302d1757cbb34d39b19080e7e3f0e690
Suggested: content.jpg
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Current: 37176c58761e4ce9a005e95819c9770e
Suggested: content.jpg
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Current: 91798fc1e91f493ba872bb9af1e69ed6
Suggested: content.jpg
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Current: 6a0d2bd6595f4db3899d194f1f49b09f
Suggested: content.jpg
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Current: e2751f7deea4495cb289623a0120800e
Suggested: content.jpg
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Current: 2be2770aa9fd49098f971493e81f52f5
Suggested: content.jpg
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Current: 25f21b1b4a1a4fe993d038689631cb57
Suggested: content.jpg
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Current: 9f7fb2fb70aa425b8d661e1c659261db
Suggested: content.jpg
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Current: d240d74f5e7646ada2e9063b139c1aa4
Suggested: content.jpg
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Current: bb202d5002fe4d21b94f759ff3e05fbf
Suggested: content.jpg
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Current: 0e1e4c6314594d14a2a005902fd47836
Suggested: content.jpg
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Current: 883e6bde117d463fa2d5cf44e96d44fd
Suggested: content.jpg
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Current: 3cfbbca3ab554f8a87245a8fdc3c6a1b
Suggested: content.jpg
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Current: d91bf15fbad54fa58b3b1157faa6e092
Suggested: content.jpg
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Current: 73f5edc375d44d94bf2019a161db00ca
Suggested: content.jpg
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Current: 9bdd56f7d4a04185accb8b375074f4d2
Suggested: content.jpg
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Current: 9b87a2d683d6416d9667f19b4aff3531
Suggested: content.jpg
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Current: c05e1108dab144489f6b78fd93d9d6ad
Suggested: content.jpg
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Current: 60dd7f151bb148bcafa3827011a9aec0
Suggested: content.jpg
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Current: dc438d5334034bcc921010e1222ed98c
Suggested: content.jpg
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Current: 938c5cc300214ed2842b27dd3edcf177
Suggested: content.jpg
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Current: 8c726670208744a1b981d48931d4d8bd
Suggested: content.jpg
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Current: a9a6053500494d3f8880a5b42e0444ed
Suggested: content.jpg
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Current: 377d96a9f5cf46cabad85240ef655766
Suggested: content.jpg
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Current: ba0b35a65dd54dde8ab4197e0b11643c
Suggested: content.jpg
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Current: 10c8ac8fadb547dd822fec9e4cdccd75
Suggested: content.jpg
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Current: b824a5076cf44668aa73d4d90e39f79b
Suggested: content.jpg
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Current: e19df4cb72434887af2cea044f230f34
Suggested: content.jpg
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Current: c8b313221d5b4cfe9e011d6a99316301
Suggested: content.jpg
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Current: f519e97abc6f44d3b51982b80cf69dfb
Suggested: content.jpg
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Current: 3fa7159f4e12491aba859b18723286e9
Suggested: content.jpg
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Current: 40f39462f2e844eabaa3bdcafcde0b79
Suggested: content.jpg
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Current: 96d9ec076db9448e8595f1c444b2cfdf
Suggested: content.jpg
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Current: 50422e3dc5b24786978d5954b2420134
Suggested: content.jpg
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Current: 7472be47564d4de788780ffaac259a49
Suggested: content.jpg
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Current: faa9dd3c1ad94112ad2d6c69e1f11c86
Suggested: content.jpg
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Current: 462b9d74b33e470cbe8700c18f305829
Suggested: content.jpg
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Current: f519e97abc6f44d3b51982b80cf69dfb
Suggested: content.jpg
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Current: 3fa7159f4e12491aba859b18723286e9
Suggested: content.jpg
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Current: 40f39462f2e844eabaa3bdcafcde0b79
Suggested: content.jpg
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Current: 96d9ec076db9448e8595f1c444b2cfdf
Suggested: content.jpg
50422e3dc5b24786978d5954b2420134hash1
Current: 50422e3dc5b24786978d5954b2420134
Suggested: content.jpg
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Current: 7472be47564d4de788780ffaac259a49
Suggested: content.jpg
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Current: faa9dd3c1ad94112ad2d6c69e1f11c86
Suggested: content.jpg
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Current: 462b9d74b33e470cbe8700c18f305829
Suggested: content.jpg
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Current: ede2235019b14424bab0a9a1c9abba2f
Suggested: content.jpg
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Current: af18132e63254b288e9e62ce07703eae
Suggested: content.jpg
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Current: 5f009a9a78724c72bd6385328ba499f5
Suggested: content.jpg
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Current: af18132e63254b288e9e62ce07703eae
Suggested: content.jpg
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Current: 8d7b26fc312b46df9a9aeb529967138f
Suggested: content.jpg
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Current: af18132e63254b288e9e62ce07703eae
Suggested: content.jpg
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Current: b6ba2f10693844dfbb1cb7490b3fbc73
Suggested: content.jpg
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Current: af18132e63254b288e9e62ce07703eae
Suggested: content.jpg
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Current: 981ff7624ff2490f91c8906242a6ae65
Suggested: content.jpg
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Current: 5f009a9a78724c72bd6385328ba499f5
Suggested: content.jpg
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Current: 8d7b26fc312b46df9a9aeb529967138f
Suggested: content.jpg
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Current: b6ba2f10693844dfbb1cb7490b3fbc73
Suggested: content.jpg
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Current: 981ff7624ff2490f91c8906242a6ae65
Suggested: content.jpg
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Current: 50270b3f1ea941cdb3422885793776f7
Suggested: content.jpg
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Current: da2b22575bdb4853baa09ee47b6fd397
Suggested: content.jpg
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Current: e891e761d8144689b5ad9224c9caca17
Suggested: content.jpg
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Current: 4771a5b6e968420e93491afefc7b300f
Suggested: content.jpg
a5f71bc20b82403ba139b8062be9681fhash1
Current: a5f71bc20b82403ba139b8062be9681f
Suggested: content.jpg
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Current: 43dc18ba0199441891e1dfa5392b8441
Suggested: content.jpg
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Current: acb1e7d60864449bbbbcf17e3c60a4c9
Suggested: content.jpg
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Current: 20911c16b08a456a97309368ebdf406c
Suggested: content.jpg
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Current: e891e761d8144689b5ad9224c9caca17
Suggested: content.jpg
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Current: 30a1c6749899444195145737457a33b8
Suggested: content.jpg
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Current: e682670584c94475bb375a24055c7d28
Suggested: content.jpg
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Current: 3168c66853c749cf8c9d12a4cf5cab53
Suggested: content.jpg
406006.gifgeneric2
Current: 406006.gif
Suggested: dirlcdncom.gif
2911generic2
Current: 2911
Suggested: retarget.jpg
0generic1
Current: 0
Suggested: action.jpg
0generic1
Current: 0
Suggested: action.jpg
ncsdescriptive1

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.mimecast.com/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://mimecast.com Canonical https://www.mimecast.com/ Match Self-referencing (correct) Target 200 ✓
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: Human Risk Management & Advanced Email Security | Mimecast
Info::
Title length (58 chars) is optimal
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Human Risk Management & Advanced Email Security | Mimecast"

58 characters Optimal ✓
Title: Human Risk Management & Advanced Email Security | Mimecast
H1: Secure Human Risk—all in one platform.
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A
Content Depth
1198 words, Very Difficult
PASS
1198 words, Very Difficult
Info::
Page has 1198 words — good depth for search engines
Info::
Text-to-HTML ratio is 4%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 20)
1198 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 20

Text-to-HTML Ratio

4% text 96% HTML

8 KB / 204 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Schema Markup Audit
4 schema types detected
PASS

Rich result eligibility

Organization Eligible

Organization knowledge panel

WebSite Eligible

Sitelinks search box

WebSite Eligible

Sitelinks search box

Organization Eligible

Organization knowledge panel

Detected schema types

Organization json-ld → Organization knowledge panel
2/2 required · 2/4 recommended
Required fields (Google)
  • name — Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Strongly recommended — appears in the knowledge panel header
  • sameAs — Connects the entity across the web
  • contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
  • description — Add an organization description Used as the panel summary
Google's spec for this type
WebSite json-ld → Sitelinks search box
2/2 required · 1/1 recommended
Required fields (Google)
  • name — Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Enables the in-SERP search box
Google's spec for this type
WebSite json-ld → Sitelinks search box
2/2 required · 0/1 recommended
Required fields (Google)
  • name — Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Add a SearchAction with target and query-input Enables the in-SERP search box
Google's spec for this type
Organization json-ld → Organization knowledge panel
2/2 required · 2/4 recommended
Required fields (Google)
  • name — Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Strongly recommended — appears in the knowledge panel header
  • sameAs — Connects the entity across the web
  • contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
  • description — Add an organization description Used as the panel summary
Google's spec for this type

Missing schema opportunities

  • easy

    Article

    Page reads as an article (long body + headline) — add Article schema

    Eligible for top-stories carousel and Discover

Adding these recommended fields improves chances of getting Organization knowledge panel in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Adding these recommended fields improves chances of getting Sitelinks search box in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Adding these recommended fields improves chances of getting Organization knowledge panel in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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